Kennedy Group AB

BACKGROUND

Please describe your company and your position there.

We provide live bands and DJs for the event. I am the company founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kennedy Group AB, and what were your goals?

We require someone to help manage our digital marketing efforts, we hired John to help with strategic, managerial and tactical aspects of marketing for the business.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed a variety of vendors and found John to be the most pragmatic, experienced and analytical.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

John has had to use various tools such as Hubspot, Google Ads, Facebook Ads and other tools that our company uses. He has been managing various staff members, and delivers various projects on an ongoing basis.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with John directly.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

John has proven to be excellent at providing strategic guidance and advice not only for marketing, but also for the general business. He has overseen the management of Google Ads campaigns and Facebook campaigns and helped the company through the pandemic which is a particularly challenging time for our industry. John has been extremely adaptable in providing the right skillsets at the right time - and being sensitive and proactive to the business' needs.

How effective was the workflow between your team and theirs?

We have a few meetings per week and easy communication via Google Chat - John has been extremely helpful and adaptable.

What did you find most impressive or unique about this company?

Many marketing consultants try to fluff up numbers to seem more impressive than they are - John says it how it is and takes a strategic approach. I know they have always had our business' best interests at heart that genuinely cares.

Are there any areas for improvement or something they could have done differently?

Nope, we are happy with everything

BACKGROUND

Please describe your company and your position there.

Founder of a SaaS platform that make GPDR-compliance easier.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kennedy Group AB?

We worked with Kennedy Group to write copy for our website and articles for our blog and social media.

What were your goals for this project?

The goal was to communicate what benefits our SaaS platform brought for large organizations in terms of GDPR compliance. We also wanted to increase our social media presence and content marketing.

SOLUTION

How did you select Kennedy Group AB?

We had quotes from multiple agencies. We selected Kennedy Group based on the great reviews they had from other customers and based on an initial discussion we had over phone.

Describe the scope of their work in detail.

Over a period of a few months, the agency helped us with a variety of activities. They wrote the copy for our website. The did research and wrote industry related blog articles. They kept our social media account active on a daily basis.

What was the team composition?

We worked closely with the owner of the firm. We had one point of contact which was great.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We grew our social media presence and increased views. We increased signups on the platform.The results met our expectations.

How effective was the workflow between your team and theirs?

The workflow was very smooth. They are very proactive and move the project forward without us having to monitor it, so we could leave decisions up to them, knowing that the result would turn out great.

What did you find most impressive about this company?

The effort they put into research and understand our product and the market in which we operate. It made a huge difference when they wrote articles for us and to find the right tone for our communication.

Are there any areas for improvement?

They performed great based on the scope we had.

BACKGROUND

Please describe your company and your position there.

BandUp is an ambitious global project that aims to find, nurture and grow unknown talent, and I am the CTO and founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kennedy Group AB?

John is amazing at reducing broad ideas, into focussed, actionable items. We know what our end result should be, but needed a brand savvy team to help reduce all the clutter and focus our efforts and team.

What were your goals for this project?

Initially it was purely to help tie down on our online brand and assets to be as succinct and focussed as possible. John's input quickly grew to more than this and we soon found him as "part of the team".

SOLUTION

How did you select this vendor?

During our initial call and "interview" with John, it was clear that he's asking the right questions, raised concerns constructively and was clearly interested in our idea. Our other potential vendors had a combination of all, John and team was the first to draw it all together for us, effortlessly.

Describe the scope of their work in detail.

• Brand audit and recommendations
• Content approval, advice and direction
• Strategic decision making in terms of focus, direction and actions
• Sounding board, brainstorming and general input

What was the team composition?

John was the link between us and his network and team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw an immediate spike in engagement, and our overall brand respect was increased. We feel that John's input and advice made a direct impact on the project.

How effective was the workflow between your team and theirs?

Seamless. John was always ready to schedule time for a call, and we could always rely on him. We considered him one of the team.

What did you find most impressive about this company?

They pay attention to detail and offer unique insights. Having worked with other vendors, we always wait for the point of disconnect. Where the vendor no longer shows interest in the task, or feels that it's become laborious. We've never experienced this with John. He's always switched on, with a unique perspective.

Are there any areas for improvement?

No. Really cannot fault John or team on anything.

BACKGROUND

Please describe your company and your position there.

I am founding Partner and Senior Consultant at Four PR. A PR- and communication agency with clients in Scandinavia that spans the world. We work with classic media relations, marketing communication, corporate communication, public affairs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kennedy Group AB?

International presumtive for global product launch in the mining industry. Both in terms of launch strategy and branding.

What were your goals for this project?

To roll out the new product in key markets and to make sure that the client understood the rolling launch internally but also topick up our target groups attention.

SOLUTION

How did you select this vendor?

We have been working with John earlier in other projects. We are very happy with John and his professional way of handling the tasks and also the delivery.

Describe the scope of their work in detail.

We had meetings with John but also our client. John were involved in the project as fencing board and doer. So he has bee both strategic and operational in writing.

What was the team composition?

Two persons from Four PR; myself and a colleague. Also one person on the client side. And John.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our client were very happy with Johns input. And we are now in the next stages continuing work with client.

How effective was the workflow between your team and theirs?

Very good.

What did you find most impressive about this company?

We found their skills and knowledge impressive.

Are there any areas for improvement?

Nope.

BACKGROUND

Please describe your company and your position there.

Business development manager for MYLO Sweeden personalized childrens books using the photo of the child as a references for the story main hero.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kennedy Group AB?

PR services establish connection with influences and making sure they are mentioning our brand in a public review on their social media circle.

What were your goals for this project?

PR

SOLUTION

How did you select Kennedy Group AB?

We selected Kennedy Group AB because they are established in Sweden and John has marketing experience.

Describe the scope of their work in detail.

they had to research and connect with influences in the children book sector. Obtain the approval to send a book for review, follow for the review to take place. Also he was joining in the weekly meeting about the marketing strategy to validate our rand

What was the team composition?

Ive worked closely with Jon.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had received several positive reviews in the social media networks.

How effective was the workflow between your team and theirs?

The work flow was good. Fast response and pro-active.

What did you find most impressive about this company?

Kennedy Group AB has proven themselves to be trustworthy and have the best intentions to grow your brand.

Are there any areas for improvement?

BACKGROUND

Please describe your company and your position there.

Training company for leadership and team development + online training

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kennedy Group AB?

Improve marketing effort through online marketing

What were your goals for this project?

Increase number of customers /participants

SOLUTION

How did you select this vendor?

Found via website for free lance professionals

Describe the scope of their work in detail.

SUpported us to write blogs, posts and get these online

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

New website More visitors who stay longer on the site

How effective was the workflow between your team and theirs?

Moderate

What did you find most impressive about this company?

I was impressed by their knowledge of social media channels.

Are there any areas for improvement?

More engagement with our services and with the team

BACKGROUND

Please describe your company and your position there.

I am a consultant teacher on the MBA program at ESSEC Business School, France. I design and deliver the Customer Relationship Marketing programme which has a heavy digital slant.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kennedy Group AB?

I hired John to assist in the co-design and co-delivery of the course, delivered over a 5-day period.

What were your goals for this project?

To deliver a first-class educational experience for the MBA students.

SOLUTION

How did you select this vendor?

Through previous contact and based on high-level hospitality industry experience coupled with digital marketing expertise.

Describe the scope of their work in detail.

The work involved a series of online meetings to scope out the terms of reference for the course and then to allocate workload throughout the 5 days.

What was the team composition?

Myself and John delivered the course - sometimes working together in sessions, other times separately delivering the content.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The student feedback was overwhelmingly positive and the students enjoyed the energy and and knowledge that John brought to the course.

How effective was the workflow between your team and theirs?

Very smooth working relationship with a good creative synergy.

What did you find most impressive about this company?

John has a good blend of the strategic big picture along with the detail of digital marketing. He is very adept at ideation techniques and bringing out ideas and contributions from the students. Importantly he has the interpersonal and communication skills necessary when working in education.

Are there any areas for improvement?

N/A

BACKGROUND

Please describe your company and your position there.

We're a cloud-based Property Management System. I am CEO and co-founder of the company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kennedy Group AB?

John has helped us both with strategy and production for our online marketing with a focus on content marketing.

What were your goals for this project?

Increase organic traffic and leads from Google.

SOLUTION

How did you select this vendor?

They had the right experience and background. He was able to present several great solutions to help us achieve our goals

Describe the scope of their work in detail.

Content planning, production and lead generation on our website

What was the team composition?

One consultant were active from their side.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our organic traffic from Google more than doubled after 6 months

How effective was the workflow between your team and theirs?

I has worked very smoothly

What did you find most impressive about this company?

They give good results and have a lot of experience in our field.

Are there any areas for improvement?

Not that I can think of

BACKGROUND

Please describe your company and your position there.

Im the CMO of Spintr. A swedish based SaaS company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kennedy Group AB?

We needed to further develop our inbound marketing in connection with Hubspot that was our CRM

What were your goals for this project?

More leads for sales

SOLUTION

How did you select this vendor?

It was important for us to use a fully licensed Hubspot partner. Kennedy Group has beeen just that for more then 3 years which is a long time in inbound marketing. It was a good fit for us in terms of knowledge, time and cost.

Describe the project in detail.

We gave Kennedy the scope to built and explain a full pipeline from content to leadpipe for sales including contracts and dashboards.

What was the team composition?

Me, our CEO, Sales coach, consultant from Kennedy group

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We today have a process in place.

How effective was the workflow between your team and theirs?

It was easy from the beginning to the end.

What did you find most impressive about this company?

Flexibility and how easy they understood our needs

Are there any areas for improvement?

We should most likely used more agendas in the meetings so less time was lost catching up.

BACKGROUND

Please describe your company and your position there.

CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kennedy Group AB?

Social media and content marketing

What were your goals for this project?

To create content and to run social media operation

SOLUTION

How did you select this vendor?

Upwork

Describe the scope of their work in detail.

Posting newsletters, possting on social media, writing content and administering backend webstore.

What was the team composition?

John and I

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

John has done great work.

How effective was the workflow between your team and theirs?

Very efficient, always online and quick replies.

What did you find most impressive about this company?

They have great personal follow-ups and always deliver on time.

Are there any areas for improvement?

Not really, but even if we worked great and things got into routines, the new strategy plans be sent more often.