Digital Marketing Agency in New York.

Lasting Trend is a digital marketing agency headquartered in New York. Our passion is to help businesses generate more leads and more traffic via improving their online presence.We understand that you must use every cent of your marketing budget efficiently. And, we believe that the most efficient way to increase your revenues is a personalized digital marketing strategy. We are a business, just like you, that helps other businesses grow.

 
$1,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2017
Show all +
New York, NY
headquarters
  • New York, NY 11229
    United States

Portfolio

Key clients: 

Law Office of Yuriy Moshes, High Water Standard, LaptopMD, Interactive Vision Solutions, Green Papas, Fortuna Signs

Law Firm in New York

Our client, the law office of Yuriy Moshes, located in Brooklyn, New York, specializes in labor and employment, personal injury, and real estate, three very diverse areas of law. The practice of law is a service business, and like other companies providing services to the public, it can no longer depend upon word-of-mouth referrals from past clients. Website design, search engine optimization (SEO), reputation management, and

the proper cultivation of blog posts are necessary scopes within a service company’s overall marketing program.


New York is one of the top three markets in the United States in terms of competition for attorney services. In general, the market for attorney services is one of the most highly competitive. To compound the problem, our client’s domain rating was low, which increased the difficulty of marketing the business online. With these factors in mind, we accepted the challenge to enhance our client’s organic traffic and to raise its domain rating by way of blog posts.


Under our watch, the law firm’s organic traffic increased over 50-fold within the first 24 months. By using analytical data from SEMrush and Ahrefs, we identified over 300 keywords for the firm’s website. The blogs we wrote, entitled “NYC lunch break laws” and “How does unemployment work in NY,” outperformed often-searched government and statistical websites and ranked on over 700 related keywords.

Water filter installation company Image

Water filter installation company

Our client is the High Water Standard company, which specializes in the installation and maintenance of water filtration systems. The company has achieved a certain level of success, but the only methods of promotion they used were traditional offline tools, without the help of online reputation management companies.

We tried to establish what kind of online presence the company has and discovered there was none; neither

was there any online reputation management. High Water Standard virtually did not exist on the Internet – no website, social media accounts, Google Maps listing, etc. The challenge was to implement an online reputation management strategy to build an online reputation from the ground up.

Industry for online reputation management case studies: Water filters installation service.

Entity: Local service company based in Brooklyn, New York.

Issue: After 10 years on the market, the traditional marketing methods were unable to achieve the results obtained earlier on.

Project duration before solid results: 9 months.

Electronics Repair Chain in New York and New Jersey

Based in Midtown Manhattan near Penn Station and serving all five boroughs, LaptopMD is a full-service computer repair company specializing in computer repair, iPhone repair, and data recovery. The computer repair market in Manhattan is a highly competitive location, with over 50 players in the market vying for the same body of potential customers. With this level of competition in mind, LaptopMD set a goal to

stand out from its direct competitors, with the implementation of a PPC marketing campaign.


PPC marketing campaign was the perfect choice for LaptopMD, as they were only discoverable online due to being housed on the 12th floor of a building. This is in direct contrast to a majority of the business’ competitors, who can utilize the visibility that comes with having a first-floor premise.


The implementation and ongoing monitoring of our well-planned PPC campaign saw LaptopMD achieve the following business success all in only four short months:

  • The total number of qualified leads (including branded) increased 77.62%.
  • The total number of qualified leads (excluding branded) increased 135.00%.
  • The average cost per lead (including branded) decreased 34.16%.
  • The average cost per lead (excluding branded) decreased 54.12%.
  • We found that Apple computers bring much more revenue but have the same lead costs as Windows PC, so we altered our marketing budget to capitalize on this.
  • We helped the CFO discover Sunday operations are a loss.
  • We compromised with the owner regarding running ads after hours but assisted him in minimizing the damages of this decision, providing a cost-effective solution.
  • We found anecdotical negative keywords such as “windows repair” which is actually a good keyword for a computer repair service




Audio Video Rentals NYC Image

Audio Video Rentals NYC

Our client, Interactive Vision Solutions, is a successful audio-visual equipment rental company based in the New York City area. They engaged Lasting Trend to review and restructure their website with the objective of generating more leads for the specific market niches they had identified as business priorities.


Our approach to this project involved thorough focused research coupled with

detailed data analysis to underpin the development of a new blueprint for our client’s website. Implementation of this insight-driven blueprint through the addition of new content and features and an SEO-focused overhaul led to Lasting Trend successfully achieving our client’s objectives.


Interactive Video Solutions now appears much higher in the search results for relevant pages. Once customers visit the website, they are now far more likely to be converted into actionable leads. In measurable terms, within six months, leads increased by 63% while revenue increased by 27%.

Reviews

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Web Dev & Digital Marketing for Water Purification Company

“We've worked on projects with other companies, but none of them generated the leads that Lasting Trend provided.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2017 - Ongoing
Project summary: 

Lasting Trend improved the web presence for a water purification systems company. After building a new website from scratch, they managed digital marketing efforts and SEO.

The Reviewer
 
2-9 Employees
 
Brooklyn, New York
Igor Gramyko
President, High Water Standard
 
Verified
The Review
Feedback summary: 

Based on improvements that Lasting Trend put in place, the average number of daily inquiries is about ten, well above previous leads. Lasting Trend is responsive, and their maintenance proposals are sound. They’ve never missed a deadline.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the president and manager of a small business. We install, fix, and maintain water purification systems. We work within about a 50-mile radius of New York City.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lasting Trend?

We work mostly with long-term customers, but we wanted to attract more customers through a better web presence.

SOLUTION

What was the scope of their involvement?

They built a website for us and then promoted it through digital marketing efforts. They set up SEO for the site and built advertisement campaigns on Google and Facebook. We had no site before, so they created everything from scratch.

What is the team composition?

We’ve worked with them for about two years, and the team changed a little over time. For the website, we worked with a few developers, led by a project manager. Whenever we wanted something specific, we also worked with an account manager.

How did you come to work with Lasting Trend?

We found them online and looked over their website. They answered all our questions, and they were clearly knowledgeable. Based on those early impressions, we decided to hire them.

How much have you invested with them?

Based on our monthly costs, we've probably spent somewhere between $50,000–$65,000.

What is the status of this engagement?

We started working together in March or April 2017. They built the website within a couple of months, then we worked together on a monthly basis for SEO. That collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Beyond just the website, we measure the success in the number of leads we get from the website. On average, we get at least ten calls or emails each day, which is a big improvement over the number of inquiries we had before they built the website.

How did Lasting Trend perform from a project management standpoint?

If we need them, we can email or call them. They respond quickly, and they visit us once a month for an in-person meeting. We also have a regular monthly phone conference. They met all the requirements within their initial development proposal, and they send a six-month plan for the support agreement we have. They've never missed a deadline.

What did you find most impressive about them?

We've worked on projects with other companies, but none of them generated the leads that Lasting Trend provided.

Are there any areas they could improve?

I'm not a professional in their field, but I really can't think of anything they should improve.

Do you have any advice for potential customers?

Give them a call to discuss the problems you face. I'm sure they'll be able to help you.

5.0
Overall Score Our experience with them is very good.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They set realistic deadlines, and they meet all of them.
  • 5.0 Cost
    Value / within estimates
    Their costs are much lower than some other agencies we considered.
  • 5.0 Quality
    Service & deliverables
    They delivered on their promises.
  • 5.0 NPS
    Willing to refer
    We've referred them already.

Digital Marketing for Law Firm

"They remain up-to-date and educated about current trends in the industry and change their approach accordingly."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2017 - Ongoing
Project summary: 

Lasting Trend provides ongoing support across a range of platforms to support online brand visibility. They create content for blogs, edit videos, and manage PPC and SEO campaigns.

The Reviewer
 
New York City, New York
Gennady Litvin
Associate Attorney, Law Office of Yuriy Moshes, P.C.
 
Verified
The Review
Feedback summary: 

Since beginning the collaboration, the business has earned significant traffic on the website and social media platforms. The efforts have been successful in generating more leads and interest. As a partner, Lasting Trend ensures they use best practices and put the project’s needs first.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m an associate attorney and marketing director for a law firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lasting Trend?

We hired Lasting Trend to help us expand our online network and overall brand.

SOLUTION

What was the scope of their involvement?

Lasting Trend manages our SEO and PPC campaigns. In addition, they provide copywriting for our blog, video editing, social media support, etc. They handle all aspects of our online presence.

What is the team composition?

Around five people from Lasting Trend support our project, and we have one main point of contact.

How did you come to work with Lasting Trend?

We found them online and interviewed their team. We liked their energy and willingness to dive into the work.

How much have you invested with them?

We’ve spent close to $100,000 or more.

What is the status of this engagement?

Our engagement has been ongoing since 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen tremendous growth in the number of views and leads. There’s been a 2000% increase in lead generation and overall traffic on our site. We receive more calls and interest from potential customers.

How did Lasting Trend perform from a project management standpoint?

They deliver on exactly what they say; I couldn't ask for their project management to be better. We have weekly in-person meetings.

What did you find most impressive about them?

They remain up-to-date and educated about current trends in the industry and change their approach accordingly. They know about market changes regarding Google, Facebook, and other algorithms.

Are there any areas they could improve?

There’s nothing I can think of off the top of my head.

Do you have any advice for potential customers?

Make sure you have a concrete plan of action and set regular goals with their team.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’m already referring them.