KlientBoost

BACKGROUND

Please describe your company and your position there.

The Clearing is a residential treatment center specializing in addiction and mental health. Participants spend 28 days in a dedicated facility in a beautiful location to work through their issues and get clean.

There is no recurring revenue or customers in this business - so need to keep pipeline full continuously for the following 4-week session. I was CMO of the company and hired KlientBoost.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

• Landing page design
• Landing page creation
• Landing page optimizaiton
• Paid search and performance marketing management
• Paid social

What were your goals for this project?

Drive exposure, awareness, visits, leads and conversions to customers. Revenue!

SOLUTION

How did you select this vendor?

Found KlientBoost as a certified partner on the Unbounce platform. We needed help and they were highly rated. We interviewed 2-3 finalists from this list and selected them based on their approach, results, and service orientation.

Describe the project in detail.

We worked with KlientBoost on landing page design, creation, and optimization. They were so good that we then gave them our entire paid search budget to manage and optimize for leads and conversions. They have incredible expertise on both Google AdWords and Bing, as well as Facebook.

They saved us $$ immediately, and importantly, drove qualified visits and leads that led to customer conversions. They helped us problem-solve when we were temporarily off AdWords while our mental healthcare facility was verified. That was a critical time for the company, which has no recurring customers. Each month we need to fill up to 10 slots for a 4-week residential treatment program. Could not do it without KlientBoost!

What was the team composition?

KlientBoost provided a dedicated manager for our account, which was great for the continuity and learning. We also pulled in others as needed from the organization for additional expertise. I managed them directly as CMO and had regularly-scheduled meetings - at least 1x week where we reviewed results and agreed on strategies and tactics for the upcoming week.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Outcomes - saved us $$ immediately by optimizing our paid search accounts. Saved us $$ and increased our reach by adding in Bing (don't ignore this!!!).

Drove highly qualified leads that converted into customers. Sometimes this was quick - a few weeks - other times leads converted to customers over months or even over a year. Did this on cost/lead and CPA that was much better than we had before.

How effective was the workflow between your team and theirs?

I managed them directly as CMO and had regularly-scheduled meetings - at least 1x week where we reviewed results and agreed on strategies and tactics for the upcoming week. We used Google tools a lot, and had our weekly meeting on GoToMeeting. KlientBoost was always very accessible.

What did you find most impressive about this company?

They work with us as individuals. We are not just another account. When things go sideways, they're brainstorming and problem-solving. They helped us through a critical time when we were paused on Google AdWords as we were getting verified.

We supplemented with more expansive Bing and also some display network and paid social activity. They are always looking to bring new ideas to help improve the performance. They are flexible when we needed to be on budget. And they're awesome to work with!

Are there any areas for improvement?

No, all good. I think it's the classic balance of outsourcing some activity and work vs. keeping it in-house. For this company, performance marketing and paid search was so strategic it was a no-brainer for me to go with subject matter experts.

BACKGROUND

Please describe your company and your position there.

I'm the founder of Second Wind Movement, an online education and life coaching org for seniors. The purpose is to help retirees live healthy, active, and engaged lifestyles (and avoid being one of the scary stats on the rise such as Alzheimer's).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

Just starting out on my passion project I needed a larger audience. I had grown my following organically through blogging and guest blogging and wanted to explore PPC tactics.

What were your goals for this project?

I had two main goals for this project: one of which was top of funnel with a goal of acquiring more subscribers through a lead magnet optin, the second of which was lower down the funnel with a goal of getting folks to sign up for my webinar.

SOLUTION

How did you select this vendor?

I had previously done some content writing for them and knew of several of their clients who had successful outcomes using their services (from various case studies, etc). I also knew about their unique focus on design and CRO tactics, in addition to their PPC talent.

Knowing that the firm prioritizes continuing education and learning, I knew they would implement the most current strategies in today's digital market.

Describe the project in detail.

The project focused on running FB ads for two main campaigns with two goals - one to increase subscribership through a lead magnet, the other to increase registrations for my webinar (a retargeting campaign). Each campaign had its own landing page and spoke to two different phases of the funnel.

It was crucial to have the right messaging, audience targeting, and landing page design all working in conjunction with one another to ultimately increase conversions.

What was the team composition?

The team consisted of two main points of contact - an account manager who worked on the PPC campaigns and a designer who designed my landing pages.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I was able to obtain enough subscribers through the first goal to create a lookalike audience and retarget that audience with the second campaign goal of filling my webinar. The webinar registration goal was a bit lower into the funnel and required a bit more budget than I had at the time.

How effective was the workflow between your team and theirs?

The workflow was efficient. We had weekly calls with the account manager, who was able to relay any additional info to my designated designer. Having the two work so closely together made it convenient to update any changes to the campaigns.

What did you find most impressive about this company?

The most impressive thing about working with the team at KlientBoost was the consistent communication. I had a weekly phone call with my point of contact, who was managing my campaigns directly. I also was able to quickly relay my design requests to our designated CRO designer.

I appreciate the integration between their PPC and design teams. This is something that's not commonly done at other PPC agencies. Great attention to detail.

Are there any areas for improvement?

For a small startup business like mine, pursuing further projects with KlientBoost would require a larger ad budget. For me, the main area for improvement is in the cost.

BACKGROUND

Please describe your company and your position there.

GrowthHackers is an online community that hosted annual conferences to bring experts in growth together on stage. As the Head of Growth I was responsible for the conference's agenda and promotion.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We worked with KlientBoost to spread awareness of the conference and register more attendees for the in-person event and virtual pass.

What were your goals for this project?

Our goals were to increase ticket sales.

SOLUTION

How did you select this vendor?

KlientBoost had been providing great content to our online community, helping many different brands with their digital marketing, social media marketing, and PPC. We got to know Johnathan and the KlientBoost team as leaders in the space and when we were ready to start promoting the conference, we looked to them for help.

Describe the scope of their work in detail.

Every week we would have a meeting to discuss the progress of ads towards our goals. We would provide raw assets and some general concept/ideas and the KlientBoost team would create, launch, and optimize ads to help us increase ticket sales and increase awareness of the conference.

What was the team composition?

I worked with Johnathan and a designer on his team that helped with the ad creative.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We succeeded our goal of selling out our conference.

How effective was the workflow between your team and theirs?

It was effective. Johnathan was quick to respond to our requests and kept up with our launch plan.

What did you find most impressive about this company?

How down to earth they are as people. I'm impressed with their ability to pick up on an idea and run with it.

Are there any areas for improvement?

It may have been helpful to have a weekly report delivered via email, although not totally necessary.

BACKGROUND

Please describe your company and your position there.

TYME is a beauty lifestyle brand which started with the ever popular TYME Iron. The TYME Iron revolutionized the way women style their hair, allowing them to create any style in just minutes. I am the Director of Analytics.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

To bolster our Google presence for top of funnel and retargeting ad delivery purposes.

What were your goals for this project?

We wanted to see a 2.5x ROAS but also we wanted to recapture customers / find new customers through branded and non branded campaigns. Klientboost was successful at both.

SOLUTION

How did you select this vendor?

We were referred to Klientboost through a friend/colleague

Describe the project and the services they provided in detail.

Klientboost was responsible for everything on our google ads campaigns except for creating the content (which we provided). They managed and maintained every aspect of the ad delivery from ad campaigns, keywords, exclusions, strategy, audience targeting / retargeting etc. They provided full ads management and support.

What was the team composition?

Our team had 2 contacts. Kim Fitkin & Ally McDeavitt. Both were incredibly knowledgable, professional and punctual in all aspects. All which I hold to the utmost importance. We held a weekly call which was extremely beneficial to our young team as well as multiple email updates a week. Even if you were not in the ads manager, you knew exactly what was going on and being accomplished.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Klientboost literally created the entire foundation for our google ads campaigns. Without their expertise, we would not be where we are today with the structure and efficiency within the platform.

How was project management arranged and how effective was it?

As I mentioned above, we held a weekly review call to discuss past performance and future outlook/goals and campaigns. Even if you were not active within the interface you knew exactly what was going on and why. Extremely effective and efficiently operated.

What did you find most impressive about this company?

Their ability to deliver big results and scale deliverables for a boutique-sized company stood out. The intellectual property of their employees was impressive and they definitely delivered where we expected and in other areas as well. They went above and beyond to create an excellent experience in something that can be seen as daunting and cumbersome. I only have great things to say about Klientboost.

Are there any areas for improvement?

Honestly no. They met and exceeded all expectations. I would recommend Klientboost over any other company.

BACKGROUND

Please describe your company and your position there.

VP of Engineering

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to review our PPC campaigns of both Google and Facebook and see if there was room for improvement.

What were your goals for this project?

We wanted to get more value out of our add spend. Ultimately, we wanted to see more conversations while spending less.

SOLUTION

How did you select this vendor?

I first met the Founder of KlientBoost a number of years ago. I knew his company was getting great results for their clients, so I decided to give them a try. I was blown away when visiting their office to see how well organized their operation was.

Describe the project in detail.

We were spending about 5k/month between facebook and google. We weren't happy with our results. We found out that the company we were contracting was going about it all wrong. We couldn't even produce the data that KlientBoost needed to tell them fully how our previous campaigns were going.

KlientBoost set up a game plan for us to better collect data, optimize our landing pages and better target our keywords.

What was the team composition?

We had a project manager and a landing page designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a tremendous spike in our conversions. For us, that means leads and it had a lot to do with how KlientBoost setup micro commits on the landing pages. We were better able to see what our high performing keywords were and could adjust the dials accordingly!

How effective was the workflow between your team and theirs?

Once we had our old contractor out of the picture, the process went really smooth. We interfaced primarily with the project manager for status updates.

What did you find most impressive about this company?

I loved that the tasks were not outsourced and were handled in house. Their team is pretty incredible.

Are there any areas for improvement?

Yes! Expand to SEO because those agencies need to work to the caliber of KlientBoost.

BACKGROUND

Please describe your company and your position there.

I'm the Founder of a case studies consultancy. We help B2B clients capture, share, and cash in on customer success stories.

My primary role is growing the company and refining our processes; I'm responsible for determining where to spend our limited budget to help us continue to grow.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

KlientBoost has been a strategic partner, consulting and advising on PPC strategy as well as general overall funnel strategy.

While we're more early-stages with our sophistication than other companies, I've looked to KB to inform me of where to focus, and how we ought to implement; management also a piece of this.

What were your goals for this project?

Lead generation, simply put -- and on a smaller note, personal education. I'm not as deep on PPC management or strategy, so I rely on trustworthy partners to bring me up to speed and keep me ahead of the game.

SOLUTION

How did you select this vendor?

Reputation. I'd seen their work, heard positive things, and had seen the Founder share their methodology and results. For me, there was no other option: their credibility made them the only real choice.

Describe the scope of their work in detail.

KB advised on a potential PPC strategy for our niches and target markets that was rooted in both data and an understanding of our business goals. From there, they took on the management of said campaign, reporting, and any shifts in strategy.

What was the team composition?

We had a dedicated AM and multiple people executing to the account; strategic advice was provided by and informed by the founder.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While I am not comfortable disclosing individual metrics, I can share that I have been seriously impressed by the work and the thoughtfulness that has gone into our campaign. The strong communication and consistent results are proof positive that our relationship is a success.

How effective was the workflow between your team and theirs?

Communication, scheduling, and expectation management were all controlled well; a positive experience all around. It is difficult to find vendors who treat you like a person instead of an account, but I feel KB does this well.

What did you find most impressive about this company?

The Founder's depth of knowledge spills over into his team. They have the depth of experience from running major campaigns that few others can boast. Even so, they're committed to continuous improvement and constant optimization.

Are there any areas for improvement?

None I can think of.

BACKGROUND

Please describe your company and your position there.

I am the GM and part-owner of OC Fast-Twitch. It is a sports performance gym located in Fountain Valley, CA. We train high level athletes that want to improve their athletic performance. My primary role at the gym is to run the operations and grow the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to help bring in leads. We have a rich history and a lot of high level clients that we needed to use to drive more interest. We did not have anyone in the business with experience in PPC or Facebook ads so we turned to Klientboost to help with that.

What were your goals for this project?

Our goals were simple: 

1. Bring in leads
2. Convert those leads to paying customers

We anticipated having a lot of people reach out to us to schedule a free workout/evaluation. We also anticipated those leads to be quality and convert to paying customers.

SOLUTION

How did you select this vendor?

I met Johnathan (the founder) at the gym and he told me what he does. I researched around to see what other companies did this in the area. The deciding factors that led me to select this vendor was the creativity, clarity of what they would do, and knowledge they displayed.

Describe the scope of their work in detail.

The first thing we did was outline the goals that I had for my business. After they helped me map out a plan, they just executed it. They set everything up and made it super easy to get done.

They work very fast and with a lot of attention to detail. They built out a landing page...set up PPC ads...designed and implemented Facebook ads....set it up for the leads to get delivered to a spread sheet.

What was the team composition?

There were a few people that I interacted with. I can't remember their exact roles but they were really responsive and excellent.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I had a lot of leads come through. So many that we actually had to pause the campaign so my team could keep up. It was awesome and it really changed my business. We went from 3 sales a month to around 10, not to mention the effects long term of those leads in our system.

How effective was the workflow between your team and theirs?

Seamless.

What did you find most impressive about this company?

I really felt like they went above and beyond. I also felt like they delivered on their claims. Many of the employees are friends and workout at the gym. They are so nice! I am also just astounded at the speed that they work.

Are there any areas for improvement?

I honestly can't really think of anything that they could have done differently or better.

BACKGROUND

Please describe your company and your position there.

I worked as a digital marketing manager at a SAAS startup who helped SMBs enhance their local online presence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We worked with KlientBoost on strategic paid media campaigns, particularly managing PPC (Adwords and Bing) and Display.

What were your goals for this project?

To increase qualified leads quarter over quarter while maintaining efficient CPLs.

SOLUTION

How did you select this vendor?

We evaluated several PPC partners based on recommendations from trusted sources. We went with this vendor based on their quality of work, thought-leadership in the space and attentiveness.

Describe the project in detail.

We started off with KlientBoost at a fixed budget just managing Adwords. We then expanded our paid media campaigns into Bing and also ran some strategic display campaigns as well.

What was the team composition?

I had three people consistently working on my campaign, our account manager, and two other people working on the account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We maintained less than $100 cost per qualified leads while scaling our lead volume 10% quarter over quarter.

How effective was the workflow between your team and theirs?

Great! They were always very responsive every time we reached out via phone and email.

What did you find most impressive about this company?

Their attentiveness to detail and thoughtfulness when it came to new campaigns was impressive.

Are there any areas for improvement?

None that I can think of!

BACKGROUND

Please describe your company and your position there.

I own and operate Dan Design LLC. Dan Design works with SMB and B2B companies. Dan specializes in re-designing flexible websites for growing startups and other SMB's. The goal is to deliver a new website that enhances the company's marketing efforts, making them more efficient and effective – ie. Dan builds websites that are focused on capturing more leads.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

I work with B2B and SMB clients all the time, and without fail, every single one of them, at one point, has been burned by an SEO or PPC agency. Some clients have some pretty horrific stories.

It's always the same tune though - the agency didn't deliver, they over-promised, they were confusing, they didn't "get us", they were slow to respond, then eventually they just ghosted us. "I feel robbed" is a common sentiment I hear about most other vendors.

That being the case, my clients are often very hesitant to try another agency. So, convincing them to give another PPC agency a try could easily kill my credibility with my clients - if at any point the PPC were to sour. If my clients are not asking for a recommendation, then it's best left alone...

Or at least that's how I use to operate until I met Johnathan and KlientBoost. Now, it's almost a matter of ethics for me. I'm doing a disservice by NOT recommending them to my clients.

What were your goals for this project?

If you're in business, then you need a solid PPC strategy. That's just a given. I always hated leaving my clients without a solution to such a huge key component of their success online. It's like chopping a leg off a chair when I deliver a new website but not an effective PPC management strategy. KB fills that gap in spades for me and my clients.

SOLUTION

How did you select this vendor?

Johnathan and KB's free resources sold me. Speaking with Johnathan is what locked me in. I tell my clients, even those who think they already have a great solution, "Just... meet with KlientBoost before you make a final decision." That first meeting is normally more than enough to get my clients excited about PPC and KB.

Describe the scope of their work in detail.

After the referral, they take my clients and KB handles EVERYTHING. That's a big win in my book - it limits my involvement to a bare minimum - sending login credentials is about the breadth of work I ever have to do. It's amazing sending a client over to them, and not having any backlash or additional work for me or my client.

What was the team composition?

Through my interaction, KB appears to have a dedicated AE with highly experienced support staff under them which makes sure nothing is missed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Never had a complaint and only happy clients. ( Do you understand how rare that is when dealing with PPC or SEO agencies? )

How effective was the workflow between your team and theirs?

Quick, easy... these guys are responsive, clear, and on the ball. They make it easy for my clients to understand, pass over request... I've never had to play the telephone game with a client and KB.

What did you find most impressive about this company?

Their knowledge. They're doing things you hardly ever see, and it's sooooo stinking smart. Their free resources alone have saved me a dime - and made me look smarter than I am.

I'm not sure if Google loves them or hates them, but man, they maximize the return on the spend. Their brilliance and in-depth use and understanding of how to get the most out of paid - their SKAGs guide alone blew my mind years ago.

Are there any areas for improvement?

I really can't think of anywhere they need improvement. Johnathan and his team have KB dialed in!

BACKGROUND

Please describe your company and your position there.

I am the CMO of ShipBob, which provides Amazon-level fulfillment for fast-growing ecommerce brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

Scaling performance marketing for several of my key customers in very competitive verticals.

What were your goals for this project?

Scale ROI postive advertising that I could accurately forecast.

SOLUTION

How did you select this vendor?

I have worked with them for years and through that, plus referrals from other connections, I had the utmost confidence in their ability to execute.

Describe the scope of their work in detail.

We needed to assess the competition, figure out bidding / creative / keywords / funnel execution, plan spend, demand, plan inventory, then test and scale accordingly. And this was across multiple businesses simultaneously.

What was the team composition?

I was fortunate to work with their CEO, but they had team leads and account managers own the relationships with each of the customers I introduced and worked with them on.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Per NDAs with my customers, I can't share specifics, but across the board, we scaled spend by 4X, while actually reducing CPA. This never happens when scaling spend. Often, you see diminishing returns, but they pulled it off, hence why I recommend KB.

How effective was the workflow between your team and theirs?

Very effective. Tbh, I want to do as little work as possible. They provide me the comfort to do so.

What did you find most impressive about this company?

Their speed of execution and how little I needed to be involved are great. Two things I really like.

Are there any areas for improvement?

I like to know the "why" behind everything, so including that in our weekly or monthly calls behind what worked would be very helpful, but that's really it.