What evidence can you share that demonstrates the impact of the engagement?
Since working with LaunchPad Lab, the Zcruit product has grown from working with 13 Division I programs and having $50,000 in revenue to working with 60 Division I programs and having a projected revenue of $500,000 this year.
A lot of that growth is attributed to the design experience that we worked on with them. Additionally, our product usage rates are astronomically higher than they were. Before working with LaunchPad Lab, we would’ve been lucky to even have 20–30 users.
Now, we’re getting north of 400 unique weekly users, which is good for a closed system website like ours. We’ve also tripled the price we charge, which has been exciting and encouraging. Across the boards, it was a great investment with a great ROI. We got everything we wanted out of it.
How did LaunchPad Lab perform from a project management standpoint?
We didn’t collaborate over project management tools, but the team was great from a project management standpoint. Along with our two direct contacts, we also had check-ins with one of the co-founders.
In the first two weeks, there was something that we weren’t comfortable with from a communication standpoint, and that was something we were able to remedy very quickly. They pushed out work at an incredibly fast pace and the time that was required of me was very minimal.
When working with our internal design team, it often takes up a lot of my time. However, with LaunchPad Lab, all I had to do was provide them with feedback, and then a week later I’d see drastically improved screens with all of my thoughts, comments, and feedback incorporated.
What did you find most impressive about them?
I’ve been really impressed with the caliber of the people who work there, so I have nothing but good things to say. They’re a high-quality team.
Even though we haven’t worked with them in 16 months, I still grab lunch and catch up with Paul every so often. It’s been a good continuous relationship.
Are there any areas they could improve?
No, I can’t think of anything. Our collaboration was great.
Do you have any advice for potential customers?
Be very upfront and thoughtful right off the bat in terms of communicating exactly what you’re looking for and understanding the process. LaunchPad Lab does a great job of telling you which processes work and which ones don’t.