Digital Marketing Consultants

Knucklepuck is a data-driven digital marketing agency headquartered in the Washington, D.C. metro area. Our team is a product of the digital age, using innate tech savvy and professional experience from a wide variety of industries to offer a well-rounded approach to a complete range of digital marketing services, including SEO, content creation, local search, development, and analytics.

Working as an extension of your marketing team, we will optimize your website, enhance your brand visibility and elevate your business to drive reliable, sustainable growth.

 
$5,000+
 
Undisclosed
 
10 - 49
 Founded
2014
Show all +
Arlington, VA
headquarters
  • 1005 N Glebe Rd Suite 300
    Arlington, VA 22201
    United States

Reviews

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Digital Marketing for Financial Services Website

"Compared to a lot of other agencies, they are pretty solid."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2016 - Ongoing
Project summary: 

Knucklepuck did digital marketing for a financial website by creating original content, augmenting the internal staff, providing SEO, paid advertising and digital strategy.

The Reviewer
 
11-50 Employees
 
Orlando, Florida
Director of Marketing, Financial Services Website
 
Verified
The Review
Feedback summary: 

Knucklepuck's extensive knowledge not only saved the financial firm from a penalty from Google, they also consistently earned links, and have become a true partner. While their small size is beneficial from a communication perspective, it sometimes detracts from their project delivery times.

BACKGROUND

Please describe your organization.

I am the Director of Marketing for a financial website that informs people about annuity and structured settlements.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Knucklepuck?

We were trying to grow the website from a traffic perspective. We also needed help with our paid marketing efforts. We have our internal team, but we believe Knucklepuck was the best option to scale our efforts.

SOLUTION

What was the scope of their involvement?

Knucklepuck played a big role in developing content ideas, performing technical audits on the website, and gave on-page SEO recommendations such as title tag suggestions, internal links, H1s or H2s. Another challenge we were trying to solve through Knucklepuck is around our paid marketing efforts. They run our paid marketing campaigns. We were trying to acquire clients that were interested in selling their newly restructured settlement on the paid side of things. They also did all of the on-page SEO, technical SEO, and content marketing for us. They did link building to some capacity. At the beginning of the year, they were the only ones building links. They were pretty successful at it. Knucklepuck wrote some content for us, but the branding wasn’t a major thing that they do. We’ve been working on these websites for such a long time. A lot of the branding was already pre-defined. They did help us tweak it, but that wasn’t the main part of the work that they did. They were primarily focused on the digital strategy for us.

How did you come to work with Knucklepuck?

Our company is owned by a marketing company that has interests in Knucklepuck Media. We met Brett [CEO, Knucklepuck] about four years ago. He was helping us with one of our other websites at the time to get it out of an algorithmic penalty. At that point, he was trying to start his own business. The owners of our company invested in his company and that’s how Knucklepuck was established. We have a really good working relationship. While our owners have a financial interest in Knucklepuck, we firmly believe that they’re a really good online marketing agency. That’s proven by the fact that we hired Brad before helping fund his agency. We’ve worked with a lot of experts in the SEO space. People have done audits for us. To be frankly honest, Knucklepuck’s audits are top notch.

How much have you invested with them?

Between 5K and 10K a month.

What is the status of this engagement?

We started working with them November 2016 and have been working together since.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Brett [CEO, Knucklepuck] is one of the top experts doing technical SEO audits. He has a great team around him. I’ve worked with a lot of the people at Knucklepuck. I believe they are really good digital marketers. While they were working on the site, we got out of a really tough algorithmic penalty. That was a Penguin update, which penalizes or looks at backend profiles and determines whether they’re good or bad. That is a major thing that Knucklepuck helped us with. Moira, [Paid Media Manager, Knucklepuck] their Paid Marketing Manager took over the campaign from one of our Paid Marketing Managers here. She’s been doing a really good job. She’s very responsive. She’s always willing to accommodate our needs, as clients. It’s actually special because yes, we invested in the company, but at the same time, they gave us the respect and the time of an actual client. That message comes from Brett [CEO, Knucklepuck]. He feels he’s in a unique situation with us because we should be the ones giving them the most constructive feedback in order to help him grow his company over time. We have a very good relationship and over the years it’s grown and developed more and more.

How did Knucklepuck perform from a project management standpoint?

Compared to a lot of other agencies, they are pretty solid. They are still small enough to where I or anyone on my team can get a hold of Brett [CEO, Knucklepuck] at any time and pick his brain on any specific recommendations about any project they’re working on.

What distinguishes Knucklepuck from other providers?

One thing that they’re really good at is their technical SEO skills and their content research skills. Brett [CEO, Knucklepuck] is a good friend of mine as well. He’s one of the best ones at doing technical SEO audits in the SEO world. I’ve personally been to Knucklepuck in D.C., and Brett [CEO, Knucklepuck] definitely has a really good culture going on, which I believe contributes to the overall performance of the employees there. They’ve gone up and down in size just like any other startup, but overall, I feel pretty confident they’re going to make it through and people will be hearing about Knucklepuck for many, many years.

Is there anything Knucklepuck could have improved or done differently?

They’re trying to find their identity as an agency. In the meantime, they might try to do too many things at once and I think Brett [CEO, Knucklepuck] already realizes that. Maybe he says he can do X, Y, Z, but he does not have the capacity to do that. Maybe he can only do his specialty, X and Y. Over time I think he’ll find the identity of the agency and he’ll move away from committing to too many different things that they agency as a whole may or may not be an expert in.

5.0
Overall Score Knucklepuck is a great company to work with. I’ve personally been in their offices and they got a pretty good thing going on. I wouldn’t be surprised if Knucklepuck becomes one of the top internet marketing companies out there.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    While Knucklepuck is committing to turning things in on time and delivering projects on time, but because they’re such a small and new company, they’re sometimes falling behind on schedule. They don’t have the manpower to actually handle everything.
  • 5.0 Cost
    Value / within estimates
    I’ve worked with many agencies that are incredibly expensive and have not delivered the quality of work that Knucklepuck delivers.
  • 5.0 Quality
    Service & deliverables
    They’re a really good internet marketing agency. Brett, [CEO, Knucklepuck] their CEO, is one of the best technical SEOs that are out there. He’s been doing a really good job at passing on that knowledge to his team over the years.
  • 5.0 NPS
    Willing to refer
    Great people to work with. Easygoing. Reasonable prices. Solid quality of work.

SEO and Digital Strategy for Health Resource Site

“I think [Knucklepuck] could jump into any industry no matter what and quickly learn it.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2016 - Ongoing
Project summary: 

Knucklepuck creates content for a health resource site, including facilitation of Facebook ads, PPC, and remarketing, resulting in a monthly recurring 30% organic traffic increase.

The Reviewer
 
11-50 Employees
 
Fort Lauderdale, Florida
Director of Marketing, Health Resource Site
 
Verified
The Review
Feedback summary: 

Taking time to genuinely learn about the business and audience, Knucklepuck effectively enhances this social media campaign time and time again. Their feedback and research capabilities are unrivaled.

BACKGROUND

Please describe your organization.

We are an information website based on addiction, treatment, and recovery. We started back in late 2015, and have been building out the site every since. I am the Director of Marketing, and we have a team of writers, a marketing team, designers, and developers on our staff.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Knucklepuck?

We worked with them to try and grow our website as much as we could, and also find gaps and technical issues that we may have overlooked.

SOLUTION

Please describe the scope of their involvement in greater detail.

They’ve written content for us, helped us find content gaps, done web page analysis in comparison to competitors, and helped us find design and developer resources. They also did some extensive research by talking to people who had been through rehab, which was used as a feature piece on our site. We struggled with trying to find link building opportunities that were geographically based, and they helped us with that as well. They were able to find opportunities for us based on specific locations. They not only sent over some opportunities that we could use ourselves but also found opportunities they reached out to themselves and had acquired links for. We told them what areas of our site we wanted to focus on, and they researched those topics as well as competitor’s similar pages, as well as overall search traffic related to both.

They’ll send us a list back of opportunities, what we need to do to make updates to our website to grow those pages and specific areas where we can grow. They’ll monitor rankings and incoming traffic based on the updates that have been made, and also manage on-page optimization, including finding missing alt texts and updating headlines to optimize SEO.

They look at the CTAs we have on our website, checked out our landing pages compared to the industry average, and then provided us with feedback on what we could to do to update and improve those. They worked pretty closely with our designers to get those things updated, and since we’ve done that, we’ve been able to increase our conversion quite a bit. We’re excited about that. They offered remarketing, PPC, Facebook advertising, and a few other things, but it just wasn’t something that we were ready to jump into with them right away.

How did you come to work with Knucklepuck?

Brett Snyder [Founder, Knucklepuck] actually spoke at conferences we’ve attended and is a phenomenal speaker. He sold us on some of the stuff that he went over, and we wanted to work with him there. He also worked one of our sister sites that we have and did a full Pando audit for the site back in, I believe, 2013 or 2014, and managed to get it to higher levels than it had been at before. The work that he did on that was extremely good, and that was some of the reason we wanted to work with him and his agency.

Could you provide a sense of the size of this initiative in financial terms?

About $5000 a month.

What is the status of this engagement?

We started working with them in January 2016 and have been working together since.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

Since we’ve been working with Knucklepuck, we’ve grown at about a rate of 30% every month and continued since then in organic traffic. We also have been able to quadruple all our qualified lead opportunities. Those are probably the two biggest metrics that we’ve been able to do, which are pretty huge numbers and we’re excited about that. This growth has continued since we started working with them, and a lot of the feedback we receive is about how informative and detailed our website is. The reason for that is Knucklepuck going back in and looking at our content, finding areas to expand on, and making it as informational as possible.

How did Knucklepuck perform from a project management standpoint?

We work with them through Basecamp, but they have told us that they would be willing to work with different project management tools. They’re really responsive, whether it’s a call, emails, or however we’d like to communicate with them. They set up a Slack channel with us so that we could reach out to them directly. We have a lot of different tools that we’re able to communicate with them on, which makes it really easy for us. In addition, we don’t need to constantly remind them about sending us updates or that something is late. They generally send it to us and give us the feedback, so it’s very little work on our part. They’re just providing the opportunities for us, and we can either take them or leave them. We talk to them once a week or bi-weekly, and then they send us updates throughout the week. We do a monthly recap with them as well.

What distinguishes Knucklepuck from other providers?

I’ve seen them work in different areas, and I think they have a good ability to jump in and learn the actual space someone is in. I’ve seen that in our case, where they learn about the competitors, figure out the type of personas you’re going after on the website, and are able to quickly provide good detail on things that can help your website.

Is there anything Knucklepuck could have improved or done differently?

No, I don’t have many critiques for them right now.

5.0
Overall Score We’ve had an awesome experience. It’s been very good and positive so far. I have absolutely no complaints.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We’ve never had an issue with them. They’ve always gotten everything they’ve promised over to us ahead of time.
  • 4.0 Cost
    Value / within estimates
    It is going to be expensive, but if you work with them and you let them explain what you need to do to improve your website, I think it makes it worth it.
  • 5.0 Quality
    Service & deliverables
    They’re very attentive. They’re always on time and they’ve helped us grow at about a 30% rate month after month, as far as organic traffic goes. We’re extremely happy with that.
  • 5.0 NPS
    Willing to refer
    I think they could jump into any industry no matter what and quickly learn it, and be able to give you a bunch of great feedback in what you need to do to improve your website.