What was the scope of their involvement?
Jungle is our agency of record for advertising, and they have been our partner in every sense of the word. They’ve negotiated radio, subway, and billboard advertising for large-scale events, including a massive prayer meeting in Times Square. They use their relationships with Christian media for our PR and event coverage. Aside from straight advertising, they’ve negotiated partnerships for us, including a contract with the NY Mets to do a Faith Day at Citi Field. For projects like Prayer in the Square, they’ve connected us with other churches to get them involved.
Jungle helped with the negotiation for a couple of Google AdWords campaigns. They also monitored the results and assigned the budget, which was critical. The first focused on a half-hour video we produced about Marc Gastineau, a former football player and one of our congregants. The video featured the story of how he became a Christian. The second campaign was for our pastor’s radio program.
Recently, we had a successful social media and radio campaign for a dramatic production we did in October. We did a live interview and presented an excerpt from the play. Aside from negotiating a posting on the radio station pages, Jungle also served as the admin, which allowed them to control the process and meet our goals.
What is the team dynamic?
I mostly work with Sam Mikhail [CEO, Jungle Communications], who is a genius. I’ve also collaborated with the people who worked on the latest social media campaign.
How did you come to work with Jungle Communications?
Given our founder’s background, I believe we found them on the radio.
How much have you invested in them?
They are considerate of us because we are a non-profit.
What is the status of this engagement?
Our church has been using them as far back as 1999, years before I came on board. The work is ongoing.