What evidence can you share that demonstrates the impact of the engagement?
Their 4-step methodology worked well for us because it aligned with the way we handle our clients too. As for results, we went from zero views to several thousand a month. People are finding us and looking at our website. From a success perspective, while we’re not where we want to be and want to continue to grow, we’ve seen a huge improvement. Our company is receiving calls whereas we previously weren’t.
I rebranded before this engagement. When I had my former company name and logo, we constantly received calls. All of that came to a halt when I rebranded. When KEXINO finished our website, we started receiving grassroots traction around June or July of last year.
In the discovery and interview phase, Gee was incredibly professional. I received very positive feedback from my clients. They appreciated the questions they were asked and described them as thoughtful. That made me feel really good because I’m putting a lot of dollars into this. It was hard enough to ask my clients to take these calls so hearing that they were pleased with the conversations was great.
How did KEXINO perform from a project management standpoint?
I’ve been pleased with their performance. KEXINO has been timely, which is hard with me because I’m the one who drags them down or holds them back. Communication with Gee has been good.
The frequency of communication depended on the stage of the project. Sometimes, it’d be a couple of months before I heard from him. This was during times such as the discovery phase, where it didn’t make sense for him to call until he had enough viable data. Other times, like when we were creating the messaging and preparing copy, we’d speak once a week or every other week. Now, we’re in contact a couple of times a month.
What did you find most impressive about them?
I’ve really appreciated the feedback they’ve provided us. It’s not always easy to listen to critical feedback when it’s your idea but it’s bad. However, Gee has always had an eloquent way of telling me something is a bad idea. I like the way he’s communicated things that require me to be more open-minded and make a change. The value of our relationship and communication style far exceeds the services.
KEXINO has been fantastic creatively and they’re doing the right things from an SEO standpoint. We trust them fully because we’re seeing movement and success. It’s slower but that’s expected because our industry is packed with competitors. It’ll take time. The relationship and his vision have ultimately been right. Overall, it’s been a really good engagement. I haven’t had any negative experiences so far.
Are there any areas they could improve?
No, I can’t think of anything right now based on what we’ve experienced so far. If we had more projects with them, which will happen down the road, perhaps I’d run into something that might strike me. But I can’t currently think of anything that needs improving.
Although we’re in the US and they’re in France, their ability to coordinate schedules has been great. My urgency doesn’t translate to their ability to be urgent because we have a large time zone difference.
Do you have any advice for potential customers?
You need to be really clear and ready in terms of what you specifically want to get out of working with a marketing firm. Sometimes you don’t know what you don’t know, so you’re seeking things in segments. It’s easy to get frustrated with a tiny piece but ultimately, that means you don’t have a good strategic plan all-round.
KEXINO won’t be a good fit for everyone that’s myopic. They approach engagements from a holistic and broader strategic standpoint. It’s important that this approach fits in with your business. What’s more, a smaller company will need some money because doing this process isn’t free and takes time.
KEXINO’s not the most expensive, but they’re not the cheapest either; they’re in the middle. However, they customize and take the time to work with you. If you’re in a hurry to get something done, they might not be a good fit. It takes a bit of time to get to the root of the issue and look at the overall strategy instead of little details. Expect a long-term relationship and vision.