Kurage is a multidisciplinary creative studio.
Kurage is a multidisciplinary creative studio at the intersection of design, strategy and technology. Our major services are
UX Design
User Research
Heuristic Evaluation
User Persona
Information Architecture
Wireframing
Usability Testing
UI Design
Branding
Design System
Illustrations
Visual Design
Interaction Design
Prototyping
Development
UI Development
React Js Development
Angular Development
Node Js Development
Ruby on Rails Development
React Native Development
Our major clients are
1. Tata Health
2. Taneira
3. Wiley
4. Payoneer
5. Indian School of Business
6. Whites.net
7. Kunooz.com
headquarters
Focus
Recommended Providers
Portfolio
Payoneer Introduction to India
Payoneer introduced itself with in India with this corporate video. Payoneer is a financial services company that provides cross border online money transfer and digital payment services.
Tata Health App Explainer Video
Tata Health Application has lots of features. And the challenge was to explain all of them without audience yawing at it. So instead of endless number of presentation slides, we ideated it to be an explainer video to convey information faster, effectively and in an interesting way.
Tata Health Website
A marketing website www.tatahealth.com designed and developed for Tata Digital Health.
Tata Health App Launch Marketing Ad
This video was done as a part of Launch Strategy for Tata Health App.
Brand Introduction Video
In 2019, Wiley introduced its new EdTech Platform www.wileynxt.com with this video on its inaugral event in Bengaluru.
Product Feature Explainer Video
This is best-in-class video production for a new feature introduced by the international cross border payment giant Payoneer. The idea has been to make complexity disappear and convey message with utmost clarity.
Reviews
the project
Digital Strategy, Web Dev & Design for Education Platform
"In terms of getting conversions and clicks, KURAGE work has really impressed us."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I'm the performance marketing manager at a technical education platform focusing on students from 18–22 who are continuing their education. We're bridging the gap between college and the job market.
Introduce your business and what you do there.
We hired KURAGE for digital marketing and web development services.
What was the scope of their involvement?
KURAGE did end-to-end development of our landing pages; they also redesigned our website. Their team added new features to our landing pages to improve lead capturing and conversions. They completely revamped the designs of the landing pages and added videos to explain our services to users. Also, KURAGE added sections to improve user flows across the site to remove the endless scrolling on landing pages.
What is the team composition?
I worked with Shonit (Creative Director) and a developer.
How did you come to work with KURAGE?
We were working with a different agency but wanted to find an agency that could provide better quality products to improve our conversions.
How much have you invested with them?
We invested 40,000 Indian rupees (approximately $500 USD)
What is the status of this engagement?
Our engagement was from December 2021–February 2022.
What evidence can you share that demonstrates the impact of the engagement?
In terms of getting conversions and clicks, KURAGE work has really impressed us. We typically collect leads from landing pages; compared to our landing pages from our previous vendors, the new ones are much better. We track the cost per lead and click numbers across multiple landing pages to see which ones work better for us.
How did KURAGE perform from a project management standpoint?
The project management was straightforward once we broke the project down. KURAGE's team was always available — if there were any critical issues, we could get ahold of them quickly for a resolution. Typically, we communicated through phone calls, emails, and Google Meet.
What did you find most impressive about them?
I was impressed with the new designs of the landing pages. In one of the meetings we had with them, I could see their office space, and everyone was really calm and collected.
Are there any areas they could improve?
I can't think of anything for KURAGE to improve.
Do you have any advice for potential customers?
I'd advise customers to hire KURAGE for their projects because they provide good quality products.
the project
PPC & Brand Campaign Animation for Digital Payment Platform
"They have a thorough understanding of our process, and they create high-quality deliverables in a timely manner."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I work as a senior marketing manager at a digital payment platform.
What challenge were you trying to address with KURAGE?
We were looking for a creative agency that could manage our brand campaigns.
What was the scope of their involvement?
KURAGE handles the creative aspect of our PPC and brand campaigns that target SMBs. Their team creates animations for our YouTube, Facebook, and LinkedIn pages. Additionally, they are in charge of designing our landing pages.
As for the process, we start by giving them briefs with our preferred screens and layouts, along with the descriptions of our target audience. They then conceptualize the animation process and provide recommendations on how we can execute those.
What is the team composition?
I’ve worked with four resources from KURAGE. Two of them help us with the creative aspect, and there’s one web developer in charge of applying browser changes. Shonit (Creative Director) supports us by providing project strategies.
How did you come to work with KURAGE?
They were the social media agency employed by my former company.
How much have you invested with them?
KURAGE has a retainer contract that amounts to $1,500–$2,000 per month.
What is the status of this engagement?
My current company's collaboration with KURAGE started in January 2019, and it’s ongoing.
What evidence can you share that demonstrates the impact of the engagement?
One thing that I’ve always looked for in an agency is responsiveness — KURAGE has been great in terms of aligning themselves with our requirements. We’ve done multiple brand campaigns together, and they’ve been highly flexible. As a result of their hard work, our go-to-market time for campaigns has decreased by almost 50%.
How did KURAGE perform from a project management standpoint?
We mainly communicate via WhatsApp. KURAGE provides us with monthly reports containing all the creative outputs that they’ve accomplished. I can say that their team structure and project management have both improved as compared to when I was still working with them under my former company. They have a thorough understanding of our process, and they create high-quality deliverables in a timely manner.
What did you find most impressive about them?
I highly appreciate KURAGE’s capacity to handle feedback — they’re always willing to apply changes based on our constructive feedback, regardless of the business requirement.
Are there any areas they could improve?
While they have good design skills, the copies they produce could use some improvement.
Do you have any advice for future clients of theirs?
While KURAGE is a small and flexible agency, it always helps if the client is also willing to align their preferences and expectations.
The new landing pages, compared to the ones the client was using previously, drastically improved captured leads and clicks. The project management was very simple, and typically the partners communicated through email, phone calls, and Google Meet. KURAGE was always available to rectify issues.