Impactful Online Brand Platforms

Key Medium specializes in building quality websites with headache-free maintenance, integrated web analytics dashboard, and a holistic strategy for nonprofit organizations, socially-responsible businesses, and government agencies. When you partner with Key Medium for your website, you’re investing in a world-class online experience that generates engagement and growth.

 
$5,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2014
Show all +
Philadelphia, PA
headquarters
  • 100 S. Juniper Street, Floor 3
    Philadelphia, PA 19107
    United States

Portfolio

Key clients: 
Bicycle Coalition of Greater Philadelphia State Government- various departments such as Agriculture (Jersey Fresh)
Growing Membership and societal-wide impact through a New Brand and Online Plaform Image

Growing Membership and societal-wide impact through a New Brand and Online Plaform

Key Medium created a new brand identity and refined what the Coalition stands for to strengthen brand awareness. The new design and branding maximized impact through program-driven information architecture.

We conducted market research, stakeholder surveys, and design thinking workshops to refine the site’s offerings and prioritize information. The workshops found out what information users most wanted to find quickly,

which is why the bike maps are on the home page as well as links to the latest blog posts, which share updates and local bike-related news. 

Via fine-tuning the entire website’s text, we strengthened the messaging and created a design tailored towards their action-oriented goals. The organization wanted to be presented as fun and animated and we delivered. The website depicts colorful images of bike rides in the area and users find the interactive bike map helpful, especially as the entire site’s design is adapted for mobile use, meaning on-the-go users can easily access the site’s vital information when out on long rides.

Find Jersey Fresh Image

Find Jersey Fresh

Due to its dramatic overhaul in development, design, brand, and messaging, the new Find Jersey Fresh experience was honored by the Academy of Interactive and Visual Arts (AIVA) with a Communicator Award of Digital Distinction in the Websites – General-Government category. Since launch, the site has generated an unprecedented amount of traffic, engagement, and buzz. Key Medium provided 100% of the website development services as

an extention of the State and Branding Agency Team.
WFI City College Image

WFI City College

The solution to their dated brand, website, and lack of an integrated marketing strategy led to the creation and execution of a SMARTER marketing strategy complete with: a mobile-first, search engine optimized website redesign, a PPC enrollment marketing and lead generation program, and brand refresh.

Reviews

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Web Design Overhaul for Nonprofit Organization

"These efforts from Key Medium resulted in a much greater outcome than anticipated."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Apr. - July 2019
Project summary: 

Key Medium designed and developed a new, mobile-responsive website to better showcase a nonprofit's services. To organize the information, they defined different audiences and tailored content appropriately.

The Reviewer
 
201-500 Employees
 
Philadelphia, Pennsylvania
Business Development Specialist, Nonprofit
 
Verified
The Review
Feedback summary: 

The site's improved usability made it easier for visitors to get an overview of the organization's services as well as finding the right reference materials. Key Medium worked directly with internal leadership to coordinate the project. They were prompt and had competitive prices.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

As a Business Development Specialist, I network with area employers to assess employment needs and advise job seekers to place qualified, well-fitting candidates to meet companies' needs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Key Medium?

Due to organization website becoming increasingly out of date, Key Medium was used to completely overhaul our website based on a collaborative process of determining goals and expectations for the project.

What were your goals for this project?

We desired a new website to cover our organization's many projects and initiatives, have accessible interface, and mobile site customization.

SOLUTION

How did you select this vendor?

Key Medium had an impressive profile of working with similar organizations and organization/layout of those websites were an impressive model of what we hoped to achieve. Key Medium was competitive and offered a wide range of additional services.

Describe the project in detail.

Our team determined the goals of our website and information that was pertinent. Key Medium assessed our needs and helped us clarify the audiences for our different initiatives, and subsequently tailor our language and presentation for the appropriate audiences.

Furthermore, areas for improvement were met, such as needing a competitive mobile interface based on a large amount of users accessing our website via phone/tablet and addressing a need for a new color suite to meet modern standards for accessibility and usable display for end users.

What was the team composition?

Our organization included input and feedback from upper management, social media & marketing, information technology (for future maintenance purposes), and additional staff. Key Medium coordinated with all directly with a small team of point staff.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Interactions with clientele have been improved by easily accessible information via organization website to provide additional reference materials. Ability to disseminate information and share an overview of services has improved greatly.

How effective was the workflow between your team and theirs?

Correspondence was generally handled via email, and was very prompt.

What did you find most impressive about this company?

Project exceeded expectations in addressing much-needed improvements for our organization's web presence to meet modern standards for end user accessibility, access, and ease of use. These efforts from Key Medium resulted in a much greater outcome than anticipated.

Are there any areas for improvement?

No recommendations at this time.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer