Los Angeles Social Media Management Company

LA Social Karma is a Boutique Marketing Firm that focuses on helping locally owned businesses manage their online presence.
This includes Facebook Instagram, Pinterest, Google +, Yelp, and Trip Advisor.

We provide one-on-one consulting or absolute end-to-end management of the different social sites. This includes generating monthly content, daily monitoring of sites, and consulting on what’s new in the ever-changing social media landscape.

 
$1,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
2010
Show all +
Los Angeles, CA
headquarters

Portfolio

Key clients: 

Santa Monica Farmer's Market, Venice Chamber, Venice Sign, Venice Art Crawl, Kitchen24 , the Upper West , and C&O restaurants. 

Facebook Marketing

Facebook Marketing

Facebook Marketing

Facebook Marketing

Facebook marketing

Facebook Marketing

Facebook Marketing

Facebook Marketing

Instagram Marketing

Instagram Marketing

Instagram Marketing

Instagram Marketing

Instagram Marketing

Instagram Marketing

Instagram Marketing

Instagram Marketing

Instagram Marketing

Instagram Marketing

Twitter Marketing

Email Marketing

Email Marketing

Email Marketing

Email Marketing

Email Marketing

Email Marketing

Email Marketing

Reviews

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Social Media Management for Restaurant

“They have exceptional personalities, and they work hard to ensure project success.”

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2012 - Ongoing
Project summary: 

L.A. Social Karma manages the main site and social media accounts for a restaurant. This involves writing content, taking photos, and creating digital flyers. They’ve also cultivated a customer email list.

The Reviewer
 
Los Angeles, California
Owner, Restaurant
 
Verified
The Review
Feedback summary: 

The extensive email list boasts over 100,000 subscribers, which has increased interest and ticket sales for promotional events. L.A. Social Karma’s personal approach and proactive effort to engage with customers has ensured a lasting engagement.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and manager of a restaurant in Los Angeles.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with L.A. Social Karma?

Initially, we managed our social media accounts in addition to operating the restaurant. However, there was too much to do with both the site and the restaurant, and we didn’t know how to establish our digital presence effectively. We needed external resources to manage our main site and social media accounts.

SOLUTION

What was the scope of their involvement?

They manage our main site and social media accounts including Facebook, Pinterest, and Twitter. This involves updating our accounts weekly to reflect menu changes, taking photos for events, and ensuring correct pricing. They also stream direct videos as well as write posts about our events and current specials to attract customers.

Beyond social media, they’ve also compiled an extensive email list to advertise seasonal promotions. From the list, we send interactive digital menus that they’ve designed, which allow customers to view daily deals. We’ve also explored guerilla marketing tactics and magazine opportunities to expand our clientele.

What is the team composition?

We’ve worked primarily with their owner and meet with her on a weekly basis.

How did you come to work with L.A. Social Karma?

My business partner met the owner at his previous restaurant. He was impressed by their workflow, so we approached them. Compared to previous vendors who could not meet our requirements, we found it easy to communicate with them. We then decided to hire them.

How much have you invested with them?

We’ve spent a few hundred thousand dollars so far.

What is the status of this engagement?

Work began in 2012 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In terms of event attendance, we’ve seen increased interest and response. We would sell out a 40-seat event in a matter of days and have no problem selling 50-100 tickets. We attribute this to their comprehensive email list, which boasts over 10,000 customers. We send bimonthly emails, and every week, we have 60–70 new subscribers.

How did L.A. Social Karma perform from a project management standpoint?

We meet in person once a week to identify what we need to do and discuss any required adjustments. Aside from the meetings, we communicate via text, phone, and email. During events, they’ll also come to take promotional pictures and interact with customers.

What did you find most impressive about them?

We appreciate their personal approach to marketing. We believe that marketing can’t just be digital; customers need to see that there are people behind the posts and emails. They want to see our faces. In terms of work, other firms might promise services, but we’d never get to see them, let alone know who they are. The L.A Social Karma team proactively attends events and engages with us and our customers. That makes all the difference.

Are there any areas they could improve?

Nothing comes to mind.

Do you have any advice for potential customers?

Customers should meet them in person to better understand their capabilities. L.A Social Karma is knowledgeable and willing to help customers understand their project goals. They have exceptional personalities, and they work hard to ensure project success.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Social Media Management for local government

"They're very strategic and do a great job guiding and educating us in terms of best practices."

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Nov. 2016 - Ongoing
Project summary: 

L.A. Social Karma oversees social media efforts for several campaigns united under one initiative. They assist with strategy development and create content/social media toolkits for participating businesses.

The Reviewer
 
Santa Monica Government
Jennifer Taylor
Economic Development Administrator
 
Verified
The Review
Feedback summary: 

The higher user engagement on Facebook and Instagram has helped recruit more businesses. Staying on top of things even during the busiest times, they successfully manage multiple accounts and hashtags, while their regular feedback helps with in-house marketing efforts.

BACKGROUND

Introduce your business and what you do there.

I'm the economic development administrator with the city of Santa Monica local government.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with L.A. Social Karma?

We have a partnership campaign between the city and our local business community. The purpose of the campaign is to let the residents of Santa Monica know about the importance of local businesses and the value they bring to the community. We were looking for a company to support our social media efforts and help us raise awareness about the campaign and all the participating businesses.

SOLUTION

What was the scope of their involvement?

We initially brought them on board to assist with three standalone campaigns that we do under the umbrella of Buy Local Santa Monica. We have a big holiday event, then we hold a variety of business contests during the month of February, and we run another campaign in spring. They focused on all those events, identifying hashtags for the campaigns and creating a social media toolkit to announce the launch of the event. Then, they sent the social media toolkits to the participating businesses and community partners so that they could have sample posts and tweets.

Buy Local Santa Monica has a Facebook, Instagram, and Twitter accounts. Eventually, we hired Social Karma to manage all of them and they recommended that we have more meaningful interactions with the public throughout the year, not only during the campaign season. Now, they work with us on a contract basis, creating content for social media, promoting some of our local businesses, and highlighting various community events. They also help us strategize and advise our marketing executive committee on how to use social media effectively.

What is the team composition?

Jennifer Wilson (Social Media Consultant, L.A. Social Karma) is our main point of contact. We also work closely with a content expert, who helps us create all the posts and fun images.

How did you come to work with them?

They were recommended to us by two of our local restaurants that had a contract with them. Besides, the social media firms we had worked with also recommended Social Karma based on our budget and our needs. Considering the positive feedback we heard about their work, we decided to bring them on board.

How much have you invested with them?

We've spent between $8,000–$10,000.

What is the status of this engagement?

We started working with them in November 2016 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In addition to providing strategic recommendations, they created an effective social media marketing plan for our Buy Local Instagram account, which we hadn't been using regularly. After we started working with Social Karma, the user engagement on Instagram has increased, which helped us recruit more businesses to become members of the Buy Local campaign. Their graphics capabilities (which is something we don't have in-house) helped us drive traffic to Instagram and Facebook, but Instagram has been the most effective platform for us.

How did they perform from a project management standpoint?

They've done a very good job, bringing in additional staff support when needed. Even when their business activity increases, they stay on top of things. We communicate via email, phone, and have in-person meetings. They're very accessible and I can always reach them when I need them. They usually send us emails with the posts they propose and we review and approve them.

In addition, they meet with our local executive committee quarterly and provide social media reports and feedback. We're also trying to increase the number of posts we do in-house, so they let us know what is working well and how we can leverage our partners more effectively in person.

What did you find most impressive about them?

They're very strategic and do a great job guiding and educating us in terms of best practices.

Are there any areas they could improve?

We're not the easiest of their clients because our campaign has thousands of participating businesses and eight founding partners (the city of Santa Monica is one of them). Since we have a lot of partner hashtags and social media handles, it's important to incorporate all the partners correctly. That's not a criticism, but rather the challenge that our business presents.

Do you have any advice for potential customers?

Be very focused at the beginning. Work with them to evaluate your strategic goals and how social media can help you accomplish those goals. Then, identify their roles, the frequency of the posts, and the type of reporting.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer