KlientBoost

BACKGROUND

Please describe your company and your position there.

Rescue One Financial is one of the nation's leading financial services organizations specializing in debt management, personal lending and alternative dispute resolution. My role was as Director of Business Development

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired Klient Boost for overall digital strategy as it mostly related to PPC and Paid Social

What were your goals for this project?

Our goals were to begin executing a digital marketing strategy to complement our direct mail campaigns. The goal was to supplement our leads for our 150+ salse reps.

SOLUTION

How did you select this vendor?

Klientboost was put on our shortlist based on Jonathan's reputation as an industry leader and the success he has had for companies similar to ours. Ultimately is was his ability to grasp the finer points of our industry so quickly that led us to select them

Describe the scope of their work in detail.

Set up Google Ad Words account, build out campaign structure, take over social media accounts and optimize landign pages.

What was the team composition?

Jonathan - Consultant Project Manager Lead Designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

we were able to generate enough volume to supplement our sales forces leads from direct mail and they fell without our established conversion metrics and KPIs

How effective was the workflow between your team and theirs?

Very effective. communication was top notch

What did you find most impressive about this company?

The level of skill each employee possessed was expert. Usually the executives are experts while the rest of the team lacks relevant experience but klientboost has world class talent top to bottom. Well, there really is not bottom if you put it that way.

Are there any areas for improvement?

They most fast and efficient so at times our CEO would get confused so perhaps break it down to a more elementary level for

BACKGROUND

Please describe your company and your position there.

I am the Director of Marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

I needed an external resource to manage our paid media

What were your goals for this project?

Goals were to bring in more qualified leads per month from marketing.

SOLUTION

How did you select this vendor?

The owner contacted me via email and we continued the conversation or about a year or so before signing on.

Describe the project in detail.

We needed a true paid partner who could manage ad spend and continually optimize our paid media campaigns across a variety of platforms. We needed a partner who could do this, along with building excellent ad copy, graphics, and landing pages.

What was the team composition?

Account manager/coordinator, director, and senior designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had great communication with the team. I was able to work with a dedicated account manager, with the support of a director and senior designer which helped set us up for success in achieving our long-term goals.

How effective was the workflow between your team and theirs?

Good, the account manager Lauren ensured I would stay on task and would continually follow up on action items and issues discussed.

What did you find most impressive about this company?

Their ability to use past experiences and input from the team to try experimental campaigns impressed us.

Are there any areas for improvement?

Account onboarding process to verify all tracking is correctly in place.

BACKGROUND

Please describe your company and your position there.

Unbounce makes landing page building software for marketers. At the time, I was the Director of Campaign Strategy on the marketing team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

PPC marketers were a key market segment for us. KlientBoost acted as PPC subject matter experts who could educate our potential customers on how to execute best in class campaigns using dedicated landing pages. It was a long-term relationship that lasted over many engagements.

What were your goals for this project?

To position Unbounce as a vital tool for PPC marketing campaigns and further penetrate a critical market segment. Depending on the specific engagement, the KPI may have been positive feedback from our customers, traffic or new signups for our product.

SOLUTION

How did you select this vendor?

Johnathan Dane initially pitched us on a post for the Unbounce blog. Success with that blog post lead to much more.

Describe the project in detail.

Consistently high-quality work led us to many blog posts, webinars, podcast episodes, back-to-back speaking engagements at the Unbounce blog over several years. In exchange for educating our customers and prospects on the virtues of Unbounce, they were positioned as experts in front of a large audience of qualified prospects.

What was the team composition?

We got to know various members of the team, but most often worked with Johnathan Dane.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Their expert advice led to qualified prospects signing up for our product. Not to mention consistently good feedback from our audience of prospects and customers, website traffic and solid speaker rating scores.

How effective was the workflow between your team and theirs?

We've communicated over pretty much every channel available and they were always good to work with.

What did you find most impressive about this company?

KlientBoost is always at the forefront of PPC strategy.

Are there any areas for improvement?

I don't personally dislike it, but they're not your typical stodgy, buttoned-up marketing agency. They allow themselves to have fun while working. If you're looking for someone in a nice suit, they might not be for you.

BACKGROUND

Please describe your company and your position there.

We are a car rental company in Iceland. I am the Chief of Operations

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

To handle our pay-per click advertisement.

What were your goals for this project?

To boost sales.

SOLUTION

How did you select this vendor?

After looking at many different companies KlientBoost made the best impression. They provided very good examples of of their expertise.

Describe the scope of their work in detail.

They handled our pay per view efforts within Google Adwords platform. This includes marketing research, bidding strategy and optimizing conversions.

What was the team composition?

I had a account manager, Emil, and was also in regular contact with the director of strategic account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcome has been great! KlientBoost has provided a fantastic service in our Google Adwords account. After having much trouble with previous business partners Klientboost provided a great service.

They have optimized our pay-per clicks to a place where we would never have imagined before using their service. Emil, our account manager, had great expertise and initiative within the account. Overall, we have been extremely satisfied with Klientboost.

How effective was the workflow between your team and theirs?

It is great. Emil is always on point and prepared before all phone meetings. He provides regular updates and keeps me in the loop in what is going on within the account.

What did you find most impressive about this company?

The communication. Regular updates, regular phone meeting and regular check up emails. I always know what is going on within the account and if I have any concerns they are addressed very quickly.

Are there any areas for improvement?

Nothing I can think of.

BACKGROUND

Please describe your company and your position there.

I am the Sr Digital Marketing Manager at Feedvisor, a SaaS tech startup that offers artificial intelligence solutions to businesses on Amazon, primarily with repricing and advertising optimization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We had outgrown our former PPC agency and needed a new partner in the US with more expertise that could help us accommodate our ambitious goals of doubling the amount of monthly campaigns. We were inclined with hiring an external agency that would specialize in PPC to take advantage of their expertise and knowhow.

What were your goals for this project?

Improve our ROI on Google Ads and other paid channels as well as add new channels to the mix. We also had an MQL target per quarter.

SOLUTION

How did you select this vendor?

After vetting 4-5 different agencies, we were down to the 2 that seemed the best fit for our needs and budgets. We also considered methodology, references, and commitment in the process before selecting KlientBoost.

Describe the scope of their work in detail.

The services agreed on were to launch every marketing campaign across all channels: Google Ads, Facebook, Instagram, LinkedIn, and later included Reddit and Bing. We provided the ad creative and landing pages and requested feedback on the approach. They were responsible for launching the campaigns and ads and deliver results in the form of qualified leads.

What was the team composition?

Mainly and ongoing account manager and designer on their end – with the occasional input of other teammates. The team size changed toward the end of the relationship as we managed to automate parts of the process with internal resources.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

KlientBoost helped us launch ~50 campaigns on all channels by the desired timeline. Some campaigns were successful while others were a flop. They suggested running a variety of tests to target different audiences or use a variety of ad creative/copy.

How effective was the workflow between your team and theirs?

Since I was managing the relationship directly with their account manager, it was very straightforward, and this was key to making the process streamlined. We used Asana for projects and timelines as well as Slack for ongoing communication. They were very feedback-driven and often asked us to review their performance.

What did you find most impressive about this company?

The initial discovery calls were with the CEO directly which were very personal and productive. They also have a cool approach (which can be seen in their branding) that resonated with our startup mindset.

Are there any areas for improvement?

Yes, we asked them to be as feedback driven with our campaigns and ads as well as other innovation ideas, and they struggled to deliver much around this.

BACKGROUND

Please describe your company and your position there.

I'm a Director of Marketing at an eCommerce software company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to handle our Facebook advertising & Adwords account management.

What were your goals for this project?

To get a lower cost per click or conversion, and to compete with much larger names on a tighter budget.

SOLUTION

How did you select this vendor?

I've known of Klientboost for years, they have phenomenal content and you can tell they know what they are doing. We wanted measurable and consistent results so it was an obvious choice.

Describe the project in detail.

We had the KlientBoost team take a look at our accounts and we shared our history of what we were experiencing. They've worked with several startups and software companies so they knew what we were up against - Huge tech companies with massive budgets. They got back to us with a proposal and walked us through costs and what their approach would be if we hired them. We came to an agreement and they started working on our campaigns. Every aspect of our campaigns was improved because of their expertise. They knew exactly what settings we needed, researched what topics, keywords, interests we needed to bid on, and wrote better ads. It takes years to understand how to do all of this and we didn't have the time to invest. Our cost per click took a sharp dive and has been manageable since we started working with KlientBoost. We consistently get leads for demos with our software and we've maintained a significantly high rate of lead quality.

What was the team composition?

We worked with an account manager but you could tell the entire team was invested in making sure we were successful. They are constantly learning, sharing results, and tweaking their approach.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our cost per click took a sharp dive and has been manageable since we started working with KlientBoost. We consistently get leads for demos with our software and we've maintained a significantly high rate of lead quality.

How effective was the workflow between your team and theirs?

We started off a little slow, on our end, just getting the team everything they needed. We wanted to make sure they had the personas we'd researched about our users. Otherwise, they've been great and almost always get back to us in a reasonable timeframe. We stuck to using email, but we still do conference calls online so we can see their screens and the results they are sharing.

What did you find most impressive about this company?

They're very professional and trustworthy. Their reputation means everything so they take care of their clients very well.

Are there any areas for improvement?

We've been beyond satisfied with the service they've offered, so no complaints or areas for improvement.

BACKGROUND

Please describe your company and your position there.

I am the owner and founder of The Salty Olive, a branding & design agency in Northern California serving small businesses all over the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

I hired KlientBoost to increase traffic and conversions - first through Google Advertising and PPC and then shifted to Facebook.

What were your goals for this project?

My goals for this project were to get in front of my target audience: successful, well-established women business owners in primarily the services industry or the arts with annual revenues in the high 6 to 7 figures.

SOLUTION

How did you select this vendor?

I was referred by one of my production assistants who had done some research on highly-rated digital marketing agencies.

Describe the scope of their work in detail.

KlientBoost focuses on bringing in the right traffic, regardless of the platform, which is one reason I chose them. If targeting our audiences weren't right on one platform, they could easily switch without having to ask for more money or slow anything down, which we DID. Once they nailed down that part, the other part was building landing page experiences that actually got us conversions that were quality. So instead of just relying on one portion of the equation (like the traffic), they had two levers to pull which got us better performance than what we had before.

What was the team composition?

My direct point of contact was an account manager who also did the actual work. They were supported with a conversion designer and I believe that account manager also had a manager helping with bigger strategic moves.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I did get a substantial number of new leads and conversions captured that were in my demographic.

How effective was the workflow between your team and theirs?

The workflow was very professional, well organized and their communication with me was EXCELLENT throughout the entire process. They kept in touch, kept me abreast of strategy and what they were doing, we had regular check-in meetings and any and all questions and concerns were immediately answered and addressed. I was very impressed with their level of professionalism, friendliness and communication!

What did you find most impressive about this company?

Their communication and clarity. They clearly outlined all steps and kept in constant contact and got on the phone whenever needed to sort anything out that needed sorting. They were kind and friendly, organized and on the ball. They had a high level of integrity and professionalism throughout the process.

Are there any areas for improvement?

No. I have a tough demographic to reach, and I feel they did everything they could to help me reach that audience.

BACKGROUND

Please describe your company and your position there.

ePIPE is an alternative to a traditional repipe. We fix pipes in place with minimum disruption and in most cases, have a same day return to service. I am the Web Designer/ Developer and marketing go-to for ePIPE.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We have had a history of campaigns that did not generate (if any) quality leads. We were overspending on Google Ads with no return. We hired KlientBoost to help us generate these quality leads across the U.S for both residential and commercial properties.

What were your goals for this project?

We wanted to improve our overall ranking with our current campaigns as well as implement new campaigns the right way and increase our keyword base.

SOLUTION

How did you select this vendor?

We found them always ranking #1 in search results. We vetted at least 3 other companies, but nothing came close to the full service offered by KlientBoost.

Describe the project in detail.

We started off with one consulting meeting and another kick-off meeting. During this time, KilenBoost asked us a lot of relevant industry questions, business operating questions and took the time to understand the full scope of your goals.

They took complete control of our account and cleaned up all the unnecessary expenditure and keywords that did not benefit the business. They put together a great online strategy, backed by a powerful landing page with a clear call to action that have been generating great leads.

What was the team composition?

Typically we go through our account manager but the company owner is always there as an additional means of contact and always takes our call or calls us back if missed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are ranking 1 on majority of our campaigns and implement strategies on a bi-weekly basis to make newer practices just as successful as the current ones. We have an increased amount of site traffic and quality leads.

How effective was the workflow between your team and theirs?

The workflow has been great. Both lines of communication is relatively open and we do weekly conference calls to monitor performance and pane for the next round of strategies.

What did you find most impressive about this company?

I really love the personality that they translate when engaging with you as well as the amazing level of professionalism. Outside of the delivered results, I appreciate the willingness of them to teach us new things about our account. This is ultimately what separates KlientBoost from the rest.

Are there any areas for improvement?

Sometimes when they experience a busy week, sometimes they could reschedule earlier in the week as opposed to an hour or two before a conference. Other than that, its never been an issue for us but I can see that being an issue for other companies.

BACKGROUND

Please describe your company and your position there.

I am the Chief Marketing Officer for a Software and Print Company, with multiple brands. We are located in the US and several countries around the world. I am responsible for the strategic and brand direction of our websites, online marketing and advertising efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

KlientBoost was hired to work with us on our Paid Search Media Channel. They became our media partner in an effort to grow our online presence, increase our conversion volume and revenue and drive and stronger ROAS.

SOLUTION

How did you select this vendor?

We were extremely interested in SKAGs. Upon doing additional research on SKAGs, agencies that worked with SKAGs effectively, and recommendations, our CEO reached out to KlientBoost.

At this time, we tested a short term engagement, which turned into a long term engagement, which turned into a multi-brand engagement.

Describe the project in detail.

KlientBoost was hired to work with us on our Paid Search Media Channel. They became our media partner in an effort to grow our online presence, increase our conversion volume and revenue and drive and stronger ROAS.

What was the team composition?

We work solely with our Account Representative. Additional team members work on our account on a daily basis. But, our main POC is our Account Representative. Additional Subject Matter Experts are accessed when questions arise or as needed to ensure we are provided with the most expert opinion and/or recommendations.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen consistent YOYOY increases in ROAS and growth in volume. We've optimized our media channels to see more direct and immediate growth.

How effective was the workflow between your team and theirs?

The workflow has always been really effective. We maintain very effective communication, which provides for a more efficient workflow.

What did you find most impressive about this company?

KlientBoost has always been extremely transparent, providing open communication, an open mind, and an open door. 

Their Account Representatives and Executives are extremely knowledgable, but not egotistical. They're open to differing opinions and ideas but are still able to provide analytical data or informative articles to help the team understand their recommendations where necessary.

Are there any areas for improvement?

KlientBoost always makes themselves available when needed. They answer emails at all times of the day.

However, the highest level Account Representative may be spread a little thin. And, it's important to maintain consistent communication to ensure your accounts are consistently being monitored and optimized as needed.

BACKGROUND

Please describe your company and your position there.

I worked for Kissmetrics as their Marketing Operations Manager. I was responsible for many things but one of them was partner marketing and co-marketing campaigns.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We worked with Klientnboost on a series of webinars as part of our ongoing demand gen efforts. They were brought in to develop three webinars and to drive net new leads to our landing pages for the webinars.

What were your goals for this project?

The overall goals were to drive net new leads into our nurturing program, as well as increase our brand awareness in the market.

SOLUTION

How did you select this vendor?

We did were referred to Klientboost via a mutual connection in the SEM space. Johnathan and his company cam with very high recommendation after a phone screener and meeting we decided to work with them on the project.

Describe the project in detail.

Johnathan helped up with our campaigns and developed three webinars around paid acquisition for our audience as well as Klientboost drove significant traffic into our campaign.

They drove a pre-event campaign on both paid media as well as by email, just as we did. The Klientboost team would present the webinar content to our audience and help with resources for the follow-up campaign.

What was the team composition?

We worked directly with Johnathan and one of these account managers. On our side was myself and a marketing specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Klientboost helped us drive significant traffic to our landing pages with good conversion rate. This resulted in hundreds of net new leads and several hundred attendees for each live webinar.

How effective was the workflow between your team and theirs?

We build a good process together at the start of the project which made the collaboration very easy to manage. Communication was great, clear and timely and all assets were delivered on time.

What did you find most impressive about this company?

Their knowledge and ability to clearly communicate was impressive. This was not just a project delivered but also a great learning experience for our team.

Are there any areas for improvement?

Not much that I can think off. They did not share off of their secret sauce on how they ran their campaigns but I think that is to be expected.