What was the scope of their involvement?
We had an initial kickoff call, during which I talked about my company, where I came from, my beliefs, some of the core values of our organization, where I see the company going, where we are today, and where I want to be in five years. We want to expand, so we needed branding that would provide us with the capacity for growth. It was an informal call; they asked me some very pointed questions that helped them get an understanding of our business and what we're trying to do.
After that, they sent me a survey to collect further information about our organization and goals. They asked how we wanted to present our website and what our target audience is, which is tricky, since I have customers and employees. I needed a website that would cater to both parties. They also asked us about our competitors so that they could take a look at what they were doing and determine how we could compete with them from a branding perspective, with the goal of outdoing the competition. I had to do a little bit of market research on that just to give them a good understanding as to who my competitors are and what businesses I would be targeting.
From there, they did a rough sketch of the website – I’d call it a blueprint, or a CAD (computer-aided design) – so that I could see where they were in the process. They presented multiple logos and the mentality behind each logo: what they were trying to drive and the message they were trying to send with the logos. Once I picked a logo, that determined the color scheme. They did everything for us, from logo to business card design.
They created various sections: available jobs, about us, our team, apply now, contact us, and fill a job (if a customer wants to place an order online). We uploaded pictures to them for our team page. They sent each section to me to do narratives, which was a pretty simple process; it took me about half a day to go through every section of the website. There were some things that I wanted to change, take away, or add. They were super flexible and made adjustments accordingly.
We did a soft launch where the whole website was up and ready, and I could see and click on everything. They uploaded it to one of their back servers so that it didn't hit the market until we were happy with everything. Once that was done, they launched the site in the middle of the night, and it was live the next morning.
They also set up all of my Google Analytics. They sent me my Google Analytics link so that I can link to it and view my page activities through Google fairly easily. They led an hour-long training session on website maintenance. I'm pretty tech-savvy, so I wanted the ability to go in and make changes to my website, and they showed me how. They also let me know that if I wanted to do something more technical and couldn’t figure it out, I could just reach out.
The LAB Digital team continues to do website hosting. They’re available from a website maintenance standpoint; so far, I’ve been able to make changes myself. However, if I want to do something like adding a whole new page, I will reach out to them.
What is the team composition?
We worked with two people, and I’m sure there were people working behind the scenes; this was a really big project. They developed our brand from start-to-finish.
How did you come to work with LAB Digital Creative?
We discovered them through word-of-mouth. One of my business partners in Tennessee recommended them, and that person’s opinion is incredibly valuable to me. LAB Digital Creative had actually just redone his staffing company’s website, and the difference between the original site and the redesigned one was night and day.
How much have you invested with them?
We made multiple payments. We paid $2,700 for the launch, and now we pay $100 each month for web hosting.
What is the status of this engagement?
Our work together began in December 2019 or January 2020. It’s ongoing.