Kurage is a multidisciplinary creative studio.
Kurage is a multidisciplinary creative studio at the intersection of design, strategy and technology. Our major services are
1. Business Growth Consultancy
2. Branding
3. Website Design & Development
4. Web Applications
5. App Design & Development
6. Video Contents
7. Animations
8. Marketing Strategy
9. Illustrations
10. Photography
11. Product Design
Our major clients are
1. Tata Health
2. Taneira
3. Wiley
4. Payoneer
5. Indian School of Business
6. Whites.net
7. Kunooz.com
8. www.routes2europe.com
9. www.mindsum.org
10. www.delkatalents.com
headquarters
Focus
Portfolio
•Payoneer–US based cross border payment company •Wiley –200+ yrs old American Publishing Company •Taneira–Titan Group company specialised in HandWoven Sarees. •Tata Health–A Tata Group Digital Healthcare Brand •ISB(Hyderabad)–A world class Business School •Parker–Globally famous pen company •Delka Talents (Amsterdam)–An agency that manages top influencers •Whites.net –The largest cosmetic company of UAE •Kunooz–The largest pharmacy retail company of UAE •Mindsum–UK based mental healthcare
Payoneer Introduction to India
Payoneer introduced itself with in India with this corporate video. Payoneer is a financial services company that provides cross border online money transfer and digital payment services.
Tata Health App Explainer Video
Tata Health Application has lots of features. And the challenge was to explain all of them without audience yawing at it. So instead of endless number of presentation slides, we ideated it to be an explainer video to convey information faster, effectively and in an interesting way.
Tata Health Website
A marketing website www.tatahealth.com designed and developed for Tata Digital Health.
Tata Health App Launch Marketing Ad
This video was done as a part of Launch Strategy for Tata Health App.
Brand Introduction Video
In 2019, Wiley introduced its new EdTech Platform www.wileynxt.com with this video on its inaugral event in Bengaluru.
Product Feature Explainer Video
This is best-in-class video production for a new feature introduced by the international cross border payment giant Payoneer. The idea has been to make complexity disappear and convey message with utmost clarity.
Reviews
the project
PPC & Brand Campaign Animation for Digital Payment Platform
"They have a thorough understanding of our process, and they create high-quality deliverables in a timely manner."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I work as a senior marketing manager at a digital payment platform.
What challenge were you trying to address with KURAGE?
We were looking for a creative agency that could manage our brand campaigns.
What was the scope of their involvement?
KURAGE handles the creative aspect of our PPC and brand campaigns that target SMBs. Their team creates animations for our YouTube, Facebook, and LinkedIn pages. Additionally, they are in charge of designing our landing pages.
As for the process, we start by giving them briefs with our preferred screens and layouts, along with the descriptions of our target audience. They then conceptualize the animation process and provide recommendations on how we can execute those.
What is the team composition?
I’ve worked with four resources from KURAGE. Two of them help us with the creative aspect, and there’s one web developer in charge of applying browser changes. Shonit (Creative Director) supports us by providing project strategies.
How did you come to work with KURAGE?
They were the social media agency employed by my former company.
How much have you invested with them?
KURAGE has a retainer contract that amounts to $1,500–$2,000 per month.
What is the status of this engagement?
My current company's collaboration with KURAGE started in January 2019, and it’s ongoing.
What evidence can you share that demonstrates the impact of the engagement?
One thing that I’ve always looked for in an agency is responsiveness — KURAGE has been great in terms of aligning themselves with our requirements. We’ve done multiple brand campaigns together, and they’ve been highly flexible. As a result of their hard work, our go-to-market time for campaigns has decreased by almost 50%.
How did KURAGE perform from a project management standpoint?
We mainly communicate via WhatsApp. KURAGE provides us with monthly reports containing all the creative outputs that they’ve accomplished. I can say that their team structure and project management have both improved as compared to when I was still working with them under my former company. They have a thorough understanding of our process, and they create high-quality deliverables in a timely manner.
What did you find most impressive about them?
I highly appreciate KURAGE’s capacity to handle feedback — they’re always willing to apply changes based on our constructive feedback, regardless of the business requirement.
Are there any areas they could improve?
While they have good design skills, the copies they produce could use some improvement.
Do you have any advice for future clients of theirs?
While KURAGE is a small and flexible agency, it always helps if the client is also willing to align their preferences and expectations.
Showcasing ample design skills, KURAGE continues to impress the client with their on-point strategies and deliverables, which have helped the client's go-to-market time decrease by 50%. The team is well-structured and highly receptive to constructive feedback, allowing for a seamless partnership.