Please describe the scope of their involvement in greater detail.
They’ve written content for us, helped us find content gaps, done web page analysis in comparison to competitors, and helped us find design and developer resources. They also did some extensive research by talking to people who had been through rehab, which was used as a feature piece on our site. We struggled with trying to find link building opportunities that were geographically based, and they helped us with that as well. They were able to find opportunities for us based on specific locations. They not only sent over some opportunities that we could use ourselves but also found opportunities they reached out to themselves and had acquired links for. We told them what areas of our site we wanted to focus on, and they researched those topics as well as competitor’s similar pages, as well as overall search traffic related to both.
They’ll send us a list back of opportunities, what we need to do to make updates to our website to grow those pages and specific areas where we can grow. They’ll monitor rankings and incoming traffic based on the updates that have been made, and also manage on-page optimization, including finding missing alt texts and updating headlines to optimize SEO.
They look at the CTAs we have on our website, checked out our landing pages compared to the industry average, and then provided us with feedback on what we could to do to update and improve those. They worked pretty closely with our designers to get those things updated, and since we’ve done that, we’ve been able to increase our conversion quite a bit. We’re excited about that. They offered remarketing, PPC, Facebook advertising, and a few other things, but it just wasn’t something that we were ready to jump into with them right away.
How did you come to work with Knucklepuck?
Brett Snyder [Founder, Knucklepuck] actually spoke at conferences we’ve attended and is a phenomenal speaker. He sold us on some of the stuff that he went over, and we wanted to work with him there. He also worked one of our sister sites that we have and did a full Pando audit for the site back in, I believe, 2013 or 2014, and managed to get it to higher levels than it had been at before. The work that he did on that was extremely good, and that was some of the reason we wanted to work with him and his agency.
Could you provide a sense of the size of this initiative in financial terms?
About $5000 a month.
What is the status of this engagement?
We started working with them in January 2016 and have been working together since.