KONCEPT

BACKGROUND

Please describe your company and position.

I am the Director of a telecommunications company

Describe what your company does in a single sentence.

Marketing, Advertizing and PR agency. It is a 360° communication firm supporting the private sector reach their branding and campaign objectives

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KONCEPT to accomplish?

• Content creation
• Animation
• Marketing Campaigns

SOLUTION

How did you find KONCEPT?

Referral

Why did you select KONCEPT over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from KONCEPT were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Management of digital channels 
• Market research in Tanzania 
• Development of strategies for communication 
• event planning, coordination, and management

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased sales, high event turn up, broad and timely media amplification, and high digital media engagement including web traffic

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered their tasks on time and were willing to go the extra mile to address unexpected client concerns.

What was your primary form of communication with KONCEPT?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Business culture

Are there any areas for improvement or something KONCEPT could have done differently?

Be more organized

BACKGROUND

Please describe your company and your position there.

I am the marketing executive for a job board website. Worked with Koncept on PR activities back in 2019.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KONCEPT?

PR activities

What were your goals for this project?

To let people know of what we do, and generate leads. Also to inform of a new product.

SOLUTION

How did you select this vendor?

Recommended by a friend, who had previously worked with them.

Describe the scope of their work in detail.

We had a series of meetings. Finally came up with a date for the press conference.

What was the team composition?

They are very professional people. Their work was amazing and done on time.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We got more leads, and more people were aware of our services.

How effective was the workflow between your team and theirs?

Very easy going people. They called fo follow ups. And reviews.

What did you find most impressive about this company?

They are very professional, and understanding. Pay attention to all the details that I needed.

Are there any areas for improvement?

Yes.

BACKGROUND

Please describe your company and your position there.

Azania Bank Limited I was the personal assistant

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KONCEPT?

Advertising Public Relation Digital marketing Event management

What were your goals for this project?

To increase customer engagement Reputation management Effective event management

SOLUTION

How did you select this vendor?

Through google where i searched for the top Advertising Agency in the city of Dar es Salaam, Tanzania.

Describe the scope of their work in detail.

KONCEPT demonstrated high competence in providing intergrated marketing approach to promote our financial services They deliver result oriented brand marketing programs and public relations campaign that enhance awareness, improved our sales and fostered our growth as a company

What was the team composition?

I'm not sure how many other team members are involved but KONCEPT assembles a dedicated team of the best people for the business As part of the "hands on" approach to public relations, their senior management is truly involved in the strategic development and tactical execution of the work we do.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Raised awareness Through news stories, influencers program, reviews and participation in community events it helped boost credibility and acceptability of ABL as a brand and service provider within Tanzania Increased sales of the company due to increased engagement of the customers with our financial services

How effective was the workflow between your team and theirs?

Overall, as a company we were impressed by KONCEPT's effectiveness and dedication

What did you find most impressive about this company?

Their Collaboration and unity Customer service was on point Their timeliness in delivering feedback They amaze their clients with their creativity and exceeded our expectations. Its an Agency i would love to work with again

Are there any areas for improvement?

Their quality and effectiveness of the services was satisfactory

BACKGROUND

Please describe your company and your position there.

My company is a project that provides a wide range of services including trainings related to data, data science products and it provides grants to young innovators etc. I work as Communications Advisor.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KONCEPT?

It was a media and PR work..They were tasked to organize press conference and coordinate the media on one of the announced innovation challenges..

What were your goals for this project?

To earn coverage and create awareness of what we were doing.

SOLUTION

How did you select this vendor?

We searched online which are the best agencies in Tanzania and select four of the them but this one was found more qualified.

Describe the scope of their work in detail.

Briefly they were tasked to do media and PR Management job.

What was the team composition?

The team was composed with PR Manager, Videographer and photographer. It was enough to deliver the intended performance.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It was well covered and we earned big coverage. We were to receive feedback all over the country after those press conferences.

How effective was the workflow between your team and theirs?

It was remarkable! Working together from the scratch was the secret behind our achievement.

What did you find most impressive about this company?

Their teamwork, competency, timeliness and problem-solving skills stood out.

Are there any areas for improvement?

None