Introduce your business and what you do there.
I’m the marketing specialist and strategist at AEGIS Services. We are a management consultancy.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with LAD Solutions?
We initially engaged LAD Solutions because we needed a vendor to build our website and manage our SEO and Google Ads campaigns.
What was the scope of their involvement?
The initial relationship was promising because we were extremely happy with their work, and the digital ads strategies appeared to be resulting in leads. They had also performed some website development work for us.
What is the team dynamic?
Ali (Partner/Owner, LAD Solutions) was always our point person. We hadn’t worked with anyone else on their team.
How did you come to work with LAD Solutions?
We searched online and found LAD Solutions on Clutch. We selected them because they had quality reviews and offered a competitive price.
How much have you invested with them?
The total cost has been $40,000–$50,000, excluding ad spend.
What is the status of this engagement?
We started working together in December 2016. We have since ended the relationship.
RESULTS & FEEDBACK
How did your relationship with LAD Solutions evolve?
Our company has grown in the last two years, and we’ve had audits on our SEO and Google Ads activities from 2–3 third parties, which is a standard practice in our industry of resource certifications. It turned out that our Google Ads weren’t managed at an optimal level.
Through those audits, we learned that we had ad budgets assigned to areas we weren’t interested in and that several keywords needed to be optimized but weren’t. Our management team decided that we needed to reevaluate the work with LAD Solutions and either restructure the relationship or discuss it in more detail.
We’re opening a branch in a new country, and our managing director found that it would make more sense to shift these services to that other country. We wanted to focus on their strengths, based on our positive experience to that point, but a recent conversation never reached that topic. They told our managing director that they couldn’t restructure the agreement during a two-minute call. We found the brevity of the discussion to be extremely unprofessional. Our relationship ended at that time.
Shortly after, we soon started seeing errors on our website, and we realized that our ads had been removed, which we viewed as some sort of retaliation. Our relationship and our account should not have been managed in this way. Even though we decided to stop working with them, we’ve had to pay for their services. This has been a frustrating end to our partnership, and we’re very disappointed.
How was project management handled?
We planned to have a conference call at least once a month while we sorted through matters. Those calls took place, but we always got the feeling that we’d have to be proactive and check on their tasks lest they get dropped. We understand they have other clients, but we didn’t appreciate all of the hand-holding we had to do.
We would typically message Ali on WhatsApp to ask when he was free, and he’d give us some time slots. They were OK with having calls with us, but it’s more a matter of what we covered on those calls.
Is there anything that the vendor did well or that you would consider a strength?
Ali was generally responsive by email and phone, and the team was supportive when we had a general question.
In what specific areas can they improve?
I'd like for them to be more proactive. People go to them because they know more about the subject matter, and there’s an ethical responsibility for LAD Solutions to act appropriately and perform the services they are paid for.
What advice do you have for clients with similar needs to yours?
Clients should know the subject matter. I know it’s easier to delegate the work to an expert, but this can expose the client to being exploited. We may have thought they were performing well because we didn’t know that much about digital marketing when we started.