A team that gives a funk

It’s never just about the idea or feature, it’s about the team that can bring it to life. We operate to support your business growth in a unique way.

What’s the difference? A team that actually gives a funk!

Kroon is a software development company that forms dedicated teams.

We form cross-functional teams of product experts that are solely committed to one single client instead of sets of tasks per projects.

In short, we remove the agency from working with an agency and add expertise. We make sure the teams and the brand are connected on a deeper level.Even further, we remove all administrative obstacles and make sure collaboration is so invested that our work space becomes your office.

 
$10,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2011
Show all +
Belgrade, Serbia
headquarters

Portfolio

Key clients: 
Trainerize - Vancouver, Canada - Personal training app Lykke - Zurich, Switzerland - Fintech Lynton Web - Houston, Texas - HubSpot premium partner Hasler - Weinfelden, Switzerland - Location and order management  Lyt CO - LA, USA -  Coachella festival light effects desktop and mobile app  

Reviews

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Web App Development for Inbound Marketing Firm

“I'm confident in their ability to deliver on all our requirements.”

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2017 - Ongoing
Project summary: 

Kroon Studio designs and develops web-based applications for a marketing agency. Built in agile scrum methodology, each app is database-driven and utilizes several APIs.   

The Reviewer
 
11-50 Employees
 
Katy, Texas
Founder & CEO, Marketing Firm
 
Verified
The Review
Feedback summary: 

The apps generate revenue and meet all their goals, and user adoption and customer satisfaction are very good. Kroon Studio manages expectations, hits deadlines, and communicates well. They are easy to reach, and are always clear and consistent.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a marketing agency. I'm the CEO and founder.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kroon Studio?

We wanted to build a few apps that we hoped to go to market with. We hired Kroon for our internal app development and for development projects for clients.

SOLUTION

What was the scope of their involvement?

The apps they developed are database-driven, responsive web applications that are mobile- and desktop-friendly. Each app involves a lot of APIs, backend logic, and integration with HubSpot. Kroon led the way in agile scrum methodology. We were very happy with that approach, and consequently transitioned to agile scrums as a business.

What is the team composition?

We work with about seven people from Kroon.

How did you come to work with Kroon Studio?

We found them through LinkedIn. Cost was a factor in our decision to hire them, but the examples they provided were more important. They easily understood our business model and the challenges we faced. Initially, we needed a team that could provide UX design. As we grew, we expanded into development.

How much have you invested with them?

To date, our total cost is a little over $100,000.

What is the status of this engagement?

We started working together in February 2017 and still work together on projects.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've taken each of these apps to market and are currently generating revenue from them. We hit all our goals for new user adoption in the app, and customer satisfaction is very good. They met all our criteria.

How did Kroon Studio perform from a project management standpoint?

Their project management meets all our standards. They set and reset expectations, and they hit their deadlines. If there is ever a change in the timeline, they let us know and give us reasons. I'm confident in their ability to deliver on all our requirements. We communicate through Slack and weekly Zoom meetings.

What did you find most impressive about them?

Communication is very strong. There is never a language barrier, and we never really feel the time zone difference. If something urgent comes up, they'll work late. It is easy to get ahold of them, and our interactions are always clear and consistent. That's a key part of a strong partnership and successful project, and a major reason we continue to work with them.

Are there any areas they could improve?

I can't think of anything they should improve.

Do you have any advice for potential customers?

Have really clear requirements and goals, and bring as many key stakeholders as possible into the project early on. Solidify your definitions of success and your needs defined before working with a partner, and anticipate the possibility that the project will change over time.

5.0
Overall Score I'm very pleased with them, and we expect to continue a long-term relationship.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
    There's always room for improvement, but we continue to be impressed by their quality of service.
  • 5.0 NPS
    Willing to refer

New Web & App Dev for Global Blockchain Marketplace

"Besides the quality of their work, we’ve also been impressed by their commitment and passion."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Sept. 2018 - May 2019
Project summary: 

Kroon Studio provided design, development, and rebranding work for a variety of solutions with a focus on usability. Their services included website redesign and the renewal of a mobile app.

The Reviewer
 
51-200 Employees
 
Zürich, Switzerland
Alfonso Rodriguez
Chief Product Officer, Lykke
 
Verified
The Review
Feedback summary: 

The renewed website has generated an increase in registered users and qualified leads, and users are progressing further in the sales funnel. An enhanced UX on the mobile app has sparked positive feedback from users. The team provided diligent support throughout the timeline.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the chief product officer at Lykke, a Swiss financial technology company building a global blockchain-powered marketplace for the free exchange of financial assets.

OPPORTUNITY / CHALLENGE

What were your goals for this project?

We wanted to use our marketing website as a funnel for new customers. We would increase usability to drive new registrations and adoption.

Regarding our new mobile and web apps, we needed to address our product’s restructuring, improve the UX, and re-thinking the choice of technology our system was running on.

SOLUTION

How did you select this vendor?

I knew Kroon Studio from previous collaborations, and they were the obvious choice for me.

Describe the project and the services they provided in detail.

They did a full redesign of the website and established a funnel, taking complete responsibility for the design and development of the newly structured website. They also performed usability UX/UI improvements on the existing app, leading the development and implementation process. 

Kroon Studio also created a new concept for a target group and developed a prototype that included both web and mobile versions of the product. The team designed new branding materials, including visuals and language that geared toward the target group.

What was the team composition?

The team consisted of a lead designer, two senior designers, a project manager, two developers  (React and React Native), and one product owner.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We’ve launched a fully redesigned website. Based on the vendor’s suggestions, we’ve seen a significant increase in registered users, and users are proceeding further into the funnel than what we had before. There’s also been an increase in quality leads. 

The existing app’s usability has been enhanced due to a number of improvements, and it’s received positive feedback from users. They grasped the problem perfectly!

The new app designed to target different users is still in development, but so far, we are really happy with the progress. The new branding materials (e.g. visuals and language) are also still a work in progress, but some of it has already been used on the new website. The new language on the site addresses customers emotionally rather than technologically, and user feedback has been great. 

How was project management arranged and how effective was it?

Lykke and Kroon Studio collaborated together to manage the project. A Kroon Studio project manager supported the Scrum setup, and Jira was used as a project management tool. App improvements were developed in sprints and released quickly.

What did you find most impressive about this company?

Besides the quality of their work, we’ve also been impressed by their commitment and passion. They were an available resource that did all the tasks we asked for. But, they were also passionate team members that cared about the project and the company. They go the last mile, and they always supported us wherever they could.

Are there any areas for improvement?

We were very happy with their work. I have to think hard about where they could actually improve. Sometimes, the hiring of new employees took a while, but on the other hand, the quality of work was really high.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX for Personal Training Software Platform

"They’re invested in our mission, and our people feel that they’re more than just an outsourced arm of our company."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2015 - Ongoing
Project summary: 

Kroon Studio offers UX design and marketing services for a fitness app. The team designed several content creation tools for the product. They provide ongoing support to promote and update these features.

The Reviewer
 
11-50 Employees
 
Vancouver, Canada
CEO, Fitness Technology Company
 
Verified
The Review
Feedback summary: 

Key metrics and indirect feedback indicate that users are pleased with and benefitting from Kroon Studio’s designs. Transparent and responsive, the team is quick to reach out regarding budgeting or timeline issues. The level of collaboration that they deliver sets them apart from other vendors.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a SaaS solution for the fitness industry. We offer a mobile and web app that personal trainers and fitness professionals use to engage with their clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kroon Studio?

We were looking for a long-term partner that could work closely with our team on the UI/UX of our app.

SOLUTION

What was the scope of their involvement?

After they had the opportunity to understand our needs, we started assigning projects to their team. Most of these tasks were related to the UX of our mobile and web apps. They’ve designed a variety of features, including tools that let users create workout schedules and meal plans.

Their team provides marketing services in addition to their design work. They created a teaser video for the launch of one of our new products. They also write marketing language for several product pages on our site. The app is available for download on iOS and Android.

What is the team composition?

There are four people from Kroon Studio that work with our team. Jovana (Lead UX Designer, Kroon Studio) guides the design of our application. Petar (UI/UX Designer, Kroon Studio) works with our e-commerce team, and Vlada (UI/UX Designer, Kroon Studio) provides additional UX design work. Dusan (UI/UX Designer, Kroon Studio) collaborates with our marketing team.

How did you come to work with Kroon Studio?

We’d done some projects with Oggy (CEO, Kroon Studio) in the past and knew that he used a fluid and customer-centric project management style. We decided to bring in his team for a more expansive collaboration.

How much have you invested with them?

We’ve spent somewhere between $500,000–$600,000.

What is the status of this engagement?

We’ve had people from Kroon Studio working on our teams since 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We use a management tool called Net Promoter Score (NPS) to gauge how customers are responding to our offering. Because we’re a product-driven company, the quality of our app’s UX corresponds to that number, which has been continuously rising since we started working with Kroon Studio. Right now, our NPS is about 50, whereas three years ago, it was in the low-to-mid 30s. This increase is a result of the design enhancements that Kroon Studio has made to our product.

In addition to seeing this score go up, we’ve also received indirect positive feedback through social media. Many users have shared that the app is easy to use.  

How did Kroon Studio perform from a project management standpoint?

They’re organized and committed to keeping their work under budget. Every time the project has been at risk of becoming too costly, they’ve been quick to reach out and explain the situation. Their team is also excellent at understanding and delivering our requirements. In terms of communication and project management tools, we use Slack, ClickUp, and Trello.

What did you find most impressive about them?

Kroon Studio is a core part of our team. They’re invested in our mission, and our people feel that they’re more than just an outsourced arm of our company. That’s the beauty of working with an agency like Kroon Studio. They’ve put in the effort to connect beyond project tasks.

Are there any areas they could improve?

Right now, I can’t think of anything. We believe in rapid feedback, and everything we’ve addressed with them, they’ve improved upon immediately.

Do you have any advice for potential customers?

Take the time during the discovery phase to explain your internal organizational structure. In our case, we have a strong UX leader and engineering leader in-house. If you don’t have that, be open with Kroon Studio so that they can adapt and deliver what you need in terms of design leadership.

5.0
Overall Score The work they deliver is amazing, and their people are flexible and positive. They’re a great partner.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    There’ve been a few minor delays, and they’ve been open and honest when they haven’t been able to meet deadlines.
  • 5.0 Cost
    Value / within estimates
    The cost is lower compared to other vendors who deliver the same level of quality.
  • 5.0 Quality
    Service & deliverables
    They’re very responsive, and their team has an incredible eye for design.
  • 5.0 NPS
    Willing to refer
    I’ve been very pleased with them. I don’t have any complaints.