What was the scope of their involvement?
The scope was for them to spend a day in each of our homes and to self-guide themselves through the necessary shots in order to produce a 5–10 minutes long corporate video for each of the 58 homes. That video would contain interviews with certain members of the staff, certain residents within the home. Jem (CEO) would execute the interviews and art direct the shoot. Everything but the scripting was done by them.
Our target audience, generally speaking, are people like myself who are putting their mums and dads into care homes. They generally drive the purchase decision, and these videos are used on our website and on social channels. We run campaigns on social channels, and Jem produces a variety of outputs for us and we use those videos in the most appropriate way. Together, we have shot for around 100 different care homes over the years.
What is the team composition?
Jem was our main point of contact.
How did you come to work with JSP Media Group?
I have been working with them for almost 10 years, which is quite a long time. I think it was a cold call and I think he happened to ring us at the right time.
How much have you invested in them?
We pay about £2,500 (approximately $3,100 USD) for each video. We have easily done 70 videos with him, so we have spent around £180,000 (approximately $224,00 USD) so far.
What is the status of this engagement?
We have been working together since around January 2011, and the relationship is ongoing. We are building more care homes. There has been a bit of a pause, but we will call them again soon.