What evidence can you share that demonstrates the impact of the engagement?
One of the key factors for us has just been consolidating our domain authority, and we’ve been able to make all of our addresses and pages consistent with one another again. That, combined with the amount of stress removed by just knowing how to deal with problems when we have them, has been a huge benefit to our company and to me as a business owner.
The other benefit is that before, we received a large amount of unqualified incoming leads looking for very minor scale productions. I save myself at least a couple hours a week that I would have spent consulting with them, and we generally receive one more qualified lead a week than we did in the past. It’s fair to say we’ve gotten our money back from the project.
How did js-interactive perform from a project management standpoint?
Justin is very consistent with checking in, even when I’m not the one reaching out to him about it. They deliver great recaps, including summaries of what we’ve done each month and what the plan is for the next one. It really helps maintain progress and translate that progress to me so that I know what’s going on. It can be a little nerve-wracking to invest in SEO because it’s so difficult to measure your returns, but I’ve had all those fears calmed by their work so far.
What did you find most impressive about them?
I think their patience in educating me and my team is probably one of the most standout things about them. I never felt stupid not knowing what things were, let alone how they affected SEO. They would explain everything once, or even twice, and then follow up to make sure it had been well communicated.
Are there any areas they could improve?
The only constructive feedback I could think of is that they could push harder in selling their services. He’s a very kind person, and it’s great to work with someone like that, but I’m sure I missed out on a lot of leads by not getting started with them sooner.
Do you have any advice for potential customers?
It’s hard to sign on for something that you don’t fully understand, especially when it involves a financial commitment, but I would absolutely recommend that people just get started to see how it goes and make a decision after that on whether or not they think the service is helping them.