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Content Marketing For Small B2B Firms

5.0
2 reviews
BRONZE VERIFIED

Koala Rank is a content marketing agency for small B2B firms that helps you generate targeted traffic, subscribers, and leads. Get a free 45-min consultation and reach your future customers with our targeted content strategies.

 
$1,000+
 
$50 - $99 / hr
 
2 - 9
 Founded
2019
Show all +
Firenze, Italy
headquarters

Portfolio

Key clients: 
Ubidots, TestGorilla, Brevity Care Software, The TrainingPro Academy, WM Systems, OnRamp Data
Here Is Your Definitive NDIS Invoice Template [With Examples] Image

Here Is Your Definitive NDIS Invoice Template [With Examples]

A high-ranking blog post (#1-2 for the target Australian market) that brings in dozens of marketing-qualified leads every month through a mid-funnel content upgrade (invoice template). The blog post was fully ghostwritten and edited by us.

LoRaWAN vs NB-IoT: a Comparison Between IoT Trend-Setters Image

LoRaWAN vs NB-IoT: a Comparison Between IoT Trend-Setters

Ranking #1 on Google since the very first week, this information blog post talks about the two most well-known IoT protocols currently available on the market and how they apply to different use cases. Brining in 100s of people per month and qualified subscribers, the blog post has been shared multiple times on social media since.

How To Install Splunk on Your Linux Distribution Image

How To Install Splunk on Your Linux Distribution

The client commissioned us a series of blog posts to write for Splunk beginners to build an audience of future customers. We've create various blog posts culminating with this cornerstone piece linking back to the smaller versions. All posts rank #1 on various related queries and bring in 1000s of targeted people every month. 

7 Topics To Boost Your Leadership Training Program [2020] Image

7 Topics To Boost Your Leadership Training Program [2020]

A long-form blog post discussing the various topics needed for a modern leadership training program as well as some tips on how to handle the Covid situation. The blog post was prepared for a relatively new website so the rankings are still to be determined. This portfolio piece will be updated with the results as soon as they are available.

The 7 Test Types You Need For a Strong Pre-Employment Assessment Image

The 7 Test Types You Need For a Strong Pre-Employment Assessment

A long-form blog post discussing the various test types available to companies to be used in a pre-employment assessment. Written for a financed startup in the HR space, this blog post is relatively new and the rankings are still to be determined. The piece will be updated with the results as soon as they are available.

NB-IoT vs LTE-M: Here's What The Cellular IoT Buzz Is All About Image

NB-IoT vs LTE-M: Here's What The Cellular IoT Buzz Is All About

A comprehensive blog post explaining the difference between two relevant technologies in the cellular IoT space: NB-IoT and LTE-M. The post is ranking at number #1-2 on various competitive keywords for a highly profitable and growing market niche. It brings in qualified, targeted traffic in the hundreds.

Reviews

5.0
2 reviews
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Digital Strategy & Marketing for Learning & Coaching Service

"They’re able to educate me on the reasoning behind their strategic choices."

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5.0

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Mar. 2020 - Ongoing
Project summary: 

Koala Rank developed a comprehensive marketing strategy for an e-learning company, taking it on as a rescue mission project from a former partner. They approached adapting web and social strategically.

The Reviewer
 
1-10 Employees
 
Carbondale, Illinois
Dr. Kaliym Islam
Founder, The TrainingPro Academy
 
Verified
The Review
Feedback summary: 

Since starting the engagement, the company has noticed an uptick across all audience engagement metrics. The internal staff now has more time to devote to other business tasks, confident that the team can pull their weight independently with consistent success.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a company that assists learning and development professionals to reach their potential while communicating their value. We do this by providing learning assets for them within an online environment. Our services include coaching and consulting.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Koala Rank?

My team’s core role surrounds developing these learning assets and delivering them to clients. Marketing tasks, because they’re not our core focus, would be hit or miss. After discovering that marketing was taking up too much of our in-house resources, we started working with a few companies. We didn’t see the results we wanted, so we needed to pivot to a stronger resource.

SOLUTION

What was the scope of their involvement?

They helped us think through a marketing strategy that made all their processes very visible to us. In that effort, they communicated with us about the reasoning behind their recommendations. For instance, they discussed why it was important to set up a LinkedIn, Facebook, and website marketing plan. We got a lot out of the collaboration because of their keen focus on strategy. 

What is the team composition?

My main contact is Arrigo (Founder), and he has a team working on the account behind the scenes.

How did you come to work with Koala Rank?

While searching for a new marketing company, I was drawn to the way that the company marketed themselves and clearly explained their processes. That seemed like a strong testament to the quality of their work. 

How much have you invested with them?

We spend about $1,000 each month on their services.  

What is the status of this engagement?

We started working with them in March 2020, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In terms of engagement, we’re seeing an uptick in clicks and audience engagements across metrics. My team has more free time to focus on our core processes instead of being bogged down by marketing tasks. I’m so confident in their abilities that I never second guess their direction or recommendations.  

How did Koala Rank perform from a project management standpoint?

They outperform all agencies that I’ve worked with before due to their transparent communication. Online, I’m able to check in on their progress on blog posts and the editorial calendar. Once every two weeks, they even put together a video narrative of the work they’ve done, so I have excellent visibility to their progress and future plans. 

What did you find most impressive about them?

They’re able to educate me on the reasoning behind their strategic choices. That’s helped me become more familiar with the rationale behind their marketing activities. 

Are there any areas they could improve?

I haven’t had an experience that resulted in me wanting them to act differently. When they weren’t able to meet a deadline, they let us know well in advance with their reasoning for the delay. 

Do you have any advice for potential customers?

Being willing to listen and be educated in the industry is important. Their team wants to see you succeed.

5.0
Overall Score I had a great experience.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    When they can’t make a deadline, they let you know in advance.
  • 5.0 Cost
    Value / within estimates
    I was paying twice as much for half the services before hiring them.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Content Marketing for IoT Development Company

"We’ve decreased the amount of content we put out, but the amplification has increased exponentially."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Oct. 2019 - Ongoing
Project summary: 

Koala Rank was hired by an IoT solutions provider to develop a content strategy and increase engagement. The team worked to create an editorial calendar and improve search rankings.

The Reviewer
 
11-50 Employees
 
Medellín, Colombia
Co-Founder, IoT Development Company
 
Verified
The Review
Feedback summary: 

Since the implementation of their strategies and launch of their campaigns, Koala Rank has helped the company rank first on Google for highly competitive keywords. Their articles are informative and their team members are SEO experts.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder and the CEO of an IoT solutions provider. We’re developing an application development platform for entrepreneurs and system integrators to launch entire IoT businesses from scratch, without having to hire a software development team.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Koala Rank?

The nature of our business means organic traffic is crucial to our business, as is the timing of purchases. We focus intently on an inbound strategy as opposed to an outbound one. 

We were looking for a provider to which we could outsource some specific content pieces and trust with our branding and communications. We really wanted to create an audience.

SOLUTION

What was the scope of their involvement?

We began with content strategy, laying out a few marketing goals. Then, we worked together with Koala Rank on a content audit, going through past blog pieces to either optimize, remove, or preserve them.

We set up an editorial calendar, and we release a high-quality content piece every month, be it an article or a white paper, focusing more on quality than quantity.

What is the team composition?

My point of contact is Arrigo (Founder).

How did you come to work with Koala Rank?

One of our collaborators found them online. We commissioned a first article, and saw excellent results in terms of SEO. From there, we decided to collaborate on more articles.

How much have you invested with them?

We’ve spent around $3,000 in total, following a pay-per-piece model.

What is the status of this engagement?

We started working with Koala Rank in October 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen fantastic results from Koala Rank’s work. Their last two articles are now ranking first on Google, and though we have high domain authority, we’ve never managed to get our content on the first page on our own. They clearly have a high level of SEO knowledge.

While the engagement is still early on, we’ve also had a great experience from a thought leadership perspective. We’ve decreased the amount of content we put out, but the amplification has increased exponentially. Our customers and colleagues are very impressed with how informative and relevant Koala Rank’s articles are.

The team truly understands us and our product, which allows us to trust them with our brand and core values. Despite how technical our work is, the team came to speed rapidly to start designing and implementing strategy almost immediately. 

How did Koala Rank perform from a project management standpoint?

Koala rank has been quite detailed and organized in their approach to the project. We use Airtable, which has allowed us to keep track of all deliverables. We rely on Slack to communicate, which sometimes presents challenges as we’re in different time zones. 

What did you find most impressive about them?

We’re ranking on the first page of Google for a highly competitive keyword with our last content pieces. It’s amazing and exceptionally valuable to us. We don’t know how they do it.

Are there any areas they could improve?

They could improve their project and account management services. Koala Rank could definitely benefit from having long-term vision discussions around success for the client.

Do you have any advice for future clients of theirs?

Koala Rank can be very helpful in determining which keywords have an opportunity to rank, but, in the end, the client is the industry expert and should bring that expertise to the table. If you’re proactive, the team will respond well. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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BRONZE VERIFIED
Business Entity
Business Entity Name
Lupori Arrigo
Status
Jurisdiction of Formation
Italy
Id
06953190482
Date of Formation
Aug 26, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
2
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
June 10, 2020