What was the scope of their involvement?
For the past two years, they’ve produced two-minute videos for each of the eight awards given out. The videos are shown to a full audience on the night of each event. Each project has been slightly different, but LAI utilizes an in-depth process to figure out our expectations for each video. This past year, we tried to make the videos different so that this part of the event would remain unique. We elected to move forward with an unscripted interview approach.
LAI conducted interviews with the winners before filming to storyboard what information they could and organically create a narrative. Then, they performed eight half-day shoots and one full-day shoot where they interviewed the winners and their chosen individual within the school community. Then, LAI had a month and a half to piece all the videos together and edit them. The projects when through two rounds of drafts and feedback before they presented the final deliverable.
We wanted each video to uniquely honor the recipient but also wanted each video to lend itself toward telling a larger story. As a result, each video required different styles of music and voiceover. After several successful projects, we engaged them to create three more videos of our 10-year anniversary event.
What is the team composition?
We had a producer who was our primary point of contact. During our initial meeting and the following de-brief, we met with an account director, some editors, and other members of the video production team.
How did you come to work with LAI Video?
I wasn’t here when we originally engaged them, so I’m not 100% sure. I know we used a different video service and weren’t entirely satisfied with them. We hired LAI to produce the videos for our annual event as a trial project. We loved their work and began using them for other initiatives.
How much have you invested with them?
We’ve spent between $100,000 and $125,000 over the course of the engagement.
What is the status of this engagement?
We started working together in November 2016. The most recent project they’ve done with us wrapped up in February 2018.