What was the scope of their involvement?
Justin (Owner, Klardata) used AWS for our database. He pulled different reports on a weekly, monthly, quarterly, and annual basis. We didn’t have a BI tool, so Justin pulled these reports on Google Sheets.
The reports tracked the performance of our e-commerce website and paid advertisements. Justin looked at how different cohorts were doing over time, and what their long-term value was. He did reverse projections and engineering to determine how many new customers we would need year-over-year to attain our revenue goals, just based on the average lifetime value. He analyzed new versus existing customers and tracked Zephyr connections on a skin quiz that we use as a lead generation apparatus.
Justin also monitored our marketing dashboard, which acts as our business compass, and updated it on a weekly basis, so that we could see how things were performing and where our ROI was. Finally, he regulated a reporting directory that I set up, which he notated when he was updating reports.
What is the team composition?
Justin was our only point of contact.
How did you come to work with Klardata?
We found Klardata through Upwork.
How much have you invested with them?
We spent between $50,000–$100,000 over two years. Justin worked 20–30 hours each week.
What is the status of this engagement?
Our partnership with Klardata spanned 2017–June 2019. We ended the engagement because we wanted to go in a different direction, either by hiring someone internally or hiring a team with multiple resources.