Kahn Media

BACKGROUND

Please describe your company and your position there.

Bring a Trailer Media LLC is an online vehicle marketplace and enthusiast community.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kahn Media, and what were your goals?

Spreading the word about our brand and product, both within the enthusiast community and to the wider potential user base.

SOLUTION

How did you select this vendor?

Started with a relationship with Dan Kahn as a BaT customer and fellow enthusiast.

Describe the scope of their work in detail, including any steps and the final deliverables.

Kahn Media represents BaT to outside press entities looking to engage with our management and community. Kahn helps roll out announcements of new products and initiatives.

How many people from the vendor's team worked with you, and what were their positions?

Typically 2-3, sometimes as many as 6-7.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With very rapid growth the past five years, we needed assistance spreading the word about our business and handling inbound press enquiries. Kahn helped land our brand in the New York Times, Wall Street Journal, San Francisco Chronicle, and other titles that have been instrumental in our growth. Their continual advice, assistance, and reliable consistency have made them a huge asset to our company.

Describe their project management style, including communication tools and timeliness.

Consistent phone and email communication means we are always in good hands with Kahn Media. They add structure to our conversations in ways that are organized and helpful.

What did you find most impressive or unique about this company?

They are always well-aligned and seeks input from us during brainstorming.

Are there any areas for improvement or something they could have done differently?

Kahn does an incredible job with the ongoing effort and behind the scenes buzz building. Bigger ideas are always welcome, though. It would be good to mix in a moon shot from time to time for a big PR win or brainstorm. They have the potential to go bigger.