What was the scope of their involvement?
Klicker performs a variety of digital marketing services. Along with keyword research for SEO and PPC, their team revamped our current brand. They asked us questions, including what makes our office different and why people should come to our business. Their team defined my image as a doctor. After presenting that, they found out what our patients were seeking in an orthodontic practice and created products that fulfill that.
The first product was KidsClub, which is for kids under ten. We have another service called EXPRESSions, which is for quick orthodontic treatments. Lastly, they created Transformations, which is for patients who want extensive dental work. Our patients can put themselves in these categories and pricing structures.
Klicker also got all the digital assets together for our website. They coordinated photo shoots and illustrations. We also have articles posted on the site. Their content writer researches and asks me for my expert opinion. I record a video for him, and then he writes something up before posting it on the site.
What is the team composition?
I work primarily with four members of their team. Sam (Founder, Klicker) acts as the chief strategist. There’s also Kade (Co-Founder, Klicker), Dan (Local Marketing Expert & Campaign Coordinator, Klicker), a content writer, and PPC manager.
How did you come to work with Klicker?
I interviewed a bunch of companies that came from the recommendations of friends. When I looked at Klicker’s previous work, it resonated with me the most. What I liked about them is that their value proposition relies on ROI. They set up designs to achieve the perfect ROI. If that isn’t accomplished, the design isn’t right. A lot of other providers focus on the look of their work. Klicker not only creates a pleasing design but dials in on what needs to be done to get the right ROI. I liked that perspective.
How much have you invested with them?
I’ve probably spent about $75,000 with them so far.
What is the status of this engagement?
Our engagement with Klicker began in 2017.