HubSpot Marketing Agency for B2B Software & Tech
You deserve an agency partner who…
Specializes in B2B software + technology
We’ve worked with dozens of growing tech companies—from MSPs, to SaaS, to cybersecurity and beyond—so we can jump right in to your account without a steep learning curve.
Lives and breathes HubSpot
We’re a long-time HubSpot Platinum Solutions Provider with the technical skills to supercharge your portals, including CRM, Marketing, Sales, Service, Operations and CMS.
Functions as an extension of your marketing team
We’re not a vendor…we’re a true partner who can work alongside your internal marketing department to drive results as part of a long-term strategic retainer.

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Portfolio
NTT, Ltd., Varis, Binary Defense, AmpliFund, Equidox, Futuri, Meroxa, Nautilus, Versapay, OnShift, TrustedSec, Aktion Associates, Carrier Services Group

HubSpot website for for grant management software
The Challenge
AmpliFund had a great-looking website that was difficult to update behind the scenes. They were forced to write HTML code to get modules to function as expected, which meant an otherwise easy web update was taking hours of time.
AmpliFund sought out a new HubSpot partner who not only could rebuild the back-end of their website while maintaining the same design on the front-end, but also one that communicates clearly and provides a single-point-of-contact approach.
The Solution
Our development team unraveled layers of complex code and discovered that one all-encompassing module was built rather than using HubSpot’s individual modules. That meant that each time AmpliFund wanted to add or update content on a page, they were challenged to hunt down the correct section to make edits.
Over the course of several weeks, we built new individual modules and rewrote CSS for a smoother back-end experience while maintaining a virtually identical look for front-end visitors.
In the process of fixing technical errors, we took the opportunity to improve a few sections of the website as well. For example, we created a more compact version of the footer and added extra functionality to the blog (related links, next/previous buttons and author links).
The Outcome
After rebuilding the back-end of the website, AmpliFund’s marketing team was thrilled that page edits were once again a simple task.
In fact, by making these updates, we were able to cut their page build time by 50%, saving them hours of time each week.

HubSpot retainer for a collaborative AR platform
The Challenge
A long-time HubSpot user, Versapay’s portal had become a tangled web of data. Despite having a number of technical experts in their own ranks, the SaaS company hit a roadblock when getting Salesforce and HubSpot to talk with one another.
The Solution
Initially identified as a lead stage sync issue between HubSpot and Salesforce, our experts eventually found out that naming conventions were not aligning between systems. By fixing the “field tracking history” property, we were able to get data to sync correctly.
Impressed with our technical expertise, Versapay had us continue with other HubSpot optimizations, including:
- Lead scoring: We updated the definition of MQLs and created six new custom properties for both positive and negative scores. From there, we outlined “points” for content by stage of the buyer’s journey and in-depth firmographic data. This new system quickly received support from leadership and sales for its well-rounded coverage and higher threshold.
- Workflow optimization: Versapay’s portal had close to 600 workflows; by identifying unused workflows and consolidating lead scoring workflows, we were able to reduce the total number by close to 20%.
- Email testing: We developed a seven-step email testing program that their in-house team can use to test everything from CTA placement, to subject/from pairings to layout and more.
- Landing pages: We built a single, flexible landing page template with multiple modules that could easily be added/removed with the drag n’ drop editor. Later, we added another template with even more functionality, like pop-up forms that showcase a video after form submission.
The Outcome
Today, we continue to work as Versapay’s go-to technical HubSpot support, fixing UTM tracking issues, cleaning up duplicate contact records in the CRM and monitoring the overall health of data with the portal.
Their new landing page (with a “get a demo” CTA) is now averaging 10x more submissions.

HubSpot retainer for B2B ed tech platform
The Challenge
Outschool is an educational technology platform that provides interactive online classes to kids aged 3-18. They had a well-known B2C brand, but needed assistance expanding their outreach to a newer B2B audience (companies looking to offer virtual classes as an employee benefit to working parents). The internal marketing team had worked hard to create lots of content, so they were looking for an agency knowledgeable in HubSpot to use these assets for lead generation.
The Solution
Using Outschool’s newly written content, our agency built out a digital marketing campaign focused on getting conversions. We created landing pages, redesigned marketing emails and updated hero banners on the website…all backed up with A/B testing.
As email marketing efforts continued, we further segmented contacts within HubSpot, breaking them into lists for top vs. mid-funnel leads, as well as the unengaged crowd that needed special outreach. Our agency also implemented a newsletter as a way to continue outreach through thought leadership rather than sending sales messages.
Outschool had been blogging previously, but both B2C and B2B divisions were posting on an outside platform (Ghost). To move all of B2B’s marketing efforts onto the HubSpot platform, we built out two blogs for two distinct audiences: schools and employers.
The Outcome
The Outschool marketing team now has a suite of must-have templates within HubSpot that visually match their brand and are easy to update for future campaigns.
The emails we created had a 7.5% CTR (2x higher than previous campaigns!) and lead to a 239% increase in website sessions from email. This generated nearly 500 new B2B leads from our landing pages offering gated content downloads.

Website for PDF accessibility software
The Challenge
Equidox, a PDF accessibility software and consulting services company, was having a difficult time dealing with the backend of their website. Creating new pages, placing content around and basic updates were difficult at best. Their mission is to make information accessible and usable for everyone, including people who use assistive technology to access websites.
The Solution
To ensure the website was as easy to use for backend users as it was for frontend users, we started with a fresh WordPress install, basic Foundation and minimal plugins. Our developers also created custom post types for several content types so the marketing team could upload information and have it dynamically pull into to strategically selected areas of the site. No need to sort through to find outdated content and replace it with the new.
Finally, as an accessibility software company, creating a website for the visually impaired was a must. This means more than just a clean design. It means approved color ratios, tab order, font sizes and more. Screenreaders and visual aids need to be able to interpret the page for impaired users in a meaningful way. No one should be left out.
The Outcome
Their website users responded well to the updates! Since all their information was easier to find, after 30 days they saw a 103% increase in average time on page and a 43% improvement in the site’s exit rate. They started ranking higher in organic search due to the clear information architecture, causing a 97% increase in organic search traffic and 26% increase in their blog. Overall, the site saw a 36% increase in users.

Website for AI-driven inventory management SaaS
The Challenge
Logicpath, an AI-driven cash inventory management software company, was looking for their upcoming website redesign to check a lot of boxes. The outdated look needed an overhaul so they could put their digital best foot forward with a sleek, modern design to showcase that they’re a tech company who knows their stuff. Site updates weren’t easy for the backend users, so messaging updates were difficult and disjointed, creating a confusing path for visitors.
The Solution
During our kickoff strategy meeting, there were quite a few things to consider when determining the best user experience for visitors. Logicpath was recently acquired by the national armored carrier, Loomis, and wanted to leverage the value of that brand. The company was looking to branch into promising new markets and needed to think through how the site could expand to serve their needs. Finally, the disjointed user journey and vague messaging were less than optimal.
A killer design was a must. The goal was to create a balance between techy/trendy and clean/professional. They are a tech company that has a great working culture and they wanted the fun personality of their brand to shine through. Our design team put together concepts that were anything but boring, layering animated svg files, varying gradients and crisp pops of color. Through collaboration, we were able to narrow down the array of colors the team was using to add intrigue to their marketing collateral and solidify their brand. The end result was an on-point digital representation of the logicpath team—an industry-leading team of cool techies anyone would want to work with.
The Outcome
At 30 days post-launch, improvements were already apparent and users have been consistently engaging with the site:
- Average SERP position moved from 29.8 to 8.3
- Page views increased by 52%
- The number of page views per session increased 47%
- Users’ average session duration increased by 47%
- Click through rates increased 125%

Branding for cybersecurity
The Challenge
Avertium is a national consulting company providing cybersecurity operations services and regulatory compliance assessment services to mid-market companies. After going through a brand positioning exercise and emerging with a new slogan—Show no weakness™—they needed an agency partner with a strong design background to create a corresponding visual brand.
The Solution
To meet an aggressive deadline, we divided the visual rebrand into multiple phases. We started by refreshing the brand guidelines to include on-brand imagery, a secondary and tertiary color palette and typeface recommendations. Then, we redesigned digital marketing assets, including the homepage slider, social media profiles, PowerPoint templates and email headers. Finally, we created new trade show displays and a series of sales enablement tools, including a case study template and multiple service briefs.
The Outcome
At the end of the project, Avertium had a brand-new visual brand full of rigor, relevance and responsiveness that matched up seamlessly with their tagline: Show no weakness™. Today, the cybersecurity company continues to build out marketing assets using the style guidelines we established.

Website for clinical trial compliance software
The Challenge
TrialAssure is a global, award-winning clinical trial and human health data transparency suite of software solutions, but their old website wasn’t up-to-par. Without an overarching website strategy, the copy was full of jargon, the design was outdated and it wasn’t producing any leads. Additionally, the back-end was very clunky, making updates difficult for the internal marketing team.
The Solution
Because TrialAssure had such a diverse suite of software solutions, the biggest UX challenge was finding a more digestible way to present information in a concise and actionable way for an online audience. After several strategic discussions with the TrialAssure team, we prepared wireframes with clearly defined user journeys and relevant calls-to-action. Once the wireframes were approved, the design team stepped in to create a modernized and personable look for the website that matched with their existing logo.
On top of that, the site was then developed in a way that would allow the TrialAssure team to make any updates needed without having to worrying about something breaking on the back-end.
All of these efforts combined to create a more engaging and informative experience for visitors, plus a site that would be easy-to-update for the in-house marketing team.
The Outcome
Comparing launch-to date vs the same period last year, post-launch visits are up 17%, split nearly in half with first-time visitors and a 16% increase in sessions. Page views are also up 11%. The biggest increase in traffic by source was direct (a 120% increase), but social visitors improved by 66%, and organic visits by 3%. In the first two months, the client averaged two leads/day on the site with a total of 128 leads.

Branding for talent relationship management SaaS
The Challenge
Like many other SaaS companies, IntraWorlds’ early marketing efforts were led by their small technical team and targeted a loosely defined audience. After several years of bootstrapping and stellar growth, they recognized the need to reimagine their brand into something that would visually convey the company’s true position in the market.
IntraWorld’s biggest challenge (and opportunity) was the broad scope of their solutions, which include job candidate relationship management, employee and alumni engagement and the ability to build custom solutions on their platform. Further complicating this challenge was the fact that their ideal target audiences were largely undefined and they were presenting the same narrative to clearly unique audiences who each have different needs. More specifically, their technical team did a great job demonstrating the value of their cloud-based platform to IT leaders, but the company wasn’t speaking directly to business leaders in charge of talent acquisition.
The Solution
Through a series of interviews, working strategy sessions and tactical assessments, Kiwi established a powerful brand strategy for IntraWorlds that included core positioning and messaging. We compiled our strategic recommendations into an easy-to-follow brand guideline document that detailed the standards to follow for internal team members and external partners who participate in developing design assets for IntraWorlds.
Once we defined their brand, we built out a library of templates for their sales and marketing team to use, including a case study and a highly graphical PowerPoint deck. These templates showcase the company’s personality and follow their brand standards, but are easily customized for various use cases.
The Outcome
With a solid brand guidelines document and a suite of on-brand collateral templates, the internal marketing team at IntraWorlds was able to take our foundation and build out future pieces in-house.

HubSpot retainer for enterprise procurement SaaS
The Challenge
BuyerQuest is an enterprise procure-to-pay software that competes with massive organizations, like SAP and Oracle. While BuyerQuest has a superior product and big-name customers, they were struggling with relatively low brand recognition in their space, especially when compared to their publicly-traded competitors.
The Solution
Having never worked with an outside agency before, BuyerQuest wanted to start with a smaller project to validate cultural fit and expertise: a HubSpot and Marketing Check. Trust was quickly earned and they signed up for a full website redesign within a month of onboarding.
After the website launched, BuyerQuest decided to 2.5x their investment into a marketing retainer with our agency. This additional spend has allowed us to dig deeper into a variety of digital tactics, heavily targeted at driving lead generation via their new site.
We’ve led an SEO-driven content strategy that involves writing conversion-optimized copy for social posts, ads and more, while also supplementing efforts with blogging and premium content. To nurture existing leads as well as new leads, we built out a suite of email templates and workflows within HubSpot.
The Outcome
Two months after launch, the revamped HubSpot website saw:
- New visitors up 31%
- Time per session up 19%
- Page views up 52%
- Bounce rate down by 4%
- Organic search traffic up 82%
- 169,786% increase in impressions on SERPs (299,000 impressions in Jan. 2021 vs. 176 impressions Jan. 2020)
- Increase in SERP by 25.3 positions…close to four pages!
- 124% increase in users visiting the blog

Graphic design for telecom investment recovery
The Challenge
As a growing business, Carrier Services group was looking for a reliable graphic design source to help position CSG as a leader in telecom investment recovery and re-marketing industry. Knowing that our agency helped many innovative technology companies stand out through graphic design, CSG was ready to partner with Kiwi Creative on a variety of projects.
The Solution
Our design team worked with CSG to build impactful sales decks and concise proposals. We also assisted them in effectively working sustainability messaging into their brand supported by a uniquely designed annual report and matching web pages. Through this process, our team helped CSG establish a clear identity through consistent colors, fonts and other design elements.
The Outcome
With the customized presentations created by our design team, CSG saw a 30% increase in their close rate. Additionally, the sustainability assets we provided for CSG allowed their team to confidently work their sustainability efforts into their brand as a whole.
Hear from our happy client...
Kiwi Creative consistently produces exceptional and professional presentations that have significantly enhanced our success in gaining more business from both existing and new customers. They have been and continue to be very responsive, knowledgeable, creative and fun to work with when we require their services.

Branding and website for OnBase consultant
The Challenge
The founder of Content Services Consulting was an OnBase developer for many years. When he decided to go out on his own and build a consultancy that would meet the needs of a national client base, he knew he needed a brand identity that would position the company as a professional player in the ECM field…as well as a website that would look polished, yet leave room for growth.
The Solution
Since we were starting completely from scratch, our designers worked to create a remarkable brand identity that would match the founder’s personality while also being simple and forward-thinking. The result was a masculine, geometric logo with a strong pop of color for a recognizable brand in an otherwise conservative space.
Using this foundation, we created a matching website that used strong angles, white space and splashes of color. Even though the website was only a few pages, we didn’t skimp on the strategy…we worked with the founder to identify the firm’s target market and created a customer journey with messaging that would concisely address pain points on every page.
The Outcome
CSC’s website is built on WordPress and uses the Gutenberg editor with lots of customized functionality. This gives them the ability to easily change navigation, page layouts, messaging and imagery as the company grows. The design is sleek but features subtle animation for a feeling of interactivity.
Since its launch, the website has seen excellent engagement. Visitors averaged 2.24 pages/session and stay on the site for over 1.5 minutes.
Hear from our happy client…
I loved working with Kiwi Creative on the creation of our company brand and website. They listened closely as I described our business and what was important to us. They truly work to build partnerships. I highly recommend them for all of your design needs.
— Mark, President

Graphic design for global data center networking
The Challenge
Park Place Technologies already had an innovative brand for their industry, but as a rapidly growing leader in data center support, they also recognized that staying ahead of the curve (and competition!) was a top priority. That’s why they were searching for an agency partner to fine-tune their branding and build out a suite of materials for their global sales team.
The Solution
To show the client options for how their brand could evolve, we started by designing a series of logo tweaks. From conservative options—like adjusting the typography—to drastic changes—like altering the icon shape and colors—we presented their internal team with a variety of options that could make sense as the “next step” in their tech branding journey.
Upon finalization of the logo, we also created a brand standards guide and business cards. Finally, we designed a suite of print and digital collateral for their sales team to use when qualifying and closing deals; this included multiple presentation decks, note cards, battlecards and more.
The Outcome
The modified branding received great praise from leadership and rolled out to the global network shortly after the initial presentation.
As part of this effort, the sales team now has a library of marketing-approved resources so they no longer have to run rogue and create their own assets.
Hear from our happy client…
Kiwi Creative just gets us. Jen and her team were able to take our current corporate branding and give it a fresh new look that made our marketing team excited to show off to our executives—and they unanimously loved it! It was a pleasure working with Kiwi and I can’t wait to see what else they can do!
— Judie, Content Marketing Manager

Website for diagramming and modeling software
The Challenge
Over the years, Astah’s website had become a complex mess of information that didn’t tell the story of their powerful product: a diagramming and modeling software.
Many important sections didn’t appear in the main navigation, software engineers (not marketers) designed and developed pages and the messaging didn’t clearly communicate the difference between their product offerings. In all, the site had hundreds of pages, many of which used inconsistent designs and did not interlink.
The Solution
After taking inventory of the hundreds of pages on the current site, our first task was reorganizing everything into a thoughtful, user-focused sitemap. This included removing or combining dozens of pages and rewriting content to succinctly explain the features/benefits of each product. At the heart of the information architecture strategy? Driving visitors to the pricing and licensing pages for increased conversions.
After reorganizing and rewriting content, we designed a sleek and fresh UI that married current design trends with Astah’s brand. Using bright illustrations on a white background with the vibrant blues and greens of Astah’s logo created a fun and approachable site.
On the back-end, we took advantage of the power and flexibility of WordPress’s Gutenberg blocks, creating a website that will grow with Astah…without getting them into the organizational mess they were before!
The Outcome
Users love the new site and the Google Analytics stats prove it. In just two weeks after launch, the number of total users increased by 198%, with new users increasing by 212%. Most of these increases were direct traffic, with a 592% increase, but organic traffic also saw a substantial 31% increase.
Page views increased by 70%, but, most importantly, the site saw large growth (215%!) in the number of views to their pricing page, where the most important “buy now” actions are located.

Website for a legal technology solutions provider
The Challenge
As a leading technology solutions provider for law firms, Affinity Consulting had a brand in need of a facelift and an out-of-date website with clunky integrations. They contracted with a freelance resource for a new logo, but needed an agency partner to formalize their visual brand and completely overhaul their WordPress website.
The Solution
After learning more about Affinity’s website requirements and future marketing goals, we recommended upgrading their current technology stack to include HubSpot while still utilizing WordPress as a powerful CMS.
With the technical requirements nailed down, our website design team created a robust, responsive WordPress website featuring a filterable resource library, comprehensive team directory and WooCommerce store. In HubSpot, we skinned the blog, landing page and email templates to look like their main website, and set up integrations with several outside platforms, such as Accelo and GoToWebinar.
To ensure branding consistency as their in-house marketing team continued to build out assets internally, we created a brand standards guideline specifying logo usage rules, typography and color palette.
After launch, we continued expanding the site through a solution partners and careers section. Recently, we launched a series of speaker-specific microsites for their thought leaders to use when presenting at events.
The Outcome
Looking at organic search traffic, all stats have been trending upward since launch. Last year, for example, organic visits were up over 9% and the average session duration had increased by 58%. Most impressive, however, is the conversion rate of organic visitors…that went up by a whopping 175%!

Marketing retainer for cloud accounting leader
The Challenge
Right Networks was already the biggest player in accounting and productivity application hosting when they started the search for an agency to help them achieve their aggressive growth goals.
The Solution
First up was redoing Right Networks’ WordPress website to better reflect their brand and strategic growth goals for the future. Outside of website assistance, we also tackled a variety of lead generation and lead nurturing projects as part of an ongoing retainer. For example:
- Right Networks had one generic email nurturing workflow that contained close to a dozen emails and lasted almost a year. Engagement was low, so we streamlined the sequence, redesigned the email templates, freshened the copy and updated the landing pages in Pardot.
- While the new website was performing better than the previous version, Right Networks wanted to improve organic search rankings even further. We performed an SEO audit and developed a keyword strategy to ensure they would rank higher in Google for the terms most relevant to their ideal clients.
- To better understand the metrics coming in via Google Analytics, Right Networks needed to filter dashboards and create goals. We crawled the site and addressed several reporting discrepancies, including chained redirects, redundant Google Analytics and misconfigured Tag Manager accounts.
- As part of an integrated strategy, Right Networks uses Google display ads and print ads in relevant accounting publications. We designed a new template for both print and digital ads to match the website branding, which they can resize in-house to the exact specifications of each publication.
The Outcome
Based on our strategic website changes, their website has seen a 583% increase in conversions!
Since redesigning and creating succinct copy for their nurturing email workflow, Right Network’s unread rate decreased by half while click to open and read rates increased across the board. In fact, the site saw a 601% increase in email traffic.

Branding for an enterprise networking MSP
The Challenge
As a growing MSP, WAN Dynamics had all the internal talent to provide cloud and network security services to clients in a world that suddenly found employees working from anywhere. Located in the Midwest, they were seeing new opportunities unfold in other areas of the country and wanted to expand their business nationally.
The challenge? The internal marketing department had just one team member who needed guidance creating a strategy and then building out assets within HubSpot.
The Solution
To start, we led a branding workshop to solidify the company’s positioning and define their ideal buyers. The resulting brand brief and buyer personas set the stage for a user-focused marketing strategy which we would execute within HubSpot CMS and Marketing Pro.
Since the client had strong coding skills in house, we split the task of rebuilding their website: our team took on the strategy, design and copywriting while their team did the development and content entry to save on budget.
The final product was a website that prospects, current customers and partners could smoothly navigate to find the right information for the right solution.
With the foundations of a great inbound marketing program in place, WAN Dynamics is able to build upon our framework for new outreach as their MSP business continues to grow.
The Outcome
Since launch, their website has seen many improvements in Google Analytics, including a 118% increase in page views and a 300% increase in mobile views.
Hear from our happy client…
Being that our business is highly technical, it's hard to find marketing professionals that can distill what we do into a form most can understand. The team at Kiwi Creative really does this incredibly well and crafts our messaging in a really accessible way.
— Jason, Chief Technology Officer and Co-Founder

Website design for a leading cybersecurity company
The Challenge
As a thought leader in the cybersecurity industry, the TrustedSec team depends on their website to be the cornerstone of their marketing strategy—housing topical content, speaking engagements and up-to-the-minute news. However, their old website relied on an unusual number of WordPress plugins and workarounds to update content. Integration with HubSpot was basically non-existent, and there was little flexibility in managing content. Their inability to update their site at a moment’s notice was detrimental to keeping up-to-date with the ever-changing cybersecurity industry.
The Solution
The old website had a cumbersome structure, with multiple pages dedicated to individual services. Our strategy focused on making big changes to the navigation to make sure visitors had a streamlined digital experience, while still showcasing media appearances and thought leadership events throughout the site.
After creating user-friendly wireframes, our design team produced mock-ups that showcased TrustedSec’s unique personality vs. relying on the dark and scary cybersecurity imagery used by competitors. The result was an on-brand website design with trendy icons, bright colors and modern typography.
The dev team made sure that the WordPress website was easy-to-update by making several custom post types that would dynamically populate to other areas of the site with one click of a button. We also integrated HubSpot Marketing Pro so that leads would flow seamlessly into their CRM for nurturing.
The Outcome
After launching the site, stats were up across the board as form fills, webinar views and overall site traffic increased to bring in several new leads. More specifically, five months after site launch, traffic was up 38% and average session duration had increased by 12%, while the bounce rate had decreased by 2%.

Content marketing for workforce management SaaS
The Challenge
Verint occupies a unique place within workforce management software: they provide solutions tailored to small to mid-sized businesses (SMBs) whose needs drastically differ from large and multinational companies. Enterprise workforce management providers often focus on complex technology—such as artificial intelligence and machine learning—while Verint focuses on solutions specific to SMBs concerns, like workforce engagement, customer experience (CX) and efficiency issues.
As such, they needed a content strategy that would set them apart from enterprise solutions and generate qualified leads.
The Solution
To understand the unique needs of Verint’s prospects, we started with a deep dive into their current buyer personas with additional industry and competitor research. From there, we were able identify their buyers’ unique pain points and map them to the functionality within Verint’s software. Add in some SEO research and voilà—a content strategy was born: we would write keyword-optimized blogs with a CTA to a gated content offer specific to each of their software offerings.
To nurture these leads, we also wrote other content (like emails, white papers and social posts) and set up a retargeting campaign on Google’s Display Network.
The Outcome
With all of this new content, the resource section on Verint’s website is a goldmine of information for call center managers looking for ways to improve their workplace and employees.
Most impressive? Their first-ever Google Display Ads retargeting campaign was amazingly successful with a .55% CTR (vs. the industry average of just .07%), resulting in dozens of new leads coming in month-after-month from this one channel alone. With a “watch a demo” CTA, they’re paying around $11 for each new SQL.

Graphic design for automation hardware/software
The Challenge
Looking for a reliable graphic design resource, Pyramid Solutions needed an agency partner to produce a variety of highly visible materials to support their internal sales team. Having been unimpressed with previous freelancers, the provider of automation software and hardware solutions needed a creative firm that could jump in quickly, understand how to design for a B2B tech company and produce great results with minimal, if any, revisions.
The Solution
Our creative team put a modern spin on Pyramid’s existing design standards, creating dozens of on-brand pieces for their sales team. This included everything from infographics, to white papers, to flyers, to tradeshow material and even sales presentations.
The Outcome
The marketing department can now support the sales team with relevant “proof” content that demonstrates how their technical products can empower other organizations and drive efficiency and success through automation.
Hear from our happy client…
To say that Kiwi Creative makes my job easier is an understatement. They just “get” our business and understand the quality of work we expect without the hassle of having to over explain our projects. I know that when I give a project to Kiwi, they will get it done and done right!
— Dayna, Marketing Executive

Branding for a content services platform
The Challenge
Security MicroImaging Corporation had a branding problem: they were a technologically advanced ECM (enterprise content management) company, but their 40-year old name did not reflect how their services had evolved over the decades. This meant their brand identity was no longer relevant and in desperate need of a refresh.
The Solution
We conducted category research, stakeholder interviews and trademark/digital analysis to develop a new name: Kiriworks.
The root word “kiri” comes from the Japanese paper-cutting art of kirigami—a perfect metaphor for a tech company whose goal is to eliminate paperwork from business processes in favor of electronic content management. “Works” was added to acknowledge the company’s reputation for thoughtful, high-integrity solutions that work.
The resulting logo is simple and contemporary, leveraging the period to reinforce Kiriworks’ single-point solutions and commitment to excellence. We also developed brand guidelines and business cards as part of the rebranding process.
The Outcome
Roll out of the new brand identify was a seamless transition that has invigorated stakeholders and clients with a distinct, engaging and relevant vision for the future.
The process went so well that Kiriworks continues to use our agency years after the rebrand for design support on case studies, infographics, user events, trade show displays and more. We’ve even completely redesigned their WordPress website (twice!).