What evidence can you share that demonstrates the impact of the engagement?
Prior to the rebrand, our institution was quite lost. We didn’t have the presence that we wanted in our community. After the rebrand, we’ve gotten so much press and received numerous compliments. We received an award from The Financial Brand—our company was one of 20 bank and credit union websites with great visual designs.
The community received the rebranding very well. We’ve gotten great responses. People are starting to know who we are and what we do, and I don’t think we would’ve ever gotten that had we not rebranded or redid the website. We’ve become relevant again.
How did KIT perform from a project management standpoint?
They were very responsive. It didn’t matter what time of day I emailed Danny, he would reply within a couple of hours. Any barriers were more on our side than their side.
What did you find most impressive about them?
KIT was all-encompassing—they were great at both marketing and tech. Their team did a great job on all of it, which was very valuable. Usually, other agencies we’ve worked with would be focused on marketing, on graphic design, or tech.
Danny really understood the message we were trying to achieve. He made sure they understood that prior to giving any suggestions. They did a review phase where they could ensure that they understood what we wanted. Because of that, whenever they executed, they executed exactly what we were looking for. Other agencies just forced their ideas on us instead of having discovery time.
Are there any areas they could improve?
They did a last-minute video for us, which turned out great. They excelled under that quick timeline, but oddly, the content wasn’t as diverse as we would have liked. They should always make sure they’re tying in as much diversity as they can.