KME.digital

BACKGROUND

Please describe your company and your position there.

CEO of HeyDay Golf, a golf apparel company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KME.digital?

We were very inexperienced and lacked direction with our social media advertising strategy. We hired KME Digital to come in and help consult and build out our Paid Advertising on social media.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for a digital advertising company that was local to us and KME had great reviews!

Describe the project in detail and walk through the stages of the project.

We had a kickoff meeting to discuss the issues/problems we were facing along with where we wanted to be, what are goals were. KME was able to clearly define and present on the solutions and direction we needed to go to accomplish our goals.

How many resources from the vendor's team worked with you, and what were their positions?

two, a director and associate were the main point of contacts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to drastically increase and improve our traffic and sales from our paid social ads, as well increase our knowledge and competency of digital marketing.

How effective was the workflow between your team and theirs?

Great communication, very easy to work with! KME explains everything so well, the what, how, and why to really help us understand what was going on and why.

What did you find most impressive or unique about this company?

Their execution, it's all in the results with digital advertising and they delivered!

Are there any areas for improvement or something they could have done differently?

From my experience, they were great and do not have any improvements at the time.

BACKGROUND

Introduce your business and what you do there.

I’m the customer service manager for Able Moving & Storage. I oversee our residential customer service called move coordination, as well as our claims for residential and commercial moving services. Additionally, I’m part of our leadership team, act as a liaison for our IT department, and help with our marketing efforts for our residential services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KME.digital?

We needed help with direct marketing and website hosting.

SOLUTION

What was the scope of their involvement?

We’ve been working with KME.digital for over four years now. They started helping us with our digital marketing and ended up revamping and hosting our website. Additionally, they’ve integrated HubSpot into it to use for our lead management. Additionally, they continuously help us update our website, adding content and making changes to it as needed.

Our site has gravity forms to get residential, commercial, and international inquiries for quotes, and KME.digital helps us manage those leads. We work almost daily with one of their team members, who handles every request we get and sends tickets to our sales representatives to follow up on those leads.

In addition to those services, KME.digital runs our digital marketing efforts on LinkedIn, Instagram, and Facebook. They also help us with our email marketing and SEO efforts, working closely with us on keyword research.

What is the team composition?

We work with Colin (Chief Strategy Officer), who is on all of our calls and runs their team. We also work with Dara (Manager of Strategic Communications), who is in charge of our social media posts and blogs, and Chris (Director of Digital Marketing), who is in charge of our website leads and Google Ads. Additionally, we’ve worked with Eric (CTO), who has revamped and updated our website.

How did you come to work with KME.digital?

Although I wasn’t working in my current position when KME.digital joined, I know that a consultant found them.

How much have you invested with them?

We’ve spent less than $200,000 throughout our engagement. During the first few years, we spent $20,000–$30,000 per year. However, now that they’re hosting our site and helping us with HubSpot, we’ve spent around $80,000 over the January 2021–April 2022 period.

What is the status of this engagement?

We’ve been working with KME.digital since October 2017 on a regular basis, and we’ve kept assigning them more and more work over the years.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We usually compare results of one month with the last, as well as from one month to last year’s same month, and we’ve seen constant improvement in our engagements, followers, and leads. Overall, our metrics have been trending upwards since KME.digital started working with us.

How did KME.digital perform from a project management standpoint?

KME.digital’s project management is top-notch, and they have very solid processes in place. We meet via Google Meet. They’re excellent at setting our meetings, offering three different time options for us to meet. Additionally, we have an agenda for every meeting, and we always go over that agenda before following up on action items.

What did you find most impressive about them?

KME.digital’s responsiveness and listening skills are impressive; they’ve learned a lot about our business thanks to these traits. Additionally, the way they present ideas works very well for our internal team, and ours feels like a genuine relationship. We forget that they’re not part of our company, which is outstanding.

Are there any areas they could improve?

No, they do a fantastic job. KME.digital occasionally and rarely makes mistakes, which is the human element. Still, the way they own them is great, so we trust them a lot.

Do you have any advice for potential customers?

Don’t try to manage them — collaboration is key.

BACKGROUND

Please describe your company and your position there.

I am the Vice President of Marketing and Events for the Community Foundation for Northern Virginia. A nonprofit, we work to respond to need, seed innovation and lead and convene the community, working to build a community that works for everyone.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KME.digital, and what were your goals?

We hired KME.digital to support the Community Foundation's ongoing digital marketing efforts with a goal to improve the Community Foundation’s organic SEO and increase social media engagement and interactions across all platforms, ultimately driving more traffic to the Community Foundation’s website to increase donations and event attendance, and grow the Community Foundation’s brand.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected KME.digital because of their track record of experience with organizations in our region across all sectors, their particular partnership and expertise with Google, and because of their customer-friendly approach to the contracting process.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

SCOPE OF WORK:

• SEO – Search Engine Optimization Services

TASKS:

1. Keyword research and tagging
2. Backlinking strategy and outreach campaign
3. Image optimization
4. Regular indexing
5. Competitor ranking and analysis 
6. YouTube channel review and update as needed
7. Google My Business optimization

• Paid and Organic Digital Marketing Services

TASKS:

1. Strategies and purchase of Google Ad / AdGrants Development
2. Media planning and buying / Social Media Boosting
3. YouTube and LinkedIn Advertising
4. Retargeting
5. Creating dashboard, analyzing metrics and making recommendations for metatagging and optimizations

• Help the Community Foundation get more from existing website and digital content and from the content of future external digital communications across all platforms

TASKS:

1. Propose strategies for getting more value from existing website content and from future external communications
2. Analysis and support for integrating digital marketing tools on Community Foundation’s website and in Constant Contact emails
3. Implement the strategies
4. Develop a process that helps the Community Foundation understand and track interaction with the website and external communications content – such as Google Analytics, dashboards, metrics, meta tagging, and the like

• Social Media and Digital Content Support

TASKS:

1. Propose social media strategies, including hashtag strategy and content calendar creation
2. Daily monitoring of all comments and posts
3. Implement the strategies
4. Social media dashboard and metrics - propose a process that helps the Community Foundation understand and track interactions with our social media

• Reporting – Help the Community Foundation understand whether the above digital marketing strategies are improving outcomes and enabling it to make better, more fruitful use of donor and community interactions.

TASKS:

1. Analytics analysis
2. Monthly status meeting
3. Heat mapping and UX reporting
4. Quarterly rankings reporting
5. Lead tracking from social media posts through donation and conversion

How many resources from the vendor's team worked with you, and what were their positions?

We worked regularly with two staff members at KME.digital - the Director of Digital Marketing and a Digital Marketing Associate.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The KME.digital team improved our digital engagement significantly. Through proper indexing, and an updated strategic approach to Google Ads and Ad Grants, targeted pages of the website saw more than a 2,000% improvement over the previous year. The Google Ad Grants platform improved from hovering below the 5% CTR required to maintain our status to more than 12% CTR.

How effective was the workflow between your team and theirs?

We began with bi-weekly meetings and moved to monthly meetings. This has worked very well so that our team was more engaged and involved in the decision-making process at the beginning of the partnership.

What did you find most impressive or unique about this company?

The expertise the team brings to our digital marketing work has impressed the staff and board of the organization. They have demonstrated the value of our investment.

Are there any areas for improvement or something they could have done differently?

Given the limited budget with which our organization has to spend in digital advertising, the team at KME.digital did all they could have done to bolster our efforts in this realm.

BACKGROUND

Please describe your company and your position there.

I help to oversee agency sales and marketing efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KME.digital?

We sought to hire a new firm to help to support our digital advertising campaigns, across Google and other social media platforms. Having already built a strong website, but not seeing results of marketing efforts, we sought a fresh approach that would help to ensure that our overall objectives were achieved.

SOLUTION

How did you select this vendor?

We interviewed several vendors, and KME stood out for their approach to taking a very close look at everything we had done to date, prior to launching into their services. We could tell that they would take the time and effort to ensure that any support would work in harmony to support prior efforts, with a budget that was in-line with our financial goals.

Describe the scope of their work in detail.

KME has helped to launch a digital ad campaign that is proving to bring positive results. We work to review and assess ongoing performance on an ongoing basis, and we are now seeing the fruits of their labor with increased inquiries.

What was the team composition?

We really enjoy having access to having day-to-day support with augmented support from their ecosystem with strategic guidance that helps to keep a pulse on all aspects of our digital presence, including those that they are not directly involved in.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a visible difference not only the quantity of inbound leads, but also improved quality. This is a testament to the continued efforts they have placed around ensuring that the message resonates with our target audience.

How effective was the workflow between your team and theirs?

The workflow is very seamless - as regular touch-base calls help to ensure that we are on pace and that the product delivered is in line with our targets.

What did you find most impressive about this company?

I really like the fact that they certainly know what they are doing, in applying more advanced solutions, but they never hesitate to slow down to help to explain the process in greater detail to ensuer that we have an understanding along the way.

Is there any area for improvement or anything that could have been done differently?

Nothing at this time!

BACKGROUND

Please describe your company and your position there.

CJIS GROUP is a market intelligence company that gathers data on state and local government procurements. I am currently our marketing manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KME.digital, and what were your goals?

Our company has completed multiple different projects with KME. When we first started using KME they were helpful with setting up our HubSpot account, and linking our data between HubSpot and Salesforce. This was completed seamlessly.

Over the past year we have launched Google ads, LinkedIn ads, a website redesign, and have made an effort to improve our SEO. This has resulted in an increase of inbound leads of over 2000% over the past year.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected KME after meeting with other marketing consulting firms. We chose KME because they were more cost effective, and they laid out clear paths to tackle our upcoming marketing projects.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

N/A

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with KME's Chief Strategy Officer, Director of Digital Marketing, CEO, and graphics team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen an increase of inbound leads 2000% YOY since starting with KEM.

How effective was the workflow between your team and theirs?

I have weekly scheduled meetings between my team and theirs. They are flexible with scheduling.

What did you find most impressive or unique about this company?

I am most impressed by their well-roundedness in their ability to help with our marketing needs. They have a vast expertise in many different marketing facets.

Are there any areas for improvement or something they could have done differently?

Nothing I can think of.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing & advertising director for a home renovation construction company in Fairfax, Virginia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KME.digital?

We needed someone to run our website. Since we’re a local, family-run company, we wanted to be more visible online and on Google.

SOLUTION

What was the scope of their involvement?

In 2017, the team at KME.digital created our website. They continue to upgrade and make changes as needed. We also work with them on Facebook ads, our newsletters, and Google Ads to focus on getting our business more phone calls.

What is the team composition?

I work with two people, Chris (Director of Digital Marketing) and Austin (Digital Marketing Specialist).

How did you come to work with KME.digital?

They began working with KME.digital before I started working there. One of their owners knew one of our sales members. When it was time to make a change, they interviewed other companies before deciding to go with KME.digital.

What is the status of this engagement?

Our engagement with KME.digital started at the end of 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Despite everything that’s going on in the world right now, their team has been great. If I email them in the morning with any requests, they’re on top of it. A majority of the time, our demands are made within the day.

As we’ve grown as a company, their team has made site changes that reflect that. They’ve been prompt at changing our ads for certain areas we want to target. Usually, January and February are our slowest months, but this year, we’ve had the best results.

Once a month, they give us a report that showcases our clicks and other elements that are going on with our website. Our numbers have gone up each year.

How did KME.digital perform from a project management standpoint?

We meet with them once a month to go over our goals. So far, we’ve met each of our monthly, quarterly, and yearly goals.

About a year ago, we needed to create a new brochure. Their graphics department was terrific and responsive. They were great at dealing with the back-and-forth.

What did you find most impressive about them?

They’re a smaller company, so we know who everyone is. In the last six months, the team at KME.digital has gotten back to us extremely fast. We sponsor the city of Fairfax, where they work. Because of this, we see them out often at different events. It’s a great partnership.

Are there any areas they could improve?

They’ve been amazing in the last year.

Do you have any advice for potential customers?

Have open communication. Be clear about your expectations. They will follow what you would like to have done. But if you’re not clear, they can’t read your mind.

BACKGROUND

Please describe your company and your position there.

Managing attorney at a law firm

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KME.digital, and what were your goals?

Provide SEO services

SOLUTION

How did you select this vendor and what were the deciding factors?

Referral

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Key word search and advice, monthly website improvements with monthly updates by phone call

How many people from the vendor's team worked with you, and what were their positions?

2+: basic customer interface guy for monthly update calls and the backend team for website maintenance and updates.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Inbound calls from internet searches have increased monthly over the time period. Their output is now our number one source of new leads.

Describe their project management style, including communication tools and timeliness.

All digital. It works and doesn't take too much of my time.

What did you find most impressive or unique about this company?

Results.

Are there any areas for improvement or something they could have done differently?

Customers shoul dbe encouraged to take charge of the monthly meetings, or it will get repetitive. Figure out your goals and discuss them with your customer rep.

BACKGROUND

Please describe your company and your position there.

I am an attorney and head of my law firm

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KME.digital, and what were your goals?

KME was hired to provide consulting and internet optimization. They have done a great job monitoring my website and making me competitive with firms that spend much more on optimiation. I am now on the first page of Google for many of my key search terms.

SOLUTION

How did you select KME.digital and what were the deciding factors?

They were recommended by another attorney I trusted. The deciding factors were cost and competence.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Evaluation of key terms that form the basis for searches in my practice area, followed by creation of a program to optimize my website, increase relevant content and speed up response time.

How many people from the KME.digital team worked with you, and what were their positions?

I worked with two senior associates and different times who would round table issues with larger groups.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since going with KMe we are ranking on the first page of Google for many of our key terms and our leads have increased signficiantly.

Describe their project management style, including communication tools and timeliness.

Frequent feedback and monthly meetings in an attemp to brainstorm and implement new optimization techniques and conform to the never ending changes in the google algorhyms.

What did you find most impressive or unique about this company?

Their consistency and affordability were impressive in the workflow.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

Founder and President of Women on Course, a national membership community of women who connect through the golf lifestyle.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KME.digital?

Design and programming existing website to reflect new initiatives, navigation and messaging.

What were your goals for this project?

Provide a better user experience and update the look and feel of the site.

SOLUTION

How did you select this vendor?

A referral from a KME customer

Describe the project in detail.

We reviewed each page and worked in phases to make programming and design changes.

What was the team composition?

A designer and programmer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The site flows much better and the new look has gotten a lot of positive comments. I have very little questions from users now, which means the site is clear to users and functional

How effective was the workflow between your team and theirs?

Excellent

What did you find most impressive about this company?

Very easy to work with. They grasped my concepts quickly and come back with on point solutions and design. Very little need for extensive revisions.

Are there any areas for improvement?

None - they were excellent to work with!

BACKGROUND

Please describe your company and your position there.

Biller & Associates, is a full-service residential inspection firm located in Northern Virginia. Our clients are passionate about their home, whether a first time buyer, experienced purchaser, architect, designer, renovator or a builder managing construction quality, we deliver thorough and concise inspections. In situations where radon or mold are possible, we can test for radon or extract fungal samples for analysis by a certified lab.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KME.digital?

Increase website traffic and client actions on the website through targeted SEO tactics.

What were your goals for this project?

Improve ranking for search results related to home inspections with the Northern Virginia area.

SOLUTION

How did you select this vendor?

KME Digital was highly recommended.

Describe the project in detail.

Increase SEO by service and geographical area.

What was the team composition?

Project Manager and Digital Marketing Associate

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Search Ranking results have increased which is driving traffic to the website.

How effective was the workflow between your team and theirs?

The KME Digital team is proficient and results driven. Their excellent customer service and proactive posture ensured the website was to update with our COVID-19 business response. Their expertise is greatly appreciated as they can make same-day updates to the website and customize content and forms to meet the demands of the clients.

What did you find most impressive about this company?

KME Digital is very responsive and their expertise yielded high quality results in a short period of time.

Are there any areas for improvement?

Continue to drive the SEO activities while enhancing the website content to increase user experience/actions for both mobile and desktop users.