JoTo PR Disruptors

We convert PR from a “necessary evil” to “an integral part of your growth strategy” that clients and CEOs rely upon and gladly report to their stakeholders. Our motto: “PR isn’t the answer. Results are.”

Dear Business Leader,
If you’re like me, you’re also sick and tired of the air of mysticism that surrounds the PR industry All the magic words about clicks and impressions, rain dances for a big media hit, the “We’ve sown the seeds, just wait” promises. I founded JOTO PR to help you answer these questions. My team and I spearheaded market research on 5,000 fast-growth company CEOs to figure out what leaders here in the real world think about PR.

What are the results?  Where is your budget going?  Can PR success even be measured?

–  Karla Jo Helms, Chief Evangelist / Anti-PR Strategist

Here’s the deal: Even highly successful companies have trouble quantifying PR ROI. 84% of those surveyed are uncertain about the effects of PR spending. Leaders are frustrated with status quo – PR should bring new business, not bragging rights for big name firms. CEOs want to stay visible 24/7. Everyone is looking for continuous media hits, data-driven decisions, and a proven methodology to rely on. Nobody has to be uncertain, frustrated, or anxious about PR. At their heart, public relations is just about managing trust. It exists to bring down customer barriers (lack of credibility, familiarity, etc.)

The less barriers there are, the cheaper and more effective your marketing is. It’s that simple. So simple, that the industry at large lost sight of it.

Being effective is now an act of ANTI-PR.

This Anti-PR is at the core of our philosophy. JOTO is an ancient Japanese word that means “excellence; the best, very high class”. We strive to bring significant, measurable, and most importantly reliable ROI into your PR initiatives. There’s no silver bullet, mystical secret, or magical hit here – only purposeful, continuous effort.

This industry has a bad rep – and you deserve better!