Joam Agency

BACKGROUND

Please describe your company and position.

I am the VP of Marketing and Revenue of a global leadership network.

Describe what your company does in a single sentence.

We are a global community of entrepreneurs, executives and creators; we design gatherings that connect leaders from diverse industries to generate new ideas, collaborate, and accelerate growth. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Joam Agency to accomplish?

• Optimize the sales page for an upcoming event to optimize for conversion
• Suggest copy that makes it more clear what the event is and the ROI of attending
• Suggest UI & UX examples that our design team could reference to make the page more interactive

SOLUTION

How did you find Joam Agency?

Referral

Why did you select Joam Agency over others?

• Good value for cost
• Impressive proposal

How many teammates from Joam Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Review all shared documentation and assets
• Built a comprehensive, custom-made questionnaire for our internal team
• Rewrote the messaging hierarchy: headline clarity, CTA prominence, audience segmentation
• Redesigned the page architecture: section order, flow, andemphasis based on identified
• Wrote final copy for each section, aligned with brand tone of voice, guidelines, and provided documentation
• Ensure balance of inspiration, clarity, and reassurance, serving both audiences effectively
• Delivered a documented section-by-section blueprint with: Final copy and Designer & developer notes for implementation
• Initial UI exploration, with component suggestions and visual references based on best practices and research
• Provide clear design + development notes so our creative and dev teams have a practical roadmap for flawless execution

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Can't comment yet as our design/development team are still wokring on implementing their delvierables, but internally, everyone is very happy with what they delivered!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Extremely efficient, punctual and communicative. Alway flexible when we needed more time to provide feedback.

What was your primary form of communication with Joam Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

Increible value for their price. Worked well with our organization that had a lot of players involved in this project; able to balance the various input and feedback.

Are there any areas for improvement or something Joam Agency could have done differently?

Not that I can think of!

BACKGROUND

Please describe your company and position.

I am the Co-Founder of WeThemFruits

Describe what your company does in a single sentence.

We Them Fruits (WTF) is a clean-label sports hydration company creating natural lemonades made with five ingredients or fewer to provide athletes and everyday people with real fruit, real fuel.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Joam Agency to accomplish?

• Create & build a website.

SOLUTION

How did you find Joam Agency?

Online Search

Why did you select Joam Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Joam Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work1. Discovery & StrategyConduct a kickoff workshop to align on brand voice, goals, and customer journey.Review existing assets (logos, brand guidelines, packaging, photography).Define information architecture (site map, navigation, user flow).2. Design & Branding IntegrationDevelop mood boards, wireframes, and high-fidelity designs aligned with WTF’s black/yellow palette and sports-inspired identity.Ensure mobile-first, responsive design optimized for all devices.Integrate product photography, lifestyle imagery, and brand storytelling content.3. E-Commerce DevelopmentBuild on a scalable CMS (likely Shopify, Webflow, or custom platform depending on needs).Implement product catalog (Classic Lemonade, Strawberry Lemonade, Pineapple Ginger).Configure cart, checkout, shipping, and payment systems (Stripe/Shopify Payments).Set up subscription functionality (monthly juice packs).Optimize for SEO and conversion rate (product descriptions, reviews, FAQ).4. Content & Storytelling“About Us” page highlighting the founding team and brand mission.Athlete-led narrative page featuring Michael Beasley and brand ambassadors.Blog or content hub for updates, nutrition education, and campaigns.Press/partnership page for media and wholesale inquiries.5. Wholesale & Partnership ReadinessBuild a wholesale inquiry/contact portal.Create a downloadable sell sheet or one-pager for retail buyers.Provide capability for B2B account setup (future phase).6. Technical Setup & ComplianceSecure domain and hosting configuration.Ensure compliance with FDA labeling requirements for product information.Integrate analytics (Google Analytics, Meta Pixel).Enable email capture, CRM integration, and marketing automation setup.7. Testing & QAConduct cross-browser, cross-device testing.Test e-commerce flows (add to cart, checkout, payment, order confirmation).Ensure site speed optimization and mobile responsiveness.8. Launch & Post-Launch SupportDeploy site to production environment.Monitor performance and resolve issues in the first 30 days. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Launch Metrics

Website launched on time and within budget
All core pages (Home, Shop, About, Wholesale, Contact) live and functional
Performance Metrics

Site speed under 3 seconds on mobile and desktop
100% responsive design across devices and browsers
E-Commerce Metrics

Conversion rate on DTC store (benchmark: 2–4% for beverage brands)
Average order value (AOV) ≥ $99

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, very well.

What was your primary form of communication with Joam Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

How quickly they were able to build this impressed us.

Are there any areas for improvement or something Joam Agency could have done differently?

No, they were great. 

BACKGROUND

Please describe your company and position.

I am the Data Scientist of BIX

Describe what your company does in a single sentence.

Tech solutions. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Joam Agency to accomplish?

• Increase Brand Visibility Online
• Generate Leads Through Paid Campaigns

SOLUTION

How did you find Joam Agency?

Referral

Why did you select Joam Agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Joam Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Joam Agency to lead a comprehensive digital marketing initiative aimed at improving our online visibility, lead generation, and overall brand presence. Their work spanned strategy development, execution, and ongoing optimization across multiple digital touchpoints.

Key Deliverables:

Digital Marketing Strategy
A tailored, data-driven marketing plan outlining short- and long-term goals, key performance indicators (KPIs), and a roadmap for execution across paid and organic channels.
Paid Advertising Campaigns
Full setup and management of Google Ads and Meta (Facebook/Instagram) campaigns, including audience targeting, ad creative development, A/B testing, budget optimization, and performance reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes:

Lead Generation Increase
We saw a 42% increase in qualified leads within the first 3 months of launching the new campaigns, driven by targeted ads and improved landing page performance.
Improved Conversion Rates
Conversion rates on key landing pages rose from 2.1% to 4.8%, thanks to optimized funnel design, A/B testing, and better alignment between ad messaging and on-site content.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Joam Agency demonstrated excellent project management throughout the engagement. They were highly organized, set clear timelines from the start, and consistently delivered all items on time or ahead of schedule. Their communication was proactive and transparent—we always knew the status of each task or deliverable without needing to follow up.

They were also extremely responsive to our needs and feedback. Whether we requested last-minute changes or needed strategic input, the team handled everything with flexibility and professionalism. They made collaboration easy, often anticipating our needs and providing thoughtful suggestions before we even asked. Their structured yet adaptive approach ensured the project ran smoothly and stayed aligned with our evolving goals.

What was your primary form of communication with Joam Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Joam Agency was their ability to combine deep technical expertise with real creativity and adaptability. They didn’t just follow a checklist—they took the time to understand our business and brought fresh, strategic ideas to the table that we hadn’t considered. Their solutions felt custom-built, not generic.

Are there any areas for improvement or something Joam Agency could have done differently?

Overall, our experience with Joam Agency was extremely positive, and we were very satisfied with the results.

BACKGROUND

Please describe your company and position.

I am the Ejecutivo de Marketing of Banco Familiar S.A.E.C.A.

Describe what your company does in a single sentence.

Banco Familiar is one of Paraguay’s most trusted financial institutions, offering a full range of banking, financial, and insurance services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Joam Agency to accomplish?

• Modernize the Digital Presence Post-Merger
• Improve User Experience and Accessibility
• Reduce Operational Load by Enhancing Self-Service Functionality

SOLUTION

How did you find Joam Agency?

Referral

Why did you select Joam Agency over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Joam Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Research & Strategy
Gathered insights from internal teams to align on business goals and customer needs.

Analyzed user behavior and feedback to identify pain points and prioritize content and functionality.

Reviewed local and international banks to benchmark tone, content structure, and digital experience.

2. Brand, Content & Copywriting
Refined Banco Familiar’s voice to reflect its warmth, clarity, and trustworthiness.

Developed key messages for different sections of the site, aligned with user intent and business goals.

Wrote clear, user-centered copy for the entire website — including product pages, help content, and microcopy — balancing regulatory accuracy with accessibility.

Transformed dense, technical language into friendly, actionable content for a general audience.

3. UX & Information Architecture
Designed a clear, scalable site map and intuitive navigation to support common user tasks.

Mapped and designed flows for high-value actions like applying for a loan or finding branch information.

Applied best practices for readability and usability across all copy and design components.

4. Visual Design
Created a component-based system with consistent styles, layouts, and visual hierarchy.

Delivered designs optimized for mobile, tablet, and desktop use.

5. Web Development 
Development on webflow with integrations and full responsiveness.
Supported development by reviewing staging environments and ensuring faithful execution of both design and content.

6. Post-Launch
Performance Monitoring
On going web support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project was just delivered, so we are still keeping an eye on SEO metrics, but at first, there is a huge difference in terms of web performance. The old website’s speed performance and optimization was around 35% while the new one is over 90%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was highly responsive and consistently delivered on time. If there were any delays, they were likely on our side, yet even then, they still managed to meet deadlines. They were proactive, solution-oriented, and quick to resolve any issues that came up. They also flagged potential problems early on, helping us avoid risks by offering clear alternatives. Communication was excellent, and we always had someone available whenever we needed to meet or check in.

What was your primary form of communication with Joam Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was their combination of technical expertise and problem-solving mindset. “No” was never the final answer, they always offered thoughtful alternatives. Beyond making the site work beautifully, they were also great at simplifying complex messages so they could be easily understood. They were fully present throughout the entire process, even stepping in to support tasks beyond their original scope. They also guided us in selecting the right tools. For the level of quality, collaboration, and value they delivered, their pricing was incredibly fair.

Are there any areas for improvement or something Joam Agency could have done differently?

Overall, the experience was excellent, but if I had to mention one area for improvement, it would be clearer expectation-setting around timelines when dependencies were on our side. While they were always flexible and accommodating, a bit more reminders could have helped us stay more aligned and avoid delays. That said, they still managed to keep things on track and deliver everything on time.

BACKGROUND

Please describe your company and position.

I am the CEO of Ex Animo

Describe what your company does in a single sentence.

Ex Animo is a Boutique Agency offering business intelligence consulting for small to medium companies. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Joam Agency to accomplish?

• Flawless Client Management
• Website Development
• Strategy Partnership

SOLUTION

How did you find Joam Agency?

Referral

Why did you select Joam Agency over others?

• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

• Strategic Planning 
• Website Development 
• Website Design 
• Follow-up meetings 
• Mock-up 
• Final website 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of hours spent matching expectations with actual development 
• Amount of parameters considered and included in development

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items were delivered on time. There was an extension to our initial timeline but that was due to our requirements as a client to add a few features. 
Joam accounted for all of our requests, even the most quirky ones. What I appreciated was their maturity in showcasing whether a suggestion was desired or not. They have the backbone and competence to guide clients wisely. The relationship is as good as ever and we are finding more and more ways to establish a mutually fulfilling partnership.

What was your primary form of communication with Joam Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

We didn't feel that they were this distant agency that delivered a project 6 months after we ordered. They worked very closely with us and my clients. What surprised me was their ability to become a trusted partner that is genuinely interested in the success of the client and what happens to them after the project is delivered. And they are genuine about it. 

Are there any areas for improvement or something Joam Agency could have done differently?

I wish they expanded their service portfolio. I'd like to collaborate with them on a wider basis.

What advice do you have for clients with similar needs to yours?
 Do your homework. The more you have to discuss with them, the better.

BACKGROUND

Please describe your company and position.

I am the CEO of madevo

Describe what your company does in a single sentence.

Agentic AI

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Joam Agency to accomplish?

• Rebrand
• Have a new website

SOLUTION

How did you find Joam Agency?

Referral

Why did you select Joam Agency over others?

• Pricing fit our budget
• Referred to me

How many teammates from Joam Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rebranding, new logo and website design and development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

great rebranding and new website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes everything was on time and profesional 

What was your primary form of communication with Joam Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

their ideas were impressive.

Are there any areas for improvement or something Joam Agency could have done differently?

Despite them being young the work was top quality