Marketing Solutions for Software and Technology

Kiwi Creative is the go-to marketing agency for B2B software and technology companies looking to grow better.

As a HubSpot Platinum Agency Partner and Databox Premier Partner, we help our clients develop an authentic brand, increase lead generation and enable their sales team.

 
$5,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2011
Show all +
Strongsville, OH
headquarters
  • 22600 Ascoa Ct.
    Strongsville, OH 44149
    United States

Portfolio

Key clients: 
We work with small- to mid-sized software and technology companies in a variety of sectors, including consulting, cybersecurity, data centers, hardware, healthcare IT, MSPs, SaaS, telecom, VARs and more.
A new website and HubSpot integration for a leading information security team. Image

A new website and HubSpot integration for a leading information security team.

The Challenge

The TrustedSec team relies on their website to be a cornerstone of their marketing strategy, housing topical content, speaking engagements and up-to-the-minute news.

However, there were a few challenges facing TrustedSec’s agile marketing department. Their inability to update their site at a moment’s notice was detrimental to keeping up-to-date with the ever-changing cybersecurity

industry. 

The Solution

From the beginning, planning was key to the execution. The Kiwi Creative Website Strategist took the time to understand TrustedSec’s business and then looked at the website.

Once the strategy was complete, the TrustedSec marketing team was introduced to the Kiwi Creative Website Developer. The Developer was patient with questions and took the time to explain options, realistically estimate effort involved and make expert suggestions. It was important to the hands-on team to know why and how the site was being created.

The project was held together with open communication and clear expectations from the Digital Marketing Manager and the site launched a few months from the initial kickoff meeting.

The Outcome

Five months after site launch, traffic was up 38% and average session duration had increased by 12%, while the bounce rate had decreased by 2%.

Hear from our happy client…

We had a tremendous web redesign experience with the Kiwi Creative team, thanks to smart planning and strong project management throughout. From project initiation to launch, they were a true partner.

— Nathan, Marketing and Sales Specialist

 

A library of modern sales collateral for an automation hardware and software provider. Image

A library of modern sales collateral for an automation hardware and software provider.

The Challenge

Looking for a reliable graphic design resource, Pyramid Solutions needed an agency partner to produce a variety of highly visible materials to support their internal sales team. Having been unimpressed with previous freelancers, the provider of automation software and hardware solutions needed a creative firm that could jump in quickly, understand how to design for a B2B tech company and

produce great results with minimal, if any, revisions.

The Solution

Our creative team put a modern spin on Pyramid’s existing design standards, creating dozens of on-brand pieces for their sales team. This included everything from infographics, to white papers, to flyers, to tradeshow material and even sales presentations.

The Outcome

The marketing department can now support the sales team with relevant “proof” content that demonstrates how their technical products can empower other organizations and drive efficiency and success through automation. 

Hear from our happy client…

To say that Kiwi Creative makes my job easier is an understatement. They just “get” our business and understand the quality of work we expect without the hassle of having to over explain our projects. I know that when I give a project to Kiwi, they will get it done and done right!

— Dayna, Marketing Executive

A rebranding and sales collateral redesign for a data center support provider. Image

A rebranding and sales collateral redesign for a data center support provider.

The Challenge

Park Place Technologies already had a pretty innovative brand for their industry, but as a rapidly growing leader in data center support they also recognized that staying ahead of the curve (and competition!) needed to be a top priority.

The Solution

To show the client options for how their brand could evolve, we started by designing a series of logo tweaks.

From conservative options, like adjusting the typography, to drastic changes, like altering the icon shape and colors, we presented their internal team with a variety of options that could make sense as the “next step” in their B2B tech marketing journey.

Upon finalization of the logo, we also created a brand standards guide and business cards, along with a custom-designed sales presentation for their new business pitches.

Hear from our happy client…

Kiwi Creative just gets us. Jen and her team were able to take our current corporate branding and give it a fresh new look that made our marketing team excited to show off to our executives—and they unanimously loved it! It was a pleasure working with Kiwi and I can’t wait to see what else they can do!

— Judie, Content Marketing Manager

A brand and website that will grow with a young technology consulting company. Image

A brand and website that will grow with a young technology consulting company.

The Challenge

Mark Wiley of Content Services Consulting has been an OnBase developer for many years. When he decided to go out on his own and build a consultancy that would meet the needs of a national client base, he knew he needed a brand identity that would position the company as a powerful and professional player in the ECM consulting field and a website that would look polished, yet leave a lot of

room for growth.

The Solution

First, Kiwi Creative designed a masculine, geometric logo with a strong pop of color for a recognizable brand. We also built out a two-sided business card using the same forward-thinking design elements. This created a strong foundation for building a sleek and professional website.

Working with CSC, Kiwi helped identify the technology consulting firm’s target market. We created a customer journey and messaging that concisely addresses the buyer’s pain points and built a simple but powerful website around that.

The Outcome

CSC’s website is built on WordPress, using the Gutenberg editor with lots of customized functionality, giving them the ability to easily change navigation, page layouts, messaging, and imagery as the company grows.

Since its launch, the website has seen excellent engagement. Visitors averaged 2.24 pages/session and stay on the site for over 1.5 minutes.

Hear from our happy client…

I loved working with Kiwi Creative on the creation of our company brand and website. They listened closely as I described our business and what was important to us. They truly work to build partnerships. I highly recommend them for all of your design needs.

— Mark, President

An overhauled website for a Japanese modeling and diagramming SaaS. Image

An overhauled website for a Japanese modeling and diagramming SaaS.

The Challenge

As the Astah site grew over time, it wasn’t telling the right story or helping users easily find the information they need. The site had hundreds of pages, many of which used inconsistent designs and did not interlink.

The Solution

Kiwi combed through the entire set of pages on Astah’s site and created a detailed and heavily re-organized sitemap. We created

pages targeted to specific types of users and re-wrote content to explain the features and benefits of each product to each type of user. We included targeted explanations of pricing and license types with this content as well, creating a clear picture of the suite of offerings.

After reorganizing and rewriting content, we designed a sleek and fresh UI that marries current design trends with Astah’s brand. Using bright illustrations on a white background with the bright blues and greens of Astah’s logo created a fun and approachable site that encourages lingering.

The Outcome

Users love the new site, and the Google Analytics stats prove it. In just two weeks after launch, the number of total users increased by 198%, with new users increasing by 212%. Most of these increases were direct traffic, with a 592% increase, but organic traffic also saw a substantial 31% increase.

Hear from our happy client…

We love working with Kiwi—they always understand our needs and quickly come up with tons of creative ideas. We admire their friendly, excellent communication skills and the fact that they always figure out just the right solution for us.

— Satomi, Communications Manager

 

A strategic messaging refresh to target the right prospects for an enterprise MSP. Image

A strategic messaging refresh to target the right prospects for an enterprise MSP.

The Challenge

WAN Dynamics is one of the most experienced and knowledgeable companies in the space, but the entrance of new competitors, as well as the addition of new services in the WAN Dynamics portfolio meant that the messaging and marketing plan needed some thoughtful review and a strategic plan.  

The Solution

Through a combination of a branding and marketing

workshop, we got to the heart of who really are the hottest prospects for WAN Dynamics, and more importantly, what those prospects care about most.

In any effective marketing effort, content is king—and the foundational pieces created from these workshops, like detailed buyer personas and brand briefs put WAN Dynamics in a position to create the content their prospects really need (and want!).

Hear from our happy client…

Being that our business is highly technical, it's hard to find marketing professionals that can distill what we do into a form most can understand. The team at Kiwi Creative really does this incredibly well and crafts our messaging in a really accessible way.

— Jason, Chief Technology Officer and Co-Founder

A new collection of marketing assets to support a healthcare products provider. Image

A new collection of marketing assets to support a healthcare products provider.

The Challenge

A leader in medical replacement parts solutions, PartsSource’s in-house marketing department needed a B2B tech marketing company to produce professional marketing collateral for their growing company.

The Solution

Working from PartsSource’s recently updated corporate brand standards, we designed a variety of digital and print pieces for the enterprise-level

HubSpot client. This included responsive email templates, case studies, brochures, sell sheets and more, all of which were used to support their inbound marketing and direct sales efforts.

Hear from our happy client…

Working with Kiwi Creative was a great experience: their team is friendly and makes the creative process extremely easy, always delivering a solution that beats expectations and deadlines.

— Jay, Marketing Manager

A retainer with a cloud accounting solutions provider to meet growth goals. Image

A retainer with a cloud accounting solutions provider to meet growth goals.

The Challenge

After redesigning their website, Right Networks knew they had to find a partner to help them achieve their intense strategic growth goals. In order to dominate the market quickly, they knew what projects needed to be addressed but had limited bandwidth.

The Solution

Right Networks found Kiwi Creative a trusted partner through the website redesign project and

continued to count on us for website maintenance, content updates and continued strategic buildouts.

While their website was performing better than the previous design, Right Networks’ ambitious goals included improving organic search rankings. They needed a specific SEO strategy to target business people looking to move their accounting data to the cloud. Kiwi performed an SEO audit and developed a keyword strategy to ensure Right Networks moved up Google’s ranks for organic search.

The Outcome

Using Kiwi as their webmaster, Right Networks is able to update their site weekly with relevant content and new web pages. While they move quickly, the updated traffic analytics tools allow Right Networks to take a step back, view accurate data, and assess what needs to happen next. Based on these changes, their website has seen an astounding 583% increase in conversions!

Hear from our happy client…

I can't say enough good things about the team at Kiwi Creative. We hired them initially to redesign our company website based on their experience working with B2B SaaS companies and their intimate knowledge of WordPress, but we have gained so much more. They have become a true extension of our team!

— Mary, Director of Marketing

A new website complete with a HubSpot integration for a legal tech consultant. Image

A new website complete with a HubSpot integration for a legal tech consultant.

The Challenge

Affinity Consulting had a brand in need of a facelift and an out-of-date website with clunky integrations.

The Solution

Our website design team created a robust, responsive WordPress website featuring a filterable resource library, comprehensive team directory and WooCommerce store.

To set the client up for future marketing success, we also integrated

HubSpot’s marketing automation software. We skinned the blog, landing page and email templates to look like their main website, and set up integrations with several outside platforms, such as Accelo and GoToWebinar.

After launch, we continued expanding the site through a solution partners and careers section.

The Outcome

Looking at organic search traffic, all stats have been trending upward since launch. Last year, for example, organic visits were up over 9% and the average session duration had increased by 58%. Most impressive, however, is the conversion rate of organic visitors…that went up by a whopping 175%!

Hear from our happy client

Our partnership with Kiwi Creative has been very fruitful. Not only do we have a beautiful new website, but we also have the tools and support we need to optimize it as our needs change over time. The team at Kiwi has always been extremely responsive, and we have confidence in their continued ability to help us take our digital presence to the next level.

— Kelly, Director of Marketing

A suite of editable designs for sales collateral to support a background checks provider. Image

A suite of editable designs for sales collateral to support a background checks provider.

The Challenge

Asurint had a new marketing department and a website that was almost ready to launch, but had only a few pieces of disjointed collateral available for their sales team.

The Solution

We designed a suite of editable materials for the internal sales and marketing team, including a PowerPoint deck, an InDesign case study template, Microsoft Word white paper

document and multiple infographics.

The Outcome

Asurint now has a modern and consistent brand identity for sales enablement and collateral that matches the look of their newly launched website.