Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
When they initially started the work and developed the website, built content with blogs, revised things, and added more content to make our website stronger, it was going to take a while. I know it’s not a short-term, instant gratification type of a thing. We’ve steadily improved sales results with the time they have worked with us. This past year, we grew sales by 20%. That was great because good things come to those who wait and are patient. While we did, fortunately, see some pretty immediate results, we weren’t expecting them. Kern Media did everything possible within the contractual terms to grow traffic and leads as quickly as possible.
How did Kern Media perform from a project management standpoint?
They do a great job with project management. They’re very good at explaining in layman’s terms what’s going on and why things are happening the way they’re happening. They go over the plan with you and revise and explain it. They talk through the budget when it comes to certain projects. It’s all very transparent. They’ll hold you accountable, which is also great. They’ll want certain things from you in order to keep the project flowing, and they’ll be on you to do that. It’s a good thing to have as a reminder. When it comes to getting things done, they do it.
What did you most impressive about Kern Media?
Ultimately, Dan and his team were hired to generate more leads. It’s something that’s pretty cut and dry—either there are leads or there aren’t, and there were leads and they have made continued growth in leads. If you boil it down, this was the basic principle behind why we wanted a guy like Dan, with a company like Kern Media, to head up this initiative. They’ve done it, and they continue to do it, and it continues to get better.
Are there any areas Kern Media could improve?
No. I wish I had some more resources and time to invest and do more of what he’s telling us to do and what Kern Media is capable of doing for us. There's no pressure either. They want to do a lot and they definitely know a lot. They can really help the right client to develop an online presence. Dan has so many ideas that I wish I really could do them all. They’re all broken up into nice, simple projects where you can just take a bite here or a bite there.
What tips or recommendations could you share that might increase the likelihood of success with Kern Media?
I can tell people just to listen to what he says and trust his knowledge. If it feels good to you and you like what you’re hearing, go for it. Kern Media is very flexible in the way they present as well, so asking for things in ways that work for you and your organization is important too since they’re very flexible and versatile in providing that.