Key Medium created a new brand identity and refined what the Coalition stands for to strengthen brand awareness. The new design and branding maximized impact through program-driven information architecture.
We conducted market research, stakeholder surveys, and design thinking workshops to refine the site’s offerings and prioritize information. The workshops found out what information users most wanted to find quickly,…
which is why the bike maps are on the home page as well as links to the latest blog posts, which share updates and local bike-related news.
Via fine-tuning the entire website’s text, we strengthened the messaging and created a design tailored towards their action-oriented goals. The organization wanted to be presented as fun and animated and we delivered. The website depicts colorful images of bike rides in the area and users find the interactive bike map helpful, especially as the entire site’s design is adapted for mobile use, meaning on-the-go users can easily access the site’s vital information when out on long rides.