Do you have any statistics, metrics, or general feedback from the project?
I’m amazed at the value I get for the small percentage of our budget that we spend with Kuno Creative. Their CEO [and founder, Chris Knipper,] always brings up new ideas, thoughts, blogs, and content to improve our campaign at our biweekly meetings. The content they deliver is just phenomenal. They’ve taken the little things and really learned how to multiply them and make them much bigger. So, for the investment we make in them, I feel pretty darn good.
Every month, we receive our stats from Kuno. Numbers are important in this kind of business – not just real numbers of patients seen, but new patients. Without new patients coming in to the practice every month, we would certainly perish at some point. New patient attraction is key, and we see 600 to 800 new patients on average each and every month. Those numbers are constant or growing a little bit, a couple percent each year, so we know we’re doing something right. We measure patient satisfaction, certainly physician satisfaction as well, we have good providers, good staff, and all of that.
I’m also not a very technical person, and they’re good at explaining things at the layman level. Kuno has brought so much expertise and talent to our organization through the services they provide.
Is there anything unique about them that really makes them stand out, compared to other companies?
It’s their communication with me as the CEO of my organization, the fact that we meet every two weeks for updates, current information, and any changes is great. We have a lot of moving parts in our organization. When we hire a new doctor, we meet with Kuno to determine how we can promote them. There’s always something going on, and the communication piece has really been important. They frequently ask me what else they should be doing, and whether I have any special emphasis in a particular month.
The other thing Kuno Creative has done really well is document the success, whether it’s the number of new emails that they grabbed this month through HubSpot, the content marketing piece, the number of contacts that we’ve had on Facebook and Twitter. They’re measuring all of the social media and reporting to me monthly. We set goals at the beginning of the year and then extrapolate that across 12 months, and then we watch how things work throughout the year. That’s the accountability piece, which I’ve found a lot of marketing firms do not have and Kuno has brought that to the table.
Kuno has been state of the art from day one, and they’re constantly coming up with new ideas. When we moved to the smart phone app, they were on top of that and that’s been great for our patients. They’ve been on top of all the social media-related topics, inbound marketing, and well beyond that. That’s really made a difference for our practice. We don’t do anything in print anymore. We have brochures in the offices to give out to patients, but we don’t do any print in papers, billboards, or any of that stuff anymore.
Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?
Honestly, I don’t think so.