Kinetika Labs

BACKGROUND

Please describe your company and position.

I am the Senior Manager - IT of Shree Plan Your Journey Pvt Ltd

Describe what your company does in a single sentence.

Shree Plan Your Journey Pvt Ltd, where travel meets excellence.. As one of the largest travel and tour operators in the country, we've been shaping unforgettable journeys since 2010.

Specializing in end-to-end domestic and international travel services, including ticketing, tourism, MICE, and medical tourism, we take pride in being a GOI Authorized GSA Partner

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kinetika Labs to accomplish?

• Service Integration: Freight Forwarding: Clearly showcase the freight forwarding services, detailing how clients can benefit from these services. Freight Management: Highlight the freight management solutions offered, emphasizing efficiency and reliability. Cargo Projects: Present information about cargo projects, including case studies and examples of past successful projects. Project Planning & Engineering: Describe the project planning and engineering services, focusing on how these services can streamline clients' logistics operations.
• Functionality: Contact Forms: Implement contact forms for potential clients to easily reach out for inquiries and service requests. Service Request: Include features for clients to request quotes or book services online. Tracking System: Integrate a tracking system for clients to monitor their shipments and project statuses.
• SEO and Performance: Search Engine Optimization (SEO): Optimize the website content for search engines to improve visibility and attract more organic traffic. Fast Loading Speeds: Ensure the website loads quickly to enhance user experience and reduce bounce rates.
• Content Management: CMS Integration: Integrate a content management system (CMS) for easy updates and management of website content. Blog/News Section: Include a section for industry news, updates, and blog posts to engage with the audience and improve SEO.
• Security:Data Protection: Implement robust security measures to protect client data and ensure secure transactions. SSL Certificate: Ensure the website is secured with an SSL certificate for safe browsing.
• Analytics and Reporting: Web Analytics: Set up web analytics tools to monitor website performance, user behavior, and other key metrics. Reporting: Provide regular reports on website traffic, user engagement, and conversion rates to help in strategic decision-making.
• Website Development:User-Friendly Design: Create an intuitive and user-friendly interface for the Cargo project website. Responsive Design: Ensure the website is fully responsive and works seamlessly across all devices (desktops, tablets, smartphones). Professional Aesthetic: Design a visually appealing and professional website that reflects the company's branding.

SOLUTION

How did you find Kinetika Labs?

• Online Search
• Referral
• Clutch Site

Why did you select Kinetika Labs over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Kinetika Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1.       header -> It contains head section of the application like app logo, and menu items.

2.       footer  -> It contains footer section of the application like subscribe to newsletter, quote, pick up request, contact us and social media links with their logos.

3.       main -> It contains home page landing components like intro-picture, services-component, about-component, map and contact-component.

4.       Intro-picture -> It contains landing page image.

5.       services-component -> It contains 1.FREIGHT FORWARDING  2. FREIGHT MANAGEMENT  3. PROJECTS & PROJECT CARGO  4. PROJECT PLANNING & ENGINEERING headings and details about those services.

6.       about-component  -> It contains text describing about company along with video.

7.       map -> It contain map image.

8.       contact-component -> Enquiry form component, which takes user input for enquiry about a services. After user successfully filled out the form and submitted it. Then user gets a reply mail and admin get enquiry form details.

9.        why-us -> It contains details regarding the company and their other websites and their services.

10.   mission -> Contains details about company mission.

11.   vision -> Contains details about company vision.

12.   vales -> Contains company values in a grid view.

13.   multimodal -> It gives details about multimodal transport operator like Air, Road, Rail, Sea.

14.   freight-management -> Freight forwarding details like CUSTOM CLEARANCE & DOCUMENTATION, EQUIPMENT HIRING, STEVEDORING & PORT HANDLING,  VALUE ADDED SERVICES, WAREHOUSING & DISTRIBUTION.

15.   projects -> It contains details about company projects.

16.   planning -> Contains details about company planning.

17.   portfolio -> Contains all clients served by company.

18.   media-center -> Shows gallery Images of company transports.

19.   contact-info -> Shows company head office, social media handles and google map location of company office.

20.   enquiry-form -> shows the enquiry form same as the home page.

21.   thank-you -> successful enquiry mail sent.

22.   blank-page -> blank page used for showing under construction pages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website Traffic:

Increase in Visitors: A significant rise in the number of visitors to the website, measured through web analytics tools.
Unique Visitors: Growth in the number of unique visitors, indicating broader reach and interest.

User Engagement:

Average Session Duration: Increase in the average time users spend on the website, suggesting higher engagement.
Pages Per Session: Growth in the number of pages viewed per session, indicating that users find the content valuable and are exploring the site.

Conversion Rates:

Lead Generation: Increase in the number of leads generated through contact forms and service request forms.
Quote Requests: Higher number of requests for quotes or bookings through the website.

Search Engine Rankings:

Keyword Rankings: Improvement in search engine rankings for targeted keywords related to freight forwarding, freight management, cargo projects, and project planning & engineering.
Organic Traffic: Increase in organic search traffic due to improved SEO.

Customer Feedback:

Positive Reviews: An increase in positive feedback and reviews from clients regarding the website's usability and the information provided.
Client Testimonials: Growth in the number of testimonials and case studies featured on the website.

Operational Efficiency:

Reduced Inquiry Response Time: Decrease in the time taken to respond to client inquiries and service requests, facilitated by the improved website functionality.
Shipment Tracking Usage: Increased use of the shipment tracking system by clients, leading to better transparency and customer satisfaction.

Security Metrics:

No Security Breaches: Absence of security breaches or data protection issues, indicating robust security measures in place.
SSL Certificate Health: Continuous maintenance and health of the SSL certificate, ensuring secure browsing for users.

Financial Metrics:

Revenue Growth: Increase in revenue attributed to the enhanced online presence and improved client acquisition through the website.
Cost Savings: Reduction in marketing and operational costs due to the efficient and effective online platform.

Content Performance:

Blog/News Engagement: Higher engagement rates with blog posts and news updates, measured by shares, comments, and time spent on these pages.
Content Updates: Frequency and ease of updating website content through the CMS, leading to a dynamic and current website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On-Time Delivery: Met all project milestones and deadlines, ensuring timely completion.
Clear Communication: Established regular meetings and updates, maintaining transparency.
Responsiveness: Addressed your needs promptly and incorporated feedback efficiently.
Flexibility: Adapted to changes and additional requests with ease.
Proactive Updates: Provided status reports and immediate notifications of potential issues.
Thorough Testing: Conducted extensive testing for functionality, performance, and security.
Attention to Detail: Delivered a polished and professional final product.
Client-Centric: Understood your vision and aligned efforts with your business goals.
Post-Launch Support: Offered maintenance, troubleshooting, and enhancements after launch.
Training: Provided training and documentation for effective website management.

What was your primary form of communication with Kinetika Labs?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Kinetika Labs was their remarkable combination of technical expertise and client-centric approach. Their ability to seamlessly integrate complex functionalities while maintaining a user-friendly interface was impressive. They demonstrated exceptional flexibility, adapting quickly to changing requirements without compromising on quality. Their proactive communication ensured transparency and trust throughout the project. The meticulous attention to detail in both design and functionality resulted in a polished final product. Moreover, their thorough testing phases guaranteed robust performance and security. Post-launch, their commitment to ongoing support and training was unparalleled. This blend of professionalism, adaptability, and dedication truly set Kinetika Labs apart.

Are there any areas for improvement or something Kinetika Labs could have done differently?

Kinetika Labs could improve by providing more detailed documentation for easier website management. Expanding their range of design templates could offer clients more customization options. Additionally, implementing a more streamlined feedback process might enhance client communication and satisfaction.