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Taking Marketing To The Next Level

5.0
1 review

Kreativ Marketing is a Google certified digital media agency in Grand Rapids, Michigan. We specialize in SEO, Google Ads, social media marketing, and content creation. We build customized marketing strategies that meet each client’s unique needs. 

 
$1,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2014
Show all +
Grand Rapids, MI
headquarters
  • 25 Commerce Ave, SW
    Grand Rapids, MI 49503
    United States
    616-226-2711

Portfolio

Key clients: 

Brann's Steakhouse & Grill, Distinctive Catering, Whitehall Products, Gordon Water Systems, MI ENT & Allergy, Kitchen 67, Plummers Disposal, ProKitchen Software,

Plummers Disposal

DETAILS


Plummers Disposal Service has a high level of competition throughout West Michigan. Being a seasonal service makes it even more essential to capitalize on each touchpoint with potential customers.


KEYWORDS


In order to ensure relevance, we dug into high converting keywords, low converting keywords & missed keyword

…
opportunities from preexisting Google Ad campaigns. Utilizing Google Analytics helped us understand user behavior & trends in the path to conversion by service type offered. Within these trends, we were able to identify opportunities where we could lessen user clicks needed to convert which enhanced the user’s experience.


SEO OPTIMIZATION


Once we understood the keywords, high & low converting, we created new campaigns & ad groups. Furthermore, we applied our keyword findings to enhance onsite SEO which increased the number of auctions the campaigns we were in (impressions.) In applying these finding both onsite and off, the relevancy of our ads increased lowering the CPC. Logically this caused the gap between the number of impressions & clicks we earned to lower which, from a mathematical standpoint, naturally increased the CTR.


THE RESULTS


  • Impressions: +18%
  • Clicks: +40%
  • CPC: -56%
  • Conversions: +30%
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ProKitchen Software Image

ProKitchen Software

DETAILSProKitchen provides designers, retailers and manufacturers with an innovative and competitive design software solution. This client found their organic web ranking fall from the front page of Google and hired us to help with SEO ranking. KEYWORDSAfter a deep analysis, we decided to focus on the keyword “kitchen design software”. We began optimizing for this keyword and within 11 weeks, ProKitchen Software jumped to the

…
second organic listing on the first page of Google.SEO OPTIMIZATIONIn addition to keyword targeting, we created mini-authority properties on powerful blogging platforms that link back to ProKitchen Software. These links will build a base of authority to the site and pages. We also focused on high quality, natural, white-hat in-content links to proktichensoftware.com. Including this will help boost their rankings and get more traffic. This piece is based on a long-term investment. We also outlined blog content to be posted on prokitchensoftware.com. Each blog was 1,000 characters and focused on topics that are highly shareable and relevant.THE RESULTSWith keyword optimization, authoritative backlinks, guest posts, and blog posts, ProKitchen Software jumped to the second organic listing on the first page of Google within 11 weeks.
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Reviews

5.0
1 review
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SEO for Dentistry Practice

"They listen well, learn about us, and we learn what's possible as a result of their expertise."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2019 - Ongoing
Project summary: 

Kreativ Marketing performed SEO for a dentistry practice. Their team was responsible for coordinating a newsletter, blog, promotions, and Facebook content. 

The Reviewer
 
1-10 Employees
 
Grand Rapids, Michigan
Carla Ludwig
COO and Marketing, Life-Centered Dentistry
 
Verified
The Review
Feedback summary: 

The practice has seen an increase in patients from Google search traffic. The Kreativ Marketing team establishes a steady workflow to ensure effective collaboration. Their knowledge and expertise have led to a successful ongoing relationship.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Life-Centered Dentistry is a partnership between us, your dental care providers, and you. We share your dental needs with you and together develop a plan to reach your goals in a family atmosphere. I serve as COO and oversee marketing, both outside and inside the office.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kreativ Marketing?

The office has been around for over 50 years as Ludwig Family Dentistry. In 2017, the name was changed to Life-Centered Dentistry. We lost all our SEO with the new name. We hired Kreativ to assist in developing a higher SEO ranking and Google presence. They also share with us the service searches for our area so we can write blogs related to the services people are looking for.

What were your goals for this project?

Our goal is to be seen as a dental authority. We also want to increase our digital presence and reach people who are looking for a new dentist.

SOLUTION

How did you select this vendor?

We met with several web designers originally, including Grand Apps. They were a great mix of knowledge, friendly and reasonable price range. Kreative is willing to work with our budget, meet monthly to update us with progress and give us great recommendations.

Describe the scope of their work in detail.

Initially, they took our current website and made it look more professional. Then they recommended additions based on local google searches. Pages were added; blogs were written. They coordinated our newsletter with a blog, our promotions and Facebook posts with Google and SEO.

They recommended we produce videos and suggested content. That's how we ended up with our tooth fairy. They also suggested videos of our office remodel and expansion. We provide Kreativ with our promotions, both in-office and out, quarterly. They coordinate these with Google.

What was the team composition?

We have met with the founders and done discovery together. We are myself, the office manager and the person who does our marketing very part-time. We also meet monthly with two members of the Kreativ team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A goal was to get 25 new patients per month as a result of Google searches. We have definitely seen an increase and movement in that direction, although 25 has not been achieved. This is a lofty goal to have. We are still in the discovering what works best and are honing in on what attracts our target market as Kreativ defines our SEO.

How effective was the workflow between your team and theirs?

We have a great work relationship. Phone calls and emails are answered promptly. We do use Google docs and calendar.

What did you find most impressive about this company?

They have a lot of knowledge and experience but don't act superior. There is definitely a partnership here. They listen well, learn about us, and we learn what's possible as a result of their expertise.

Are there any areas for improvement?

We are happy with how things are going. This all takes time.

5.0
Overall Score Overall very happy
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We meet monthly and schedule the next meeting before we leave. Work is done in a timely manner
  • 4.0 Cost
    Value / within estimates
    It seems a little high but I am not knowledgeable about what others charge, nor about the time it takes to do what they do.a
  • 5.0 Quality
    Service & deliverables
    I believe they have a lot of knowledge and work hard to understand our business and incorporate our culture and seo words into our blog posts
  • 5.0 NPS
    Willing to refer
    Very pleased with everything