Tactical Marketing in an Untamed World
A full-service advertising, marketing and web development agency based in Jersey City, NJ (NYC's 6th and most creative borough).
In a marketplace screaming for your audience's attention, understanding when to shout and when to whisper is critical to your brand's success.
At JUNGLE, we have the tactical means to effectively maneuver through the minefields of consumer influences in order to positively impact their decision-making process.
Our team of marketing professionals is a cohort of experienced guerrilla marketing veterans, driven by our 7 core values that guide every project. Let JUNGLE's warrior spirit unleash your brands potential!

headquarters
other locations
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United States
Focus
Portfolio
Buttafuoco & Associates
Bogdan Orthodontics
Diamond Hut
Fellowship Home Loans
RunDry Evaporators
Life Balance Center of New York
Times Square Church
Brooklyn Tabernacle
Historical Bible Society
Soaring Heights Charter School
Reviews
the project
Outdoor Mktg & Direct Mail Services for Radio Company
"We walked away very happy and content with the results."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the director of sales and marketing at Star 99.1, which is a radio station that covers all of New Jersey, parts of Pennsylvania, and parts of New York. We reach about 5,000 people in the market. We love and believe in sales and marketing — it’s something we do for our clients.
What challenge were you trying to address with Jungle Communications, Inc.?
Jungle Communications, Inc. helped us to expand and grow our audience.
What was the scope of their involvement?
The team did outdoor marketing, predominantly for billboards, buses, and outdoor marketing signs. I think they also worked on a few small subway boards and a little bit of direct mail.
What is the team composition?
Our main contact person was Sam (Founder & CEO). I met at least five people from their team. I also met their graphic designers and had conversations with their executive assistant and folks who help with the layout.
How did you come to work with Jungle Communications, Inc.?
Sam used to work for a group of radio stations. Being on the radio, we crossed paths years ago. He did some marketing and at some point, they started advertising with us, probably about 10–12 years ago — so we started our relationship there. When we needed more marketing help, we reached out to them because we already saw what they were doing
How much have you invested with them?
We spent well over $50,000.
What is the status of this engagement?
We worked with them from October 2015–November 2017.
What evidence can you share that demonstrates the impact of the engagement?
I was very happy with their work because of their attention to detail and they did what they said they were going to do. The campaign exceeded our expectations in the sense of impact and the way we were able to grow the audience during that time. They were efficient and they obviously know our business — the radio. Above all, I’ve already recommended a couple of our clients to them.
Since we were satisfied with the partnership, we are planning to use them again in the future once COVID-19 is over. We’ve had some audience drop because of the pandemic, but we’re thinking of working with Jungle Communications, Inc. again — in 2021.
How did Jungle Communications, Inc. perform from a project management standpoint?
They had a structured project management workflow. We had times where we could measure success in meetings. We also had follow-up meetings at their locations and in our office. They used in-house software which allowed us to stay abreast of where we were in the actual campaign — and ultimately, they have fulfilled their commitment. The team under-promised and over-delivered.
Being in this industry for a long time, I thought they were very prudent in the way they handled the relationship. We walked away very happy and content with the results.
What did you find most impressive about them?
Their strategy stood out. I’m in the graphic work and stuff was great. From a tactical side, I tend to think of what medium we were going to use, whether we should do direct mail, Facebook Ads, and more — there are a lot of people who could do all this tactical stuff. However, what really stood out to me was their strategy — their ability to decide on how long we should have a certain billboard and where it should be placed. They also thought of how often we should change the copy and design work. Moreover, they negotiated the rates with the organizations and in some cases, they were able to get us more than they initially thought they would be able to do.
Are there any areas they could improve?
I couldn’t think of anything that they didn’t accomplish. One of the things that were important to me was that they did what they said. They even made sure that they assigned a specific person to work on our account.
Do you have any advice for potential customers?
Be clear on what you want to accomplish and be honest with your budget and what you’re able to do. Be transparent about making sure that your goal and objective is consistent with the budget you can spend. However, I’m also sure that Jungle Communications, Inc. will walk the prospect through the above-mentioned process.
the project
Design for K-12 School District
“Jungle Communications, Inc has the talent and attention to detail to make any project a success.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the assistant business administrator for the Carteret Board of Education. We are 12 school districts located in central New Jersey, with almost 4,000 students and 5 buildings. I work in the business office, which handles anything pertaining to vendors, human resources, school finances, and more.
What challenge were you trying to address with Jungle Communications, Inc.?
We have a new administration and superintendent, so we are in the process of rebranding. We are looking to increase school spirit and student engagement.
What was the scope of their involvement?
Jungle Communications, Inc. created a series of wall wraps for us. The team helped design, print, and install wall wraps for our schools. We gave them a limited number of images that they used to make a graphic. They installed three large wall wraps, one in the middle school cafeteria and two in the high school cafeteria.
What is the team composition?
My main point of contact was Sam (Principal). I met a few other members of his staff, but I primarily interacted with him.
How did you come to work with Jungle Communications, Inc.?
We received a referral for Jungle Communications, Inc. They had worked with another organization in our network. They were able to work within our budget, which is important since we are a school, so we decided to work with them.
How much have you invested with them?
We have invested about $40,000.
What is the status of this engagement?
Our engagement with Jungle Communications, Inc. ran from April–November 2020.
What evidence can you share that demonstrates the impact of the engagement?
The final product is incredible, and we’re very pleased with it. We gave them very little to work with. The COVID-19 pandemic hit just as we enlisted them, so they were unable to source new images of our students.
Everything we gave them was low resolution, but they were still able to come up with an amazing design. We ended up having a small issue with the adhesive on one of the wall wraps, and they came in and replaced it right away at no charge. There have been no issues with any of the wraps since.
How did Jungle Communications, Inc. perform from a project management standpoint?
Jungle Communications, Inc. has excellent customer service. We had some time and design constraints, but they were able to work within these. Our teams largely communicated through texts, email, and phone calls.
What did you find most impressive about them?
Jungle Communications, Inc. has the talent and attention to detail to make any project a success. I was so impressed with what they were able to produce out of what we gave them.
Are there any areas they could improve?
No, I wouldn’t have done anything differently.
Do you have any advice for potential customers?
Allow them creative leeway. Giving Jungle Communications, Inc. a lot of freedom allows them to come up with a really great design. Though we had a general idea of what we wanted, we were unsure of how to translate that visually at such a large scale. Allowing Jungle Communications, Inc. to work freely on the design produced amazing results.
the project
Video Production for Faith-Based Non-Profit
“The new and improved testimonial videos are the greatest assets to our fundraising efforts.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the executive director at Lighthouse Pregnancy Resource Center. As a faith-based nonprofit, we serve people within our community who are facing or at risk for an unplanned pregnancy.
What challenge were you trying to address with Jungle Communications, Inc.?
Each year we produce a testimonial video to encourage donors to contribute to our foundation. In preparation for our annual fundraising banquet, we wanted to partner with a more experienced production company that could help us elevate the quality of our videos.
What was the scope of their involvement?
We brought Jungle Communications, Inc. on board to make a call-to-action video that highlights our impact on the community. After a few brief discussions concerning our immediate and long-term goals, they helped us map out the timeline and reach out to potential interview subjects.
Once we found a decent number of participants, the team at Jungle Communications, Inc. began conducting and filming the testimonials. Every detail was taken into consideration; the interviewer was assigned based on their ability to connect with our beneficiaries, and the camera crew was assembled according to their skillsets. They were able to capture a considerable amount of video footage, which they edited down to a short clip with a powerful message. Since completing the first project, they have produced several other donor videos; most of the clips range from 3 – 10 minutes in length.
What is the team composition?
The CEO at Jungle Communications, Inc. serves as our main point of contact, but Leslie (Office Administrator, Jungle Communications, Inc.) acts as a liaison when he is not available. On the set, Sam, Byron, and Jason (Video Professionals, Jungle Communications, Inc.) operate cameras and administer interviews behind the scenes.
How did you come to work with Jungle Communications, Inc.?
A friend of our ministry was aware of our ambitions to improve the quality of our fundraising videos, so they connected us with Jungle Communications, Inc.
What is the status of this engagement?
Our partnership with Jungle Communications, Inc. began in January 2018. The first video was released in March 2018, but they have continued to work with us for future projects.
What evidence can you share that demonstrates the impact of the engagement?
Jungle Communications, Inc. captured a compelling story that reflects our mission and the people that we serve. The new and improved testimonial videos are the greatest assets to our fundraising efforts. At the end of our banquet, we asked our guests to write down the event highlights that influenced them to give to our cause – an overwhelming majority mentioned the video.
How did Jungle Communications, Inc. perform from a project management standpoint?
Although we did not allow them much time to prepare the first video, they managed to deliver incredible work within the strict timeline. In addition to their internal efficiency, they helped our team stay on track. Communication was vital to our progress. We have an annual debriefing in-office, but most of our correspondence is done via phone and email.
What did you find most impressive about them?
Jungle Communications, Inc. only takes on projects that they genuinely care about, and their investment shows in the quality of the final product. To our surprise, their CEO attended our fundraising event to support our cause and witness the audience’s response to their work. Everyone within their team is driven to succeed, but they are also pleasant to work with. The camera crew made our interview subjects feel comfortable enough to share their unfiltered story.
Are there any areas they could improve?
It would be nice if we could utilize the content that is not shown in the main video.
Do you have any advice for potential customers?
Creating a video is a significant investment of valuable time and resources, so it is essential to be prepared at each stage. Having a fully-developed vision will be beneficial for all parties involved.
the project
Marketing Campaign for Religious Organization
"They were very accessible and timely in communications; I have no complaints. "
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I'm the CEO and senior pastor of Calvary Chapel. We run a bible institute, a radio ministry, and a mission outreach program.
What challenge were you trying to address with Jungle Communications?
I reached out to Jungle to help us conduct a marketing campaign in response to an atheist billboard campaign in New York. We wanted to let locals, especially in the Staten Island borough, know that faith in God is just as robust in their area as atheism is.
What was the scope of their involvement?
Jungle helped guide us through the entire marketing campaign, brainstorming ideas for the best ways to respond to atheism advertisements with pro-faith advertisements. They purchased billboard ads, created literature, and enabled us to buy a long-term ad on the Staten Island ferry. They also designed and developed a website, including the overall branding and featured video content. They continue to manage our website and provide support at events as needed.
What is the team composition?
I worked closely with Sam (CEO, Jungle Communications), along with various people on his team, including designers, videographers, and advertising specialists.
How did you come to work with Jungle Communications?
Sam attended one of the classes I taught in Manhattan, and we developed a personal relationship from there. I'd also reached out to him numerous times in the past for marketing advice, so I reached out to him as soon as the project presented itself.
How much have you invested with them?
We spent a little over $50,000, but it felt as if we got $100,000 worth of deliverables.
What is the status of this engagement?
We ran the campaign for 120 days per their recommendation from January–April 2010.
What evidence can you share that demonstrates the impact of the engagement?
Jungle's marketing strategy helped us effectively communicate our message, reaching huge numbers of New Yorkers in the process. We've received a lot of positive feedback from within our community who have felt inspired by the campaign overall. It was money well spent.
How did Jungle Communications perform from a project management standpoint?
Sam was great throughout the process, providing a lot of personal attention that included educating us and making himself available to answer any questions. Even though we didn't have a huge budget, they treated us with the same attention as any one of their clients. They were very accessible and timely in communications; I have no complaints.
What did you find most impressive about them?
Sam's expertise in advertising is very impressive; not only does he know where to buy, but also when to buy in order to be the most effective. He's not looking to just throw money at a problem; he was strategic about maximizing our investment.
Are there any areas they could improve?
I can't name a specific area for improvement. Even though they're a small firm, it doesn't feel like it. I wouldn't change anything about our relationship.
Do you have any advice for potential customers?
Be open to their feedback and guidance, because they'll be able to apply their expertise and exceed expectations.
the project
Branding & Advertising for Personal Injury Law Firm
“I get good value and efficiency for what I’m spending.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder and senior partner of Daniel Buttafuoco & Associates, LLP, a personal injury law firm. We handle serious injury cases in all 50 states.
What challenge were you trying to address with Jungle Communications, Inc.?
We needed help with branding and advertising.
What was the scope of their involvement?
They’ve been marketing my personal injury practice with various media campaigns, internet, social media, e-blasts, newsletters, radio, television, and print. We do multilingual ads in Korean, Spanish, and English.
I also have a nonprofit company called The Historical Bible Society. I do presentations regarding the history of the bible. I wrote a book about the New Testament which Jungle Communications, Inc. helped me to publish. They got it edited for me and got it printed. It’s doing very well. They also arranged my speaking engagements and events. They set up a booth, and I sell books. We do the ministry all pro-bono. For one engagement, they also arranged a video team and we made a great video.
They did the firm’s web design and development and they do community outreach as well. They talk to people directly on my behalf. I give talks to pastors. Pastors are key for me because when somebody gets seriously hurt, one of the first people they involve at the bedside in the hospital is their pastor. Pastors feel comfortable recommending me because I have a master's degree in theology.
What is the team composition?
I work directly with Sam and five other people. He hires several other people on a case-by-case basis.
How did you come to work with Jungle Communications, Inc.?
I used to do my own advertising directly. Their owner realized that I was going direct and approached me and said he could do better for me by negotiating. The first time he approached me, I blew him off. Finally, I went with them, and now I wish I had done it sooner.
How much have you invested with them?
We’ve spent over $1 million.
What is the status of this engagement?
We started working together in 2004 and the work is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
I get good value and efficiency for what I’m spending. If there are good promotions on advertising, Sam will grab them for me. For example, we got some billboards for practically nothing, whereas sometimes they’re $1,000/month. They’ve gotten us some big cases. I’ve got a case in Iowa that just settled for $3 million and a case in Chicago that settled for $30 million. We’re hitting every form of media that we can. I had one client come in to see me and said, “This has to be God because I heard your commercial on the radio. I called my pastor after I was hurt and he told me to call you. Then, the lady sitting next to me in the pew referred me to you. Then, the nurse in the hospital referred me to you.”
We have pens that we give out. They do a great job getting our brand out there. Sam is a friend at this point; I see him so much. My book sold out twice on Amazon, and I just sold 100 books last Sunday. I’ve been interviewed 74 times so far includingThe Eric Metaxas Show. I’ve become somewhat of a phenomenon in the Christian and legal community. We handle all the serious injury cases for a lot of people.
How did Jungle Communications, Inc. perform from a project management standpoint?
Project management is great. We communicate via email, texts, and phone calls. Their team is highly accessible and I call and speak to them all the time.
I ran out of books the other day because we sold so many. Sam arranged for us to get two cases of books right away so I could keep selling them.
What did you find most impressive about them?
They’ve done extremely well separating me from other businesses. It’s not a cookie cutter campaign. Everything is custom-made. Their ads are highly creative.
Are there any areas they could improve?
No, I can't name anything specific.
the project
Advertising & Digital Marketing for Large Church
“Not only are they experts at what they do, they have a great network and have always negotiated excellent deals.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
Since 2003, I’ve been the communications director of Times Square Church in New York. I take care of all of the marketing, PR [public relations], and advertising.
What challenge were you trying to address with Jungle Communications?
We go to them anytime that we need to promote an event or initiative in New York. As a non-profit, we can’t spend full rate on billboards or subway campaigns.
What was the scope of their involvement?
Jungle is our agency of record for advertising, and they have been our partner in every sense of the word. They’ve negotiated radio, subway, and billboard advertising for large-scale events, including a massive prayer meeting in Times Square. They use their relationships with Christian media for our PR and event coverage. Aside from straight advertising, they’ve negotiated partnerships for us, including a contract with the NY Mets to do a Faith Day at Citi Field. For projects like Prayer in the Square, they’ve connected us with other churches to get them involved.
Jungle helped with the negotiation for a couple of Google AdWords campaigns. They also monitored the results and assigned the budget, which was critical. The first focused on a half-hour video we produced about Marc Gastineau, a former football player and one of our congregants. The video featured the story of how he became a Christian. The second campaign was for our pastor’s radio program.
Recently, we had a successful social media and radio campaign for a dramatic production we did in October. We did a live interview and presented an excerpt from the play. Aside from negotiating a posting on the radio station pages, Jungle also served as the admin, which allowed them to control the process and meet our goals.
What is the team dynamic?
I mostly work with Sam Mikhail [CEO, Jungle Communications], who is a genius. I’ve also collaborated with the people who worked on the latest social media campaign.
How did you come to work with Jungle Communications?
Given our founder’s background, I believe we found them on the radio.
How much have you invested in them?
They are considerate of us because we are a non-profit.
What is the status of this engagement?
Our church has been using them as far back as 1999, years before I came on board. The work is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We love working with them. Not only are they experts at what they do, they have a great network and have always negotiated excellent deals. They are our only advertising agency because of their strong partnerships in the Christian community, which allows them to understand where we are coming from and how we need to work. This has been a critical element in our relationship with them.
Because of Jungle’s relationships, we’ve had some great billboard campaigns that we would never have been able to afford otherwise. At times, the billboard deals have been unbelievable. They even got us a billboard right beside Port Authority on a remnant deal for a very good price.
Our latest campaign did very well and brought attention to the play. Since Jungle was managing the campaign and pushing it as needed, our social media reach was greater. We would do it again in a second. I wish Sam had negotiated the contract with Mets—it wasn’t half as good. If we do it again next year, he will be actively involved because he knows how to get us exactly what we need.
How did Jungle Communications perform from a project management standpoint?
They are generally responsive, and we’ve never had issues with communication. Sometimes they don’t reply as fast as I expect, but they’re not aware of the rush we’re in. When we work with Sam, projects often get extended a little for one reason or another. However, they are always willing to help even on a tight deadline.
What did you find most impressive about them?
Our weakness is that we can be very last minute. Jungle’s strength is that I can call them 1–2 weeks before the deadline, and they can still work with us. They are creative about how we can leverage and maximize our resources.
Are there any areas they could improve?
I haven’t experienced any.
the project
Web Dev & Digital Marketing for Environmental Equipment Company
"We went from having maybe ... 10 bid requests in a year to the point where we're getting 10 a week."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
My name is Dave Lyman, president of RunDry Evaporators. We make equipment that minimizes industrial wastewater disposal costs.
What challenge were you trying to address with Jungle Communications?
Optimizing the website to generate increased qualified leads was the main challenge. The existing website was underperforming in Google searches. In-house efforts were unsuccessful in improving search placement. As a result, the company was receiving only 10 bid requests a year from the site.
What was the scope of their involvement?
As conversations got underway, the company received a trademark on the name RunDry Evaporators. Jungle proposed creating a new logo and marketing materials, such as new product cut sheets. They designed and built a new website, and set up Google AdWords.
The team also created a content strategy of staff-authored articles, which they edited for grammar and clarity. Additional deliverables included customer case studies and online reviews.
What is the team dynamic?
I worked with 4 people: a project manager, writer, graphic designer and programmer.
How did you come to work with Jungle Communications?
I met the owner of the company through networking.
What is the status of this engagement?
Work started in October of 2016 and took several months.
What evidence can you share that demonstrates the impact of the engagement?
Whereas the old website received only 10 bid requests a year, now it gets 10 a week, which is a tremendous improvement.
In the past, our biggest competitors never used the company’s name in an AdWords plan. Now they are paying to display ads for their company when a customer searches for RunDry Evaporators.
Customers are spending more time on the site, and reading the content. The site is proving very helpful in their initial research.
How did Jungle Communications perform from a project management standpoint?
They always hit the deadlines, but it would often take me longer to provide content to the team.
What did you find most impressive about them?
They had a vision for what the site could be, and really pushed to create content that tells a story.
The team is very trustworthy. I always had confidence that they'd do the right thing. They aren’t going to cheat you, and they're not going to cut corners.
Thanks to Jungle Communications, Inc.'s support, the company's audience increased. Their attention to detail and structured project management enabled a seamless workflow. They were also efficient and knowledgeable in the radio business. In the end, the client highly recommended them.