What was the scope of their involvement?
JUMBOshrimp started with a brand audit and research. We gathered focus groups throughout the US and held stakeholder interviews. They also met with our licensees, understood what their demographics were, and the messaging they were trying to convey. JUMBOshrimp took all the research and did an audit of our company’s state.
After that, JUMBOshrimp developed the identity and the brand for our company. They introduced a new tagline and created a brand manifesto and brand guidelines. Overall, JUMBOshrimp helped bring consistency to our brand.
From there, they developed our website. JUMBOshrimp also helped me with planning out booth space in my trade shows.
Regarding deliverables, they helped with brochures, packaging, media, and advertising. They wrote scripts for the commercials and ads that we used to market our brand.
How did you come to work with JUMBOshrimp?
We reached out to multiple agencies of different sizes to help us find out who our company really is and how we’re perceived. Our team concluded that JUMBOshrimp was the perfect fit for what we needed. During their presentation, they weren’t afraid to be honest with us, tell us where we’d failed, and tell us what we needed to do.
How much have you invested with JUMBOshrimp?
So far, we’ve spent over $1,000,000 with them during more than 6 years.
What is the status of this engagement?
We began working with them in September 2010, and the relationship ended December 2015 because our new management wanted to use a different agency. We really miss working with JUMBOshrimp.
The ads were successful in driving growth through television, radio, outdoor, and digital. JUMBOshrimp’s work brought consistency and identity to the brand. The team has a wealth of talent, commitment, and passion for their work.