Kashu

BACKGROUND

Please describe your company and your position there.

I'm the Senior Marketing Manager that oversaw the planning, development, design, and execution of our 3 new product marketing videos with Kashu.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kashu, and what were your goals?

We needed high-quality marketing videos created to explain our core products, their functionality, and how they fit into the company's ecosystem. This required writing scripts, storyboarding, designing the graphics, and then building out the animations.

SOLUTION

How did you select this vendor and what were the deciding factors?

We came across Kashu on Fiver. After reviewing many portfolios of work, we liked the style and appearance of Kashu's work the most. They had excellent reviews, a great price point, and a high quality finished product.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a round of discovery calls. We provided our outdated marketing videos as examples to Kashu and her team. Then I updated the scripts and shared them with Kashu. From there, Kashu created the storyboards, which went through several rounds of review and revision. We provided stock images we wanted to use, were given options of background music to choose from, and selected a voiceover actor.

Once we finalized the storyboard sketches, they build out the storyboard designs. More revisions, and then once finalized and agreed upon, the storyboard went into animation production. We then received the subtitle files for the animations, provided any additional videos required, and moved on to the next video.

Who did you work with and what was the feedback process like?

My primary point of contact was Ina. She was absolutely wonderful to work with. Very quick to respond, always up for a call if we needed further clarification on anything. She consistently went above and beyond to find solutions or information to questions, even if they were out of the scoop of the project. She was very easy to get along with, approachable, and charismatic.

It was a pleasure to work with her. She would have feedback turned around in a matter of hours, and was always open and receptive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

These 3 new product marketing videos have been using in targeted ABM outreach and prospecting that we are doing. They are used on each of our key product pages, and have been leveraged on social media. Ina provided mini cuts of the video (smaller snippets) that we will be using in google ads later this quarter. We couldn't be happier with the outcome.

Describe their project management style, including communication tools and timeliness.

Communication was very clear, timelines were flexible, but pushing ahead, and it's obvious that the entire Kashu team were industry experts at what they did.

What did you find most impressive or unique about this company?

Once delivery of the 3 core videos was completed, Ina informed me that Kashu offers its clients monthly reporting on the performance of videos materials. This is a free service they offer to ensure not only that we're happy with the outcome of the project, but that we can measure performance moving forward and see how the videos do.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind! Couldn't be happier.

BACKGROUND

Please describe your company and your position there.

Startup co-founder. Restaurant-focused in-venue SaaS.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kashu, and what were your goals?

We needed a brief animated explainer video for a restaurant-focused SaaS product. We wanted to quickly and concisely communicate what the product does and what the value prop is.

SOLUTION

How did you select this vendor and what were the deciding factors?

We hired Kashu based on their prior work, which looked high quality, and was aligned with that we were looking for. We had an intro call and were happy with the way their founder conducted herself and their pricing. She understood what we were looking for and was efficient with our time.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Storyboarding, scriptwriting, sketching, animation, and final production. We were able to efficiently give comments and suggestions every step of the way.

Who did you work with and what was the feedback process like?

We worked directly with the founder, who has a team working for her. We communicated via email, video call, and google drive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video is still our landing page explainer. It is good enough that we will get many months of use out of it. The final product is very high quality.

Describe their project management style, including communication tools and timeliness.

We communicated via email, video call, and google drive. The founder had great suggestions and took feedback very well.

What did you find most impressive or unique about this company?

Value for money and quality of work.

Are there any areas for improvement or something they could have done differently?

I don't think so, it was a pretty seamless experience.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing director of an e-commerce agency that has approximately 60 employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kashu?

We built a post-purchase experience product for our customers, and we were looking for creative ways to present it to prospective clients. We wanted to release the video in a specific timeframe, so we were also time-bound. 

Given that, we searched for an agency that could deliver a fast, high-quality solution. We had a marketing campaign planned out, and we needed a graphic studio that could bring our idea into reality. 

SOLUTION

What was the scope of their involvement?

Kashu produced the actual video for our product. They came up with the concept and built everything from the frames to the video itself. 

What is the team composition?

Ina (Founder & CEO) was our main point of contact, and she also served as our project manager. She was our go-to person for everything from understanding how things were going to work to the project’s phases and timeline. 

How did you come to work with Kashu?

When we decided to create a video, we reached out to a couple of agencies and videographers in our area. Unfortunately, the agency that agreed to create the video didn’t have the resources or the time necessary for the project. They also didn’t understand how we wanted to present the product. As a result, we looked for agencies outside our area and found Kashu. 

We chose them over others because of the way they functioned from the very beginning. They were transparent about how things would unfold in order for us to have the video we wanted. Overall, we hired them because of their communication skills and style, as well as our budget. 

How much have you invested with them?

In total, we invested around $1,000. 

What is the status of this engagement?

We worked together from December 2020–February 2021. The project would have been finished sooner if not for the holidays. This was a one-time project since we were focused on rolling out our product, but we might book them again in the future. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The turnaround was very quick. We’ve also had very nice comments about the video itself; it received emotional responses from people who already saw it. 

Moreover, we were very satisfied with Kashu’s timeline, communication style, and actual video output. We were also able to use all of what they created. 

We’ll have more tangible metrics later this year after we roll out the product. Those metrics will include how long a person is viewing the video, how many clicks it receives, and other similar things. 

How did Kashu perform from a project management standpoint?

We communicated via email, and everything was managed through Google Documents, Slides, and Sheets. Everything was transparent, and we could access their folders at any given moment. 

One of the reasons everything went smoothly was that we always went through Ina. She ensured that feedback was collected on time and that we were fully satisfied with everything before moving on to the next phase of the project. She was the puppet master, and she did the job perfectly. There were some other people working in the background, but she made the communication process smooth.

In projects with many different points of contact, things normally get lost. With Kashu, we had Ina as our point of contact. As a result, when we had questions, doubts, or insecurities about how things would unfold, Ina was always there to bring us and her team back on track. 

What did you find most impressive about them?

The most impressive things for us were their communication style and speed. 

Are there any areas they could improve?

It’s worth looking into expanding the number of styles they have for their videos. In our engagement, Kashu’s output aligned very well with our brand. However, having additional video style options in the future can better help their customers.

Sometimes people don’t know what they’re looking for, so having a bit more of those style options will be a nice touch. 

Do you have any advice for potential customers?

Know what you want — this is the most important thing. Kashu is well-equipped to deliver a lot of things. They also have capable people on the team who are well-versed in different styles and outputs. Knowing what you want and communicating it clearly and precisely, as in any other project, is how you’ll ensure great results. 

BACKGROUND

Please describe your company and your position there.

Villiv is a performance analysis company where we use expertise in behavior sciences combined with business insights to bring companies tangible performance results. I am the owner, founder, and CEO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kashu?

I have done 2 projects with Kashu. Each requiring different specs and different goals. I hired Kashu because of their video skills, prompt and professional guidance, and their ability to step outside of their comfort zone to make truly creative videos.

What were your goals for this project?

My goal is more digital branding, putting out creative content relative to my field, and drive more traffic to my company. At the same time, deliver content that is useful for those directly interested in my service as well as those who are not.

SOLUTION

How did you select Kashu?

I did a vast search of both local companies and international companies looking for the right fit. I was drawn to Kashu by their website, slogan, and design capabilities.

Describe the video(s) and the process in detail.

Kashu has very straightforward and informative process. From scipt and copy editing to design to delivery, they were on top of it every step of the way. Due to the specialty content of my videos, it would have been difficult for anyone to pick up the original script and execute the vision.

Kashu made sure they took the time to meet, discuss, and really get the creative process moving with insight and were able to help me through the process by providing sketches of my ideas and helping them come to life.

What was your vendors' project management or feedback process?

Very positive feedback from idea development to execution of the video production. Their animation styles are top notch and their production team was prompt in providing stroyboards, sketches, and changes that were needed along the way.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While I am still working on my campaign and have not released the videos the way I intend to yet. I can say the feedback has been awesome.

I am using the videos to recruit professors, influencers, and legendary thinkers to make their own. Their corporate explainer has shown to increase traffic to my site and has provided me with supplemental marketing value when pitching potential clients.

How effective was the workflow between your team and theirs?

The workflow was good. It was fantastic to be able to work with a company halfway around the globe and basically not suffer any productivity decline. They were responsive, open to meet virtually whenever I needed to, and went out of their way to make sure I was happy with the process.

What did you find most impressive about this company?

The creativity and communication. I wanted someone who was able to provide a unique product and work some ideas they weren't used - and they showed they can knock it out of the park.

Are there any areas for improvement?

I was very satisfied with the work.

BACKGROUND

Please describe your company and your position there.

I am the Socal Media Specialist at a marketing company in Estonia. Our company has 7 employees and we are doing marketing some of the biggest companies. I am doing social media marketing for our clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kashu?

Our company needed a designer who can make unique illustrations for blog posts and for videos. We don’t have any in-house designers, so we needed to outsource the designers for our projects.

What were your goals for this project?

Our goal was to get the best team who can create illustrations for our blog.

SOLUTION

How did you select this vendor?

Our team searched online for a designer, who can create illustrations. Our team lead found a company named Kashu and we really liked their previous work. I contacted the CEO of the company and sent them the input for illustrations.

Describe the project in detail.

I contributed the materials and guidelines for the company and send these to the company. After that, the company sent us sketches of the illustrations.

What was the team composition?

Me and the content manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The style of the illustrations has helped us to stand out.

How effective was the workflow between your team and theirs?

We connected over the e-mail. The responses were quick and informative. We sent our inputs and received back the sketches, after approval the company send us the final work.

What did you find most impressive about this company?

The work is fast and high quality.

Are there any areas for improvement?

-

BACKGROUND

Please describe your company and position.

I am the Sales leader of Auxionize.com

Describe what your company does in a single sentence.

Auxionize is an e-sourcing platform with e-auctions and RFx functionality

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kashu to accomplish?

• Provide understandable and clear message to our potential customers
• We needed an explainer video for our new marketing campaign

SOLUTION

How did you find Kashu?

• Online Search
• Other

Why did you select Kashu over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Kashu were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A short video that highlights Auxionize's cost-optimization and product search capabilities

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our own satisfaction with the quality of work

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was very competent and understanding of our needs. Kashu's communication was swift and efficient and the design and production process exceeded our expectations.

What was your primary form of communication with Kashu?

Virtual Meeting

What did you find most impressive or unique about this company?

Very good creative energy backed by solid skills and experience

Are there any areas for improvement or something Kashu could have done differently?

Everything was done in a manner most satisfactory to us

BACKGROUND

Please describe your company and position.

I am the CEO of AWM

Describe what your company does in a single sentence.

Financial services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kashu to accomplish?

• animation video

SOLUTION

How did you find Kashu?

Online Search

Why did you select Kashu over others?

Great culture fit

How many teammates from Kashu were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Create engaging animation video for our services

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Delivery of quality video

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes

What was your primary form of communication with Kashu?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed with their creative and quality work. 

Are there any areas for improvement or something Kashu could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the marketing manager of an information technology company

Describe what your company does in a single sentence.

Multi-Cloud Management Platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kashu to accomplish?

Create video explainer for our platform

SOLUTION

How did you find Kashu?

Online Search

Why did you select Kashu over others?

• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to create video explainer for our product. 
It includes creating characters, concept, graphic, voiceover, video production.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

great video

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was a pleasure communicating with them. They were polite, intelligent, and professional in their work, and everything was delivered on time.

What was your primary form of communication with Kashu?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They really understood our needs as a customer.

Are there any areas for improvement or something Kashu could have done differently?

There was nothing they needed to improve on.

BACKGROUND

Please describe your company and position.

I am the Co-Founder, CEO of a medical company

Describe what your company does in a single sentence.

Medical Imaging for Radiation Oncology

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kashu to accomplish?

• To make an explainer video of what we do as a company

SOLUTION

How did you find Kashu?

direct email from Kashu

Why did you select Kashu over others?

• Good value for cost
• Great people

How many teammates from Kashu were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Initial meetings to understand our company and the goals of the project 
• Storyboard and look/feel of the initial design 
• Prototypes and draft videos 
• Voiceover text 
• Completed short animate video describing what we do

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• story boards 
• copy voiceover
• 2d animated video

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great project management. Always clear about next steps, deliverables, timing, and cost associated with each step. When changes were requested, there was clear communication about the relative ease of the request and the cost associated with it. The group was very accommodating and it is clear they take pride in their work. Definitely NOT a plug and chug video factory.

What was your primary form of communication with Kashu?

Virtual Meeting

What did you find most impressive or unique about this company?

High level of customer service and quality of output.

Are there any areas for improvement or something Kashu could have done differently?

No. They were a perfect match for what we were looking for.

BACKGROUND

Please describe your company and position.

I am the CEO of Appiphony

Describe what your company does in a single sentence.

Build a Salesforce apps for the AppExchange.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kashu to accomplish?

• Design and build an explainer video.

SOLUTION

How did you find Kashu?

Other

Why did you select Kashu over others?

High ratings, Pricing first our budget, Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

They produced and created an explainer video for our Drive Connect app (driveconnect.me)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• On time
• High quality

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great

What was your primary form of communication with Kashu?

Virtual Meeting

What did you find most impressive or unique about this company?

We appreciated their attention to detail and genuine interest in our company.

Are there any areas for improvement or something Kashu could have done differently?

No