What was the scope of their involvement?
Jordan Crown created a site that’s responsive, rather than simply a mobile or desktop site; it snaps to the dimensions of whatever screen the user is viewing it on. They also worked with us on user experience, visual design, and technical implementation. They helped us establish a CMS strategy. We weren’t sure whether to use WordPress or an out-of-the-box template or build from scratch. We ended up building it from scratch using WordPress.
We also worked through our information architecture with support from Jordan Crown, addressing each of our unique market segments. These include architects, developers, and real estate owners, and they’re a fairly sophisticated B2B audience. Architects need completely different information on a building than real estate owners, for example. Jordan Crown helped us organize our content so that everyone finds what they need.
Lastly, they helped us begin to generate leads through the site. They placed the contact form in a more prominent place and have set up a lot of cross-pollination for our content. The idea is for the site to feel deep so that people get beyond the first page and explore a bit more. They added social integration, as well as filtering on our portfolio section, which was a new and much-needed feature.
We launched the site in September 2017 and transferred hosting and maintenance to them. We’re not doing any significant development with them right now, but we have an ongoing, open line of communication with them as issues come up. We’re also still in the warranty period. If we find things, we can ask questions.
What is the team dynamic?
There were two primary team members: Josh [Designer/Project Manager, Jordan Crown], who acted as project manager, and Karla [Designer, Jordan Crown], who worked on visual design and information architecture. The team would’ve included a developer, but they had a resourcing challenge at the time. Karla ended up being able to handle the development herself.
How did you come to work with Jordan Crown?
We invited four firms to compete and submit proposals. Two of them had experience indicative of a high-quality firm. The two had opposite perspectives on a solution: One suggested templates and the other a custom-build. They both had very good technical arguments for their approaches and their prices were within a few hundred dollars of each other.
The reason we went with Jordan Crown was the quality of our interactions with their staff. Regardless of the company we went with, we expected a comparable outcome either way, each with its own challenges and benefits. The people made the difference.
Jordan Crown brought a level of organization, process orientation, and rigor in following up that gave us greater confidence in them.
How much have you invested with them?
What is the status of this engagement?
We started working together in April 2017 and the work is ongoing.