KNHO Film

BACKGROUND

Please describe your company and your position there.

I’m the member relations manager at the Salt Lake Chamber, a business association that represents the interests of employers statewide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KNHO Film?

I worked directly with Michael (Director, KNHO Film) on several occasions, most extensively regarding the Women & Business Conference, Athena Award Luncheon Honoree videos.

What were your goals for this project?

Our goal was to showcase our honorees in a professional and personal format and present their stories in a relatable way. 

SOLUTION

How did you select this vendor?

We work with member companies, so after a thorough search of our member list, a bidding process, and a presentation, KNHO seemed like the best choice for this project.

Describe the video(s) and the process in detail.

They created seven, three-minute long videos, one for each honoree.

What was your vendors' project management or feedback process?

They were able to work with me via any platform, so we used email, phone, and text messages to communicate. Edits were done the day we requested them, and KNHO was very open to our suggestions, requests, and recommendations.  

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The clients on the films loved them, and some of them even worked with KNHO afterward on their own projects.

How effective was the workflow between your team and theirs?

They did most of the work but never had a problem letting us step in with our own suggestions and ideas.  

What did you find most impressive about this company?

Their professionalism was exceptional.  

Are there any areas for improvement?

No, not that I saw.

BACKGROUND

Please describe your company and your position there.

I’m the director of marketing for a wine preservation company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KNHO Film?

We needed several brand videos produced.

What were your goals for this project?

Our goal was to visually represent our brand and its product to consumers and trade professionals in a compelling way.

SOLUTION

How did you select this vendor?

The team is made of true professionals. They were open to working within my budget, deliver amazing results, and were a pleasure to work with.

Describe the scope of their work in detail.

They’ve done 5–6 high-end brand videos for us. Each involved video production and editing on location with at our winery and with our restaurant partners, as well as in our office.

What was the team composition?

I work closely with Michael (Director, Cinematographer, & Editor, KNHO Film). He pulls in the right people depending on the project size and budget but is always directly involved himself.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They do amazing work. We show their videos everywhere, from in large department stores to online and at events. They’re wonderful representations of the brand.

How effective was the workflow between your team and theirs?

It's easy—Mike is very responsive via phone and email, providing his edits in a timely manner that meets our agreed upon timelines.

What did you find most impressive about this company?

They’re able to craft beautiful, emotional brand films collaboratively and cost-effectively.

Are there any areas for improvement?

No. I will continue to use them for video production whenever I have the opportunity.

BACKGROUND

Introduce your business and what you do there.

I work with the Utah Office of Tourism, a government agency that handles all the marketing for the state. All content, including the VisitUtah.com website, our social platforms, visitation guides, commercials, and sales support for tour operators, is run through our agency. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KNHO Film?

I hired KNHO Film to produce a series of videos for the San Juan County region of Utah.

SOLUTION

What was the scope of their involvement?

We wanted to discuss how people could travel through the region, and what the land means to people in the area. Our agency wants people to visit the region safely, and with the interest of each land management. KNHO directed a series of films based on guided travel, intending to gain insight into the local perspective of the region. San Juan County is a big part of the state, as well as a controversial one, with the designation of Bears Ears National Monument.

We ended up producing four series from the region. I acted as producer and pulled in all the production details, from locations to the people and storyboarding. We had drone usage on the shoot, along with interviews on location. Our team worked with a bike packing guide, a Navajo guide, and with cattle ranchers, who took us out in the field on their horses. The cattle ranchers showed our team the day in the life of a cowboy.

There’s a lot of archeology, sites, and rock art in the region. We wanted to tell visitors to respect those and leave no trace while visiting these places. Our team also worked with the Bureau of Land Management’s archeology department and the head archeologist at Edge of the Cedars State Park, to give an insight on protecting the landscape.

KNHO Film saw the creative vision through. Their team took what I gave them, then came in to direct the shots. They oversaw direction as well as postproduction, including editing. During post, their team made sure that the concepts we needed to come across were a linear storyline.

What is the team composition?

I worked with a director, two cameramen, and a time-lapse photographer. The director and one of the cameramen also acted as the drone operators. They all contributed to the sound recording.

How did you come to work with KNHO Film?

KNHO Film worked on a piece with the director of our office, who’s also the executive director of the film commission. She was awarded through Visit Salt Lake City, and their team filmed all the honorees for a small video. She passed our team their information, saying they were excellent to work with.

After watching their corporate video, I was impressed with how interesting they made it. I looked at other videos on their site and saw that they tended to be location-based projects. I thought KNHO Film would be an excellent fit because their team was great at illustrating those stories.

How much have you invested with them?

We spent between $60,000–$65,000.

What is the status of this engagement?

Preproduction began in March 2018. We shot across a week in May, and we published the videos in August of that year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We engage with a digital agency that tracks engagement. The videos are combined with other articles and social platforms on our site. Feedback has been positive. No one in our organization is disappointed with the time and money we’ve put into KNHO Film’s work. Everyone was extremely impressed. I’ll be hiring KNHO Film again for another project.

How did KNHO Film perform from a project management standpoint?

KNHO Film is professional and timely. Whenever I needed something from them, I heard back within a 12-hour timeframe, sometimes less.

What did you find most impressive about them?

KNHO Film is fast and efficient in the field. I’ve worked with a lot of people, and they were able to pull it all together quickly. There was minimal waiting around for camera setup and other production elements. We were navigating on a trek with a Navajo woman and her family. Their team was carrying RED cameras and was shooting with the family and the animals. They carried heavy equipment, not wanting to skimp on quality.

KNHO Film was also incredibly quick with pulling their edits together and creating a cohesive story. Their team was open to feedback. Whenever I had a suggestion, they wanted to hear it and give it a chance. We went through minimal rounds of edits because of their keen eye.

Are there any areas they could improve?

This wasn’t something on KNHO Film’s end, but YouTube flagged our music as copyright infringement. I’m not sure why that happened, considering the fact the music was purchased through a stock agency. Otherwise, KNHO Film doesn’t need to improve on anything. KNHO Film hits all the notes, performing exceptionally well. It was my first time working with them, so it was easy to slide in.

Do you have any advice for future clients of theirs?

With any engagement, there needs to be a clear delineation of which role everyone will play. I acted as the producer, but if another organization doesn’t have that capability, they should hire one for the task. It’s important to not skimp on clarity and direction. That lessen frustrations in the end.

Clients need to have a clear vision and focus for the project, and how they want the story to play out. They should also make sure all interview questions and check-in points are communicated so that KNHO Film can perform their job effectively.