LAB Digital Creative

BACKGROUND

OPPORTUNITY / CHALLENGE

• Increase Google Business Profile ranking and SEO ranking
• Design new website

SOLUTION

• Online Search
• Clutch Site

• High ratings
• Close to my geographic location
• Pricing fit our budget

RESULTS & FEEDBACK

• Virtual Meeting
• Email or Messaging App

BACKGROUND

Please describe your company and your position there.

President/CEO of Crosstown Concourse, a mixed-use vertical village anchored in arts, education and healthcare located in a 1.5 million square foot renovated Sears distribution center in Memphis

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LAB Digital Creative, and what were your goals?

LAB created a new website that had the challenge to showcase concerts, exhibitions, food and beverage, healthcare, education, and multi-family residential. Our goal was to simplify the complexity with an attractive, streamlined website that looked great and functioned well on both desktop and smartphone for diverse range of users

SOLUTION

How did you select this vendor and what were the deciding factors?

Previous work, diverse range of experience, high level of communication

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Michael Newsome and his team created a fantastic website for Crosstown Concourse that looks and functions even better than we could have imagined. It was a lengthy process with lots of changes. LAB was extremely patient and worked hard to achieve our evolving vision for the site.

How many people from the vendor's team worked with you, and what were their positions?

Four: project lead, web-development, coding, and design

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The website looks, feels and functions fantastic. We get compliments all the time.

Describe their project management style, including communication tools and timeliness.

We were in constant communication with their team over phone, Zoom and email

What did you find most impressive or unique about this company?

We admire the team's patience with our creative process that required multiple changes and evolutions. Going above and beyond in terms of time and scope

Are there any areas for improvement or something they could have done differently?

Not that I can think of

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a wildlife removal services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LAB Digital Creative?

I needed help creating my website.

SOLUTION

What was the scope of their involvement?

LAB Digital Creative did web design and development for us from scratch on WordPress. They integrated some of my previous wildlife work into the site, including photos and other design materials representing our vision and work.

What is the team composition?

We worked with three members of their team, including a web developer and a graphic designer.

How did you come to work with LAB Digital Creative?

My marketing company referred them to me. We chose them because they were interested in the project, and I liked their vision.

How much money have you invested in this partnership?

We spent $4,800 with them on this project.

What is the status of this engagement?

We started working together in August 2022, and the engagement is ongoing with monthly site maintenance.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My marketing team saw an increase in click-through rates, leads, and business conversions. Moreover, our customers gave positive feedback on the site.

How did LAB Digital Creative perform from a project management standpoint?

They stayed on budget and met our deadlines. Regarding communication, we used phone calls and email.

What did you find most impressive about them?

They were very communicative and stayed on top of every part of the process.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

Do you have any advice for potential customers?

Give their team the time and money to spend on the project, and they’ll get you right.

BACKGROUND

Please describe your company and your position there.

I am the Director of Marketing, Business Development and Communication for one of the largest Engineering/Architecture firms in the Greater Memphis area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LAB Digital Creative, and what were your goals?

Our website had been created by our in-house electrical engineering staff back in 2013. Consequently, it was near-impossible to update, horrifically written, and did not work at all on mobile. Without in-house web development staff, we needed an outside consultant to help us achieve the vision we had but could not realize on our own.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did a search for the most highly-rated web development companies in the local area. LAB Digital Creative came up at the top of the list on search after search. We did interview two or three other firms. but after the first meeting with Michael and his team, it was clear that they were the only choice.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Our initial discussions began in early March 2020 - right as the COVID-19 pandemic hit. Both our, and their, attentions were diverted to other matters for the better part of the next year. As summer 2021 approached, we had several meetings via Zoom to discuss objectives and goals. LAB Digital Creative is excellent at interpreting what their clients think they want and turning them into actionable steps to get them to where they need to be to achieve their individual goals.

They were also very tactful when discouraging suggestions from those on our team who have no experience in web development, social media, digital marketing etc. We agreed upon a site run by WordPress for ease of use and updating and formulated a phased plan for the rollout of the new website.

How many people from the vendor's team worked with you, and what were their positions?

Our main contact was the Co-Founder and President, and he mobilized a team of at least two full-time developers and an intern to work on our project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our site just got launched this past week, so we don't have any yet except for the amazement of everyone who has seen the new site and previously, and erroneously, thought that the site we had before was "alright." (It certainly was not.)

Describe their project management style, including communication tools and timeliness.

We had regular Zoom meetings with the ability to screen share to go over the site through each phase of development. LAB Digital Creative also provided us with static images to show the team here (who are primarily engineers who are already uncomfortable with the digital platform and prefer to see things on paper).

What did you find most impressive or unique about this company?

Their responsiveness - this is extremely important to us. No matter how inane or detailed the comment, suggestion, or question, LAB Digital always answered in a timely, knowledgeable, and thoughtful manner.

Are there any areas for improvement or something they could have done differently?

We hit a small snag with the launch due to internal issues, nothing that LAB Digital could have predicted or prevented, and they helped us through that the best they could.

BACKGROUND

Please describe your company and your position there.

TASCO is a leading manufacturer sales representative company operating throughout the Southeastern U.S. TASCO amplifies business relationships between manufacturer partners and distribution customers to drive profitable sales and minimize risk. With more than 100 years of combined experience in retail and automotive aftermarket, our team of experts provide solutions to sales challenges through extensive knowledge of customer strategies, solid relationships and market awareness. My position at TASCO is a Digital Content Specialist. I work with vendors and primarily AutoZone's ecommerce team to make sure their web content is up to date and accurate.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LAB Digital Creative?

Our prior website was very out of date and needed many changes made, so our company hired LAB to create and help design a custom website that allows me to make changes when needed.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was not a part of the deciding process when LAB was hired.

Describe the project in detail and walk through the stages of the project.

LAB built the company I work for a custom website earlier this year. I enjoyed collaborating with them during the design process, and Michael and his team are always really responsive when I need help making updates.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with Michael who is the Co-Founder and President of LAB Digital Creative.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They designed the website where I can make changes and updates very easily. I have been able to make changes to our Blog section and our team member's section.

How effective was the workflow between your team and theirs?

Michael is very easy to communicate with. He is responsive to emails and sets up video calls to discuss the website or any questions we have.

What did you find most impressive or unique about this company?

I think the responsiveness is the most impressive thing about LAB.

Are there any areas for improvement or something they could have done differently?

I think LAB did an all-around great job.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Emotional Ideas, an amusement technology company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LAB Digital Creative?

I hired LAB Digital Creative to develop my website.

SOLUTION

What was the scope of their involvement?

LAB Digital Creative developed my website as well as my logo. They were willing to meet me in person, where ever I chose – this was before COVID-19, of course – and we talked through what I wanted to see. They came to our first meeting with drafts prepared because they were excited to work on the project. 

I reviewed the drafts, and then they completed the process. They showed me the results, and I was pleased. Now, I pay them monthly to have my website stored on their server, as well as to handle any issues that may arise on the website.

What is the team composition?

I’ve worked with at least three people, but I’m in direct contact with two: the designer and a person on the account.

How did you come to work with LAB Digital Creative?

After speaking to them over the phone, I saw their willingness to work and tailor their services to my needs, as well as their excitement to work on the project. 

How much have you invested with them?

Up until now, I’ve spent about $3,100.

What is the status of this engagement?

Our work together began in February 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Website designers have been commenting on how visually stunning and easy to navigate my website is. They’ve asked me who made it.

How did LAB Digital Creative perform from a project management standpoint?

The process of working with them was perfect. They were really good at communicating with me and reaching out. When I needed to get in contact with them, it was flawless. There were no issues.

What did you find most impressive about them?

Their willingness to work with you and tailor their process and services to your needs sets them apart. They’ll work with your financial and time circumstances. They’re willing to adjust and coordinate.

Are there any areas they could improve?

No, not at this moment.

Any advice for potential customers?

Be open and honest about what your needs are.

BACKGROUND

Introduce your business and what you do there.

Our organization is Tailored Staffing Services. We’re an employment organization, providing staffing primarily to the industrial sector, like warehouses and manufacturing facilities. We do some construction and fill professional positions from time to time. I’m the president and co-owner.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LAB Digital Creative?

We originally hired them for website design. Then, as we talked with them, it became more about establishing our brand and who we are in the community.

SOLUTION

What was the scope of their involvement?

We had an initial kickoff call, during which I talked about my company, where I came from, my beliefs, some of the core values of our organization, where I see the company going, where we are today, and where I want to be in five years. We want to expand, so we needed branding that would provide us with the capacity for growth. It was an informal call; they asked me some very pointed questions that helped them get an understanding of our business and what we're trying to do. 

After that, they sent me a survey to collect further information about our organization and goals. They asked how we wanted to present our website and what our target audience is, which is tricky, since I have customers and employees. I needed a website that would cater to both parties. They also asked us about our competitors so that they could take a look at what they were doing and determine how we could compete with them from a branding perspective, with the goal of outdoing the competition. I had to do a little bit of market research on that just to give them a good understanding as to who my competitors are and what businesses I would be targeting.

From there, they did a rough sketch of the website – I’d call it a blueprint, or a CAD (computer-aided design) – so that I could see where they were in the process. They presented multiple logos and the mentality behind each logo: what they were trying to drive and the message they were trying to send with the logos. Once I picked a logo, that determined the color scheme. They did everything for us, from logo to business card design.

They created various sections: available jobs, about us, our team, apply now, contact us, and fill a job (if a customer wants to place an order online). We uploaded pictures to them for our team page. They sent each section to me to do narratives, which was a pretty simple process; it took me about half a day to go through every section of the website. There were some things that I wanted to change, take away, or add. They were super flexible and made adjustments accordingly.

We did a soft launch where the whole website was up and ready, and I could see and click on everything. They uploaded it to one of their back servers so that it didn't hit the market until we were happy with everything. Once that was done, they launched the site in the middle of the night, and it was live the next morning.

They also set up all of my Google Analytics. They sent me my Google Analytics link so that I can link to it and view my page activities through Google fairly easily. They led an hour-long training session on website maintenance. I'm pretty tech-savvy, so I wanted the ability to go in and make changes to my website, and they showed me how. They also let me know that if I wanted to do something more technical and couldn’t figure it out, I could just reach out.

The LAB Digital team continues to do website hosting. They’re available from a website maintenance standpoint; so far, I’ve been able to make changes myself. However, if I want to do something like adding a whole new page, I will reach out to them.

What is the team composition?

We worked with two people, and I’m sure there were people working behind the scenes; this was a really big project. They developed our brand from start-to-finish. 

How did you come to work with LAB Digital Creative?

We discovered them through word-of-mouth. One of my business partners in Tennessee recommended them, and that person’s opinion is incredibly valuable to me. LAB Digital Creative had actually just redone his staffing company’s website, and the difference between the original site and the redesigned one was night and day.

How much have you invested with them?

We made multiple payments. We paid $2,700 for the launch, and now we pay $100 each month for web hosting. 

What is the status of this engagement?

Our work together began in December 2019 or January 2020. It’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our mentality at Tailored Staffing is people matter, and people-first is the basis of our organization. We're here to help people get jobs, and those people are important; they need to feed their families. That's what matters to us. Our customers are great because they pay our bills and we need them, but without the people to fill our job orders, we can't do business. LAB Digital Creative really hit that home on our website.

I sent a soft launch to several people and asked for their opinions, and I got nothing but positive feedback. My business partner in Tennessee loved it, as did my career mentor.

How did LAB Digital Creative perform from a project management standpoint?

They gave us a project timeline for every item so that we could know when to expect certain deliverables. There was a situation where we needed to launch earlier than the deadline we'd established, and it was just a matter of reaching out to them and asking to push it forward. They pushed hard and got it done. They accommodated my fierce deadline; my fire became their fire, but they extinguished it.

What did you find most impressive about them?

My favorite thing is that they were able to take my vision for my company and make it a reality for me.

Are there any areas they could improve?

That’s always a tough question to answer when you’ve had a really positive experience. The only thing is that website design takes a lot of time, and if you’re under a tight deadline, it’s tough. They met the deadlines right on time. You don’t want to plan to brand and launch something of the size that we did in a month; it can’t be done.

Any advice for potential customers?

Be prepared with everything that you want – it just speeds up the process.

BACKGROUND

Please describe your company and position.

I am the Director of Development & Special Projects of an education company

Describe what your company does in a single sentence.

We are a local charter school network.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LAB Digital Creative to accomplish?

• LAB Digital Creative was hired to create and maintain our website.

SOLUTION

How did you find LAB Digital Creative?

Referral

Why did you select LAB Digital Creative over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from LAB Digital Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create and maintain website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team is very responsive and our website looks great.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items are always delivered on time and the team is very responsive.

What was your primary form of communication with LAB Digital Creative?

Email or Messaging App

What did you find most impressive or unique about this company?

This company is very efficient and we love our product.

Are there any areas for improvement or something LAB Digital Creative could have done differently?

N/a

BACKGROUND

Please describe your company and position.

I am the Owner/Broker of Wallace Group Home and Loan

Describe what your company does in a single sentence.

Real estate mega team including mortgage company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LAB Digital Creative to accomplish?

• SEO
• Gorgeous functional website
• Growth potential in the future

SOLUTION

How did you find LAB Digital Creative?

Referral

Why did you select LAB Digital Creative over others?

• High ratings
• Referred to me

How many teammates from LAB Digital Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Building a usable real estate website from the ground up with amazing search optimization, functional links and beautiful graphics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The functionality is already working. The site looks amazing. They have been creative and made things that we didn't even think of.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything has been delivered in a timely manner. We actually paid out the project early because we believe in where we are heading.

What was your primary form of communication with LAB Digital Creative?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

They are thinking of stuff like a consumer that we forget about being in the industry. We focus on customers but don't always think like one.

Are there any areas for improvement or something LAB Digital Creative could have done differently?

So far so good

BACKGROUND

Please describe your company and position.

I am the Owner of Private Legal Solutions

Describe what your company does in a single sentence.

Offer alternative dispute resolution through mediation, arbitration, and other services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LAB Digital Creative to accomplish?

• Create a new and improved website

SOLUTION

How did you find LAB Digital Creative?

Referral

Why did you select LAB Digital Creative over others?

• Close to my geographic location
• Good value for cost
• Referred to me

What was the size of LAB Digital Creative’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Replacement of a website built on an expired platform. Rebranding with a new logo. Update contents of two old websites and give everything a fresh look.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website and rebranding

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The timeline was not urgent and items were delivered in a reasonable time. They were highly responsive to my needs and great to work with.

What was your primary form of communication with LAB Digital Creative?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

The enthusiasm of the members was infectious!

Are there any areas for improvement or something LAB Digital Creative could have done differently?

No, I was very happy with the process.