Joseph Studios

BACKGROUND

Please describe your company and your position there.

I am the Founder and CEO of BookLawyer, a free legal information site for people and small businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Joseph Studios?

We wanted professional expertise to help build a social media presence and brand. After working with Joseph Studios for a couple of months, we began to grow the scope of the services we purchase from them and added public relations, content, and SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did extensive research online, looking for customer reviews, rankings (Neil Patel, etc.) and other indicators of quality digital marketing services. After narrowing the list of potential digital marketing firms to 10, we did a more in-depth analysis of their websites and conducted video interviews. Through this process, Joseph Studios stood out as the leading candidate.

The deciding factors were

1. The genuine, personal interest in our company and product;
2. The likability of their people—which is important when you work closely with a service provider;
3. The elegant, up-to-date design of their website and content;
4. Their demonstrated success.

Describe the project in detail and walk through the stages of the project.

After a kick-off meeting, we went through a process of sharing a great deal of information about our company, our goals, our target audience and customers, and the messaging and tone we wanted to use in our social media marketing. We continued to hone our messaging through the process of Joseph Studios sharing a proposed calendar of social media posts and our management team providing feedback and adjustments to the messaging.

It wasn't long until there was little time required to review the calendar of proposed social media posts provided by Joseph Studios, as the messaging was on point. We have used similar processes for content creation and PR communications (press releases, articles, etc.).

More recently we have added a full subscription for SEO services and have been very pleased and impressed with Joseph Studios' SEO knowledge and ability to communicate action items to implement these practices.

How many resources from the vendor's team worked with you, and what were their positions?

• Daniel, Founder & CEO
• Jocelyn, Director of Client Engagement
• Kathryn, Director of Media Marketing
• Veronika, Director of Technical Marketing
• Tom, Director of Digital Strategy and Reporting
• Jonathon, Intelligence Director
• Anna, Director of Content Marketing
• Lisa-Maria, Director of Public Relations
• Cheri, Client Engagement Manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have significantly increased our following on social media and have received many compliments regarding our social media posts and our content marketing articles. The Joseph Studios PR team prepared a press release that was distributed and published nationwide, and placed an article in The American Reporter that has been viewed over 2,800 times.

How effective was the workflow between your team and theirs?

We have been able to communicate very effectively in Basecamp and have a video conference every two weeks. The workflow and communication has been very strong and is one of the best aspects of our relationship with Joseph Studios.

What did you find most impressive or unique about this company?

Their genuine interest in seeing us succeed and their willingness to do whatever they can to make it happen. As part of this effort, Joseph Studios has been very flexible in responding to feedback, direction, and our changing needs as a company.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I’m the founder and president of a nonprofit organization that designs and creates products and merchandise to bring awareness to endangered species, wildlife, and habitats. All of our profits go towards donating to wildlife conservation groups, and we do other activities to preserve the welfare of endangered species. We started operations a little over six months ago, and we’re a family- and women-owned company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Joseph Studios?

We reached to them for help with our marketing efforts. I have another full-time job, so maintaining social media accounts was a bit of a challenge. We needed someone to manage our social media and get our brand out there and were looking for a sustainable, long-term partner.

SOLUTION

What was the scope of their involvement?

We’ve primarily engaged with Josep Studios for social media. They post about 25 posts per month across our Pinterest, Instagram, Facebook, and Twitter. They’ve helped us doing our blog and with content marketing. They’ve also helped us with our SEO and to optimize our website and create backlinks.

Joseph Studios executes our content strategy and works with us to create our persona in our social media accounts. We have a cheerful and colorful aesthetic to our brand, and they follow it for our strategy as well. Moreover, they’ve provided suggestions on how to work with collaborators and people with an active following.

What is the team composition?

Initially, our main point of contact was Jocelyn (Client Sucess Manager). Now,  they’ve switched over to a system where we interact with everybody who works on our account. We have about six people on our team.

Jocelyn is still our account manager. Then, we have Sally (Senior Manager of Social Media) and Veronika (Director of SEO & SEM). They work on our social media posts, and Veronika supervises Sally. We also have someone working on our blogs. On the other hand, Daniel (Founder & CEO) provides a lot of input for us, and there’s a PR person, but we don’t interact a lot with them.

How did you come to work with Joseph Studios?

I just searched on Google. They stood out to me due to their good pricing and the deliverables they can provide. It also really attracted me that they focused on organic marketing instead of paid ads like many others.

Additionally, they were super flexible from the beginning. We worked with them to sot everything to work with our budget, and they did everything they could to lower their price for us or find ways to keep going.

How much have you invested with them?

We’ve spent about $12,000.

What is the status of this engagement?

We started working together in May 2021k, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve been working with Joseph Studios for five months, and we’ve increased our number of followers, customers, and subscribers to our website, as well as overall impressions and engagement rate. They provide monthly marketing reports to see where we are and where we can improve.

Also, they’ve made a few suggestions, and the most beneficial one has been to reach out to influencers. Nobody knew what we did, so our main issue was driving traffic to the website and getting people to buy our products. They’ve worked with us to get our brand out there.

How did Joseph Studios perform from a project management standpoint?

They’re very organized. In the beginning, we could email any questions or suggestions to Jocelyn, and she’d relay them back to the team. Now, we can directly communicate with any of the team members. Each person has their own expertise, so we work with each one to sort out a better strategy.

We initially used email, but last week they started using Basecamp. We have constant communication, and they’re really easy to work with. The team always listens to what we say and incorporates everything we want.

What did you find most impressive about them?

They’re extremely nice and flexible. Joseph Studios works with us on whatever challenges we have and gets them fixed. They try to incorporate anything we ask them to the best of their ability. We recently had some budget challenges, so we had to modify our subscription with them. They’ve found a way to keep us going because they know how important the momentum is for our business.

Are there any areas they could improve?

Initially, they were still hiring people, so they didn’t have many employees. Communicating with one person was a bit of a challenge, but they took that into account, and it’s going a lot smoother.

Do you have any advice for potential customers?

Just be open with them from the beginning. They will reciprocate that 100%.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a small video production company, where I manage the company while also providing videography services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Joseph Studios, and what were your goals?

I hired Joseph Studios to start a digital organic marketing campaign on social media. My goal was to digitally market Black Fox Productions to the Atlanta area, in hopes of driving sales while also generating more clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

I searched for digital marketing agencies in the Atlanta area, and narrowed it down to three. Joseph Studios stood out from everyone else, mostly due to their intelligent marketing design and cost-effective options for small business owners like myself. They are also extremely customer friendly and easy to work with.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First and foremost, Joseph Studios reached out to me to better understand my company and my goals. After onboarding with their team, they conducted in-depth analysis of Black Fox and my target clients. Once that was accomplished, they created a social media platform designed to target potential customers in the Atlanta area. They also analyzed results in order to maximize the effectiveness of the campaign.

How many resources from the vendor's team worked with you, and what were their positions?

My initial contact was with Lindsey, the Chief Marketing Officer, who explained in excellent detail what my marketing plan would include and how much it would cost. After that, I onboarded with the entire team as a whole. And my subsequent contact was with Jocelyn, the Director of Client Success, who met with me every two weeks to discuss my needs.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The social media campaign showed measurable signs of engagement and success overall. My followers increased and engagement with the posts increased across the board.

How effective was the workflow between your team and theirs?

Joseph Studios was professional, and they were ready to answer my questions and concerns at all times. Jocelyn in particular was great at communicating with me. We met via Zoom calls every other week, and communicated by email regularly.

What did you find most impressive or unique about this company?

They make sure their customers are set up for success. They are a 1-stop shop for marketing efforts for your company. I appreciated their professionalism and they expertise in elevating my company to the next level.

Are there any areas for improvement or something they could have done differently?

Perhaps more posts on other social media platforms such as Pinterest or Twitter, but their campaigns on Facebook and Instagram were more than sufficient.

BACKGROUND

Please describe your company and your position there.

I'm the owner of an entertainment company. I do live streaming on Twitch, make YouTube videos, and am a game developer. Right now it is just me and there are no other employees.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Joseph Studios?

I was looking to grow both my Social Media following, audience, and my income as well.

What were your goals for this project?

I wanted to get to a certain amount of Instagram Followers with a high engagement rate to increase my audience and revenue opportunities.

SOLUTION

How did you select Joseph Studios?

I did a lot of searching and interviewed some companies in a phone or video call. Joseph Studios was by far the best just from all the research and talking with their team.

Describe the scope of their work in detail.

Once we began we had a meeting on a Zoom video call every other week. We would talk about not just the goals, but anything else that we were working on. They answered all my questions (I had a lot!) and explained everything very well. I was very pleased by the time they gave me. They would give me a weekly email with the posts for the future week or two weeks to come for me to approve. I only had minor changes sometimes and they did these very fast.

What was the team composition?

I met with the owner, my manager at Joseph Studios, and my Social Media person on the Zoom call. I was very happy that their are multiple people there to help me.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My followers on Instagram are increasing very fast and my engagement rate is 25% which is very good. I also was given great advice for working with brands and might already have a deal. Just waiting to hear back from the company. My audience is definitely increased and even with my own posts I do on Social Media I am seeing much more interaction from a much larger group of people.

How effective was the workflow between your team and theirs?

I emailed them whenever I had a question or anything and they responded very quickly every single time. The video meetings every other week worked great. I had notes prepared before it started.

What did you find most impressive about this company?

I was honestly very impressed and have continued to be impressed by how genuinely nice and helpful they all are. They are very good at what they do. And I really appreciated them going above and beyond what I expected. They didn't just do quick posts to get money or anything like that. They helped me with anything I needed and the posts on social media are very good quality and well thought out.

Are there any areas for improvement?

The only thing I would say if I were to need to come up with something is that for a smaller business like mine the price was a bit high. It's definitely worth it, but it would be nice to have a bit lower prices if possible. But honestly, it is hard to find anything to improve on. They are awesome!

BACKGROUND

Please describe your company and your position there.

PitchBoard connects high-net-worth individuals with alternative fund managers. I am a co-founder and president of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Joseph Studios?

PitchBoard hired Joseph Studios to develop and execute a social media strategy.

What were your goals for this project?

PitchBoard is a startup business with ambitions to become a dominant player in the asset management industry. We needed to generate brand awareness and have our identity be associate with trust, innovation and acumen. We thought a well designed and executed social media strategy would help us achieve this.

SOLUTION

How did you select Joseph Studios?

We used Google to search for generally recommended marketing companies and read various thought pieces. We then interviewed a list of companies and chose Joseph studios based on that interview. They came across as very knowledgeable and personable.

Describe the scope of their work in detail.

Joseph Studios had to design and execute a social media strategy from scratch. They had to use the limited assets we had developed in an efficient manner, and then layer on new content and copy and imagery. They had to be able to tag and disseminate the messaging across multiple channels. They also had to achieve our desired branding and identity goals.

What was the team composition?

Joseph Marketing had a comprehensive team execute our project. Every week we had all-hands calls with the founder, project manager, and various sector specialists. I was very impressed by the depth of the team and their availability!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While we are still early in our social campaigns, the quality of their work is apparent in the marketing we have achieved so far. I am very impressed by it!

How effective was the workflow between your team and theirs?

The workflow has been quite seamless. They are very proactive in their communication, so you are never left wondering if they got a message. They reply on weekends (even though we try to give them time off!). And they are always available to jump on a call at a moments notice. They are quick to take feedback and fix any issues that arise.

What did you find most impressive about this company?

The combination of their expertise, friendliness, and availability make them a very impressive and unique company. They are a pleasure to do business with while having the peace of mind that we are getting the very best execution capabilities out there!

Are there any areas for improvement?

Only that they should try to take some weekends off!

BACKGROUND

Please describe your company and your position there.

2me Healthcare is an Ob/Gyn concierge medical practice that offers in office or in home prenatal, postpartum, gyn, and spa treatments.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Joseph Studios?

My business is a unique business model and has not been done before. It was crucial to find a company that could understanding the purpose, work flow, and legal issues around the services we provide and help raise public awareness of a new option for women to receive medical care.

What were your goals for this project?

Increase in new patient volume

SOLUTION

How did you select Joseph Studios?

Interviewed and worked with a few companies before finding Joseph studios with poor experiences. After interviewing with Joseph Studios, they "GOT IT" and saw my vision and provided a solid marketing plan to reach my market and a measurable way to asses their efforts and my business growth.

Describe the scope of their work in detail.

Extensive Social media marketing BLOGS SEO Website management and updates Coordination with marketing in local advertisements Press release ETC

What was the team composition?

Daniel was my lead guy, gatekeeper, and miracle worker :-)! He has an excellent team that specializes in the specific areas my company needed for advertising/marketing. EVERY member of his team has been exceptional!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Every possible metric has increased DRASTICALLY across the board!! Joseph studies has been a game changer in the growth of my business.

How effective was the workflow between your team and theirs?

Seemless!! Frequent meetings to assess progress, brainstorm new ideas and coordinated efforts to get thing done in a very professional and timely process!

What did you find most impressive about this company?

Obviously , they are experts in the area of marketing but not all companies offer this type of relationship....unparalleled customer service! Daniel and his team go ABOVE and BEYOND to help me achieve my marketing goals !!

Are there any areas for improvement?

I could not ask for a better team to provide strategy and implementation of my marketing and growth of my business!

BACKGROUND

Please describe your company and your position there.

Im the Technical Commercial Manager of EverCare, a company active in the production and distribution of zinc oxide used as a UV filter in personal care applications such as sunscreens.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Joseph Studios?

We wanted to create a dynamic existence and find content for our Positive Reef Initative. This initiative is to promote smart UV filter choices, and promote our actions for coral restoration. The purpose is to make this initiative better known by our customers and the end users of sunscreen products. We asked Joseph studios to write contents and post relevant publications on our social media (Instagram, Facebook, Linkedin).

What were your goals for this project?

increase the global awareness of the PRI around the world

SOLUTION

How did you select Joseph Studios?

I don't know, my collegue did the research and found them

Describe the scope of their work in detail.

They are responsible for our Linkedin, Instagram and Facebook accounts. They are also in charge of a blog creating content management for our Positive Reef Initiative

What was the team composition?

Jessica for the social network, Alysson for the content management and Daniel for the general account management.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

you can check it on our linkedin, instagram, Facebook pages or on www.positivereefinitiative.com

How effective was the workflow between your team and theirs?

Very effective. We have a briefing every week, every second week a short 30 minutes debrief on the current status and next actions and they have a very efficient reporting system on the performance of the different accounts. Moreover as soon as there was a request from our side, we would just send them an email and they would answer very fast.

What did you find most impressive about this company?

the nice visual impact, the dynamic redaction style and the content they created but also their knowledge and strategic vision for the positioning of our "product" based on their experience. Last but not least the customer service and their friendliness are also impressive.

Are there any areas for improvement?

certainly, but I haven't found them yet :)

BACKGROUND

Introduce your business and what you do there.

I’m the president of Synergy BurCell Technologies. We’re a small technology and project development company servicing the waste management industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Joseph Studios?

We're a startup and recently commercialized our technologies. We wanted to take advantage of social media and increase our visibility within the waste management and renewable energy industries. 

SOLUTION

What was the scope of their involvement?

Joseph Studios created a company LinkedIn profile and advanced my personal LinkedIn profile. They also updated our WordPress website, taking what we had and making it better. The website’s for information purposes and their team made it more visually attractive.

Joseph Studios continues to provide communication and marketing services. They create weekly posts for the website to draw in more hits. Their team also reviews our print marketing materials and suggests improvements. Going forward, Joseph Studios will assist us with how we can communicate with potential customers and partners.

What is the team composition?

We primarily work with Daniel (Founder & CEO).

How did you come to work with Joseph Studios?

We found them through a Google search.

How much have you invested with them?

We’ve spent in excess of $10,000 on their services.

What is the status of this engagement?

We started our ongoing partnership in April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They increased our LinkedIn followers and increased activity on our website. We’re happy with the results in both areas. Since we retained them, we’re up over 50%.

How did Joseph Studios perform from a project management standpoint?

We communicate via biweekly conferences as well as email and the occasional phone call. It’s easy to work with Joseph Studios. I feel strongly that Daniel will be an ongoing resource for the company.

What did you find most impressive about them?

Daniel’s a quick study. He grasps who we are and what we want to become. More than anything else, they understand the message that we want to deliver and then deliver it better than we do.

Are there any areas they could improve?

No, I don’t think so.

Do you have any advice for potential customers?

I would highly recommend working with them. Be prepared to describe who you are and who you want to be.

BACKGROUND

Introduce your business and what you do there.

I’m the financial director and general manager at a company that sells water treatment systems to homeowners. Our products remove harmful substances like chlorine, bleach, and iron from water. I take care of all the financing for each customer and oversee production at the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Joseph Studios?

We didn’t have much of an online presence on the web or social media. They were hired to guide our digital presence.

SOLUTION

What was the scope of their involvement?

They redid our existing website, incorporating new design layouts and images to pair with our product descriptions.  There were serious problems with the old website, and they diagnosed them before jumping in with their work. While the content is essentially the same, they did a considerable amount of restructuring. 

Additionally, they established a presence for our brand on all major social media platforms. We now have Glassdoor, Instagram, Facebook, and Google My Business accounts where they post content. Since then, they’ve been focusing on making our site more searchable and managing our reviews.

They also run a monthly email marketing campaign for me through our CRM. The CRM platform initially didn’t work, but they corrected the issue to enable us to run marketing campaigns.  

What is the team composition?

I work directly with Daniel (Owner). When we have our bi-weekly meetings, he updates me on who he has assigned to certain tasks on our account. However, I’ve only spoken to him. 

How did you come to work with Joseph Studios?

I had three potential vendor options that I found online. We chose them because of their competitive pricing, willingness to meet us in person, and the ability to stay organized. 

How much have you invested with them?

We’ve spent about $45,000 in total. 

What is the status of this engagement?

We’ve been working together since May 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They made our website more usable and appealing to users. Since we’ve had them on board, we’ve seen a steady increase in audience engagement metrics on Google. With them handling the website and keywords, we were able to bounce back from COVID-19 fairly quickly via sales and web traffic.    

How did Joseph Studios perform from a project management standpoint?

We communicated through email and phone calls. 

What did you find most impressive about them?

They were very diligent and responded immediately to requests. 

Are there any areas they could improve?

We don’t understand all of their technical terms, but they’ve generally been good about explaining them. 

Do you have any advice for potential customers?

If you’re on the fence, I’d recommend giving them a try. I was worried about how much this was going to cost me, but I don’t at all regret working with them.  

BACKGROUND

Introduce your business and what you do there.

I’m the executive VP of sales and marketing at an IT security company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Joseph Studios?

As with anyone working in tech, it’s important to us to create a fluid end-to-end sales and marketing process to generate leads. We needed to have a way to identify new prospects, manage them through various sales activities, and see them through to a successful conclusion. That’s what drove us to work with Josia Studios.

SOLUTION

What was the scope of their involvement? 

Josia Studios handles all aspects of marketing for us, from devising marketing campaigns around various products and use cases to creating and delivering content via social media LinkedIn and Twitter. Similarly, they help with messaging and content for our PR vehicles (e.g., press releases, white papers) and make sure that we distribute them via the right channels.

They also help us run webinars within our organization. Their team identifies the ideal target audience for each session. Afterward, they use tools like ZoomInfo to create a prospect list, which we then target via different outbound marketing campaigns. The hope is to drive more sign-ups.

While we retain full responsibility for our website, they do offer SEO services and help us measure our site activity. That includes the number of visitors, page visits, session duration, and more. 

What is the team composition? 

I work with Daniel (CEO) who attends our weekly meetings, but I don’t really deal with the rest of their organization. Our head of marketing does that. In effect, we’ve outsourced our marketing department and have our marketing head behaving almost like a project manager.

How did you come to work with Joseph Studios?

We were looking for a company that had strong digital marketing competency. I recall that they’d worked with our sister company and had done a great job, so we reached out to them. It also helped that our companies weren’t too far from each other geographically.

How much have you invested with them?

We budget over $300,000 annually.

What is the status of this engagement?

They started working with us around November 2019 and continue to stay very engaged on a daily basis. We have enough work and activity underway that we’ll never reach a point where we won’t have a project for them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re extremely pleased with the results, so far. We can actually see the improvement from a quantitative standpoint across all of our different website metrics, which shows that we’re going in the right direction.

Daniel has some unique tactics for identifying the right personas to target that set him apart from other marketing companies. It’s almost like he’s finding a needle in a haystack. 

How did Joseph Studios perform from a project management standpoint?

Our head of marketing manages the relationship with Joseph Studios on a daily basis, though I do attend the weekly status call when I’m available. That’s when we go over what we’ve completed and plan future activities. Each activity has a sub plan, which all rolls up into a larger plan for the relationship. We continuously update that with each call.

What did you find most impressive about them?

They’re experts in digital marketing, and the team is adept at identifying the right individuals and audiences to target.

Are there any areas they could improve?

The only challenge that we face is that a lot of our best marketing centers on customer wins or new strategic partnerships. Sometimes, we’re a little short on newsworthy material for them to market, but that’s more a function of how we’re performing on our end and is not their fault.

Do you have any advice for potential customers?

Their firm’s ability to be successful depends on how well-organized you are. For Joseph Studios’ to achieve the maximum results, you have to be prepared to have a good go-to-market strategy ready. Do more work on the frontend and be ready to have those frank discussions early on. Otherwise, you’ll lose a lot of time going through a long discovery phase.