Kudos Narratives

BACKGROUND

Please describe your company and position.

I am the Growth Manager of Alconost

Describe what your company does in a single sentence.

Ad creative automation platform for marketers. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kudos Narratives to accomplish?

• Grow our following on LinkedIn.
• Support our social media presence with consistent organic content.
• Increase brand awareness, engagement, and conversions through targeted LinkedIn activities​​.

SOLUTION

How did you find Kudos Narratives?

Other

Why did you select Kudos Narratives over others?

• Great culture fit
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Kudos handles everything from content creation and posting to engagement and analytics, ensuring a consistent and effective online presence. 

Comprehensive content planning and creation (formats: posts, videos, articles, carousels – min. 2-3 regular posts per week), including: 

• thought leadership content (formats: trends, industry forecasts, whitepapers);
• influencer-driven content (mini-interviews with key partners and industry opinion leaders);
• social listening: engagement with the audience in comments, replying to mentions, commenting from a company page in relevant posts;
• design for the visuals;
• monthly analytics report to track content performance and audience reach progress;
• monthly strategy call to discuss goals and plan for the upcoming month to ensure alignment with the company's communication goals and values;
• ongoing support and communication with a dedicated account manager.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project aimed to increase LinkedIn impressions, followers, and link clicks significantly. Over the course of the campaign, there is notable growth in all these areas, demonstrating successful engagement and increased visibility on the platform

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Kudos Narratives appears to have a structured approach, as evidenced by their detailed content strategy and growth targets. They planned consistent weekly content posting across various formats and maintained a clear communication strategy, suggesting timely delivery and responsiveness to our needs​​.

What was your primary form of communication with Kudos Narratives?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to craft a comprehensive, data-driven social media strategy that includes a diverse range of content (useful, fun, and product-related) to engage different audience personas.
The clear articulation of narrative pillars (Efficient, Fun, Innovative) and a well-defined tone of voice that aligns with Pikaban’s brand personality​​.

Are there any areas for improvement or something Kudos Narratives could have done differently?

Hmm, nothing jumps out immediately. They're doing a pretty solid job overall. But we have a lot planned for implementation!

BACKGROUND

Please describe your company and position.

I am the CMO of Sentispec

Describe what your company does in a single sentence.

AI-powered warehousing and logisitics

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kudos Narratives to accomplish?

• Help potential customers find us
• Convince people to choose us
• Sell the product

SOLUTION

How did you find Kudos Narratives?

Online Search

Why did you select Kudos Narratives over others?

Referred to me

How many teammates from Kudos Narratives were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for Sentispec's social media strategy encompassed several key elements:

• Goals and Metrics: Establishing clear business goals for social media, including increasing awareness, engagement, and conversions. Specific metrics included reach, impressions, shares, comments, follower growth, likes, and website clicks.
• Platform Focus: Prioritizing LinkedIn for community growth and engagement, and YouTube for brand awareness over the first three months.
• Target Audience: Defining detailed audience segments such as Division Heads, Warehouse Managers, and CIOs, with specific demographic and professional criteria.
• Competitor Analysis: Examining competitors' social media strategies to identify strengths and weaknesses.
• Content Strategy: Creating a content matrix and plan that included interviews, articles, product updates, and milestones. The content was structured into three main buckets: Logistics People, Logistics Future, and Sentispec Products.
• SWOT Analysis: Identifying strengths, weaknesses, opportunities, and threats to tailor the strategy effectively.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project aimed to achieve the following measurable outcomes:

• Engagement Rate: Increase from 1.6% to 2.5%.
• Audience Growth: Double the reach and grow LinkedIn followers, webinar attendees, and content magnet leads.
• Impressions: Double the organic audience impressions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management approach involved structured planning and execution:

• Timeliness: Deliverables were scheduled within a three-month timeline, focusing on incremental progress and regular assessment with following monthly-based subscription.
• Responsiveness: The team adapted to feedback and needs promptly, ensuring alignment with client expectations and evolving project dynamics.

What was your primary form of communication with Kudos Narratives?

Virtual Meeting

What did you find most impressive or unique about this company?

• Innovative Content: They have the ability to humanize and innovate within the logistics industry, which is typically seen as mundane.
• Tailored Messaging: Creating detailed audience personas and aligning content strategies to address their specific needs and pain points.

Are there any areas for improvement or something Kudos Narratives could have done differently?

While the current strategy is robust, further personalization of content to address specific audience segments could enhance engagement even more.

BACKGROUND

Please describe your company and position.

I am the CMO of HYPERVSN

Describe what your company does in a single sentence.

HYPERVSN is a cutting-edge holographic platform that delivers highly engaging and immersive experiences for global brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kudos Narratives to accomplish?

• Enhance LinkedIn brand presence through targeted content
• Support social media presence with consistent organic content
• Increase brand awareness and boost engagement

SOLUTION

How did you find Kudos Narratives?

Referral

Why did you select Kudos Narratives over others?

Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Identifying and partnering with relevant influencers, creating engaging content, and managing influencer relationships throughout the campaign duration.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Achieved nearly 177,000 impressions with a CPM of $18.1, which is two times lower than the LinkedIn paid ads benchmark.
• Over 3,500 engagements with brand partnership content from professionals at companies like Apple, Meta, and Accenture.
• LinkedIn following grew by more than 300 during the campaign.
• Significant website traffic spikes, resulting in almost 700 unique users from key posts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Kudos Narratives did an excellent job managing the project. They stuck to the timeline and ensured all content and campaign milestones were timely. They worked well with influencers, handled content creation smoothly, and kept in regular contact with us. Their proactive and responsive approach played a big role in making the project successful.

What was your primary form of communication with Kudos Narratives?

Virtual Meeting

What did you find most impressive or unique about this company?

The impressive aspect of Kudos Narratives is their ability to achieve high engagement and impressions with a CPM lower than the LinkedIn benchmark. Plus, they've landed partnerships that didn't cost a cent but gave us more exposure.

Are there any areas for improvement or something Kudos Narratives could have done differently?

Including detailed ICP profiles of those engaged with the influencers’ content in the report would be very helpful, and we have planned to incorporate this in our next campaign!

BACKGROUND

Please describe your company and position.

I am the Brand&Partnerships Manager of is*hosting

Describe what your company does in a single sentence.

is*hosting provides advanced hosting services in 31 countries across 5 continents

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kudos Narratives to accomplish?

• Grow our following on LinkedIn.
• Support our social media presence with consistent organic content.
• Increase brand awareness among the potential target audience, test reactions of different ICPs, and boost engagement converting into leads​​​​.

SOLUTION

How did you find Kudos Narratives?

The team was well known by their projects

Why did you select Kudos Narratives over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Kudos Narratives were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our challenge was to increase brand awareness and build trust within our niche market so that we could show a reliable solution with a human face. The desired outcomes were to enhance our visibility and reputation among specific target audiences within the business and tech sectors.

To address this challenge, the agency devised an influencer marketing campaign focusing on two main areas:

1. Business Sector: Targeting online business owners (scaleups, later-stage companies) through collaborations on LinkedIn, aiming to increase brand recognition and credibility.

2. Tech Sector: Engaging with Machine Learning creators to boost visibility within the IT community, specifically among professionals in marketing and software engineering (CTOs, DevOps, Web Studios, Webmasters, tech-savvy digital marketers, traders

The campaign emphasized the unique selling proposition of is*hosting, which is our commitment to providing reliable and uninterrupted hosting services on our own equipment, coupled with personalized human attention to each client. The ultimate goal was to position is*hosting as the go-to partner for online business owners seeking dependable hosting solutions, enhancing customer comfort and satisfaction.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The campaign resulted in nearly 139k impressions and a total of 81k unique views.
• 1184 reactions (likes, comments) were recorded on the partnership content.
• Posts reached audiences, including professionals from companies such as Intel, Activision Blizzard, Microsoft, Ubisoft, and Crunchbase, primarily located in the USA and UK​.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Kudos Narratives demonstrated effective project management throughout the campaign. They successfully coordinated collaborations with prominent professionals such as Carly T., Meri N., Yoann P., and Burghard B., resulting in a series of eight partnership posts. The content was delivered consistently over the campaign period from April to May 2024, indicating adherence to the timeline. 
The agency's responsiveness to client needs was evident in its ability to secure high-quality influencer partnerships and generate significant engagement and visibility for the brand. Their detailed reporting on metrics such as impressions, unique views, and engagement further highlights their organized and client-focused approach.

What was your primary form of communication with Kudos Narratives?

Virtual Meeting

What did you find most impressive or unique about this company?

The most impressive aspects highlighted include:

• Their ability to land collaborations with well-known professionals in the industry.
• Effective targeting of specific audiences in the business, tech, and investment sectors.
• The campaign's success significantly increased brand visibility and engagement.

Are there any areas for improvement or something Kudos Narratives could have done differently?

It might be worth paying a little more attention to sticking to the original objectives of the brief. Even if they are non-standard and challenging:)

BACKGROUND

Please describe your company and position.

I am the CMO of Mira

Describe what your company does in a single sentence.

Mira is a Hormonal Health monitor and a virtual clinic

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kudos Narratives to accomplish?

• Enhance brand visibility and awareness within our target demographic of women seeking fertility solutions.
• Increase engagement and interaction on our LinkedIn page to foster a community around women's health and fertility.
• Drive website traffic and ultimately increase sales of the Mira fertility monitor.

SOLUTION

How did you find Kudos Narratives?

Referral

Why did you select Kudos Narratives over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Kudos Narratives were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Kudos Narratives was tasked with developing and executing a comprehensive social media strategy focused primarily on LinkedIn. Key deliverables included: 

• creating engaging content
• managing our LinkedIn page
• implementing targeted advertising campaigns
• providing regular analytics reports to track progress.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Notably, our follower count has consistently grown, achieving a remarkable monthly organic growth of +40%. We've seen a significant rise in brand mentions and conversations on LinkedIn, with likes, shares, and comments increasing by 52%. 

Our website traffic from LinkedIn referrals has improved, driving more potential customers to explore our offerings. Ultimately, an uptick in sales directly attributable to our enhanced social media presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Kudos Narratives really nailed it with their project management skills. They always came through on time and were super responsive to our requests. Communication was crystal clear and they kept us in the loop every step of the way, even offering helpful suggestions for tweaks and adjustments as we went along.

What was your primary form of communication with Kudos Narratives?

Virtual Meeting

What did you find most impressive or unique about this company?

We were particularly impressed by Kudos Narratives' ability to tailor content specifically for the B2B audience on LinkedIn while still maintaining a human touch and engaging storytelling. Their understanding of our industry and target demographic was evident in the quality and relevance of their content.

Are there any areas for improvement or something Kudos Narratives could have done differently?

We are overall satisfied with the results of our collaboration.

BACKGROUND

Please describe your company and position.

I am the Head of Copy of Rask AI.

Describe what your company does in a single sentence.

AI-powered platform for audio & video localization and repurposing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kudos Narratives to accomplish?

• Goal 2: We were all about growing our social media presence, especially on platforms like LinkedIn. The idea was to connect with more people, get them engaged with what we're doing, and hopefully, convert some into loyal fans.
• To team up with influencers who could help spread the word about Rask AI. We were aiming for strategic partnerships that would drive interest and adoption of our video translation and dubbing services.
• We brought Kudos Narratives on board to boost our brand visibility and get Rask AI noticed in our niche market. We wanted to make a splash, especially among SMBs and folks in the edtech, marketing, and localization fields.

SOLUTION

How did you find Kudos Narratives?

• Online Search
• Referral

Why did you select Kudos Narratives over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Kudos Narratives were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Kudos Narratives had the task of getting us set up on various social media platforms and running a B2B influencer marketing campaign. They launched our LinkedIn, TikTok, and other platforms presence, found and managed influencers in our field to collaborate with, and crafted content to keep our audience engaged.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Rask AI’s product achieved nearly a million impressions with a total of 899K views, demonstrating significant brand exposure within our target audience. 
2. In 2023, we achieved a CPM that is 7x lower than the paid ads benchmark, indicating efficient use of resources and high engagement rates. 
3. The paid collaborations with influencers resulted in increased unpaid mentions, amplifying the campaign's impact and organic reach. Our TikTok following surged to 500K, and our LinkedIn following grew by 1,000 during the campaign period, contributing to the expansion of our user base to 100,000 users.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Kudos Narratives were great at keeping things on track. They delivered all key milestones and deliverables on time and were highly responsive to our needs and feedback.

What was your primary form of communication with Kudos Narratives?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really stood out was how well they understood our brand and audience. Their creative ideas and effective influencer partnerships made a real impact. Plus, they were just great people to work with, which always makes a difference.

Are there any areas for improvement or something Kudos Narratives could have done differently?

Overall, we were highly satisfied with Kudos Narratives' performance and the outcomes of the campaign. We look forward to continued partnership and innovation!

BACKGROUND

Please describe your company and position.

I am the Senior CSM of ESA Digital agency

Describe what your company does in a single sentence.

Award-Winning SEO & Growth Agency for Tech Companies & eCommerce Brands

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kudos Narratives to accomplish?

• Grow our following LinkedIn
• Support our social media presence with consistent organic content

SOLUTION

How did you find Kudos Narratives?

Referral

Why did you select Kudos Narratives over others?

• High ratings
• Close to my geographic location
• Referred to me
• Company values aligned

How many teammates from Kudos Narratives were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Kudos Narratives are handling our social media presence. They take care of our company accounts on LinkedIn and Facebook, creating and posting content on the regular basis and engaging with our online community there.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since working with the Kudos team, we've witnessed a significant boost in our organic social content performance. Views (audience reach) have doubled, and engagement has surged by 68%. It's evident that our following is consistently expanding, with a remarkable +35% organic growth per month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is very reliable and highly self-sufficient. They create and post content on time. They are also capable of quick edits and proactive reaction to comments.

What was your primary form of communication with Kudos Narratives?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

With Kudos, we understood that actually we have so much to tell our existing and potential customers. Kudos team helps us educate and nurture our community on social media, amplifying our brand across different platforms and building trust for company.

Are there any areas for improvement or something Kudos Narratives could have done differently?

We enjoy our cooperation with the Kudos team