What was the scope of their involvement?
I provided all of the material to them, and communicated what I wanted to see on the website. I needed them to put it together as seamlessly as possible. They did a remarkable job with the information that they were presented. They know what they’re doing, and have made the process really easy for me.
Their biggest help was the placement of the information and photographs. I didn’t know what the homepage should look like, and KO Websites designed it. They also made sure that all of our listings on all of the free public listing areas are the same. I didn’t realize we were listed in so many different places. Whereas before, there were different phone numbers and addresses, any information about our business online is now consistent.
A couple of years after the initial website launch, it made more sense to have search engine optimization and help draw people to the website. They compiled a list of keywords. There were certain words I didn’t want to focus on, and we added a few. We've now at a point where we're actually turning customers away, because we're too busy to actually help them. We now receive more organic phone calls, both in the commercial and residential space, and I attribute this to the SEO.
How did you come to work with KO Websites?
I found them online just through a Google search. Their name kept appearing in different searches. I talked to about six companies at the time, before I decided on KO Websites. Part of it was that they were local. I wanted to be able to sit down with somebody and have that personal touch. I saw some of their work and they had already done websites for a few other contractors, not necessarily roofing. So, they had a very good idea of how the website should be laid out. They probably spent a little bit more time with me, in terms of walking me through the process and what the website could look like. Everyone else was more interested in signing the contract and then having that discussion. In contrast, KO Websites spent probably two hours during a meeting before I even decided to go with them. So, they made it really easy for me to select them as the company that would build my website and foster my brand.
What is the status of this engagement?
We started working together in August 2012 and the collaboration is ongoing.
How much have you invested with them?
We have invested $11,000 annually.