Labyrinth Digital

BACKGROUND

Please describe your company and your position there.

I am the Ecommerce Manager for Mr. Stick's. I maintain and oversee all eCommerce channels including Shopify, Wholesale Account Management, email, and paid media. Mr. Stick's is a seasoning for special occasions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Labyrinth Digital, and what were your goals?

Mr. Stick's hired Labyrinth Digital to grow Shopify sales primarily from first-time customers. We hired Labyrinth Digital for growth marketing consulting, email strategy, and paid media management.

SOLUTION

How did you select this vendor and what were the deciding factors?

Labyrinth was referred by another vendor. We hired Labyrinth because they were experienced in e-commerce and offered customized and data-driven solutions.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Labyrinth started by conducting a health assessment that reviewed all of Mr. Stick's data including Shopify, Google Analytics, advertising and email data. The health assessment helped us understand how everything was performing and it gave us a marketing plan to work off for the year.

After the health assessment, Labyrinth put together a paid media strategy for Google and Facebook Ads. The strategy included KPIs, budget, targeting, and creative requirements. Labyrinth also built a Business Intelligence dashboard that allowed me to easily track performance.

Labyrinth also helped us improve our email program. They provided detailed playbooks so we could improve our email flows and helped me develop a content calendar. We also used Labyrinth for ad hoc projects including a GA4 migration and analytics infrastructure improvements.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the following roles:

• Director of Marketing
• Strategist
• Digital Marketing Manager (Google & Facebook Ads)

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Labyrinth was great to work with! Google Ads saw 940% YoY increase in channel revenue. Facebook Ads also improved, the channel saw conversions from new customers increase by 63%.

How effective was the workflow between your team and theirs?

Labyrinth is easy to work with. We have recurring biweekly meetings. The team is also always available for additional calls and questions whenever they come up.

What did you find most impressive or unique about this company?

They are the 1-stop shop and full package for all digital marketing needs. The team was extremely responsive, creative, diligent, and patient. They always came to meetings with detailed and thoughtful presentations, data, and examples.

Are there any areas for improvement or something they could have done differently?

I was more than happy with Labyrinth's work and results they delivered.

BACKGROUND

Please describe your company and your position there.

I am the Director of Brand Management at Auntie Nono's. Auntie Nono's is a direct-to-consumer seasoning brand based out of Charleston, South Carolina. Auntie Nono's seasonings are for everyday cooking and include Everything Seasoning, Grilling Seasoning, and Seafood Seasoning.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Labyrinth Digital, and what were your goals?

Auntie Nono's needed help growing online sales. We had worked with several agency partners in the past but hadn't had success. We hired Labyrinth Digital for growth marketing consulting, GA4 migration, social ads management, and Google Ads management.

SOLUTION

How did you select this vendor and what were the deciding factors?

Labyrinth was referred by another vendor. We selected Labyrinth Digital because they were knowledgeable, strategic, and data-driven. They were able to ask the right questions to understand Auntie Nono's challenges and recommended solutions that fit our needs and budget.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Labyrinth began the engagement with a health assessment. The health assessment reviewed all our store data, web analytics, advertising and email data to provide performance trends, benchmarks, and channel-level insights. The health assessment also included a marketing roadmap that outlined the projects we would work on throughout the year.

After the health assessment, Labyrinth put together a paid media strategy for Google and Meta Ads. The strategy included a measurement plan, audience, budget, and creative requirements. The paid media engagement was ongoing. To ensure paid media was tracking with marketing goals Labyrinth built a BI dashboard that allowed myself and my team to easily track performance.

Labyrinth also helped Auntie Nono's improve our email program. They helped us migrate to a dedicated sending domain, built out lifecycle flow, and designed content calendars to ensure we had a regular newsletter cadence. We also used Labyrinth for ad hoc projects including a GA4 migration and analytics infrastructure improvements.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the following roles: > Director of Marketing Strategist > Digital Marketing Manager (Google & Meta Ads) > Technical Marketing Specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our DTC business revenue increased by over 250%. Paid media was responsible for about 20% of revenue and 40% of website sessions.

How effective was the workflow between your team and theirs?

Labyrinth is quick to respond and easy to work with. We have recurring biweekly meetings. The team is also always available via email and responds within 24 hours.

What did you find most impressive or unique about this company?

The Labyrinth Digital team displayed a very strong business acumen, so they were able to offer growth marketing consulting. Their growth consulting helps us uncover new opportunities, and improve what we are doing. The team is fantastic and I would highly recommend working with them.

Are there any areas for improvement or something they could have done differently?

We thoroughly enjoyed with Megan and her team and hope to work with her again on future opportunities.

BACKGROUND

Please describe your company and your position there.

I am the owner of Roverlund, a pet lifestyle brand based in New York City. We launched in 2019 and have been featured in Wired, Vogue, People Magazine and Condé Nast Traveller, among many others.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Labyrinth Digital, and what were your goals?

With the iOS changes in the spring of 2021, my company needed a dedicated agency partner to help us navigate the changing digital media landscape with a focus on paid media strategy, performance monitoring and management.

SOLUTION

How did you select this vendor and what were the deciding factors?

Labyrinth was referred to me by another agency partner that I work with. It has been an absolute pleasure working with the team—and they have been an invaluable resource as we continue to conquest for rapid growth.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We first on-boarded focuses on Facebook and Instagram strategy, campaign development and monitoring. There was also a focus on Google insights and ad performance to inform our Google paid strategy, which at the time was managed through Google directly. We have since expanded our scope of work with Labyrinth to include Google; this expanded scope of work went into effect in January 2022.

The insights and strength of the team has helped us to quickly pivot where needed and implement new strategies that are already delivering strong results. We have also used Labyrinth for ad hoc digital strategy and improvement implementation such as migration to Klaviyo.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with the following roles:

• Managing Partner
• Lead Data Scientist
• Facebook/Instagram Paid Media Lead
• Digital Marketing Manager (Google Focus)
• Digital Operations Specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our business has seen significant exponential growth since we onboarded with Labyrinth. :)

How effective was the workflow between your team and theirs?

We have a recurring biweekly meeting. The team is also always available for additional meeting requests as they arise. We are in constant contact over email.

What did you find most impressive or unique about this company?

Labyrinth Digital has a very bespoke and hands-on approach which I appreciate. The team is fantastic and they are truly invested in seeing my business succeed.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the President of (a/an) Consumer products & services

Describe what your company does in a single sentence.

Mobility tools and education

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Labyrinth Digital to accomplish?

• Increase ROAS

SOLUTION

How did you find Labyrinth Digital?

Referral

Why did you select Labyrinth Digital over others?

Referred to me, Company values aligned

What was the size of Labyrinth Digital’s team?

2-5 Employees

What was your primary form of communication with Labyrinth Digital?

Virtual Meeting

Describe the scope of work in detail. Please include a summary of key deliverables.

They worked at very granular level to help develop, outline, and implement a PPC strategy to move us towards profitably.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Moved the ROAS to profitability and made our email marketing more profitable as well

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very detailed and organized for all meetings.

What did you find most impressive or unique about this company?

Liked that they were local and like-minded people

Are there any areas for improvement or something {provider_name} could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am Co-founder and CMO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Labyrinth Digital?

We hired Labyrinth Digital to assist with an Email Study we were performing.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have worked with the Labyrinth Digital team for almost 10 years now and they do amazing work and are a great partner.

Describe the project in detail and walk through the stages of the project.

We first conducted interviews to understand the scope of the email program. Then a series of interviews were conducted along with analysis of the Email Platform, Creative being deployed, Data fueling the program and performance metrics.

How many resources from the vendor's team worked with you, and what were their positions?

Two. Email Strategist and the Owner.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are using the feedback provided by Labyrinth Digital to make many updates to our email program that will help drive better engagement with our customer base.

How effective was the workflow between your team and theirs?

The workflow was extremely effective. The Labyrinth Team is very collaborative and we leveraged a series of Zoom calls to align and work together efficiently.

What did you find most impressive or unique about this company?

I liked their industry knowledge and deep analytical capabilities.

Are there any areas for improvement or something they could have done differently?

None. They did an amazing job!

BACKGROUND

Please describe your company and your position there.

I am the CMO of Roofnest.com and have worked with Labyrinth on multiple occasions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Labyrinth Digital?

I hired Megan and team for an email audit for our DTC channel.

SOLUTION

How did you select this vendor and what were the deciding factors?

The and audit and recommendations that Labyrinth delivered in 2021 were quite impactful for engagement and over time meaningfully improved revenue through the email channel.

Describe the project in detail and walk through the stages of the project.

Labyrinth assessed our email flows including the setup, triggers performance and content. After we reviewed the findings from the audit with Labyrinth we moved to phase 2. In phase 2 Labyrinth suggested several very specific changes to our existing flows and the addition of new user flows.

In addition we huddled with Labyrinth to discuss content related to the new flows. We had our agency execute all of the recommendations and were very satisfied with the experience and the outcome.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Megan and her #2.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

• 15% lift in engagement
• 5% increase in attributable revenue

How effective was the workflow between your team and theirs?

Smooth and professional.

What did you find most impressive or unique about this company?

They were highly professional, curious, and caring about the businesses they worked with.

Are there any areas for improvement or something they could have done differently?

No