Kanbar Digital, LLC

BACKGROUND

Please describe your company and position.

I am the Social Media and Website Manager of Cabinetdoors.com

Describe what your company does in a single sentence.

We are Arizonas largest and longest running manufacturer of custom cabinet doors since 1980.  We started out as a small family business providing quality cabinet doors to contractors in need.  About 15 years ago we launced our websites and started shipping our cabinet doors nationwide to retailers and DIY homeowners! 

Western Cabinet Door Inc. dba The Door Stop

www.cabinetdoors.com

www.cabinetdoorfactory.com

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kanbar Digital, LLC to accomplish?

• Help the SEO on our main website as well as Google ads.
• Help our sister site gain traction and get noticed on Google with SEO practices..

SOLUTION

How did you find Kanbar Digital, LLC?

• Referral
• Other

Why did you select Kanbar Digital, LLC over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned
• They took the time to visit our Factory in AZ to better understand our operation.

How many teammates from Kanbar Digital, LLC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Kanbar Digital provided a comprehensive SEO strategy and execution plan to improve organic visibility and drive qualified traffic to our websites.

Their work included:

Extensive Keyword Research & Strategy
On-Page SEO Optimization
Technical SEO Enhancements: They audited and addressed critical technical issues, including site speed, crawlability, mobile-friendliness, XML sitemap optimization, and indexing errors in Google Search Console.
Content Creation & Optimization: Kanbar assisted in content planning, writing, and optimizing product descriptions, category pages, and blog content to support rankings for both long-tail and competitive keywords.
Performance Tracking & Reporting: They implemented advanced analytics and SEO tracking tools, delivering detailed monthly reports with insights on rankings, organic traffic trends, and opportunities for continued growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Helped improve our Organic Traffic Growth-Organic sessions increased immensely over the first six months following implementation of the SEO strategy.
Traffic from non-branded keywords grew significantly, indicating improved visibility beyond existing brand awareness.
Improved Keyword Rankings.  Cabinetdoors.com achieved Page 1 rankings for targeted rankings, including high-converting terms like “custom cabinet doors,” “replacement cabinet doors,” and Cabinetdoorfactory.com ranked on page one for “unfinished shaker cabinet doors.”
Keyword rankings improved across both websites.
Higher Conversion Rates-SEO-driven traffic contributed to an increase in e-commerce conversion rate, due to better targeting and optimized landing pages.
Time on site increased, and bounce rate decreased—indicating improved content relevance and user engagement.
Content Performance-Blog traffic grew greatly, with several posts ranking in the top 5 for niche cabinet door search terms.
New product category pages saw sustained traffic gains.
Technical Improvements. After resolving site speed and crawlability issues on our sister site, Google Search Console showed a marked increase in indexed pages and reduced errors.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Kanbars project management is top notch.  They are located in California, and we're in Arizona.  We have video calls twice a month to maintain our goals.  We are kept up to date on performance with a share project website.  Katelyn has been our project Manager and is always available by email and very prompt in her responses. 

What was your primary form of communication with Kanbar Digital, LLC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They really wanted to work with us, and had the confidence to meet all our goals.  We have thrown a lot on their plate, and they've handled it with grace everytime.  They've even flown out to our Factory in Arizona to get a better understanding of how our Manufacturing plant operates.  

Are there any areas for improvement or something Kanbar Digital, LLC could have done differently?

None.  They have been top-notch and a pleasure to work with!

BACKGROUND

Please describe your company and position.

 I am the CEO of a software company 

Describe what your company does in a single sentence.

Software as a service.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kanbar Digital, LLC to accomplish?

• Increase number of leads / months from organic search

SOLUTION

How did you find Kanbar Digital, LLC?

Referral

Why did you select Kanbar Digital, LLC over others?

• Good value for cost
• CEO demonstrated value before signing contract

How many teammates from Kanbar Digital, LLC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Produce a plan to increase the number of qualified meetings we booked per month, and then execute on that plan. Includes writing content, technical SEO, implementing all work on our website (Elementor), bi-weekly review meetings, and some design recommendations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Kanbar Digital was able to increase the number of booked meetings per month. They were also able to increase the amount of traffic our website received significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the work was on-time, and went above and beyond! They continually responded to our changing needs by doing one-off work, and being very flexible with our contact so that everything stayed in-budget.

What was your primary form of communication with Kanbar Digital, LLC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They really go above and beyond! Here are a few examples:

• Their CEO had a call with someone on our side, and had his team do free work for us. He's extremely knowledgeable. He made predictions about how the new content his team produced would affect our SEO. So, we tracked the data over 30 days in Google Search Console, and he was right. That's how we made  our hiring decision.
• We needed some (out of scope) work done so their CEO helped us hire someone external to achieve that - he even wrote a job description for us to post on Upwork.
• They seamlessly collaborated with our design partners to make user interface changes to our website. I'm pretty sure all of this was very out of scope work they did for free.

There's more. We will definitely work with them again.

Are there any areas for improvement or something Kanbar Digital, LLC could have done differently?

No, they're already exceptional!