Kungana Consulting

BACKGROUND

Please describe your company and your position there.

I'm a nutrition coach using personalised evidence based advice for achieving goals suited to ones lifestyle.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire StrikeNorth?

Help with designing a logo/brand/word mark. Ideally ideas and direction for the brand as well.

What were your goals for this project?

A brand strategy and logo that I identify with strongly.

SOLUTION

How did you select StrikeNorth?

I'd seen some of Andre's creative work and knew he would be someone that would listen to the brief and be able to work with to build something that I'd love.

Describe the scope of their work in detail.

Briefing, moodboards and iterations of a design and branding story.

What was the team composition?

Andre and his team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The various mood boards Andre prepared were excellent to refine my thinking and to direct the design process working on a brand identity. Andre also encouraged me to believe in my brand through giving valuable feedback to me on my target market and unique selling point from a business point of view. At some point during the process there was a new idea to go down a slightly different route, which became a logo that I identify with strongly.

How effective was the workflow between your team and theirs?

There were multiple iterations after my very detailed feedback that changed the scope and outcome - the team handled the job professionally and with excellent communication at all times.

What did you find most impressive about this company?

Most impressed by their commitment to keep on iterating until my vision was realised and also that they were able give ideas and input at each stage.

Are there any areas for improvement?

To reinforce the process of feedback as the client (me) doesn't always have a clear idea of the vision, so refining the brief upfront is helpful.