We use Psychology, Tech and Design to drive growth

We use psychology, technology and design to provide rapid and sustainable growth. We are Pay Per Click, AdWords specialist that focus on beautifully designed landing pages that lead to higher conversion rates.

The KIT Theory

What makes an ad campaign on Google AdWords, Facebook, YouTube or Instagram successful? We believe the magic happens when the right audience has the best user experience (UX) on your landing page. UX is often reserved for software products, but at KIT, we make it the foundation of your ad campaigns.

We build the right KIT for you.

We have an established network of creatives and engineers that have worked for companies such as Google, Squarespace and Microsoft. We pride ourselves in being a remote agency because we believe the right talent for the right job is more important.

 
$5,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2016
Show all +
Charlotte, NC
headquarters
other locations

Portfolio

Key clients: 

Fortune 500 Companies, Crew, NFL Athletes, SAAS, Startups

Nest Competitor

Smart home thermostat app

Reviews

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UI/UX Wireframes & Development for Marketing Nonprofit

“They’re professionals and create high-quality content.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. 2018- Ongoing
Project summary: 

KIT is designing sales-driven UI/UX wireframes for a website still in development. They’ll soon engage an inbound digital marketing strategy.

The Reviewer
 
1-10 Employees
 
Charleston, South Carolina
Nick Black
CEO, GoodUnited
 
Verified
The Review
Feedback summary: 

KIT’s talented designers deliver innovative UI/UX designs. Executive-level engagement yields a collaborative experience and a properly managed project. They adhere to deadlines and strive for success. They’re open to in-person meetings and utilize Slack for communication.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of GoodUnited. We help nonprofits turn one-time donors into lifelong supporters. We specialize in assisting with Facebook fundraisers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KIT?

We needed UI/UX designs and inbound digital marketing services.

SOLUTION

What was the scope of their involvement?

Our goal is to create a website that presents information into a business intelligence dashboard and creates various calls-to-action based on user activity. This information is meant to upsell users to purchase higher service tiers. We approached KIT with specific requirements and early designs. We’re collaboratively working through the mock-ups and wireframes to deliver the desired outcomes. The product’s frontend will be built on HubSpot. They’re designing the backend wireframes as well, but we’re having a development firm build that out.

We also engaged them for inbound digital marketing. They took the lead on this effort and designed the strategy. We’re building a pre-launch page and they’re about to start executing.

What is the team composition?

I work directly with Danny (CEO, KIT) and he manages his team.

How did you come to work with KIT?

A mutual friend introduced Danny and me.

How much have you invested with them?

The total project will cost somewhere between $25,000 and $50,000.

What is the status of this engagement?

We started working together in February 2018 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

That’s difficult for me to speak to because the product is still in the design and development stage. So far, they’ve delivered excellent wireframes. The quality of work is great.

How did KIT perform from a project management standpoint?

They manage everything reasonably well. We communicate through Slack and phone calls. I’ve also met the CEO in person.

What did you find most impressive about them?

I work directly with Danny and don’t have to trust a junior associate to manage the entire project. Danny’s an expert, so I appreciate working with him.

Are there any areas they could improve?

I’ve yet to experience anything negative about working with them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re great at communication and meet deadlines.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They’re professionals and create high-quality content.
  • 5.0 NPS
    Willing to refer

Web Development & Design for Banking Institution

“KIT was all-encompassing—they were great at both marketing and tech.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. - Aug. 2016
Project summary: 

KIT redesigned a community bank's website and CMS system to emphasize its customer-focused approach. They also provided SEO, designed a new logo, and wrote branding guides.

The Reviewer
 
51-200 Employees
 
Charlotte, North Carolina
Marketing Manager
 
Verified
The Review
Feedback summary: 

Since the redesign, the bank received positive attention from the local community and won a prominent design award. The new materials accurately convey its mission and goals. KIT impressed with their responsiveness, broad knowledge base, and willingness to offer valuable advice.

BACKGROUND

Introduce your business and what you do there.

I’m the project and marketing manager of a local community bank in Charlotte, North Carolina. Our business model is geared toward building relationships and being committed to the community. We offer concierge-style services as opposed to being a traditional banking firm.

I manage our personal and digital channels, which includes our online banking mobile app. I’m also responsible for all the marketing for the institution. I am in charge of our brand identity in the marketplace, ordering branded materials, and advertising.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KIT?

At that time, we had a very outdated brand that wasn’t relevant in today’s world. We needed a new logo, messaging, and market identity. Our website also had to be revamped.

SOLUTION

What was the scope of their involvement?

On the digital side, KIT completely redid our website. We wanted a very image-driven website that was visually captivating. They started with a new CMS [content management system], photography, and graphics. KIT provided direction on how to load the content to the website. They made sure that everything lived up to the relationship-driven brand that we wanted to achieve. They also did a little bit of search engine optimization, but we didn’t pay to do any Google AdWords because we were on a very strict budget.

We asked for some integration with our “Contact us” forms. If a client was looking at a particular product or service page and they were interested in learning more, we didn’t want them to see a generic form that required them to select what they were looking for. KIT was able to integrate things on the backend, making things easier for our clients. When a client clicked on something they were interested in, the site would automatically fill in parts of the contact form.

Danny, the CEO of KIT, created our new logo. It was excellent. Our new logo had a very significant meaning behind it, from the design all the way to what it represented. On the marketing side, we did brand guidelines. They assisted in getting everything branded with our new brand. They made sure we lived out the core values in our brand book. KIT assisted with communications and things like that as well.

How did you come to work with KIT?

They are a local brand. Several people in our network know other people in various agencies. We vetted several agencies to see if we could find one that was all-encompassing. KIT was our choice because they could provide us with the tech side as well as the marketing side.

How much have you invested with them?

We spent more than $50,000 on the project.

What is the status of this engagement?

We started working with them in March 2016, and the project was completed in August 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Prior to the rebrand, our institution was quite lost. We didn’t have the presence that we wanted in our community. After the rebrand, we’ve gotten so much press and received numerous compliments. We received an award from The Financial Brand—our company was one of 20 bank and credit union websites with great visual designs.

The community received the rebranding very well. We’ve gotten great responses. People are starting to know who we are and what we do, and I don’t think we would’ve ever gotten that had we not rebranded or redid the website. We’ve become relevant again.

How did KIT perform from a project management standpoint?

They were very responsive. It didn’t matter what time of day I emailed Danny, he would reply within a couple of hours. Any barriers were more on our side than their side.

What did you find most impressive about them?

KIT was all-encompassing—they were great at both marketing and tech. Their team did a great job on all of it, which was very valuable. Usually, other agencies we’ve worked with would be focused on marketing, on graphic design, or tech.

Danny really understood the message we were trying to achieve. He made sure they understood that prior to giving any suggestions. They did a review phase where they could ensure that they understood what we wanted. Because of that, whenever they executed, they executed exactly what we were looking for. Other agencies just forced their ideas on us instead of having discovery time.

Are there any areas they could improve?

They did a last-minute video for us, which turned out great. They excelled under that quick timeline, but oddly, the content wasn’t as diverse as we would have liked. They should always make sure they’re tying in as much diversity as they can.

5.0
Overall Score They were very responsive and hit the deliverables we were looking for.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They sent out the timeline every week to notify us where we were. If something was behind schedule, they would communicate why and what we could do to shorten that timeline.
  • 4.0 Cost
    Value / within estimates
    We priced other agencies, and KIT was a bit higher.
  • 5.0 Quality
    Service & deliverables
    Everything they delivered met our expectations. It was well received by the community and our teammates.
  • 5.0 NPS
    Willing to refer
    They did an excellent job. I wouldn’t feel bad recommending anybody to them.

SEO, PPC & Digital Marketing for Veteran Nonprofit

"They communicate well and deliver valuable results."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2018 - Ongoing
Project summary: 

KIT organizes the PPC, SEO, and other digital marketing campaigns for a veteran-focused nonprofit organization.

The Reviewer
 
11-50 Employees
 
Raleigh, North Carolina
Brian Kinsella
Chairman, Stop Soldier Suicide
 
Verified
The Review
Feedback summary: 

KIT delivers meaningful results and provides standout customer service. They are communicative and client-oriented.

BACKGROUND

Please describe your company and your position there.

I am a co-founder and chairman of Stop Soldier Suicide, a veteran-led nonprofit.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KIT?

We hired KIT for digital marketing services, including PPC and SEO.

What were your goals for this project?

We wanted to lower our customer acquisition cost and optimize our search visibility.

SOLUTION

How did you select this vendor?

KIT was referred to us.

Describe the project in detail.

KIT coordinated all of our PPC, SEO, and other digital marketing efforts.

What was the team composition?

I worked directly with a project manager.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

They’ve done great work. I highly recommend KIT.

How did KIT perform from a project management standpoint?

Their customer service is excellent.

What impresses you about KIT?

They communicate well and deliver valuable results.

Are there any areas for improvement?

I would appreciate being sent a monthly report of relevant analytics.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer