KoluMittayi

BACKGROUND

Please describe your company and your position there.

I’m a deputy manager for real estate at Hardcastle Restaurants Pvt. Ltd. I handle new store development for McDonald’s for Kerala, India and Tamil Nadu, India.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KoluMittayi?

We were launching a new McDonald's store in a market where we didn’t have a presence before. Hence, to create awareness about the new store and reach out to the maximum number of customers, we engaged KoluMittayi to do an advertising campaign.

What were your goals for this project?

We wanted to create awareness about the new store in the market and encourage trials by customers.

SOLUTION

How did you select this vendor?

Kolumittayi provided the most innovative solution for our requirement, which was also measurable and cost-effective.

Describe the scope of their work in detail.

KoluMittayi implemented a supermarket receipt-back advertising campaign at a well-known local chain of supermarkets. They also trained the supermarket cashiers to point out the ads when giving the receipts to customers. Since the ads had offers which could be redeemed at our store, customers came to try it out.

What was the team composition?

The team was led by the vendor’s principles.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to surpass our store targets by 30%. A large proportion of our customers came from the campaign done by KoluMittayi.

How effective was the workflow between your team and theirs?

We had regular interactions with the KoluMittayi team to give them feedback. They would then improve the campaign based on what they learned from us.

What did you find most impressive about this company?

Their execution prowess and ability to incorporate feedback to improve the campaigns stood out to us. 

Are there any areas for improvement?

I would like it if they expanded their services to new geographical regions.