What evidence can you share that demonstrates the impact of the engagement?
Without his help, it would be very difficult for my company to go after larger projects. Since working with Lazaris, we’ve probably doubled or tripled our revenue. We offer one value stream and Lazaris fills in the rest. So, we provide a component of the branding package, and they take it from there.
My visualization services are very specific, but when you wrap it up into a larger context of branding strategy, it starts to make sense for potential clients. Lazaris’s inclusion in my projects generalizes visual effects and photorealistic rendering enough for us to tackle bigger and better things.
How did Lazaris perform from a project management standpoint?
He’s a very talent project manager, understanding that organization is key. If we weren’t able to collaborate in an organized fashion, I wouldn’t keep working with him. He’s been able to shift my engineering-minded operational style, too, which has been really helpful when working with clients.
What did you find most impressive about them?
The branding solutions he delivers are unique and unexpected. I’ll suggest an idea, and he’ll come back with something that builds upon it. He’s able to translate concepts into high-fidelity deliverables. I think that’s killer.
Additionally, he’s a talent brand photographer. He does many of the shots himself in his studio, bringing brands to life in an interesting way. On top of that, his attention to detail is incredible. Once, we had record shots rendered with the incorrect green, which was off by just a few values. He was able to catch and correct the issue to most effectively convey the brand.
Are there any areas they could improve?
I don’t have anything for him to improve upon. In our partnership, we have an interesting way of diverging and converging ideas to find the right path for a project. In terms of zeroing in on execution, he’ll squeeze every ounce of thought out of a concept. Maybe that part of the process could be a bit more efficient, but that phase also always yields good results.