Law Firm Marketing Canada

BACKGROUND

Please describe your company and your position there.

Litco Law is primarily a personal injury law firm based in Calgary Alberta, also offering wills & estates, real estate and employment law. They are a very caring team who becomes your legal team for life and offers a level of service not seen at any other law firm. My position was Director of Brand & Marketing where I oversaw a team of 10 creative talents. My role was to largely rebrand the firm and develop an internal team to manage all marketing and creative within the firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Law Firm Marketing Canada, and what were your goals?

We hired Law Firm Marketing Canada because they are experts in digital marketing, PPC and SEO, specifically in the personal injury and legal field in Canada. We decided to outsource this project to the experts who we knew could help us generate brand awareness and increase our solid leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

It was Law Firm Marketing Canada's experience that we loved the most. Kamilia is also exceptional to work with always taking the time to educate our team on solutions. Their proven results was our decided factor.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They supported us with keyword research and analytics of our channels. They set up and restructured all of our campaigns and gave us a list of priority blogs to focus on to generate more keyword reach. They review analytics with us quarterly to reset priorities.

How many people from the vendor's team worked with you, and what were their positions?

We predominately worked directly with Kamila and she had her team supporting her in the background. So it was great to have her experience and knowledge at our fingertips.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing these SEO efforts, we are ranking #1 for our target key words and terms. Our website traffic has also significantly increased as has our solid leads YOY.

Describe their project management style, including communication tools and timeliness.

Kamila was very responsive, helpful and educated us along the way. I appreciated the way she so clearly laid out our reporting. It was easy to follow and highlighted the areas that related to our goals most.

What did you find most impressive or unique about this company?

Their professionalism, knowledge, confidence, and level of expertise are impressive. I've struggled to work with SEO agencies before not feeling like they added a lot of value, but Kamila and her team are a true partner.

Are there any areas for improvement or something they could have done differently?

I appreciated the relationship and partnership.

BACKGROUND

Please describe your company and your position there.

Marketing Specialist at a full-service legal firm in Vancouver.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Law Firm Marketing Canada, and what were your goals?

SEO for our firm, PPC campaign for our practices

SOLUTION

How did you select this vendor and what were the deciding factors?

My precedent hired Law Firm Marketing Canada before and I enjoyed their client services so we have been using them since then.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Law Firm Marketing Canada helped us with market research and identify the right targeted audience online. They provided in depth insights for us in a timely manner. All we do is to communicate with them our expectations, budget and they will take care every single steps for us.

How many people from the vendor's team worked with you, and what were their positions?

We work with Kamila, she takes care of our account and she is the President.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It depends on the nature of our practices, some of our services highly depend our ad campaign online. Law Firm Marketing always go beyond and above to find out the factors affecting our campaign performance and make adjustments accordingly.

Describe their project management style, including communication tools and timeliness.

Law Firm Marketing offers excellent client-services. They are always responsive and being timely for the deliverables. They are reachable in any of our preferred ways.

What did you find most impressive or unique about this company?

Law Firm Marketing is a Canadian marketing agency and they are located in the East Coast. Even though our business is located in the West Coast, time differences wasn't an issue for us and they can deliver our projects on time and be able to maintain their high quality client services.

Are there any areas for improvement or something they could have done differently?

I personally enjoy working with Law Firm Marketing Canada.

BACKGROUND

Please describe your company and your position there.

I am the marketing manager of a midsized law firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Law Firm Marketing Canada, and what were your goals?

I was struggling to find a law firm marketing agency that could help us reach our digital ad and PPC campaign goals. We had been unsuccessful with a few vendors in the past, which was very frustrating, not to mention expensive.

SOLUTION

How did you select Law Firm Marketing Canada and what were the deciding factors?

I was referred to Law Firm marketing Canada by a colleague and fellow member of the Legal Marketing Association.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

I have been working with Kamila and her team for nearly a year now, and we have experienced truly impressive results with our PPC and social media ad campaigns. Our cost per click has gone down significantly and we get a solid volume of great leads each month. I only wish we had started working with them from the start.

How many people from the vendor's team worked with you, and what were their positions?

I deal only with Kamila.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We receive great leads daily.

Describe their project management style, including communication tools and timelines.

Personal service, never keep me waiting.

What did you find most impressive or unique about this company?

Kamila also has the amazing ability to explain the SEM process in terms that I can understand - which makes it easier for me to report back to my management team, making me look good - a bonus! If you need a legal marketing agency, look no further than Law Firm Marketing Canada. I couldn’t recommend their team enough.

Are there any areas for improvement or something they could have done differently?

It might be nice to have access to a dashboard tool as part of the service, but I think I could set that up myself if it was important enough to me.

BACKGROUND

Please describe your company and your position there.

President of Total Cleanse - cold pressed juice based out of Toronto.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Law Firm Marketing Canada?

We were referred to law firm marketing and so far we have had a very positive relationship. They were hired to assist with our online presence, marketing and social media on an ongoing basis.

What were your goals for this project?

Increase sales and increase online presence. We wanted more exposure across different online platforms. Also needed assistance with the direction of our social media campaigns.

SOLUTION

How did you select Law Firm Marketing Canada?

We were referred to law firm marketing canada. Although we are not a law firm they have been successful in marketing our line of business. I would highly recommend them for any type of business.

Describe the scope of their work in detail.

They manage the majority of our campaigns so they really do everything across the board from promotions to photo shoots to search engine optimization. They provide us with detailed reports and feedback on a monthly basis.

What was the team composition?

I was assigned a point of contact (who is fantastic) and she delegates work to her team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Law Firm Marketing Canada has increased our sales.

How effective was the workflow between your team and theirs?

I have a great relationship with the team leader. She is super communicative and organized.

What did you find most impressive about this company?

Communication and staying ahead of our timelines. They are always aware and on top of what needs to get done month to month. They consistently come to us with new ideas. For example, if we need to provide photos or product samples for them to shoot. They always bring forth new ideas and are overall in constant communication with us.

Are there any areas for improvement?

So far we have been very happy with our relationship.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing and business development at a personal injury law firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Law Firm Marketing Canada?

We were looking to gain exposure in a very saturated market, specifically in the digital space.

SOLUTION

What was the scope of their involvement?

The two main services they provide are in PPC and SEO strategy. They manage a strategic online advertising campaign. This includes PPC, keyword generation, and advising us on the best platforms to use.

They also run reports and recommend strategic shifts based on those results. They work on identifying any gaps that would prevent us from achieving maximum exposure. 

What is the team composition?

The project manager was our main point of contact, and she delegated the work to her team. 

How did you come to work with Law Firm Marketing Canada?

One of our partners worked with them in the past and highly recommended them to us.

What is the status of this engagement?

We began working with them in March 2018, and their work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The work with them has yielded unbelievable results. We can communicate a desire to target specific clients, and we will see results within a matter of days after launching campaigns.

How did Law Firm Marketing Canada perform from a project management standpoint?

The project manager is fantastic to work with! I don’t know that there has ever been an oversight on their end. They know their stuff.

What did you find most impressive about them?

I find their communication and the way they work with all levels of our staff most impressive. They’re consistent and organized across the board. It is difficult to find a vendor that we can have complete confidence in and can have total transparency. I’ve found both of these things with them.

Are there any areas they could improve? 

No, it’s a seamless working relationship.

Do you have any advice for potential customers?

Do your research. Be confident that their team can explain their strategies. They will manage and direct your investment very well.

BACKGROUND

Please describe your company and your position there.

law Firm

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Law Firm Marketing Canada, and what were your goals?

our goal was to generate more leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

LFM was referred to us. Kamila was the most competent individual we met with.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

LFM helped create our entire on-line initiative, helping us achieve both organic positioning and favourable ad-word campaign.

How many people from the vendor's team worked with you, and what were their positions?

I work directly with Kamila.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen a substantial uptick in lead generation since working with LFM

Describe their project management style, including communication tools and timeliness.

Kamila is very communicative. She listens to your concerns and addresses them directly. She does not sugar-coat anything and provides her thoughts clearly and effectively.

What did you find most impressive or unique about this company?

Kamila. She is unique in her skills and ability to identify deficiencies.

Are there any areas for improvement or something they could have done differently?

not to my knowledge

BACKGROUND

Please describe your company and your position there.

Chief Information officer

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Law Firm Marketing Canada, and what were your goals?

We needed to redesign our website on budget + reclaim & clean up our online business identities before launching into a large scale SEO/PPC and lead conversion campaign.

SOLUTION

How did you select this vendor and what were the deciding factors?

Kamila and the LFMC team were referred to us by trusted industry contacts.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Law Firm Marketing Canada is always prepared and organized with project goals, budgets, timelines, and action plans. Kamila's team helped us to complete a detailed security attestation process before selecting 3rd party service providers to deliver niche website functionality. The LFMC team provides ongoing education to our business owners on the role of a digital marketing strategy and coaching them on their roles in it.

How many resources from the vendor's team worked with you, and what were their positions?

Approx 4 Project Lead Website Developer Graphic Designer Social Media Coordinator

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

New business leads surpassed previous levels almost immediately after launch and have steadily climbed. Our best projections have been met and exceeded by a not insignificant margin.

How effective was the workflow between your team and theirs?

Highly effective. Deliverables were met on time and within budget.

What did you find most impressive or unique about this company?

Their ongoing adaptability to a changing (covid) business environment and commitment to education vis a vis our business owners.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

Blackburn Lawyers is a regional law firm located in Richmond Hill Ontario. I am the managing partner

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Law Firm Marketing Canada?

We hired Law Firm Marketing to help us with our online marketing strategies and to assist in increasing the lead generation from our web platform.

SOLUTION

How did you select this vendor?

Law Firm Marketing was recommended to us

Describe the scope of their work in detail.

Law Firm Marketing was charged with the responsibility of revising our website and commencing a new campaign to increase lead generation from our website

What was the team composition?

Law Firm Marketing team committed both its own internal resources and sources external resources as required to fulfil its objectives, both on time and on budget.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Law Firm Marketing was instrumental in our rebrand and reimage of our complete firm and helped increase traffic to our website and lead generation five-fold from where it was before.

How effective was the workflow between your team and theirs?

Law Firm Marketing continues to monitor and adjust, as required, the marketing strategy to ensure optimal lead generation

What did you find most impressive about this company?

The most impressive element of the Law Firm Marketing team has been their ability to listen to our specific needs and requirements. They've provided a complete marketing plan tailored to our needs and requirements.

Is there any area for improvement or anything that could have been done differently?

None that comes to mind.

BACKGROUND

Please describe your company and your position there.

I'm the founder of a boutique luxury nail salon. We are elevating the nail salon experience by providing exceptional customer service and medical grade sanitation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Law Firm Marketing Canada?

We are looking for clients that are looking for us. We are different than other salons, and maybe not for everyone, so we want to find our ideal clients

SOLUTION

How did you select this vendor?

A trusted partner was already working with this company with great results. After speaking with LFMC, we could tell there was a high level of care and expertise and we were very excited to work together.

Describe the scope of their work in detail.

After some discovery and goal setting meetings we began a marketing plan which we continue to monitor and tweak for optimal results.

What was the team composition?

We have worked directly with the president and she has been an absolute delight. She has a passion for helping other female entrepreneurs and it shows.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have continued to see and increase in new bookings and bookings overall.

How effective was the workflow between your team and theirs?

Very effective.

What did you find most impressive about this company?

Their genuine care and regular checking are the most impressive things about them.

Is there any area for improvement or anything that could have been done differently?

I think this company has a desire to continue to improve baked in.