Please describe the scope of their work.
They’ve done so much for us during the past few years. All of our branding and design has come from them. Everything that’s design came from KOUNTERATTACK and still does. We’re working with them on the development front, so we’re using their programmers.
Project management, as well as mentorship is a big part of it. It’s probably not something that’s ever even been charged for, but the close relationship I have with Mark [Clapham, managing director at KOUNTERATTACK] and their team is amazing. They’re kind of like part of my family.
We have contracted them for business development and marketing. I’ve worked with them on a retainer for the past year or so to do business consulting work, setting up our sales funnels, and our marketing language. They’ve really done everything for us in terms of services.
What was your process for selecting KOUNTERATTACK with which to work?
My grandfather used one of Mark’s friends, who runs more of an illustration studio in Brooklyn,[N.Y.] I showed her the idea, and she recommended them. We had reached out to a bunch of studios and it wasn’t that personal, there wasn’t much care, it was all business with them. Mark really took us under his wing. We spent six months before we ever paid them a dollar, but there was a ton of work that went into it from research to figuring out what our name was, understanding the scope of starting a company. He even set us up on his project management software before we ever had written any checks to him.
Once we did decide to move forward, we set up a structured schedule of developing personas, branding, wireframes, and that took a long time. That was a big part of the process, then the actual design and the art direction of our platform. Alongside that was all the business development and marketing preparation. Today, it kind of exists as product enhancements because the main platform has been developed.
Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?
To get all the work up to a fully designed platform, not coded yet, was $28,000, which is probably ridiculously cheap if you count how many hours they put into it, and how many interfaces were designed. It probably should have cost three times that, if they were charging us an hourly rate. Currently, we’re paying the rate of $150 an hour, and $45 an hour for business consulting.