Great Content, Transformative Digital Journeys

As a content marketing agency, we focus on creating growth-focused content experiences and transformative digital journeys. Throughout this journey, we help brands tell the right stories, find connected audience, search traffic and achieve explosive online growth. We are a bunch of storytellers, marketeers, designers, data analysts, and content creators – but overall we are a team that believes in pushing the boundaries in order to make content work for you. 

From a one-man army, we have emerged as a full-fledged content marketing agency, which even picked up prestigious awards from Google for two consecutive years.  Over the years, we have learnt to deliver scale and reach for all domestic and global clients. At the end, the idea is to tell a great story and make it heard.

 

 
$1,000+
 
Undisclosed
 
10 - 49
 Founded
2010
Show all +
Gurgaon, India
headquarters
  • 1039, b3, Spaze Itech Park, Sohna Road, Gurgaon
    Gurgaon, HR 122018
    India

Portfolio

Key clients: 

Paytabs, Hero, BCG, Adani, Nestle, Big Basket, Noon, Genus, Magic Bricks, Housing, Alibaba Group, etc

Content Marketing for UAE fintech brand Image

Content Marketing for UAE fintech brand

Project Summary 

In the world of payments, one of the most difficult things to earn is customer trust. Paytabs knew it would need a very strong content marketing to establish a brand name and beat the competition.  

Solution

For creating brand awareness, we had to get online visibility. And for that we used two ammunition – a strong SEO

to help the brand gain visibility on Google and a brand campaign that hit directly at the target audience.

Our target audience was the SME category who are slowly opening upto ecommerce opportunities and selling globally through online. We wanted to encourage them to make locally but go global with Paytabs. That shaped the first brand campaign. The idea was to help small business owners take their first step towards global business transactions without any worry. This was backed up by a content-rich marketing strategy with well-researched blogs, rich infographics, informative social media posts and animated videos.

Results 

The combined content and SEO efforts paid off, driving in page one rankings for all keywords of the brand, increasing organic traffic by a huge percentage. 

 

 

 

Reviews

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SEO Content for Architecture Website

"Very rarely do I need to communicate with the team directly on email or Skype as they are prompt with delivery."

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
4.0
The Project
 
Less than $10,000
 
Jan. 2018 - Ongoing
Project summary: 

Justwords wrote articles and SEO-focused content for an architecture and design portal. They write 50-70 articles per month that highlight a project on the portal. 

The Reviewer
 
11-50 Employees
 
Berlin, Germany
Content Manager, Architecture & Design Portal
 
Verified
The Review
Feedback summary: 

Justwords is a very effective partner and delivers all articles on a solid timeframe. Their team schedules and edits all content. Their delivery mechanism is stellar and their responsiveness is very effective. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the freelance Content Manager - India for homify, an architecture and interior design portal. I handle the editing and scheduling of content for the India site - homify.in

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Justwords?

Writing articles and premium ideabooks for SEO for our professionals who subscribe to homify's premium services.

What were your goals for this project?

To improve the visibility of our premium professionals.

SOLUTION

How did you select this vendor?

Justwords was already an approved freelancer for homify.in when I took over my role in July 2019. They were chosen from a pool of agencies/freelancers based on review of a couple of text articles written by them for homify and because they offered a competitive rate per article.

Describe the scope of their work in detail.

They create around 50-70 articles every month. Each article highlight a specific project completed or designed by a premium professional registered on homify. Besides writing the article, Justwords is also responsible for selecting images to include in the article.

What was the team composition?

Payel is the main point of contact. Pallavi is the person who is responsible for the daily scheduling and uploading of completed articles that are written by the team of writers at Justwords.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

JustWords is very responsive and excellent at delivering articles within the submission deadline.

How effective was the workflow between your team and theirs?

We work through an online Publishing Plan that includes details of the articles to be written and on which links to the articles can be uploaded once completed. Very rarely do I need to communicate with the team directly on email or Skype as they are prompt with delivery.

What did you find most impressive about this company?

Responsiveness. Speed of delivery.

Are there any areas for improvement?

The work involved can get a bit monotonous for any writer. The Justwords team could find ways to write similar content in a more innovative manner.

4.5
Overall Score Excellent, but room for improvement
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
    Some improvements required in editing and error-free copy
  • 4.0 NPS
    Willing to refer
    Excellent for scheduling and responsiveness, but quality of content could do with a bit of improvement

Content Creation & Marketing for Payment Solutions Provider

"They are very responsive and the quality of the blogs they deliver is of a high standard."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2018 - Ongoing
Project summary: 

Justwords created content for a payment solutions provider. This included building web pages, creating blog and social media posts, and providing SEO optimization.

The Reviewer
 
51-200 Employees
 
Bahrain
Communications Manager, Payment Solutions Provider
 
Verified
The Review
Feedback summary: 

The engagement led to a 10x increase in traffic to the website, exceeding the expectations of the internal team. Justwords creates high-quality content to fit the requirements of the project. The team is personable, available, and hard-working.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Communications Manager at a leading payment solutions provider in the MENA region.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Justwords?

Social Media Posts SEO optimization Writing Blog Posts

What were your goals for this project?

To improve brand awareness and SEO for PayTabs

SOLUTION

How did you select this vendor?

RFP Process

Describe the scope of their work in detail.

  1. Website Content – Create more landing pages for more information, traffic and supporting lead generation.
  2. Internal Blog creation – Build on informative blogs that will cater to the interest of the Target Audience of Paytabs – like entreprenuers and merchants and freelancers. We can do series/listicles/Guides/Case studies that might offer valuable insights and useful information.
  3. SEO backlinking with quality content – We have managed to rank all the keywords for UAE through aggressive and meaningful content creation and SEO backlinking.

Now the job will be to sustain the rankings which is a tough part and also start ranking for other countries. This will be done through a combination of external blogs, SEO-optimized articles, slideshares, social content, PR articles, social bookmarking content. All this content will be fuelling an aggressive backlinking program designed to drive traffic to the website.

What was the team composition?

Designer, Content Writer, MAnager, Digital Marketing Specialists

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

There has been ten fold growth and success in the monthly visitors to our website since we engaged with Just Words

How effective was the workflow between your team and theirs?

They are very responsive and supportive. Even with the many changes we request.

What did you find most impressive about this company?

They are very responsive and the quality of the blogs they deliver is of a high standard.

Are there any areas for improvement?

The designs can be made more contemporary/modern. Use of imagery can improve.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO Services for Electronic Repair Company

"I like their approach, and it’s what sets them apart from other service providers."

Quality: 
4.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Sept. 2019 - Ongoing
Project summary: 

Justwords provides content marketing and SEO for a mobile phone repair company. They’ve developed keywords, backlinks, and various types of content.

The Reviewer
 
1-10 Employees
 
Haryana, India
Gaurav Kaushik
Founder, Rapid Repair
 
Verified
The Review
Feedback summary: 

After exceeding the initial 40% traffic growth target, Justwords is working to surpass 80% traffic growth. They work with a small number of clients, which allows them to build up their clients organically and help them develop committed followings. Customers can expect a content-focused partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Rapid Repair. We specialize in smart device repair, especially iPhones, iPads, and other high-end Apple devices. We started the business in January 2019 with the aim of establishing ourselves as a local brand in Delhi, which is the largest market in India.

We started with the aim of establishing ourselves as an independent, third-party, brand-agnostic, direct-to-consumer company. Hence, it wasn’t our focus to get authorizations and certifications from companies like Apple, Samsung, and so on. We wanted to establish ourselves as an independent brand because that kind of customer experience was lacking in India. Places like the US already have established and mature independent third-party providers for repairs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Justwords?

It was difficult to start the company because we weren’t in a fashionable industry. It was tough for us to market ourselves, and we saw online marketing and Google Ads as the best option to grow our brand. Over a period of six months, it became clear to us that paid media wasn’t just Google, but it could also be Facebook and other channels.

It could get us conversions, but we really had to build our own brand and get customers that would value and promote our services. We realized that we had to start using content marketing and organic channels. That was the key to starting a new service product. Paid media could definitely give us results, but, at the same time, it wasn’t going to be economical.

SOLUTION

What was the scope of their involvement?

Justwords has done keyword research for us, and they’ve helped us develop backlinks and content. They didn’t work with us on paid ads, though. Our contract with Justwords was purely for SEO and content.

How did you come to work with Justwords?

In the US, there are lots of companies and gurus that can help businesses create their brand and get the right content delivered to customers, but it’s a struggle to find the right agency in India. What I liked about Justwords’ approach is that they didn’t talk to us in terms of budget, like many other agencies. We had a matter-of-fact discussion about goals.

We’re a startup, and their commercial model suited us. We couldn’t afford to have a high retainer with an agency that would be delivering things in the next six months. They had a pay-as-you-grow model. They put up a graph with what our brand needed at the current time, such as 10 blogs in a month. Following that, when we decided to grow across India or across the world, we’d need possibly 20 blogs per month. That was a great approach, and it was a big factor in choosing them.

Additionally, we liked the transparency in their processes. They would first come to us for approval on every blog or content piece they were writing, and they never operated on hidden fees.

When choosing a new agency, what matters isn’t how much we like the people coming to meet us for the first time. We did a background check on their work, and I called a couple of their customers to get their feedback. Justwords shared that information openly. I found that all the customers in their case studies were in tough businesses, like insurance. That’s not an easy product to sell. I thought it was pretty impressive that Justwords could generate traffic and results for those customers.

How much have you invested with them?

We’ve signed a one-year contract with them, with a minimum six-month lock-in. We’re entering the fourth month, and the total value of the one-year contract is almost 15 lakh Indian rupees (21,100 USD).

What is the status of this engagement?

We started working with Justwords in September 2019, and it’s ongoing. We need to continue with them for at least another year. The content marketing game takes time.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we started this project, we were expecting to see a 40% improvement in our traffic, and Justwords delivered that in less than three months. For the next three months, we set a target for 80%, and it proved to be a challenge. I wouldn’t just blame Justwords; it also had to do with us as a customer. When starting from zero, getting to a 40% level is an easy jump, but, when we’ve achieved something, to exceed that figure is challenging. Both of us are still struggling to find the right strategy to improve traffic. My feedback to them is that we should have more weekly and monthly reviews, to plan the strategies and align ourselves right.

How did Justwords perform from a project management standpoint?

I wouldn’t say that they’re 100% compliant, because no marketing agency is. If there’s a project that needs to go live on the 15th of the month, there will be some challenges around it, and we’ll have to push them hard to make it happen on the 15th. Their responses are pretty quick, and the founding member of the company is personally attached to every project, which is a good thing. Generally, founders don’t devote that much time to every project. I’d rate them a 7.5/10 in terms of project management.

What did you find most impressive about them?

They definitely stand out from other providers, many of which are just after our budget. They’re specific in choosing the right clients. They won’t hire a big sales team to onboard new clients every day. That’s a good thing because building a business organically is the best way to grow. I like their approach, and it’s what sets them apart from other service providers.

Paid media is a great channel, and everyone wants to spend money on Facebook and Google and get results. Justwords is not a paid media company, and they’re very open about it. They actually state to clients that they’re not a performance-driven company. They’re a content company, and that’s what they deliver. Other service providers will just say that they do everything and connect all the corners. I’m speaking specifically as an Indian client. I know that Justwords works with US clients, but I can’t comment on that.

Are there any areas they could improve?

I wouldn’t recommend having more meetings, because those are always a waste of time, but they should have a more proactive approach to the client’s objectives. Rather than the client having a monthly meeting with the agency to tell them what to do, the agency should come up to the client and tell them that.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Social Media Marketing for Digital Marketing Agency

"They responded very promptly despite the time difference."

Quality: 
3.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
3.5
The Project
 
Less than $10,000
 
May 2020 - Ongoing
Project summary: 

Justwords manages the social media channels for a digital marketing agency. Core services include blog creation, social media posting, keyword optimization, and SEO.

The Reviewer
 
51-200 Employees
 
Schaumburg, Illinois
Digital Marketing Specialist, Mass Interact
 
Verified
The Review
Feedback summary: 

Justwords’ posts attract social media interaction and increased SEO. Though there is a cultural disconnect with some of the posts, the team is professional and adaptable to change.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Digital Marketing Specialist at Mass Interact. I am in charge of social media and digital marketing strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Justwords?

We hired Justwords to assist in blog creation, social media posting, keyword optimization, and SEO.

What were your goals for this project?

To improve all of these categories and increase the amount of sales leads generated from marketing.

SOLUTION

How did you select this vendor?

Our VP of Sales found the company after an extensive research period.

Describe the scope of their work in detail.

We had regular meetings to discuss blog strategy, website UX composition, social media strategy, and SEO tactics. I would regularly receive content for review and email correspondence detailing SEO reports.

What was the team composition?

The team was composed of individuals responsible for social media, blogs, and a leader.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had increased SEO and social media interaction.

How effective was the workflow between your team and theirs?

They responded very promptly despite the time difference.

What did you find most impressive about this company?

Their professionalism and ability to adapt to change.

Are there any areas for improvement?

There is a cultural disconnect in social media content. Many of their proposed posts simply looked like ads and lacked the personalization that is expected of American businesses.

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 3.5 Quality
    Service & deliverables
  • 3.5 NPS
    Willing to refer