What evidence can you share that demonstrates the impact of the engagement?
When we started this project, we were expecting to see a 40% improvement in our traffic, and Justwords delivered that in less than three months. For the next three months, we set a target for 80%, and it proved to be a challenge. I wouldn’t just blame Justwords; it also had to do with us as a customer. When starting from zero, getting to a 40% level is an easy jump, but, when we’ve achieved something, to exceed that figure is challenging. Both of us are still struggling to find the right strategy to improve traffic. My feedback to them is that we should have more weekly and monthly reviews, to plan the strategies and align ourselves right.
How did Justwords perform from a project management standpoint?
I wouldn’t say that they’re 100% compliant, because no marketing agency is. If there’s a project that needs to go live on the 15th of the month, there will be some challenges around it, and we’ll have to push them hard to make it happen on the 15th. Their responses are pretty quick, and the founding member of the company is personally attached to every project, which is a good thing. Generally, founders don’t devote that much time to every project. I’d rate them a 7.5/10 in terms of project management.
What did you find most impressive about them?
They definitely stand out from other providers, many of which are just after our budget. They’re specific in choosing the right clients. They won’t hire a big sales team to onboard new clients every day. That’s a good thing because building a business organically is the best way to grow. I like their approach, and it’s what sets them apart from other service providers.
Paid media is a great channel, and everyone wants to spend money on Facebook and Google and get results. Justwords is not a paid media company, and they’re very open about it. They actually state to clients that they’re not a performance-driven company. They’re a content company, and that’s what they deliver. Other service providers will just say that they do everything and connect all the corners. I’m speaking specifically as an Indian client. I know that Justwords works with US clients, but I can’t comment on that.
Are there any areas they could improve?
I wouldn’t recommend having more meetings, because those are always a waste of time, but they should have a more proactive approach to the client’s objectives. Rather than the client having a monthly meeting with the agency to tell them what to do, the agency should come up to the client and tell them that.