What evidence can you share that demonstrates the impact of the engagement?
People are really impressed with the website, but especially those who saw the previous one. Every center now has its own page along with a picture of their respective director. Parents find it comforting that they can see who they’re leaving their child with for most of the day. Being able to meet parent needs in this way has done a lot for helping them to get to know us better.
A large private funder in the Bay area recently found our website and offered us a six-figure gift. I don’t think we would’ve even heard from them if we still had the old website. The new site has a warm feel and instantly gives the sense of who we are. It made that funder want to learn more about us. I credit this to Jordan Crown and their ability to condense our image into a digital form.
Our board is enamored with the website, and seeing them this engaged is very exciting. We can tell that they’re proud to tell people about it. We promote it everywhere we go, which is the opposite of what we did with the old site.
Jordan Crown put together a good standard for us by the end of the process. Looking at our website feels like looking at who we are as an organization. For someone trying to make a first impression, this was the best possible improvement we could’ve made. There’s a drastic difference between where we started and where we’ve ended up, and it’s all a testament to Jordan Crown’s creativity, passion, and commitment.
How did Jordan Crown perform from a project management standpoint?
They went back to the drawing board on certain things and listened to us very well. I’m sure they were frustrated at times during the project since we’re not easy to please, but the team never faltered. We now have a very good relationship with them, and we always ask them questions. The communication is top-notch, and I don’t think we’ve ever waited more than an hour for them to reply to a question.
We’re based in the San Francisco Bay Area and they’re in Seattle, but it never feels like there is distance between us. They feel like they’re right next door. They immediately became a part of the team, and this is still how we treat them. We have the kind of relationship where we can ask questions and present our ideas, all while feeling like a priority.
A big reason for our launch date was due to a delay in our content from having to start completely over. I give our project manager a lot of credit in this area because he reminded us all how much time we had to get content ready, even though we didn’t listen. Our CEO had a few passionate points on the website which he wanted to make sure were perfect. We were not upset at all about the delay. Creating a new site and content in less than a year is remarkable since we don’t have any web people on staff.
They’re wonderful leaders and were helpful with the launch delay. They didn’t rush us or make us feel like we were the problem. We could tell that they wanted this to work for us.
They were responsive, consistent, and on time for all of our meetings. I couldn’t have asked for more from a web development team. It was a great experience, and I recommend them to anyone who asks about our website.
What did you find most impressive about them?
We couldn’t be happier with the service we’ve received throughout the entire engagement. Their reliability, consistency, and commitment to excellence are comforting to us. Being able to have them as an extension of our team has revolutionized the way our organization works and raised the level of expectation for our other communications.
Everything we now put out has to meet the standards set by the website, which is exciting. It’s fun for us to keep building off of what they created. We’ve made folders and fliers incorporating elements from our website. There is consistent branding across all of our mediums, and we couldn't have achieved this without Jordan Crown.
Are there any areas they could improve?
I have nothing to suggest. They’ve had to tolerate quite a bit from us. We aren’t the easiest client at times, but their attitude remains positive. We’ve gone back and forth on a lot of things, but they’ve been forgiving and patient throughout. Jordan Crown wanted the site to be exactly what we wanted, and it showed in their end product.
Do you have any advice for future clients of theirs?
Listen to them and let them lead the process. They know what they’re doing. I also suggest writing content when the project manager requests it. Clients should be able to tell Jordan Crown what they like or don’t like. We went back and forth and pitched multiple options. Everyone was honest on both sides the entire time, which led to a great project.
There were never any hurt feelings—only a desire to make it work. They always came up with alternatives. We were always going through their portfolio to see what other things they had done just to get inspiration. They also took us to different websites and asked how we felt about certain elements.
If the client is worried about not hurting someone’s feelings, they’ll end up with something they’re not happy with. They have to be honest and say when they don’t like something. Jordan Crown’s people are professionals.