LaunchWave Consulting

BACKGROUND

Please describe your company and position.

I am the Head of Enterprise Growth of KodeKloud

Describe what your company does in a single sentence.

KodeKloud's and Edtech Subscription Platform specializing in DevOps, Cloud and AI Technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LaunchWave Consulting to accomplish?

• B2B Marketing Campaigns
• Identify Audience Segment
• Funnel Implementation

SOLUTION

How did you find LaunchWave Consulting?

Referral

Why did you select LaunchWave Consulting over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from LaunchWave Consulting were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Research, analysis, and strategy proposal. Gather necessary data to define the best approach for B2B that aligns with the new GTM strategy for KodeKloud.

Foundation establishment. This time period will focus on executing projects that support the
agreed upon B2B GTM strategy.

• B2B Target Audience Scope
• Jobs to be Done Framework
• Target Accounts
• Buyer’s Group Personas
• Strategic Messaging House for B2B audiences
• General Sequences for Inbound / Outbound Eorts
• Supportive Sequences for Q1 Demand Gen Programs (in partnership with B2C eorts)
• Marketing / Sales Team Enablement and Coaching
• CS (Customer Success) Process Framework Creation, Engagement & Scoring Rubrics + General Advisory

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Well defined B2B GTM Strategies
• Clear and detailed execution campaign briefs for implementation
• Live assets such as Landing Pages, Blog Pages and Webinars executed
• Sales Enablement framework

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Chasity was instrumental in forming our GTM strategy to grow beyond the $1M ARR mark. With her past experience and domain expertise, she was able to recommend, define, and formulate a winning strategy for the team to execute.
She also worked closely with the internal operations team and external contractors in project execution, such as website builds, blog pages, and paid media ad campaigns. She was highly dependable in meeting deliverables and, with her vast knowledge, able to respond/advise on different facets of the B2B Marketing effort. 
Their response time was great, especially considering we worked from various timezones. 

What was your primary form of communication with LaunchWave Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Chasity Gibson effectively implemented the framework required for companies in growth/scale stages. Her vast experience in different areas of b2b and b2c marketing meant she was able to take on any challenges or questions that clients had about tooling, tech stack, ad metrics, and a high-level strategic approach.

Are there any areas for improvement or something LaunchWave Consulting could have done differently?

It would be ideal if ops could be part of the scope, as our operations team had been the primary bottleneck.