King Willy

BACKGROUND

Please describe your company and position.

I am the General Manager of Madison Wine & Tap Room | Madison Market

Describe what your company does in a single sentence.

Madison Wine & Tap Room is a fine dining wine bar. Madison Market is a gourmet market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire King Willy to accomplish?

• Website creation
• social media promotion
• Marketing

SOLUTION

How did you find King Willy?

Referral

Why did you select King Willy over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from King Willy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

King Willy's Marketing Agency has assisted in the development of Madison Wine & Tap Room | Madison Market's website, as well as all social media platforms (facebook and instagram). Their digit marketing solutions have helped to build our brands awareness and accelerate growth in every aspect of our business.

They helped us to reimagine our websites to be sophisticated, aesthetically pleasing and most importantly : user friendly for our guest. They even created links to our online third party platforms for delivery and online reservations.

For our social media platforms : they assisted in elevating our social posts through creation and continuous posts throughout the week. They create a range of posts from photography to videos to upcoming events we hold which is key in keeping our guest's interest and keeping us in the forefront of their mind when choosing to go out.

King Willy's Marketing Agency has taken our business to the next level and taken a lot of pressure of our management team. Their turn around time on requests is immaculate and they are always professional and friendly. They are hands down one of the best Marketing Agencies we have come across in a while (and they do so much more than the marketing we employ them for!)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

So far King Willy has greatly grown our social media presence and gave our website a much needed makeover.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Adam and his team at King Willy went above and beyond every time we asked for anything. They communicated effectively, had a positive attitude and delt with our unusual schedules (as we run a restaurant and requested afternoon/evening meetings and visits) Every project was done fast, and their end result surpassed every expectation we imagined. Their work speaks for itself.

What was your primary form of communication with King Willy?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of the main reasons we went with King Willy is because of how highly one of our vendors spoke of the company. They have great respect in the community and have continued to prove how amazing their employees and products are.

Are there any areas for improvement or something King Willy could have done differently?

They have delivered on everything we have asked. We have no issues or areas of improvement.

BACKGROUND

Please describe your company and your position there.

I am the the President of a corporate event audiovisual technical services provider. We provide audiovisual equipment, technical labor and production services for live events for our corporate clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire King Willy?

Website development. Our website was in need of significant redesign/updating.

What were your goals for this project?

We needed our website to:

• Capture more of our key messages and what differentiates us from our competition
• Contained elements that would create calls to action for traffic that accessed our site
• Site needs to be SEO and CMS designed
• Designed to work across mobile, tablet and laptop devices
• Visually appealing
• Easy to navigate
• Website metrics
• Initially designed for pull-through instead of being lead generating site.

SOLUTION

How did you select King Willy?

King Willy was one of four companies we had identified to ask for a proposal. The companies were asked to develop a web map of the proposed structure with creative design elements outlined.

Through the process, King Willy was able to demonstrate that they understood our business, differentiation and messaging needs better than the others and had more creative solutions.

Describe the project in detail.

We had information discovery sessions with each supplier where we shared our history, key messages and differentiators, target customer base and overall design feel that we were trying to capture.

The suppliers were then asked to provide a site map and design elements at which time we narrowed the list down to two providers. These two providers were asked to draft a mock web map and more refined design.

What was the team composition?

The team included Adam Sparrey, the overall project lead who also handled the front-end design and a back-end development team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We initially set out to design the site to be a pull through mechanism with large corporate contacts that we had been asked to participate in RFPs. We wanted the site to be a way to solidify the key messages that we had communicated during in-person capabilities meetings or through requests for proposal.

We did not want a random lead generating website that anyone who searched for an audiovisual supplier would come up with our name. Our core business was suppling a smaller number of large corporate clients who we created long-term business relationships with.

We did not want "one-off" projects as it would detract from our ability to provide these core clients with superior service and value. The website design was very effective as a pull-through tool with these in-person events.

The site conveyed our key messages and provided an excellent way to confirm that the company was professional, dedicated, enduring and value driven.

When we decided to expand to a larger pool of potential clients, King WIlly's recommendation lead to a very rapid influx of new client leads and contacts. We were contacted almost immediately after some site "call to action" features were added.

How effective was the workflow between your team and theirs?

Adam was always accessible and responsive to our questions and concerns. He clearly defined the milestones and communicated those regularly through the SOW document and project updates.

What did you find most impressive about this company?

Adam has a very kind and approachable demeanor. He also has an incredible ability to really understand your business and focus on the key things that would be required to communicate your keys messages and differentiators.

He did convince us of the need to be more optimized of search engines, even though we initially felt that it was outside of our company mission - in tight with a small number of very large clients.

Are there any areas for improvement?

Adam could be a little more assertive in putting forth recommendations that he feels strongly about. This is probably on us but we could have saved some time if he presented some of his ideas (that we ultimately went with) more aggressively at the onset of the proposal.

BACKGROUND

Please describe your company and your position there.

I work for an Irish Pub and restaurant. I am a bartender and also assistant manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire King Willy?

We hired King Willy to help us bring our Social media accounts and website a complete remodel and to bring them into the 21st century. We wanted to use a company that we knew would be excellent at creating amazing visuals for Instagram, Facebook and our website whether that be photography or video.

What were your goals for this project?

Our main goal was to reach as many people as possible that we hadn’t reached already. Also to keep the people who enjoy our business informed with what’s going on everyday.

We also wanted to make our social media and website more visually appealing and easy to use especially the website. This is just the tip of the iceberg as to what King Willy does for us.

Recreating and redesigning our menu to make it look fresh and more appealing for our customers is just another example of the work King Willy does. As well as creating visual designs for t-shirts so we can sell them, Table tent design for our restaurant, advertising products we sell, and helping us with online advertising and website maintenance.

This is just a fraction of the work King Willy does.

SOLUTION

How did you select King Willy?

Choosing Killy Willy was easy, after looking at their portfolio of work it was a no brainer to hire them to work with us. I can’t imagine another company doing what they do.

Describe the scope of their work in detail.

Photography and video production for marketing and advertising. Logo design. Website design. Menu Design. Graphic design for Clothing. Maintenance of website and continuous up keep of site.

What was the team composition?

I’ve worked closely with many members of King Willy. Everyone I worked with was extremely helpful and understanding of what was needed and wanted from us. Their ability to create creative designs for us has propelled our business further than I could have imagined.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our customers are better informed of what we provide and just have a better knowledge of our business. For me personally the biggest success would be the difference in social media posts and website content since hiring King Willy the quality of content is amazing.

Our social media and website isn’t like any other restaurant the quality is outstanding. We also have made massive progress reaching more people with online marketing and advertising.

And probably most importantly from a financial standpoint Would be the increase in revenue for example from online takeout order sales that King Willy help set up and from customers hearing about us through advertising on social media platforms.

How effective was the workflow between your team and theirs?

Workflow has always being effective between our company and King Willy. There has never been a problem working effectively with King Willy they are wonderful to work it.

What did you find most impressive about this company?

The companies ability to produce amazing visuals, the standard of video production and photography for our website and social media is the best I have seen anywhere.

Are there any areas for improvement?

Personally I don’t think so. King Willy has never disappointed me with their quality of work. I’m extremely happy with them and I hope to work with them long into the future.

BACKGROUND

Please describe your company and position.

I am the Company Liaison Officer of Oncology & Hematology Specialists

Describe what your company does in a single sentence.

Medical Oncology

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire King Willy to accomplish?

• Social Media Videos

SOLUTION

How did you find King Willy?

We are near their office

Why did you select King Willy over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from King Willy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed some professional and engaging videos to share on all our social medial sites as well as website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased social media interaction

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They filmed the videos quickly in one day and then editing them only took a few days. Very quick. They also listen to my suggested edits with no issues and made it happen very quickly. They listen and do nice work.

What was your primary form of communication with King Willy?

Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by how friendly, talented, and quick they were for such a great price. We highly recommend them.

Are there any areas for improvement or something King Willy could have done differently?

I have no complaints about them, whatsoever.

BACKGROUND

Please describe your company and your position there.

Director of Wine Import and Distribution company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire King Willy, and what were your goals?

Enhance our online presence and further marketing reach.

SOLUTION

How did you select this vendor?

We met Adam, in business outreach meeting.

Describe the scope of their work in detail, including any steps and the final deliverables.

Weekly updated posts on social media. Special event marketing advertisments Design and ramp up of website Design of marketing materials

How many people from the vendor's team worked with you, and what were their positions?

4 different team members all in mutual support for several projects

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

unsolicited comments from current customers about the quality and increased presence of our brands online.

Describe their project management style, including communication tools and timeliness.

Submit and discuss projects, with comment and suggestions shared from all sides. Draft proposals sent quickly and within time constraints. Final approval and implementation done.

What did you find most impressive or unique about this company?

Their wide variety of creative perspectives is impressive.

Are there any areas for improvement or something they could have done differently?

nope

BACKGROUND

Please describe your company and your position there.

Chief Appraiser at Otteau Group, a real estate consulting, valuation and advisory company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire King Willy?

We needed a better digital presence for brand awareness, new business leads and employee hiring/retention.

What were your goals for this project?

Brand awareness, new business leads and employee hiring/retention.

SOLUTION

How did you select King Willy?

I previously used King Willy for a prior company for full website creation, digital marketing, marketing materials and social media manager.

Describe the scope of their work in detail.

Create a digital marketing campaign for brand awareness, new business leads and employee hiring/retention. Manage all social media pages. Create weekly content to engage with followers and expand base. Identify and book monthly speaking events along with coordinating a photographer for marketing. King Willy is now taking over the hosting, maintenance and updating of our website after issues with a current vendor.

What was the team composition?

King Willy team, myself and my admin team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This is a new project but so far we have booster our followers exponentially and already have new client meetings set up. Our digital has improved dramatically and saved me hours of day of personally handing this. We were impressed with their response time, cost, and quality of work

How effective was the workflow between your team and theirs?

Extremely effective with no commination breakdowns.

What did you find most impressive about this company?

Response time, cost and quality of work.

Are there any areas for improvement?

None that I can think of.