Please describe the scope of their involvement in greater detail.
Some of the work done by Kapowza involved creating digital ads, helping us to undergo a mini rebranding. We now have a bit more of an icon to go along with our logo. We're in the process of updating our collateral, both offline and online. Kapowza has also provided video services, recording and also delivered edits and graphic treatments for the material. Kapowza has created multiple videos for us between 30 seconds and three minutes in length. We have different digital needs, so the longer ones are posted on our website, while the short ones are used for Facebook and other advertising. Kapowza has even come up with more advertorial videos to let us inform people of what we do in an ad-like fashion.
We develop our own creative brief and present that vision to Kapowza. They will come back to us with a result that keeps our overall goal in mind but also perform edits for shooting the concept in the best way. We will receive a couple of proposals for online advertising, including different calls to action and ways of looking at what we're trying to accomplish. We work together, deciding what’s best for the audience we're trying to reach.
Our website work primarily has to do with our logo and things of that nature. We've had a back-and-forth within the organization, through no fault of Kapowza's, but they've been responsive in reorganizing the navigation on our site and making some suggestions about what would be best for users in terms of UI and UX. There hasn't been anything too intense, but we are making an effort to keep the site in-tune with our new look.
How did you come to work with Kapowza?
We interviewed three different designers, and Kapowza came out on top. They seemed to be the most engaged in our organization and asked questions that made us realize that Kapowza was not only looking out for what we were currently trying to do, but they also had plans for our future growth. Designers and creative professionals tend to be more playful and relaxed, but Kapowza's team is also knowledgeable, and they have an extensive breadth of work. We saw ourselves being able to grow with them and having them continually take on our workloads.
Could you provide a sense of the size of this initiative in financial terms?
I believe that our rate was initially $2,000 per month at $50 per hour, but we're moving up to $75 per hour. Our workload has often exceeded the hours set aside by Kapowza, but they've done a great job of keeping us up-to-date with how much time we have left and suggesting how to utilize the time we have, either focusing on smaller tasks immediately or pushing others until the following month to not accrue any additional hours. After working with other contractors and organizations that didn't keep us up-to-date on this issue, it's refreshing to have Kapowza.
What is the status of this engagement?
We started working with Kapowza in November 2016. We have an ongoing relationship.