Last Minute Unsold Media

BACKGROUND

Introduce your business and what you do there.

I’m the president of a retail sales marketing & branding company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Last Minute Unsold Media?

I hired Rich (Founder, Last Minute Unsold Media) for his intuitive ability to understand how to use the right media to sell specific products.

SOLUTION

What was the scope of their involvement?

We’ve used Rich and his team for radio advertising. Their team completes campaign proposals, monitors analytics, and tracks the ROI. We’ve had many different campaigns running throughout the years.

What is the team composition?

There are half a dozen people on the team that I work with, depending on what my needs are.

How did you come to work with Last Minute Unsold Media?

Twenty-five years ago, I met Rich when he was doing local radio in Los Angeles. Since then, we’ve successfully worked together.

What is the status of this engagement?

Our engagement with Last Minute Unsold Media started in 1994.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Currently, we have three different campaigns with them. We test results based on two different criteria. We look into the retail sales movement at specific retailers. We also look into how the campaigns drive people to particular websites for gathering information and finding products.

How did Last Minute Unsold Media perform from a project management standpoint?

The team at Last Minute Unsold Media understands deadlines and my needs. We’re continually moving and optimizing media around from different stations or channels to maximize impact. Everything is tracked through what I call a game, “Follow the Dollar.” Sometimes we look daily or weekly, optimizing based on the media mix. We also look for unique opportunities that come up, whether it’s seasonal or something we didn’t consider previously because of affordability.

What did you find most impressive about them?

The fact that I’ve worked with Last Minute Unsold Media consistently for 25 years speaks volumes. My clients and I are demanding. Each campaign has to stand on its own merits, and they excel at that.

Are there any areas they could improve?

None that I can think of. I have nothing but great things to say about Last Minute Unsold Media. Their proactive team is always looking ahead. They’re innovative and cutting-edge.