Klicker

BACKGROUND

Introduce your business and what you do there.

I’m the CMP and COO of MedicareWizard, a digital health insurance agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Klicker?

We needed to find a digital agency to help us drive targeted traffic to our D2C website. Aside from traffic, it was also important for us to optimize our SEO and SEM efforts and our content. To some extent, we also wanted to see how much a partner might help us optimize our social media traffic.

SOLUTION

What was the scope of their involvement?

Klicker provides us with SEO and SEM services. Their primary role is to help us develop our SEO strategy, including keyword research. They also run ad campaigns on Google and Bing to help drive traffic and escalate and land our unique messaging with our target consumers. They’ve developed the ads, keywords, and copywriting, and they manage the campaigns. 

The team makes weekly changes to the campaigns, including adjusting them for mobile and desktop and tweaking them to optimize traffic volume and quality and reduce bounce rates. They’ve also assisted us with our UI/UX design and website content to improve our site’s ease of use and our consumer’s overall digital experience. 

Regarding UI/UX design, we make the changes internally, and Klicker acts as an influencer. We take their ad campaigns and results, looking at which ads traffic comes from, the funnel performance metrics, the level of engagement, and the ultimate conversions. All these factors influence changes to our UI/UX design and content. 

As for social media, it’s a secondary part of our scope. We primarily work with Facebook due to our business segment, which focuses on users approaching the age of 65 or older. Facebook is the most prevalent platform in that age group, and our competitors also validate this approach by spending over 90% of their social media allocation on Facebook. Klicker acts as a sounding board and advisor instead of leading the efforts. 

What is the team composition?

Our initial conversations were with Dan (COO), who now acts as account lead. In addition, we work with an SEO and ad expert who leads ad campaign management, and he has other teammates assisting him. At an early stage, we also had a content and web design director involved. 

How did you come to work with Klicker?

I spearheaded the search efforts and found Klicker on a list of the top 20 marketing agencies. I also researched SEO agencies, and they appeared in the top 20 lists for Los Angeles and San Diego. We went through all 20 digital agencies from that initial list, spoke with other agencies I had previous experience with as a CMO, and used referrals. 

Although our company’s headquartered in Chicago, I’m residing in Southern California, and I’d be the one working most closely with the agency, so it was important for the agency to the on the West Coast. After our first conversation with Klicker, I knew they were the right fit for us.

How much have you invested with them?

By the end of the first year, we’ll have spent $10,000–$20,000 on their fees based on our monthly ad spend. The plan is to be on a much higher level of spending next year. 

What is the status of this engagement?

We started working with them in March 2022, and the engagement is ongoing. We work with them weekly and have renewed our contract going into next year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Starting at the top of the funnel, Klicker has hit our targeted daily, weekly, and monthly traffic numbers. They were hitting our goals within 48 hours, which was tremendous, especially for a startup company like ours with zero brand awareness or prior digital history. 

We also look at the bounce rate and traffic quality to see if we hit our target audience. When we started working with Klicker, we had a high bounce rate due to the blend of mobile and desktop. Furthermore, we had a subpar website with poor UI/UX. With Klicker's influence on our UI/UX design and their ad tweaking, our bounce rate has gone from 78% to 60% and has continued to lower, which is excellent. 

The next level of the funnel we track is engagement. When checking Google Analytics and Microsoft Advertising, we track average pages per session and average session length. We started with an average of 1.07 pages per session, and now we're at 3.25 pages on average. Within 14 days, Klicker had helped us exceed the competition's results, and within 30 days, we had doubled them.

Regarding conversion, we attribute conversions mostly to our website — how good the net and the boat are at catching the fish. Klicker's priority is to drive users to the website, but it's up to us to 'catch the fish.' Their help with our site's missing content and keywords that weren't getting credit from Google has been key to improving our site. With all those changes, our conversions significantly increased regarding inbound calls and qualified leads. 

We use an internal metric for engagement. Before this project, we were at 17% of visitors that would engage with us after the bounce rate. After two months of working with Klicker, we were close to 50%, so our engagement tripled. Overall, Klicker has significantly impacted our business from the top of the funnel to the bottom. 

How did Klicker perform from a project management standpoint?

They're perfect from a project management perspective. We have weekly and sometimes ad hoc 48-hour timelines, and the team has never missed a deadline. 

We mostly use Google Meet or Zoom for communication; we use both equally and effectively. For ad hoc conversations during the week, I use text messages and phone calls with Dan. Aside from those tools, we use Google Calendar or Outlook Calendar to arrange meetings. 

What did you find most impressive about them?

I appreciate Klicker's flexibility. Most agencies associate fees with ad spend level, which is very reasonable. However, many large agencies that provide additional services and content creation have a retainer that starts at $20,000–$50,000 plus monthly fees related to ad spend. Klicker has been flexible in working with us; knowing that we're a startup, they've put initial fees aside and worked at our ad spend level. 

Are there any areas they could improve?

They could have a dashboard service that integrates various analytical sources. Sometimes, larger agencies have these dashboards that pull data from Google Analytics, Microsoft Advertising, and even social media and mobile data. Although this can be expensive, it's a great service offering that serves as an additional revenue stream for an ad agency.

Do you have any advice for potential customers?

Take the extra time in the scoping portion of the conversations to ensure that Klicker understands your business and its stage, capabilities, gaps, and needs. This way, you can prioritize those needs before discussing service, deliverables, expectations, and the working model. If you take that time to create a mutual understanding, Klicker will take it from there and overdeliver.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Monument Immigration. We provide family-based immigration services to achieve green cards and citizenship.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Klicker?

I hired Klicker to support our efforts in driving more traffic to the site and earning clients.

SOLUTION

What was the scope of their involvement?

Klicker has designed our website multiple times—we’re on our third edition now. They continue to run SEO efforts, including keyword research and Google Ads campaigns. Their team has also written and added content to our site. One feature they created is an evaluation test for my clients to find their eligibility.

What is the team composition?

Sam (Founder, Klicker) and Kade (Co-Founder, Klicker) are my main points of contact.

How did you come to work with Klicker?

I’d known Kade for a long time, so I messaged him to find out what services Klicker offers. I hired them because they're a match for my needs.

How much have you invested with them?

We’ve spent around $30,000, so far.

What is the status of this engagement?

Our engagement has been ongoing since July 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re now earning almost 10 new clients per month, which is a drastic increase from our previous monthly goal of one. Working with Klicker has definitely helped us achieve this improvement.

How did Klicker perform from a project management standpoint?

Klicker always implements any changes or requests we have for them. Everything is updated in a timely manner. Generally, we communicate through email and phone, but also have face-to-face meetings once in a while.

What did you find most impressive about them?

They follow through on their promises and deliver everything we need. Responsiveness has also been one of their strong suits; I never have trouble accessing them for changes or updates.

Are there any areas they could improve?

There’s nothing negative I can say about Klicker. Any issues have been professional disagreements that we actively resolve.

Do you have any advice for potential customers?

Be prepared to give Klicker your specific targets. If they can narrow their efforts toward a certain client-base, it’ll be beneficial.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of an orthodontic practice with seven employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Klicker?

We needed to refine our brand and value proposition to make our business stand out from others. Once we clarified that, we needed Klicker to manage our online presence.

SOLUTION

What was the scope of their involvement?

Klicker performs a variety of digital marketing services. Along with keyword research for SEO and PPC, their team revamped our current brand. They asked us questions, including what makes our office different and why people should come to our business. Their team defined my image as a doctor. After presenting that, they found out what our patients were seeking in an orthodontic practice and created products that fulfill that.

The first product was KidsClub, which is for kids under ten. We have another service called EXPRESSions, which is for quick orthodontic treatments. Lastly, they created Transformations, which is for patients who want extensive dental work. Our patients can put themselves in these categories and pricing structures.

Klicker also got all the digital assets together for our website. They coordinated photo shoots and illustrations. We also have articles posted on the site. Their content writer researches and asks me for my expert opinion. I record a video for him, and then he writes something up before posting it on the site.

What is the team composition?

I work primarily with four members of their team. Sam (Founder, Klicker) acts as the chief strategist. There’s also Kade (Co-Founder, Klicker), Dan (Local Marketing Expert & Campaign Coordinator, Klicker), a content writer, and PPC manager.

How did you come to work with Klicker?

I interviewed a bunch of companies that came from the recommendations of friends. When I looked at Klicker’s previous work, it resonated with me the most. What I liked about them is that their value proposition relies on ROI. They set up designs to achieve the perfect ROI. If that isn’t accomplished, the design isn’t right. A lot of other providers focus on the look of their work. Klicker not only creates a pleasing design but dials in on what needs to be done to get the right ROI. I liked that perspective.

How much have you invested with them?

I’ve probably spent about $75,000 with them so far.

What is the status of this engagement?

Our engagement with Klicker began in 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My office is much busier. I can’t imagine not having the help of Sam. I’m so grateful because I knew who we were, but didn’t know how to share that. He helped define it and create this persona that will solve all my patients’ orthodontic problems. To me, that’s the best thing I’ve received from this engagement.

How did Klicker perform from a project management standpoint?

Their entire team is on top of everything. Sam helps with a majority of our branding work, and Kade deals with the analytics. He creates a monthly video, detailing all of the information from page views to traffic. Dan primarily runs Google My Business for us. They manage everything, always emailing me what I need to complete for them.

What did you find most impressive about them?

We share a lot of the same values, so it’s easy to work with Klicker. They’re more similar to me than other providers because their team thinks the way I do.

Are there any areas they could improve?

If they brought in an in-house media person, that would be perfect. A lot of searching had to be done for specific assets like we had to find local photographers.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of Monument Immigration, an immigration law firm that handles family-based cases.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Klicker?

I engaged Klicker to help me attract more clients after starting my firm in March 2017. I needed a new website and help with SEO.

SOLUTION

What was the scope of their involvement?

Klicker designed and developed a new website, based on the basic site I had previously built on Squarespace. Their ongoing support includes creating new pages every month and providing SEO services.

What is the team composition?

I work with Sam (Founder, Klicker) and Kade (Strategy Overlord, Klicker), who provides monthly updates over video conferencing.

How did you come to work with Klicker?

I shopped around and considered other vendors, but Klicker offered high-quality work at the most competitive rates. I've also known Kade for a long time.

How much have you invested with them?

We've invested about $24,000.

What is the status of this engagement?

We started working together in July 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Klicker's efforts, our website is on the first page of Google and I'm receiving lots of calls from potential clients. They immensely improved my website, making it more professional and optimized compared to the version I previously had.

How did Klicker perform from a project management standpoint?

They're excellent—responsive and clear in communications.

What did you find most impressive about them?

The value they offer for the investment is incredible. I can't imagine working with another vendor and having to pay three times the rate.

Do you have any advice for potential customers?

Give them a chance and be open to their input—they won't disappoint.

BACKGROUND

Please describe your company and your position there.

I work for a boutique law firm that focuses on workers’ compensation cases. As the firm administrator, I am responsible for business strategy and growth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Klicker?

Due to some changes in our industry, we needed to invest more in our website and SEO. At the time, we were handling our website development in-house and paying a third party for SEO services.

What were your goals for this project?

We wanted to increase our website conversion rate and leads generated through our site.

SOLUTION

How did you select this vendor?

I am a fairly tech-savvy person and can tell in about five minutes how little a salesperson actually knows about SEO. This is not the case with Klicker—they know what they are talking about. I was impressed with their work with other customers. In the end, we chose them because they offered a pricing model that aligned their goals with ours.

Describe the project in detail.

Klicker completely redesigned our website to improve customer experience and optimize lead generation. They made sure they understood our business well enough to make the website relevant to our potential clients. We also asked them to manage keywords, local search, and the directory part. Klicker is also responsible for our blog.

What was the team composition?

We’ve worked closely with four members of their team, including their founder and COO.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We have seen a decrease in our bounce rate and an increase in our overall site sessions, conversions, time on our site, and website form submissions. Plus, our site hit the first page on many keywords and is gaining traction in other regions.

How did the Klicker perform from a project management standpoint?

I’m happy with how they’re managing our project. During the initial phase, we were involved in the process and had regular communication regarding progress. They continue to send monthly updates on the health of our SEO, which I find quite helpful.

What impresses you about the Klicker?

They are passionate about what they do and are driven to get results.

Are there any areas for improvement?

I wish we had done a better job of giving more details about the scope. We were expecting more work in a specific area of our site, but it was never done.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of Utah Decks, a construction company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Klicker?

We had a subpar website and needed external resources and knowledge to stay competitive.

SOLUTION

What was the scope of their involvement?

Klicker overhauled our website after we discussed the desired look and content. Currently, they do SEO, blog posting, and paid ads.

What is the team composition?

I work with an account manager.

How did you come to work with Klicker?

After a successful project, one of our owner’s friends referred Klicker during our search for an SEO partner. Additionally, we spoke to a number of Klicker’s to ask about their experiences.

How much have you invested with them?

We spend $4,500 per month but may transition to a flat fee.

What is the status of this engagement?

We started working together in June 2017 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We got results faster than I expected. Monthly conversions have increased from zero to nearly 20 and are higher quality due to improved lead generation. Our leads have steadily improved with Klicker’s revisions, and although I would expect that number to drop off at some point, it hasn’t yet.

How did Klicker perform from a project management standpoint?

The account manager sends us monthly video reports. We interact about three times per month, usually when the team has questions or there’s a Google update. Klicker offered us project management tools, but we prefer to use email because it’s easier on our end. We don’t want to micromanage their work.

What did you find most impressive about them?

I’ve already made my money back and continue to earn good ROI. The team is also personable and genuinely cares about success as if it were their company. I appreciate their commitment because it speaks to the positive results.

Are there any areas they could improve?

I asked about social media, but Klicker isn’t heavily involved in those services. But I’m happy for now and it’s not something to complain about.

BACKGROUND

Please describe your company and your position there.

I am a plastic surgeon at Cascade Cosmetic Surgery. We are based in Orem, Utah.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Klicker?

We wanted strong leads from a robust web presence. We were not sure what we needed to beat out our competitors, so we relied fully on the Klicker team.

What were your goals for this project?

We wanted to convert more leads into new patients. We were not having any success online and other marketing methods. I knew we needed to completely revamp our digital efforts to start generating leads to grow the practice.

SOLUTION

How did you select this vendor?

Klicker came to us with their portfolio and we were impressed with their work. After we worked with them, they completely revamped our own efforts with trentonjonesmd.com

Describe the scope of their work in detail.

Klicker helped us refine our messaging and sales pitch and built the new site around it. They took over SEO, PPC, and Google maps to generate qualified traffic to the new site.

What was the team composition?

We worked closely with Sam and Kade monthly and they are great. There were other team members behind the scenes, but I did not talk to them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We went from generating about 10 online leads a month to over 200 online leads a month. We see about 200 leads consistently turn into new patients, and each new patient I have refers about two friends. We have real results, which is unlike the other agencies we worked with in the past.

How effective was the workflow between your team and theirs?

The workflow between our two teams was consistent. We gave them full control of the project and let them do what they thought was best.

What did you find most impressive about this company?

The results. That is all I care about.

Are there any areas for improvement?

I see no major improvements. I would not mind more leads, but I also recognize that there is somewhat of a market cap. I am busy now with new patients.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of California Poolside. We are Southern California's premier pool building service.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Klicker?

Primarily, I wanted to generate more leads and create a better brand. I hired Klicker to completely revamp our website, branding, and digital marketing strategy. All of these assets had been nonexistent before they came on board.

What were your goals for this project?

We needed to generate hot leads that we could leverage into closing new deals for our company. When we engaged Klicker, I set out a requirement that they produce at least two new deals per quarter. 

SOLUTION

How did you select this vendor?

I vetted many marketing agencies and selected Klicker based on their strong design prowess. They had demonstrable success in generating sales leads.

Describe the scope of their work in detail.

We held quite a few phone calls to discuss our goals for the new brand and website. Our discussions helped find the right direction for our strategy to pursue. After both our teams were correctly aligned, Klicker executed on our plans. 

We launched the new website within two months of hiring Klicker. Within four months, their SEO strategy began yielding excellent results for our rankings and visibility. At that point, leads and calls started to trickle in. I was amazed by how fast Klicker took my brand from having zero digital marketing success to closing new deals in excess of $100,000 from leads generated online.

What was the team composition?

The team I work with from Klicker is comprised of six highly skilled individuals. I mostly worked with Sam (Founder, Klicker). One of my in-house marketing resources was involved with the project, as well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Klicker more than delivered on the terms I initially set out for our engagement. Since we launched the website they designed, released our new brand, and implemented the team’s digital marketing strategy, we’ve been getting more than 30 warm leads every month. These qualified leads enable us to close 2-5 new deals on a monthly basis, which has absolutely skyrocketed our business.

How effective was the workflow between your team and theirs?

The team was open, honest, and collaborated perfectly with both me and my marketing lead. Our communication was consistently clear. Klicker met our expectations 100%.

What did you find most impressive about this company?

The results Kicker manifested have blown my mind. I knew I'd been missing out on new business from online marketing but had no idea to what extent. The results of their work have taken my brand to a whole new level.

Are there any areas for improvement?

I couldn't be happier.

BACKGROUND

Introduce your business and what you do there.

Our company provides an all-in-one POS [point-of-sale] platform for the amusement and leisure industries, providing everything needed in order to run an efficient business. Because it's cloud-based, it's easy to setup and use on any device. It allows data sharing across locations and is extremely affordable.

I am the head of marketing and sales for the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Klicker?

Being a young company, we were attempting to complete the effort of identifying and defining our messaging and position. Secondly, we wanted a major website upgrade, in terms of structure, design, and front-end.

SOLUTION

What was the scope of their involvement?

Klicker built our website using WordPress. Klicker nailed strategic elements first, in order to make sure that once the site became live, it would perform adequately. We discussed our messaging and positioning at great lengths with Klicker, and they expanded our brand into some fun areas. We proceeded to wireframe and build our site.

How did you come to work with Klicker?

One of the principals from Klicker is part of my business network. I'd used Klicker in the past, and liked the strategic thinking which they provided, instead of just putting up pretty sites.

How much have you invested with Klicker?

The cost of our project with Klicker was under $10,000.

What is the status of this engagement?

Our project had a 60-day timeline and was finalized at the beginning of 2016.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We've completed the project recently, and don't have significant metrics. The initial response has been outstanding both from internal staff and customers who have accessed our site for information. Clients better understand what we do as a result of the stories told on our site, and the simplicity of interacting with it. The website seems to work as a qualifying tool, preparing prospects for the sales process, which is what we want.

How did Klicker perform from a project management standpoint?

Klicker's team members are excellent communicators, open to our feedback and direction. I've appreciated the fact that Klicker didn't simply ignore anything that they didn't agree with, but instead gave us recommendations for alternatives. If I absolutely demanded a particular approach, Klicker would do it, but I appreciated the fact that they pushed back and achieved the best results in the end.

What did you find most impressive about Klicker?

Klicker is very strategic in its approach, and the team is very skilled in terms of design capabilities. We ended up with a very professional look which we can be proud of. Klicker was also very fair in terms of pricing.

Are there any areas Klicker could improve?

No. Klicker is very flexible, and we've appreciated the value brought to the project by their team. If there was any resistance from one angle or another, we probably would have moved on.

BACKGROUND

Introduce your business and what you do there.

I work for Tobacco Motorwear. We make and sell jeans that have a lining of Kevlar on the inside so that if you go down on your motorcycle, you’re protected against road rash. I am one of the cofounders.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Klicker?

We needed help with our search engine optimization.

SOLUTION

What was the scope of their involvement?

They did everything. I have a business degree and had a general idea of what we needed to do, but nothing was in place. They came in and did the initial research and saw where we were lacking. They were able to determine where we needed more content and what type of content. They looked at all the keywords that we should’ve been going after, which they updated us every week on.

How did you come to work with Klicker?

They’re friends of mine. Dave, my partner, and I had a phone call with them. Dave was weary because he didn’t know them, but I knew the work they had done for other companies. They showed their knowledge on that phone call. Klicker knew what they were talking about and had a game plan in mind from day one.

How much have you invested with Klicker?

Under $10,000. There’s a base and then a commission on each pair we sell. In that sense, there is an incentive to do good work.

What is the status of this engagement?

It’s ongoing. We started a year ago.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

They were pretty optimistic about the results they could get at the beginning. In every meeting we had, they were excited that they were excelling their expectations. They got us to the number one spot of the keyword we were going after. We started at 0 and now we’re beating out major retailers. Our niche is pretty specific and small.

How did Klicker perform from a project management standpoint?

They’re great. They hit their deadlines.

What did you find most impressive about Klicker?

Their adaptability is different than a bigger firm. They can adapt to us being a small startup. We don’t have a lot of money to throw at this yet, but they were able to adapt their fees and the work they could do. I’d be just as confident going with them once we’re a $10 billion company. They can adjust and scale. That’s what they’re great at.

Are there any areas Klicker could improve?

I don’t think so. They’re responsive. They’re attentive. They go above and beyond.