What evidence can you share that demonstrates the impact of the engagement?
Internally, we’ve got nothing but positive feedback. Everybody loves our new logo and brand identity, and we’ve enjoyed an exceptional response externally, as well. People feel like it reflects our company more effectively than ever before.
It’s also been a great way to energize our team, who has been working remotely. We’re a culture-based organization, so it’s been an excellent means of bringing everybody together.
Our site traffic has doubled since we launched the new website, particularly due to how we’ve ramped up the volume of our outgoing communications. We can attribute our newfound confidence to our new designs; since our rebrand, we’ve been bolder in our outbound and social media marketing. Thanks to the blogging functionalities they established, we’ve also been able to drive traffic by way of content generation.
How did Kapowza perform from a project management standpoint?
The communication was excellent. We had weekly meetings and email recaps on a regular basis, so we knew when to expect certain items. As the project neared completion, the level of communication decreased appropriately. When we needed something, we always got a response from them within a couple of hours.
They were very clear about what their scope of work entailed and what it didn’t. This helped us stay focused on what we needed to be doing on our end, as well.
What did you find most impressive about them?
Their team showcases the right mix of creativity and business strategy. They’re also accommodating of our requests, even if they’re at odds with what they originally recommended. They pushed back when they needed to, but they also went above and beyond the stated SOW in order to work with us. They acted like a true partner, which is what we were ultimately looking for in a creative agency.
Are there any areas they could improve?
They do a very good job in general, but I would’ve appreciated a stronger sense of communication and structure. It took some time to get a detailed project schedule as well as in establishing the right rhythm of who we interfaced with. Once we got rolling, we got a much better understanding of the appropriate workflow.
Do you have any advice for potential customers?
Challenge them to think through the statement of work, and make sure that you have a good understanding of what the deliverables are.